Launch Your First Private Label Product | Amazon FBA 2017
4.5 (73 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,135 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Launch Your First Private Label Product | Amazon FBA 2017 to your Wishlist.

Add to Wishlist

Launch Your First Private Label Product | Amazon FBA 2017

Learn how to Research Products, Order Inventory, & Launch Your First PL Product Using Amazon FBA
4.5 (73 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,135 students enrolled
Created by Jason Gandy
Last updated 8/2017
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • 8 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Research market demand to select the best niche for your products
  • Launch their very own branded private label product to sell using Amazon FBA
  • Create a optimized product listing with relevant keywords, SEO and HTML
  • Run Auto & Manual PPC sponsored ad campaigns to get more sales
  • Navigate Alibaba & AliExpress to find suppliers and manufacturers to get product inventory
  • Customize private label products to stand out from the competition
  • How to Open an Additional Sales Channel on Shopify
View Curriculum
  • This course covers everything you need to launch your first private label product on Amazon, including niche selection, ordering inventory, how to take product photos, and how to run a PPC sponsored add campaign
  • Includes useful supplemental material, such as, done-for-you Email templates for messaging suppliers, Listing setup template with HTML, and Coupon creation guide
  • An investment in inventory is required to start and run your business


Recent Update: August 23, 2017

  • New Section Added: Getting Started on Shopify | Open An Additional Sales Channel for Your Private Label Products


Welcome to your Step by Step Guide to Selecting, Launching, and Selling Your first Private Label Product Using Amazon’s FBA Service!

How is this course different?

You will follow me through the entire private label process, as you watch me actually launch a private label product of my own! Having the ability to follow along as I complete each step in the private labeling process gives you a huge advantage, and will help you avoid many pitfalls & mistakes.

Let me share my private labeling secrets with you.

In this course, you will learn how to create a real revenue generating business that you can expand, grow or even eventually sell. This is not a get rich quick scheme. Smart work and dedication is needed to accomplish your goals as an Amazon seller. 

Follow me as I walk you through the entire process of launching your first private label product, as you watch me actually launch a new private label product of my own.

You will be guided step by step from the niche & product selection stage, to getting sales on Amazon. Please do not just follow along. In order to get the most value out of this course, please complete each step in each module before moving on to the next module. 

Time to Take Action!

This course is action based, and if you follow along with me on your private label journey, you WILL have a private label product on Amazon by the end of this course. Not only will you receive step by step training to launch your first product, but also included are pre-built email templates for contacting suppliers, ordering inventory Alibaba, designing your logo, and more! 

We will start with Market Research to find customer demand and income potential for the niche and products you wish to select. Once you find your niche and product, we will look at how to form your business and develop a brand. We will then go over the process of how to customize and order your product inventory by finding top rated manufacturers and suppliers.

*Discover the easiest methods to acquire product inventory for your Amazon FBA business!

We will also setup your Amazon account, and create your product listing and a shipment plan to send your inventory to Amazon using Amazon Seller Central. Inventory must be packed and shipped in a correctly to be accepted by Amazon, so we will go over the entire packaging process so your inventory won’t get rejected.

Once your inventory arrives at Amazon, it will be time to launch your product!

Launching your product can be a very exciting time. We will discuss some tips and tricks to help you have a successful product launch. We will look at getting reviews, PPC and promotion strategies to increase your sales.

Get Started on Shopify

Learn how to easily setup and build your Shopify store in order to sell private label products using Amazon FBA. As every online seller knows, it’s very important to diversify your income. This course will provide you with a step by step process to open up a new sales channel for your private label products using Shopify.


What We Will Cover:

  • Select A Profitable Niche
  • Validate and Select a Product
  • Logo's & Branding
  • Finding Suppliers & Manufacturers
  • Customizing Your Product
  • Ordering Your Product Inventory
  • Packaging Your Product for the Amazon FBA Warehouse
  • Taking Product Photos 
  • Setting Up Your Seller Central Account
  • Set Up Your Amazon Product Listing
  • How to Run Auto and Manual PPC Campaigns 
  • Marketing Tips for Your Product
  • How to get started on Shopify
  • And Much More!

If you enroll in this course today, you will finally have the tools you need to move forward with selecting and launching your private label product!

We offer a 30-day money back guarantee because we are confident in the information and value provided in this course. This option is available if you have any issues or concerns, so there is very little risk to start learning today.

Enroll now and start learning with me today... 

See you in the course!

Jason G

Who is the target audience?
  • Beginners that want a step-by-step guide on how to launch their first PL product on Amazon
  • Experienced Amazon sellers looking to expand into Private Label with Amazon FBA
  • Anyone looking to create a brand & start their own online e-commerce business
Curriculum For This Course
109 Lectures
Introduction to the Private Label Product Business
2 Lectures 04:31

Course Agenda | What We Will Cover
Market Research | Create Your Niche List & Find Your Market
9 Lectures 35:19
  • In this section, we will discuss various methods to perform market research and choose your niche.

  • Market research is the process of gathering, analyzing and interpreting information about a particular market in order to validate the niche before offering products.

Create A Niche List (3-5 Possible Markets) | Market Research Overview

  • Browsing Amazon is always a great tool when searching for target markets, and especially the actual products to sell in the market
  • For niche ideas, we are going to check out the different departments on Amazon, and start thinking about various markets for your list
Niche Brainstorming | Finding Niche's for Your List

  • I will show you how to validate the markets already on your list by looking to see if there are multiple books on the subject, number of reviews and activity, and also the BSR of the books

  • The BSR, also known as the Best Seller Rank, shows us how many books are being sold daily
One of the Top Ways to Find Hot Topics People are Actually Paying For

  • One of my favorite ways to search for popular subjects and validate markets
Market Research for Dummies

  • Google Trends is a website that allows you to research trends, data and visualizations on any topic or niche using Google’s massive database. It also provides information on regional interest and related searches
Preview 04:49

  • When checking online forums for your topics, you want to check and see if there is daily activity for the niche

  • You can do this by searching data such as the latest posts, replies and active members
Are People Talking About the Niche?

  • Google Adwords has a keyword planner tool that uses google’s database to research the search volume for keywords
How to Analyze Search Volume for Your Selected Markets

  • Another great place to research market demand for your niche is Facebook

  • Facebook has billions of users, and is a great resource to see what people are interested in
Is the Market Active? Let's Check Facebook

  • Your tasks for the market research section is to create a list of 3-5 possible target markets, research those markets, and select a niche for your product

  • Before continuing to the product selection section, make sure you have used one or more of the methods in the market research section to validate a niche
Market Research Section Summary & Tasks

Market Research Section [Quiz]:

*Please complete before continuing to the next section

Market Research Section [Quiz]
1 question
Create Your Product List | Potential PL Products
5 Lectures 06:56
  • In the upcoming lectures, we will analyze the product demand and learn how to check product rankings, competition and number of reviews.
Create Your Product List Introduction

  • For the product selection section, we will start by making a list of 10-15 possible products to sell in your selected niche

  • We will check the demand for your product selections using various methods such as analyzing the competition, reviews and sales ranking
Product Selection Overview

  • Now that you have selected a niche, we can now create a list of possible products to sell in that niche.
Create Your Product List (10 - 15 Possible Products) - Product Selection

  • Research and find possible products to add to your product list
  • Don't worry about the products BSR, Reviews, and ranking yet, we will get to that later in the module.
Amazon Departments | Create Your Product List

  • Search Ebay best sellers to find great products to private label
What are the Top Products are People Buying?

Product List Section [Quiz]

Product List Section [Quiz]
1 question
Product Selection | Find A Winning Product to Sell
10 Lectures 34:51

Introduction to the Product Research & Selection Section

Product Selection Introduction

Overview of the tools and resources we will be using to validate our selected products

Product Selection & Tools Overview

How to use the Amazon revenue calculator to see how profitable a product may be

Amazon Revenue Calculator - Product Research Tool

One of the best websites to research products on Amazon - BSR, Price History, Ect.

Preview 03:56

Jungle Scout - Market Research [Paid Tool]

Great FREE tool to use while researching products on Amazon - Time saver!

AMZ Seller Browser - Product Research [Free Tool]

Use the tools and resources discussed in previous lectures to research the products on your list on Amazon

Amazon Product Research - Select Your Private Label Product

  • In this lecture, I want to discuss some ways to differentiate your product in order to stand out from the competition
  • The four main areas we will look at is Price, Cosmetic, Bundles and Branding
Product Differentiation - 4 Ways to Stand Out from the Competition

  • In this lecture, I want to talk a little about patent research for your product.

  • It’s the worst feeling in the world to spend thousands of dollars on product inventory, only to find out the product is patented.

Patent Research - Google Patents & USPTO

Product Research Section Summary | Action Steps

Product Research Section Summary

Product Selection Section [Quiz]

Product Selection Section [Quiz]
1 question
Product Preparation & Branding | Tax EIN, Barcodes and Branding
8 Lectures 37:41

Introduction to the Product Preparation & Branding Section

Product Preparation Overview

  • We go over how to form a legal business (LLC) and how to get a Tax EIN for your business.
  • The tax EIN is similar to a social security number for your business

  • It is required to have a valid Taxpayer Identification Number, such as a social security number
How to Form a Business & Get Your Tax EIN

  • In this section, we will look at how to obtain a UPC Barcode for your product

  • The UPC Barcode is required for each product variation in order to generate a SKU number on Amazon

  • Amazon uses the SKU to identify and track your products at the Amazon Warehouse
How to Get a UPC Barcode for Your Product

  • In this lecture, we will look at branding your private label product

  • This includes doing things such as selecting a brand name, checking for trademarks, creating a logo, and designing your product packaging

  • Having a good brand name can help set yourself apart from the competition

  • Your brand will be what people identify when searching online
Brand Names, Trademarks & Logos

  • How to get a logo for your product from Fiverr
Fiverr - Branding Your Product

  • How to get a logo for your product from Upwork - Branding Your Product

  • How to get a logo for your product from 99Designs - Branding Your Product

  • Congratulations! You have reached the end of the Product Preparation section
Branding Section Summary & Action Steps

Product Preparation & Branding [Quiz]

Product Preparation & Branding [Quiz]
1 question
Finding Suppliers & Ordering Samples
8 Lectures 30:54
  • Overview of the Finding Suppliers section
  • We will be going over how to find suppliers for your product inventory by researching some of the top sites to find manufacturers 
  • What to say when emailing suppliers and manufacturers,
  • And how to order samples for your product in order to compare and check the quality and functionality of the items
Finding Product Suppliers Overview

  • One of my favorite places to find suppliers and manufacturers is

  • is one of the largest commerce sites on the internet.

  • It is a place for sellers and manufacturers to communicate and complete transactions.

Preview 11:08

  • Now let's review some important questions to ask when first contacting a supplier on Alibaba for your product.
  • When first contacting suppliers, the main goal is to see which suppliers have good communication and reply promptly.

  • With this in mind, we will keep the first email short so not to overwhelm the manufacturer.

  • Also most suppliers are not native English speakers, so please do not use complicated language or statements.
Alibaba Review - Contacting Suppliers & Ordering Samples

Initial Supplier Contact Email (Template)

  • Another great site I like to use when finding and purchasing inventory for a new product  is AliExpress

  • AliExpress is similar to Alibaba, but allows you to purchase single units you a product, and also in bulk.

  • This is great when looking for private label products or even for drop shipping.
AliExpress Overview & Ordering Samples

  • There are many places to find suppliers and to get your private label products manufactured.

  • In this lecture, we will go over a few other places I have used to search for and purchase inventory.
Finding Other Suppliers & Manufacturers

  • I decided to order the inventory for my example product in the course from AliExpress
  • I researched multiple suppliers on AliExpress, and found one that I liked and ordered a sample of their product

  • I received the sample today, and I'm quite happy with the quality
My Product Sample [AliExpress]

  • You have reached the end of the this section on finding a manufacturer & getting your product samples
Finding a Supplier Summary Action Steps

Finding a Supplier  & Ordering Samples Section [Quiz]

Finding a Supplier & Ordering Samples Section [Quiz]
1 question
Alibaba & AliExpress | Product Customization & Ordering Inventory
15 Lectures 28:10
  • Overview of the Alibaba | Product Customization & Ordering Inventory section
Alibaba Product Customization & Ordering Inventory Overview

  • Now is time contact the supplier you selected, and notify them that you would like to proceed with you inventory order
  • In the email, you also want to include your brand logo and designs for the manufacturer to add to your product and packaging
Sending Designs to Supplier & Inventory Order Preparation

  • Now let’s discuss ordering your product inventory from Alibaba.

  • Most suppliers will allow you to split the payments for large inventory orders.

  • Typically manufacturers charge 30% up front to start, and you pay the remaining 70% once production is complete

  • During the production process, you can hire a local inspector to go verify your manufacturer and inventory, or simply have the manufacturer take photos of your finalized product
Order Your First Inventory Shipment from Alibaba

  • Now we will look at an example of a typical email sequence to contact your manufacturer after you have reviewed the product sample and chosen your supplier
Email Template 001 | After Reviewing Sample [Alibaba]

Email Template 001 | Example

  • Typical email sequence to contact your manufacturer after you have reviewed the product sample and chosen your supplier
Email Templates 002 | Inventory Quantity [Alibaba]

Email Template 002 - Example

  • Typical email sequence to contact your manufacturer after you have reviewed the product sample and chosen your supplier
Email Templates 003 | Shipping & Payment [Alibaba]

Email Template 003 - Example

  • Typical email sequence to contact your manufacturer after you have reviewed the product sample and chosen your supplier
Email Templates 004 | Inventory Inspection [Alibaba]

Email Template 004 - Example

  • Typical email sequence to contact your manufacturer after you have reviewed the product sample and chosen your supplier
Email Template 005 | Final Payment & Shipment [Alibaba]

Email Template 005 - Example

  • If you wanted to order a lower quantity of inventory, you could also choose to order your inventory from AliExpress

  • For my product example in this course, I purchased my inventory from aliexpress because I only wanted to get 200 units

  • AliExpress allows you to order lower quantities of inventory with no MOQ
Ordering From AliExpress Overview & My Order

  • Congratulations! You have reached the end of the section on Ordering Your Product Inventory from Alibaba

Summary Action Steps - Ordering Inventory [Alibaba]

Product Customization & Ordering Inventory Section [Quiz]

Product Customization & Ordering Inventory Section [Quiz]
1 question
Product Customization | Packaging, Logo's and Labels
7 Lectures 26:19
  • Branding your product is very important for a few different factors

  • Having a branded product can help prevent other sellers from offering similar products on your product listing

  • Branding can also help set your products apart from the competition when customers are searching on Amazon

  • It is important to stand out on Amazon with the ever increasing competition  

Customizing Inventory Section Overview

  • Where to get your poly bags for packaging, suffocation warning labels & 5-star stickers
Poly Bag Packaging, Warning Labels & Five Star Stickers

  • In this section, we will look at a few different places you can get custom packaging for your inventory, such as customized boxes and muslin drawstring bag
Custom Bags & Packaging for Your Inventory

  • The Easiest (and Cheapest) Way to Brand Your Product with a Custom Logo
The Easiest (And Cheapest) Way to Add Your Logo To Your Packaging

  • Here you can get all types of custom stickers, decals, bumper stickers and other similar items
  • But we will be using this site to get custom printed logos that we can add to our product packaging
Card Inserts for Your Customers

  • This can be one of the most tedious and time consuming processes of starting a private label business

  • If possible, I recommend getting a friend or family member assist you with this step  

  • We are going to be sorting the inventory, adding poly bags and packaging, and also branding the inventory with our labels and logo

Preview 04:57

  • After ordering your inventory, the information in this section should be used to add customization, packaging and branding to your products
  • If you ordered from AliExpress, or didn’t have your supplier on Alibaba add customization to your inventory, use the resources we discussed in this section to customize and brand your inventory.

  • You do not have to do everything we discussed, but make sure you at least add your logo to your product or packaging, and if you wish, add any other customization tactics we discussed to help set your product apart from the competition on Amazon
Inventory Customization Overview | Summary Action Steps

Inventory Customization Section [Quiz]

Inventory Customization Section [Quiz]
1 question
Amazon Account Setup & Shipment Plan
5 Lectures 20:41
  • In this section, we will look at how to select and setup your amazon account, and how to create a shipment plan for your inventory

  • The shipment plan can be created in your seller central account after you sign up for your Amazon account

  • If your inventory still hasn’t arrived yet, you can still go ahead and setup your amazon account so you can get everything started
Amazon Account Setup Overview

  • The two account choices available are individual account and a professional account.

  • Regardless of the account you choose, you are able to upgrade or downgrade your account at anytime

  • We will discuss some differences between the two account types
Choose Your Amazon Account | Individual or Professional

  • In this lecture, we will discuss how to add your product to Amazon’s product catalog
Add Your Product to the Amazon Catalog

  • Here we will discuss how to create a shipment plan for your inventory

  • The shipment plan can be created by accessing your Amazon seller central account

  • When creating the shipment plan, you will need the size and weight of your packages to calculate shipping charges

  • Shipping can be handled by one of Amazon’s partnered carriers such as UPS
Create a Shipment Plan for Your Inventory

  • You have reached the end of the the section on creating your Amazon account, and setting up your Shipment Plan
Amazon Account Setup | Summary & Action Steps

Amazon Account Setup Section [Quiz]

Amazon Account Setup Section [Quiz]
1 question
Add Your SKU, Package & Ship Your Inventory to the Amazon FBA Warehouse
5 Lectures 10:06
  • In this section, we will look at how to properly prepare and ship your inventory to Amazon.

  • They can be very strict on how the product should be packaged and labeled when your items arrive at the warehouse.

  • We will discuss how to properly package and ship your products so your shipment isn’t rejected
Inventory Shipment Overview

  • Now let’s discuss options to add the SKU barcode to each unit of your inventory
  • A SKU is a barcode used in Amazon’s warehouse to quickly locate products. Each individual item must be labeled with an SKU.
Add an Amazon SKU Label to Your Inventory

  • Now it’s time to prepare our inventory to be shipped to the Amazon FBA warehouse.

  • Amazon requires you to follow certain guidelines when packaging and sending your inventory.

  • If not properly packaged, your shipment could get rejected.

  • You must make sure to use an acceptable filler material.
Inventory Packaging | Preparation for Shipment

  • Now that we have properly labeled and packaged our inventory, it’s now time to drop them off with the Amazon partnered carrier.

  • Remember to keep your items priced high until they are live on the Amazon Marketplace. Amazon will reimburse you for lost inventory.

  • It can take up to a week for your inventory to be processed after arriving to Amazon

  • You can check the shipment status for updates in your seller central account
Seal, Label & Ship Your Inventory Using Your Selected Amazon Partnered Carrier

  • You have reached the end of the this section on Product Preparation & Shipping Inventory to the AMZ Warehouse
Shipping Inventory | Summary Action Steps

Shipping Inventory Section [Quiz]

Shipping Inventory Section [Quiz]
1 question
5 More Sections
About the Instructor
Jason Gandy
4.4 Average rating
343 Reviews
9,363 Students
8 Courses
Course Instructor

About the Instructor

Jason has over 10 years teaching experience. He graduated from Georgia Southern University with a degree in Business Information Systems. He is a lifelong martial artist that not only has a history of competing, but has also taught many students in the art of self defense and fitness.

Jason is also a published author, frequent traveller, and entrepreneur. He now runs Quantum Courses, which specializes in teaching how to leverage online sales channels (such as Amazon) to start an online business.

"I've always been passionate about teaching, whether it’s in person or online. I used to be limited to teach a maximum of 10-30 people in a local kickboxing or self defense class, but now online teaching has allowed me to reach over 6000 students with 7 courses, and growing!"