Principles of marketing 4 P's and the 4 E's College standard
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Principles of marketing 4 P's and the 4 E's College standard

This marketing course is very thorough. Promotion strategies, business to business promotion. So much information!
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Mark Parrish
Last updated 3/2015
English
Current price: $10 Original price: $25 Discount: 60% off
1 day left at this price!
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Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand the principles of marketing
The 4 p's of marketing
the 4 E's of marketing
Applied what they have learned in a real life setting
Many different marketing strategies!
Understand advertising
Product Price, place, promotion are the 4 p's
The 4 E's are: Experience, everyplace, exchange, evangelism
View Curriculum
Requirements
  • No previous knowledge required!!!
  • Be prepared to learn
Description

This course covers so much material! I am going to college for business management. This marketing is a mirror image of my marketing class. Marketing is essential for anyone going into any type of business. Accounting, management, marketing, analytic and so many more careers need marketing principles. This course will take you from knowing nothing to knowing an incredible amount of knowledge. Advertising is covered as well. We will learn about packaging, buyer to buyer promotion, different marketing strategies, consumer habits, Target market strategies, bundling, Classifying consumer products, Crucial components in marketing. What a SWOT analysis is and why every business uses one. Internal and external environmental marketing, what we can and cannot control. Consumer situation factors. Different types of advertising and why certain strategies are favored in certain markets. There is so much more and we will go in depth together on each and every subject. No previous experience required. College standard material.

Who is the target audience?
  • Anyone who wants to know about marketing
  • Managers
  • Accountants
  • Marketers
  • Future college students in business
  • Promoters
  • Advertisers
  • College students
  • Preparation for work
  • More experience
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Curriculum For This Course
Expand All 33 Lectures Collapse All 33 Lectures 02:42:59
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Introduction
1 Lecture 03:49

This is an introduction to the course. You will know a good percent of what you will be learning throughout the course.

Preview 03:49
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Components of Marketing
3 Lectures 20:22

This video is the longest of the course. But is best to take in all at once for this video. It explains how the 4 p's intertwine with the 4 e's. This video has a ton of information in it.

Preview 15:01

This video shows how many opportunities there are in marketing. Knowing this knowledge is good for every job in business.

Opportunities available in marketing
04:01

The law for how long you can say a product is new

The New Promotion sign figure law
01:20
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The SWOT Analysis
2 Lectures 15:40

This video introduces and goes in depth on The SWOT Analysis and what it does. We laso go into internal environment

The SWOT Analysis
08:01

This video explains the external environment and what a mission statement

External Environment and mission statement
07:39
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Target Market and Market Entry strategies
2 Lectures 05:20

An introduction to what target market is and what types of different market entry strategies there are.

Target Market and Market Entry strategies
02:14

exercises

Exercises
03:06
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The Boston Consulting Group Matrix
1 Lecture 04:50

The Boston consulting group matrix system in depth.

The Boston Consulting Group Matrix
04:50

Tests your understanding of this subject

Boston consulting group quiz
2 questions
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Consumer Situational factors
3 Lectures 24:45

This video has a lot of information on consumer habits, physical factors, and other situations that affect merketing.

Consumer Situational Factors of store location
09:56

Consumer factors continued.

Consumer Situational Factors of crowding, and moods
04:22

Factors continued.

Consumer Situational Factors of Gender and age
10:27

Tests your knowledge and degree of understanding

Consumer situational factor quiz
5 questions
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Price terms and objectives
2 Lectures 08:17

You will be learning about price objectives and price terms

Price Terms and objectives
06:28

the different types of cost.

Different types of cost
01:49

Different types of cost
2 questions
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Price Strategies and Marketing Strategies
7 Lectures 22:52

An introduction to the section of price strategies

Introduction to price strategies
00:32

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

This video shows you The Everyday- low strategy, Cost-Plus, and odd-even strategies.

price and marketing strategies- Everyday- low strategy, Cost-Plus, and odd-even
03:29

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

This video covers The Price Lining strategy, Demand backward, and Price bundling strategy.

Price and marketing strategies Price Lining, Demand Backward, Price Bundling
05:15

Price strategies

of market penetration and price skimming.

Price and marketing strategies Market penetration and Price Skimming
04:52

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

Price and Marketing strategies Promotion and Competitive Marketing
02:18

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

Price and marketing strategies Comparative Marketing
03:02

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

Price and marketing strategies Prestige Pricing and Loss Leader
03:24
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Age Generations
1 Lecture 05:48

information about age and habits in age generations.

age generations
05:48

Test your knowledge from age generation

Age Generations quiz
2 questions
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Product Launch
1 Lecture 02:50
Product Launch
02:50
3 More Sections
About the Instructor
Mark Parrish
3.0 Average rating
1 Review
4 Students
1 Course
Business Instructor at udemy.

I am currently going to college for Business management. I teach classes that i have studied at my university in a way i like to be taught. I study all kinds of different business courses and love teaching! I also am a music instructor. I will also be teaching about the human body, and how to fix computers in the future.