Principles of marketing 4 P's and the 4 E's College standard

This marketing course is very thorough. Promotion strategies, business to business promotion. So much information!
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4 students enrolled
Instructed by Mark Parrish Business / Management
$25
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  • Lectures 33
  • Contents Video: 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

This course covers so much material! I am going to college for business management. This marketing is a mirror image of my marketing class. Marketing is essential for anyone going into any type of business. Accounting, management, marketing, analytic and so many more careers need marketing principles. This course will take you from knowing nothing to knowing an incredible amount of knowledge. Advertising is covered as well. We will learn about packaging, buyer to buyer promotion, different marketing strategies, consumer habits, Target market strategies, bundling, Classifying consumer products, Crucial components in marketing. What a SWOT analysis is and why every business uses one. Internal and external environmental marketing, what we can and cannot control. Consumer situation factors. Different types of advertising and why certain strategies are favored in certain markets. There is so much more and we will go in depth together on each and every subject. No previous experience required. College standard material.

What are the requirements?

  • No previous knowledge required!!!
  • Be prepared to learn

What am I going to get from this course?

  • Understand the principles of marketing
  • The 4 p's of marketing
  • the 4 E's of marketing
  • Applied what they have learned in a real life setting
  • Many different marketing strategies!
  • Understand advertising
  • Product Price, place, promotion are the 4 p's
  • The 4 E's are: Experience, everyplace, exchange, evangelism

What is the target audience?

  • Anyone who wants to know about marketing
  • Managers
  • Accountants
  • Marketers
  • Future college students in business
  • Promoters
  • Advertisers
  • College students
  • Preparation for work
  • More experience

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
03:49

This is an introduction to the course. You will know a good percent of what you will be learning throughout the course.

Section 2: Components of Marketing
15:01

This video is the longest of the course. But is best to take in all at once for this video. It explains how the 4 p's intertwine with the 4 e's. This video has a ton of information in it.

04:01

This video shows how many opportunities there are in marketing. Knowing this knowledge is good for every job in business.

01:20

The law for how long you can say a product is new

Section 3: The SWOT Analysis
08:01

This video introduces and goes in depth on The SWOT Analysis and what it does. We laso go into internal environment

07:39

This video explains the external environment and what a mission statement

Section 4: Target Market and Market Entry strategies
02:14

An introduction to what target market is and what types of different market entry strategies there are.

03:06

exercises

Section 5: The Boston Consulting Group Matrix
04:50

The Boston consulting group matrix system in depth.

2 questions

Tests your understanding of this subject

Section 6: Consumer Situational factors
09:56

This video has a lot of information on consumer habits, physical factors, and other situations that affect merketing.

04:22

Consumer factors continued.

10:27

Factors continued.

5 questions

Tests your knowledge and degree of understanding

Section 7: Price terms and objectives
06:28

You will be learning about price objectives and price terms

01:49

the different types of cost.

Different types of cost
2 questions
Section 8: Price Strategies and Marketing Strategies
00:32

An introduction to the section of price strategies

03:29

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

This video shows you The Everyday- low strategy, Cost-Plus, and odd-even strategies.

05:15

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

This video covers The Price Lining strategy, Demand backward, and Price bundling strategy.

04:52

Price strategies

of market penetration and price skimming.

02:18

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

03:02

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

03:24

This section will help you identify strategies that Most businesses use to determine how to price and market to a target audience.

Section 9: Age Generations
05:48

information about age and habits in age generations.

2 questions

Test your knowledge from age generation

Section 10: Product Launch
Product Launch
02:50
Section 11: Classifying Consumer Products
05:24

This section Shows us what types of consumer habits we have and how we distribute them into certain groups.

02:14

This section Shows us what types of consumer habits we have and how we distribute them into certain groups.

02:58

This section Shows us what types of consumer habits we have and how we distribute them into certain groups.

Section 12: Packaging for a product
04:32

This video shows you how packaging is imprtant for marketing.

2 questions

Packaging quiz to test your knowledge!

Section 13: Promotion and Advertising
06:17

This will give you more knowledge on how promotion works and how it is executed with advertising.

Will show you how certain strategies work and why they are chosen over the other strategies in certain cases.


05:17

This will give you more knowledge on how promotion works and how it is executed with advertising.

Will show you how certain strategies work and why they are chosen over the other strategies in certain cases.

Creative strategy and advertising appeal
06:55
Types of ADS
03:10
Factors that affect our promotional decisions
07:41
03:58

Different Business to Business strategy promotion methods.

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Instructor Biography

Mark Parrish, Business Instructor at udemy.

I am currently going to college for Business management. I teach classes that i have studied at my university in a way i like to be taught. I study all kinds of different business courses and love teaching! I also am a music instructor. I will also be teaching about the human body, and how to fix computers in the future.

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