Growth Hacker Pricing Strategies

Unconventional Pricing Strategies for Digital Products & Growth Hacking examples of 2x to 4x revenue.
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Instructed by Mike Grossman Business / Strategy
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  • Lectures 14
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

THIS COURSE IS DESIGNED TO:

  • rid all the doubt
  • rid the bad beliefs {Low, Affordable, Reach All}
  • provide the principles to dramatically increase price
  • provide the tools and pricing structures to dramatically increase revenue


WHAT DO I GET MIKE?

  • Videos: 14 high quality videos, split in two parts
    • Part 1: consists of the pricing principles
      • understanding allow us to drastically increase pricing
    • Part 2: consist of case studies
      • principles in action
      • actual results of actual businesses
      • examples revenue jumps in the order of 2 x and 4 x
  • Free 1-1 personal call
    • Implement these tools for your biz


WE ARE GREAT AT CREATING OUR THING:

  • Building products
  • Providing services


WE START WITH POOR BASIC BIZ SKILLS:

  • saying no
  • negotiation
  • selling
  • price setting


ALL I KNOW IS I WANT TO:

  • price low
  • keep it affordable
  • reach as many as possible


BUT ...

  • Am I leaving too much on the table …
  • Others charge 2x the price I do ...

If you get this right you biz will grow almost on autopilot.

If you get this wrong you’ll be in a pricing war with your competition and a race to the bottom.


AVOID the pricing battles that tank so many businesses

AVOID the hard learnt lessons and what you think you know {Low, Affordable, Reach All}

GET the counterintuitive that only comes from actual experience

GET the tools and methods that install massive confidence in your business

Defining your price, defines your business

Set your biz up to win … Join me inside.


WHAT THIS COURSE IS NOT:

  • No theory
  • No grey beards
  • You won’t see this in a text

This is growth hacking and these tools & methods have come from the front line trenches

They are tried, tested, true and based on actual results of many companies.


What are the requirements?

  • An existing digital product or an idea for a digital product to sell online
  • No pre-knowledge required
  • Any computer: Mac OSX, Windows or Linux
  • This course is Intermediate to Advanced material but easily understood by all.

What am I going to get from this course?

  • Strategies to dramatically increase pricing
  • Tools to dramatically increase revenue
  • Free Personal One on One Call
  • 14 Videos and over an hour of content
  • Downloadable tools and spreadsheets
  • Business confidence

What is the target audience?

  • Product Developers
  • Entrepreneurs
  • Wantrepreneurs
  • Business Owners
  • Growth Hackers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Entrepreneur Journey
Introduction - The Entrepreneur Journey
Preview
05:39
Section 2: Five Critical Principles
Principle 1: Ideal Pricing Models
Preview
07:22
Principle 2a: The First Table Leg
02:20
Principle 2b: The Second Table Leg
04:08
Principle 2c: The Third Table Leg
04:27
Principle 3: Price High
05:21
Principle 4: Increase Value
03:41
Principle 5: Multiple Buyers
02:31
Conclusions & Counterintuitives: Five Critical Principles
Preview
02:31
Section 3: Principles In Practice: Actual Results
Case Study 1: Double Price
04:19
Case Study 2: T2 Model
11:44
Case Study 3: A Bar Above
03:26
Case Study 4: T3 Model
11:59
Section 4: Conclusions & Counterintuitives
Wrap It All Up
03:52

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Instructor Biography

Mike Grossman, Marketing Strategist

Mike Grossman is a marketing strategist with a decade long career with multinational companies both locally and internationally. Recent years involve applying low cost and highly effective marketing methods to digital businesses.

Mike is the creator and owner of Solid Thumbs Up, online training program for product developers, that specializes in unconventional marketing strategies. He is also the creator and owner of an online training program for Canadian Engineers, at PPE Headquarters.

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