Growth Hacker Pricing Strategies
4.3 (12 ratings)
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Growth Hacker Pricing Strategies

Unconventional Pricing Strategies for Digital Products & Growth Hacking examples of 2x to 4x revenue.
4.3 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,903 students enrolled
Created by Mike Grossman
Last updated 9/2014
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Strategies to dramatically increase pricing
  • Tools to dramatically increase revenue
  • Free Personal One on One Call
  • 14 Videos and over an hour of content
  • Downloadable tools and spreadsheets
  • Business confidence
View Curriculum
Requirements
  • An existing digital product or an idea for a digital product to sell online
  • No pre-knowledge required
  • Any computer: Mac OSX, Windows or Linux
  • This course is Intermediate to Advanced material but easily understood by all.
Description

THIS COURSE IS DESIGNED TO:

  • rid all the doubt
  • rid the bad beliefs {Low, Affordable, Reach All}
  • provide the principles to dramatically increase price
  • provide the tools and pricing structures to dramatically increase revenue


WHAT DO I GET MIKE?

  • Videos: 14 high quality videos, split in two parts
    • Part 1: consists of the pricing principles
      • understanding allow us to drastically increase pricing
    • Part 2: consist of case studies
      • principles in action
      • actual results of actual businesses
      • examples revenue jumps in the order of 2 x and 4 x
  • Free 1-1 personal call
    • Implement these tools for your biz


WE ARE GREAT AT CREATING OUR THING:

  • Building products
  • Providing services


WE START WITH POOR BASIC BIZ SKILLS:

  • saying no
  • negotiation
  • selling
  • price setting


ALL I KNOW IS I WANT TO:

  • price low
  • keep it affordable
  • reach as many as possible


BUT ...

  • Am I leaving too much on the table …
  • Others charge 2x the price I do ...

If you get this right you biz will grow almost on autopilot.

If you get this wrong you’ll be in a pricing war with your competition and a race to the bottom.


AVOID the pricing battles that tank so many businesses

AVOID the hard learnt lessons and what you think you know {Low, Affordable, Reach All}

GET the counterintuitive that only comes from actual experience

GET the tools and methods that install massive confidence in your business

Defining your price, defines your business

Set your biz up to win … Join me inside.


WHAT THIS COURSE IS NOT:

  • No theory
  • No grey beards
  • You won’t see this in a text

This is growth hacking and these tools & methods have come from the front line trenches

They are tried, tested, true and based on actual results of many companies.


Who is the target audience?
  • Product Developers
  • Entrepreneurs
  • Wantrepreneurs
  • Business Owners
  • Growth Hackers
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Curriculum For This Course
14 Lectures
01:13:20
+
The Entrepreneur Journey
1 Lecture 05:39
+
Five Critical Principles
8 Lectures 32:21

Principle 2a: The First Table Leg
02:20

Principle 2b: The Second Table Leg
04:08

Principle 2c: The Third Table Leg
04:27

Principle 3: Price High
05:21

Principle 4: Increase Value
03:41

Principle 5: Multiple Buyers
02:31

+
Principles In Practice: Actual Results
4 Lectures 31:28
Case Study 1: Double Price
04:19

Case Study 2: T2 Model
11:44

Case Study 3: A Bar Above
03:26

Case Study 4: T3 Model
11:59
+
Conclusions & Counterintuitives
1 Lecture 03:52
Wrap It All Up
03:52
About the Instructor
Mike Grossman
4.3 Average rating
12 Reviews
1,903 Students
1 Course
Marketing Strategist

Mike Grossman is a marketing strategist with a decade long career with multinational companies both locally and internationally. Recent years involve applying low cost and highly effective marketing methods to digital businesses.

Mike is the creator and owner of Solid Thumbs Up, online training program for product developers, that specializes in unconventional marketing strategies. He is also the creator and owner of an online training program for Canadian Engineers, at PPE Headquarters.