Pricing Your Services: Conquer the Five Pitfalls

Learn how to develop a pricing system that helps you overcome common pricing pitfalls.
4.5 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
4,096 students enrolled
Instructed by Dr. Gus Prestera Marketing / Other
Start Learning Now
  • Lectures 17
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 3/2016 English

Course Description

This 1-hour course introduces you to the Pricing Your Services program by addressing the five most common pricing pitfalls, how to counter them, and how to develop a pricing system that enables you to scope, cost, and price your services quickly and effectively.

The course consists of videos and mashups. You can also download a printable workbook (PDF). You'll also see excerpts from interviews I've conducted with clients and successful consultants, who share their wisdom and insights.

If you're a business consultant who is trying to evolve from a series of freelance gigs to a sustainable consulting practice and struggle with how to price your services, this course is for you. Let's get going!

What are the requirements?

  • You don't need to do anything before taking this course. Just jump right in and let's get going!

What am I going to get from this course?

  • Counter the most common pricing pitfalls

Who is the target audience?

  • This course is ideal for consultants and entrepreneurs who are trying to go from freelancer to consulting practice and struggle with how best to price their professional services.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: Countering the Pricing Pitfalls
The Pricing Pitfalls
Pitfall 1. The Commodity Trap
Pitfall 2. Falling Short of Awesome
Pitfall 3. One Size Fits All
Pitfall 4. Blindfolded on a Bridge
Pitfall 5. That's My Price! Sorry.
Pitfalls Wrap-Up
Section 3: Building a Pricing System
What is My Pricing System?
Why a Pricing System?
How Do We Get to a Pricing System?
Section 4: Parting Advice
Parting Advice: Belen Bilgic-Schneider (freelancer)
Parting Advice: Mike Noble (Allen Communication)
Parting Advice: Karen Basile (Tyco)
Parting Advice: John Shaw (BravoSolution)
Section 5: Wrapup

Let's look at what's next should you decide to continue your journey with us. I'll walk you through the Pricing Your Services roadmap, so you can decide which course makes sense for you as a next step.


Here are coupons to help you get your journey going.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Dr. Gus Prestera, Consultant | Instructor | Entrepreneur

Gus has run his own talent development consulting practice for over 20 years and has worked with hundreds of client organizations ranging from pharmaceutical and consumer healthcare product companies to brokerage, banks, and insurance companies, from IT startups to long-established telecommunications service providers as well as law firms, retailers, hospital systems, and chemical manufacturers. His proposals have won—and lost—multi-million dollar deals as well as much smaller ones.

He has earned a PhD in Education with a minor in Leadership, an MBA, and a BS in Marketing as well as a Certified Performance Technologist designation. He has taught Masters-level elearning design courses and frequently delivers live and virtual workshops for leaders at all levels. He regularly presents at industry conferences and is a recognized thought leader in the talent development industry. His passion, though, is mentoring colleagues and fellow consultants as they launch and expand their businesses. Over the years, he has counseled hundreds of business consultants and budding entrepreneurs.

Ready to start learning?
Start Learning Now