Pricing Your Services: Conquer the Five Pitfalls
4.5 (46 ratings)
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Pricing Your Services: Conquer the Five Pitfalls

Learn how to develop a pricing system that helps you overcome common pricing pitfalls.
4.5 (46 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,748 students enrolled
Created by Dr. Gus Prestera
Last updated 6/2016
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Counter the most common pricing pitfalls
View Curriculum
Requirements
  • You don't need to do anything before taking this course. Just jump right in and let's get going!
Description

This 1-hour course introduces you to the Pricing Your Services program by addressing the five most common pricing pitfalls, how to counter them, and how to develop a pricing system that enables you to scope, cost, and price your services quickly and effectively.

The course consists of videos and mashups. You can also download a printable workbook (PDF). You'll also see excerpts from interviews I've conducted with clients and successful consultants, who share their wisdom and insights.

If you're a business consultant who is trying to evolve from a series of freelance gigs to a sustainable consulting practice and struggle with how to price your services, this course is for you. Let's get going!

Who is the target audience?
  • This course is ideal for consultants and entrepreneurs who are trying to go from freelancer to consulting practice and struggle with how best to price their professional services.
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Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 01:02:18
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Introduction
1 Lecture 02:12
Welcome
02:12
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Countering the Pricing Pitfalls
7 Lectures 34:47
The Pricing Pitfalls
06:36

Pitfall 1. The Commodity Trap
07:30

Pitfall 2. Falling Short of Awesome
03:29

Pitfall 3. One Size Fits All
04:38

Pitfall 4. Blindfolded on a Bridge
04:39

Pitfall 5. That's My Price! Sorry.
04:37

Pitfalls Wrap-Up
03:18
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Building a Pricing System
3 Lectures 11:51
What is My Pricing System?
05:46

Why a Pricing System?
01:57

How Do We Get to a Pricing System?
04:08
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Parting Advice
4 Lectures 06:40
Parting Advice: Belen Bilgic-Schneider (freelancer)
01:49

Parting Advice: Mike Noble (Allen Communication)
02:08

Parting Advice: Karen Basile (Tyco)
00:48

Parting Advice: John Shaw (BravoSolution)
01:55
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Wrapup
2 Lectures 06:57

Let's look at what's next should you decide to continue your journey with us. I'll walk you through the Pricing Your Services roadmap, so you can decide which course makes sense for you as a next step.

What's Next?
06:20

Here are coupons to help you get your journey going.

Bonus Lecture: Onto the next course!
00:37
About the Instructor
Dr. Gus Prestera
4.6 Average rating
162 Reviews
7,809 Students
6 Courses
Consultant | Instructor | Entrepreneur

Gus has run his own talent development consulting practice for over 20 years and has worked with hundreds of client organizations ranging from pharmaceutical and consumer healthcare product companies to brokerage, banks, and insurance companies, from IT startups to long-established telecommunications service providers as well as law firms, retailers, hospital systems, and chemical manufacturers. His proposals have won—and lost—multi-million dollar deals as well as much smaller ones.

He has earned a PhD in Education with a minor in Leadership, an MBA, and a BS in Marketing as well as a Certified Performance Technologist designation. He has taught Masters-level elearning design courses and frequently delivers live and virtual workshops for leaders at all levels. He regularly presents at industry conferences and is a recognized thought leader in the talent development industry. His passion, though, is mentoring colleagues and fellow consultants as they launch and expand their businesses. Over the years, he has counseled hundreds of business consultants and budding entrepreneurs.