Pricing Strategy with Business Intelligence and Analytics
3.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
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Pricing Strategy with Business Intelligence and Analytics

This course prepares participants to make decisions in product pricing based on data analysis and business intelligence.
New
3.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Last updated 7/2017
English
Price: $50
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Explore the basics of pricing and why it matters for business.
  • Explore what price discrimination is and how it can be useful to a firm.
  • Identify different types of price discrimination and their uses.
  • Explore how to use price discrimination to maximize profits and revenues.
  • Explore how to apply Business Intelligence (BI) techniques to pricing analysis.
View Curriculum
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.

The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.

Who is the target audience?
  • Anyone interested in finance, marketing or related fields.
Compare to Other Pricing Courses
Curriculum For This Course
9 Lectures
01:53:03
+
Introduction
7 Lectures 01:53:00


Background on Price Discrimination
11:29

Types of Price Discrimination
12:34

Types of Price Discrimination (Continued)
10:51

Using Price Discrimination
10:46

Pricing Strategy with Business Intelligence Continuous Play
56:29
+
Supporting Materials
2 Lectures 00:03
Slides: Pricing Strategy with Business Intelligence
00:01

Pricing Strategy with Business Intelligence Glossary/Index
00:01
+
Review and Test
0 Lectures 00:00

Review Questions: Pricing Strategy with Business Intelligence

Review Questions
3 questions

Final Exam: Pricing Strategy with Business Intelligence

Final Exam
5 questions
About the Instructor
Illumeo Learning
4.4 Average rating
326 Reviews
1,377 Students
242 Courses
Condensed and Efficient Courses for Busy Professionals

Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.

Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.

Michael McDonald
4.0 Average rating
13 Reviews
104 Students
9 Courses

Michael is a finance professor at Fairfield University in Connecticut. He holds a PhD in finance from the University of Tennessee and his work has been quoted in the Wall Street Journal, CNN, Nasdaq dot com, Bloomberg, Reuters, and many other outlets. Michael is the President of Morning Investments, a consulting firm headquartered in Connecticut. He consults extensively with organizations ranging form Fortune 500 companies and government agencies to start-up businesses on matters related to finance and investments. Michael has served also as an expert witness on finance related matters in legal disputes, and is an arbitrator with the Financial Industry National Regulatory Authority (FINRA).