This course prepares participants to make decisions in product pricing based on data analysis and business intelligence (BI). Particular focus is placed on using price discrimination between customers to maximize profits and revenues using past sales data.
The course is intended as an applied primer in pricing analysis using new techniques resulting from the growth in e-commerce and BI techniques.
Review Questions: Pricing Strategy with Business Intelligence
Final Exam: Pricing Strategy with Business Intelligence
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Michael is a finance professor at Fairfield University in Connecticut. He holds a PhD in finance from the University of Tennessee and his work has been quoted in the Wall Street Journal, CNN, Nasdaq dot com, Bloomberg, Reuters, and many other outlets. Michael is the President of Morning Investments, a consulting firm headquartered in Connecticut. He consults extensively with organizations ranging form Fortune 500 companies and government agencies to start-up businesses on matters related to finance and investments. Michael has served also as an expert witness on finance related matters in legal disputes, and is an arbitrator with the Financial Industry National Regulatory Authority (FINRA).