Pricing For Maximum Profit: Make More From Digital Products
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Pricing For Maximum Profit: Make More From Digital Products

Step-By-Step to Determining Short-Term & Long-Term Profit-Maximizing Price For Your Digital Product.
4.9 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,045 students enrolled
Created by Jared Volle
Last updated 1/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find a profit-maximizing price that they can "set and forget"
  • Find Their Short-Term Profit-Maximizing Price
  • Find Their Long-Term Profit-Maximizing Price
  • 2x or 3x profitability using long-term strategies
  • Use price to achieve: increased sales, increased profitability, increased authority in a niche, and pre-empt competitors
  • Determine customers' price-sensitivity
View Curriculum
  • none

Did you know that pricing is the quickest and most effective way of increasing the profitability of your digital product? Whether you want to enjoy comfortable profits or want to gain additional profits to reinvest in your business, optimizing your price is your ultimate leverage to achieve your goals. Pricing is, quite simply, the most powerful marketing tool you have. And yet, very few business owners understand how to maximize their profits with effective pricing.

While pricing is the most effective method of increasing profits, it’s also one of the trickiest aspects of selling. Price too high and you’ll lose customers. Price too low and you’re selling yourself short. Either way, you’re leaving a sizable profit on the table. Profit you’ve already put in the work for.

Don’t be trapped by your competitors prices or misconceptions about pricing. Learn how to take complete control of your revenue stream. Then learn key customer leverage points that will allow you to command the price you set.

Decide today to be one of the few entrepreneurs that’s well-paid for the value you provide customers.

Pricing For Maximum Profit offers a practical, step-by-step approach to uncovering what your customers value most and how to quantify that value in order to arrive at an effective price. A price that both maximizes your profit and keeps customers happy.

In this course you’ll learn how to…

  • Increase passive profits with no additional effort (the work has already been done!)
  • Discover exactly what your potential customers are willing to pay
  • 2x or 3x your profits through long-term strategies
  • Determine whether you can increase profit through a price decrease or price increase
  • Leverage how customers perceive value to maximize both your profit and your marketing messages
  • Quantify the value of individual features
  • Quantify the true value of your product
  • Turn price-sensitive buyers into value-buyers to increase their willingness to pay
  • Create a powerful marketing message based on customer values
  • Use price to pre-empt competition and defend your market position
  • Increase volume of sales or the price of your product
  • Position yourself as an authority in your market
  • Use price to achieve: increased sales, higher-priced sales, and much more.

Pricing For Maximum Profit will completely dymystify how to optimize your price. No crazy mathematical formulas to work through. No complicated research methods. I’ve simplified all the complicated formulas I learned getting my B.A. in Economics. If you’ve passed 7th grade, you have all the skills you’ll need to optimize your price.

Simply follow this step-by-step blueprint to immediately increase your profitability. Set it and forget it: Earn increased revenue every month with zero effort. Not only will you get a clear path to determining your profit-maximizing price, but you’ll be walked through several practical pricing-research methods. On top of that, you’ll even get sample survey scripts. These are the EXACT questions I use for surveying customers. You can cut-and-paste these questions or alter them for your specific niche. You can know, FOR SURE, exactly what your customers are willing to pay for your product or for individual features in as little as 20 minutes!

Maximize your passive income today by Pricing For Maximum Profit!

Who is the target audience?
  • Anyone selling a digital product
  • Anyone designing or developing a digital product
  • Anyone who prices online products
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Curriculum For This Course
39 Lectures
Pricing For Maximum Profit
3 Lectures 21:31
The Conventional View On Pricing Is Wrong! - Here's Scientific Proof

How to Easily Change a Customer's Buying Process

Setting the Stage For a Premium-Priced Sale
Step-By-Step Pricing For Maximum Profit
6 Lectures 32:03
Using Price To Achieve Strategic Goals

The Most Important Pricing Constraint Of All

Key Outcomes For Your Pricing Research

What You HAVE To Know About Your Competition to Price Effectively

Step-By-Step To Researching Your Competition

Identifying Customer Outcomes & Values
Getting B2B Customers To See Your Product's Value
4 Lectures 24:36
3 Ways To Give Business By Helping Them Achieve Better Outcomes

Helping Businesses Achieve Outcomes More Effectively

Risk: Why a Money-Back Guarantee Doesn't Work

How to ACTUALLY Lower A Potential Customer's Perceived Risk
Getting B2C Customers To See Your Product's Value
8 Lectures 44:49
Help Customers Gain Comfort

Help Customers Enjoy Their Life

Help Customers Feel Better About Themselves

Help Customers Maximize Their Social Life

Help Consumers Avoid Pain

Protect Customers From Loss or Future Pain

Understanding Your Customers' Budget

Step-By-Step: Discover Exactly What Your Customers Desire & Will Pay For It
Finding Your Profit-Maximizing Price
5 Lectures 24:40
Know EXACTLY How Price-Sensitive Your Customers Are

How To Know When Your Price Is Perfect

When A DECREASE In Price Increases Your Profit

When An INCREASE In Price Increases Your Profit

Step-By-Step: 6 Ways To Determine Customers' Price-Sensitivity
Pricing Strategies For Long-Term Profit Maximization
1 Lecture 12:17
4 Key Online Pricing Strategies
Psychological Pricing: How To Increase a Product's Perceived Value & Lower Risk
4 Lectures 13:01
Odd-Number Pricing - "7" Is The New "9"

Increasing Your Product's Perceived Value Through Comparison Discounting

Decreasing The "Pain" of Buying Through Reference Pricing

Building Niche Authority & Product Desire Through Premium Pricing
The Price-Strategy Matrix
2 Lectures 04:06
The Price-Strategy Matrix: Maximize Profit In Every Situation

Price-Strategy Matrix Reference Guide (Download)
1 page
About the Instructor
Jared Volle
3.3 Average rating
67 Reviews
2,821 Students
5 Courses
Creativity/Innovation Researcher, business coach, comedian

Jared has been an opener for top comedians such as Kyle Cease (#1 Comedy Central Special of 2009) on his Wake Up College Tour and Louie Anderson (Ranked #83 on Comedy Central's "Greatest Comedians of All-Time" List).

Jared was a Finalist in the Great American Comedy Festival and has performed in A-list comedy clubs, theaters, amphitheaters,and universities. He's known for his unique blend of audience interaction, improvisation, sharp wit, and unique point of view.

Jared received his Master's in Creativity & Innovation from Drexel University in 2014. Jared now teaches two programs online: Faster & Funnier and the Creativity For Comedians audio program. Both programs take a drastically new perspective on teaching comedy by emphasizing "creativity-inducing" strategies that help comedians differentiate themselves from their competitors while steering clear of factors known to cause writer's block or that harm a comedian's originality.

Jared's career got off to a rough start. After struggling for 2 years to excel at joke writing, he threw out all his material and started from scratch. Jared began purposely ignoring "best practice" and ruthlessly analyzing top comedians, spotting where current comedy teaching broke down. The new style paid off quickly. Within a few short months he went from dive bars and open mics to getting paid to headline showcases (modest 20 minute sets). A year later he began doing full-length headlining (45+ minutes).

In 2008, Jared systematized what he learned from the experience and began teaching and coaching comedians in Denver, CO. The system was tested and refined through live courses, eventually becoming Faster & Funnier: A Comprehensive Guide to a Great Career in Comedy in 2011.