Price Analytics
4.1 (29 ratings)
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Price Analytics

Learn how to price a product or service. Major techniques explained with cartoons and Microsoft Excel.
4.1 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
221 students enrolled
Last updated 10/2014
Current price: $12 Original price: $50 Discount: 76% off
4 days left at this price!
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • You will learn advantages and disadvantages of 11 pricing techiniques
  • You will learn how to evaluate price based on your financial targets
  • You will be able to conduct break-even analysys
  • You will learn Net Present Value Capital Budgeting Model
  • You will be introduced to Internal Rate of Return model
  • You will learn how to use Excel and Data Analysis options in Excel for evaluating price
  • You will learn concept of Price Elasticity and Optimal Pricing
  • You will learn how to collect data for and and operate with Demand Curve
View Curriculum
  • Basic knowledge of Excel

Don’t you know that price is the first thing majority of customers look at? Marketing consulting firms estimate that improving pricing by 1 percent can result in as much as 10 percent increased profits. Price Analytics is a skill of high demand among marketing manager. And not only them! Entrepreneurs, business executives, and senior decision makers often feel shaky when it comes to pricing assessment.

Pricing is one of the major elements of marketing. Price analytics is one of the key elements of it.

The technology of pricing is an art. Rounding off the numbers may be good for small endeavors but never for an organization. The art of setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics.

Few institutions offer education in price analytics, and none offer online courses on it. The Scandinavian Institute of Business Analytics has taken a step forward and has developed unique courses in business analytics for online education.

In the course,Price Analytics by SCANBA, you will follow Lars and his company, Lars Coffee Mugs.

Together with Lars, you will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination.

You will learn:

  • 11 pricing techniques
  • 3 pricing assessment methods, including break-even analysis and net present value capital budgeting model
  • 5 Excel spreadsheet examples
  • Concepts of elastic demand, optimal pricing, and price discrimination.

By the end of the course, you will be able to pass an exam and receive a personalized certificate of completion from the Scandinavian Institute of Business Analytics.

Why wait? Take the course now; it is worth it.

Who is the target audience?
  • Students interested in marketing and business education.
  • Entrepreneurs, business developers, and start-up owners.
  • All levels of business analysts
Compare to Other Marketing Strategy Courses
Curriculum For This Course
Pricing Assessment
10 Lectures 17:03
Pricing Assessment

Break-even Analysis

Break-even Analysis Process

Example - Break-even Analysis

Net Present Value Capital Budgeting Model

NPV Analysis Process

Example - NPV Analysis Process

Internal Rate of Return Capital Budgeting Model

IRR Analysis Process

Example - IRR Analysis Process
Profitable Pricing
6 Lectures 06:11
Profitable Pricing

Price Elasticity

Gather the Demand Data

Example - Price Elasticity Calculation

Optimal Pricing

Example - Optimal Price Calculations
Price Discrimination
1 Lecture 04:19
Price Discrimination
Exam for Certificate
1 Lecture 02:12
Bonus Lecture: Exam Questions
About the Instructor
Scandinavian Institute of Business Analytics
3.9 Average rating
163 Reviews
2,308 Students
4 Courses

The Scandinavian Institute of Business Analytics (SCANBA) is a business analytics consulting company with operations in Finland and Sweden. SCANBA helps companies and their employees to become significantly more effective and successful by implementing business analytics in their organizations and by increasing employees’ professional skills.

SCANBA provides a broad range of services, including training and certification in business analytics, data management auditing, business process auditing and optimization, predictive analytics implementation, and decision system management.