Marketing - Press Release Submission
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Marketing - Press Release Submission

Online press release submission gets your message to eager buyers fast. Learn best press submission and marketing here.
2.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
494 students enrolled
Created by Brian Dale
Last updated 8/2013
English
Learn Fest Sale
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Mastery of SEO Release Skills
  • Learning Best Practices of Press Release Set-up
  • Learning Best Practices of Search Engine Press Ranking
  • Practical and Effective Online Distribution
  • Learning to Rank Communications for Website Traffic
  • Press Release Marketing Basics
View Curriculum
Requirements
  • High Speed Internet Connection
  • Basic Knowledge of Word Documents
  • Desire to Learn
Description

Press release submission is the easiest way to attract attention to your brand's product and service messaging. Without exception, it is the premier marketing tool to gain immediate exposure for your company in both the short and long-term.

Learning to strategically place your message in competitive markets must be the #1 consideration.

Press release submission and optimization present the following opportunities;

1. Long term Google, Yahoo and Bing search indexing to increase website traffic

2. Super-charge brand introduction in competitive markets

3. Dramatically increase Social Media market reach

4. Increasing brand recognition and trust with eager buyers

5. Total keyword market coverage with each release

6. Immediate ROI (return on investment)

This Press Release Submission course takes students through an easy-to-understand process on top press release sites to gain immediate marketplace traction so join us TODAY!

Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who is the target audience?
  • General Audience
  • Entrepreneurs
  • Small Business
  • Online Press Professionals
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Curriculum For This Course
Expand All 56 Lectures Collapse All 56 Lectures 05:52:29
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Opening Lecture
1 Lecture 07:20
In this opening lecture, we give a brief course overview.
Preview 07:20
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Keyword Research
8 Lectures 01:01:04
Your Press release can be flawless (from a structural perspective) yet if you don't know how to strategically position it using SEO focused keywords, it will be ineffective. Learn to do so in this tutorial.
Preview 09:43

Finding keywords is crucial for ongoing success of press release marketing as taught in this video tutorial lecture.

Finding Keywords
07:59

Monthly search volume is key to determining competitive overview as taught in this video tutorial lecture.

Monthly Search Volume
05:45

Learn how to determine marketplace competition in this lecture.

Competitive Overview
07:10

Learn the difference between short and long tail keywords in this video tutorial lecture.

Short Tail vs. Long Tail Keywords - Part 1
09:12

In this video tutorial lecture, we teach identical and fraternal twin keyword concepts.

Identical and Fraternal Twin Keywords
08:27

Learn what keywords are, how to determine what 'strings' are needed as well as a general overview
Preview 08:53

After mining keywords, they must be aggregated into identifiable groups.

Aggregating Keywords
03:55
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Distribution Site 1 - Onlineprnews.com
8 Lectures 49:39
In this video tutorial, we give an overview of one of the most robust press release distribution platforms available.
Preview 06:38

In this video tutorial, we give an overview of one of the most robust press release distribution platforms available.
Overview Part 2
05:30

Learn to easily sign-up for a press account on this platform in this lecture.
Preview 04:47

We begin teaching to effectively release press communications in this video tutorial lesson.
Submit Release Part 1
05:39

We continue to release our first communication in this video tutorial by use of effective SEO practices.
Submit Release Part 2
05:58

As we wind up our first press release, we teach easy practices in this video lecture.
Submit Release Part 3
09:05

As we close instruction on this distribution platform, learn last many tips in this video tutorial lesson.
Submit Release Part 4
06:55

As we close instruction on this distribution platform, learn last many tips in this video tutorial lesson.
Submit Press Release Part 5
05:07
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Distribution Site 2 - Prlog.org
9 Lectures 48:55
In this second tutorial on a release distribution platform, we begin to teach students the consistency amongst all such communication release websites.
Overview Part 1
01:55

In this second tutorial on a release distribution platform, we begin to teach students the consistency amongst all such communication release websites.
Overview Part 2
03:34

Is it necessary to pay press release charges on EVERY platform? Learn to be selective in this tutorial.
Service Selection
07:55

This lecture teaches signing up for a free press release account.
Sign-up
04:48

In this video tutorial lecture, we teach students to create a press room.
Profile Creation Part 1
03:13

In this video tutorial lecture, we teach students to create a press room.
Create Profile Part 2
07:19

We wrap up our profile-press room creation lecture in this video tutorial.
Create Profile Part 3
06:26

Easily master press release submission in this portion of our video lectures.
Submit Release Part 1
08:15

Easily master press release submission in this portion of our video lectures.
Submit Release Part 2
05:30
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Distribution Site 3 - Free-Press-Release.com
4 Lectures 23:00
This press release platform is both Social Media and SEO focused. In this lecture, we give an overview of features.
Overview
08:39

Learn to quickly sign up for an account in this video lecture.
Sign-Up
03:35

Learn to easily submit press releases on this powerful platform in this lecture.
Submit Release Part 1
06:15

Learn to easily submit press releases on this powerful platform in this lecture.
Submit Release Part 2
04:31
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Distribution Site 4 - Pressreleasecircle.com
6 Lectures 35:57
Among the most useful and effective release distribution sites, Press Circles has many features presented in this tutorial.
Overview Part 1
03:44

Among the most useful and effective release distribution sites, Press Circles has many features presented in this tutorial.
Overview Part 2
03:05

Easy sign-up and confirmation are learned in this video tutorial class.
Sign-Up
06:23

This is a website we certainly recommend spending money with to maximize distribution as taught in this lecture.
Service Selection
07:03

In this final tutorial in this portion of the series, learn a quirk with this platform.
Submit Release Part 1
07:22

In this final tutorial in this portion of the series, learn a quirk with this platform.
Preview 08:20
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Final Release Review(s)
2 Lectures 07:54
In this final tutorial of press release creation and distribution, we go over last minute tweaks.
Reviewing Releases Part 1
04:33

In this final tutorial of press release creation and distribution, we go over last minute tweaks.
Reviewing Releases Part 2
03:21
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Marketing
17 Lectures 01:51:04
In this lecture, we teach easy, social media sharing tips from a manual perspective.
Manual Sharing Part 1
05:38

In this lecture, we teach easy, social media sharing tips from a manual perspective.
Manual Sharing Part 2
03:39

As we prepare students to upload press releases to document sites, this tutorial lays the groundwork.
Save as Webpage PDF
06:11

Learn to get immediate indexing with FREE ping services for your press releases as well as other products and services.
Pinging Press Release Messaging
08:39

Easy sign up on this powerful marketing platform is taught in this video tutorial lecture.
Crunchbase Sign up
05:58

Expertly using solid SEO, set-up your Crunch profile using steps in this video tutorial.
Crunchbase Set up Part 1
06:00

Expertly using solid SEO, set-up your Crunch profile using steps in this video tutorial.
Crunchbase Set up Part 2
04:37

Review set-up and SEO in this video tutorial lecture.
Crunchbase Review
04:32

In this tutorial, we teach students how to parlay press into uploaded documents to generate both views and interest in products and services.
Scribd Overview
05:36

In this video, students will learn to set up optimized profiles on Scribd.com
Preview 07:53

After saving releases as a PDF document, easy traffic and views are available with strategic positioning of uploads. This video tutorial teaches students how to do so.
Scribd Press Release Upload Part 1
08:28

After saving releases as a PDF document, easy traffic and views are available with strategic positioning of uploads. This video tutorial teaches students how to do so.
Scribd Press Release Upload Part 2
06:16

Social Marker gives quick indexing of press releases as well as traffic from social media networks.
Social Marker
10:00

BLAST your press release and brand messaging using Onlywire as taught in this tutorial.
Onlywire
08:23

In this video tutorial, we give a brief overview of Slideshare.

Slideshare Overview
07:26

In this lecture, we teach SEO sign up as well as how to structure your first upload.
Slideshare Sign up & Upload
05:41

In this final marketing tutorial, we teach content multiplication.
Slideshare Second Upload
06:07
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Closing Lecture
1 Lecture 07:36
Final Thoughts
07:36
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Course Extras
0 Lectures 00:00
About the Instructor
Brian Dale
4.2 Average rating
133 Reviews
9,615 Students
27 Courses
Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!