Preparing for a Profitable Business Launch
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Preparing for a Profitable Business Launch

A step-by-step guide to get your ready for your new business venture.
5.0 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Created by Christopher Ryan
Last updated 4/2017
Price: $25
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand your readiness to launch a business and validate your concept.
  • Have an identified path for business success.
  • Determine your entrepreneurial sweet spot.
  • Create a current business asset inventory
View Curriculum
  • You should have experience and skills in your chosen business domain.

Objective of this course is to give you the information and motivation you need to choose the right business, launch it successfully and scale it for revenue and profit – taking you from initial idea to profit as quickly as possible. This course will answer questions like:

  • Am I ready to start my new business?
  • What are my greatest assets and biggest weaknesses?
  • What can I do now to boost my opportunity for success?
  • Does my chosen business fit my strengths?
  • Are there pitfalls to avoid that will save me a lot of time and money?

Course Outline

1.       Assessing your current business readiness

2.       Determining your entrepreneurial sweet spot

3.       Adopting the successful entrepreneur mindset

4.       Establishing your goals and ideal state in 1 year and 5 years

5.       Taking a current asset inventory

6.       Building your Business Investment Account

7.       Completing your business and personal SWOT Analysis

8.       Course quiz and summary


Course Outcomes

After completing this course, you will:

  • Understand your readiness to launch your business venture
  • Know your business strengths and weaknesses
  • Have a path for business success
  • Be ready for the next step: Validating your business venture
Who is the target audience?
  • Individuals who are thinking of starting a business or in the planning phase.
Compare to Other Business Strategy Courses
Curriculum For This Course
Getting Started on the Entrepreneurial Path
4 Lectures 12:55

The introductory lecture will cover the topics that will be addressed in the entire course as well as the important questions it will answer as you begin your journey as an entrepreneur. 

Preview 02:16

This lecture covers key definitions of business from extremely successful entrepreneurs and will also list the primary motivations that cause current and future business owners (including you) to launch new ventures and make them successful. This will be a great start to your entrepreneurial journey. 

Preview 03:44

Lecture 3 will take you through an exercise to determine exactly how ready you are to start your new business venture. The instructor will help by sharing his own readiness assessment as a guideline. 

Preview 04:18

Lecture 4 helps you uncover your key strengths and uses a easy-to-fill-out worksheet to help you discover your best entrepreneurial sweet spot. This will help you get a great start towards launching the right business that best utilizes your strengths and passions. 

Finding Your Entrepreneurial Sweet Spot
What You Need to Know About Being a Business Owner
2 Lectures 12:47

Lecture 5 discusses the myths and realities of being a business owner, including:

  • Barriers that prevent people from starting a business.
  • Myths and realities of business ownership. 
  • Useful statistics about who is starting new ventures.
  • Most important pros and cons about being a business owner.
The Life of a Business Owner: Fact vs. Fiction

In this lecture, we help you establish your one and five year goals for your new business. We will also introduce you to the concept and benefits of setting a BHAG: Big Hairy Audacious Goal. 

Seeing the Big Picture: Setting Your One and Five Year Goals
Your Business Launch Toolkit
3 Lectures 15:35

In this lecture, you will create your personal asset inventory, so that you know exactly what your key resources are for starting your business. You will also learn:

  • Where you are on the expertise scale for your chosen industry.
  • How to be seen as an industry expert. 
  • How to turn your assets into business leverage points. 
Completing Your Inventory of Business Assets

In this lecture, we provide an important tool to help you further identify your strengths, weaknesses, opportunities and threats (SWOT). The instructor will walk you through how to use the tool and how to use it to propel progress in your new venture. 

Capturing Your Strengths with a Personal SWOT Analysis

In this lecture, the instructor will introduce you to the exciting concept of building your Business Investment Bank, in four key areas:

  1. Knowledge 
  2. Finances
  3. Discipline
  4. Building Your Network
Building Your Business Investment Bank
Getting Ready to Launch - Final Thoughts Before Setting on the Path
4 Lectures 12:16

Fear of failure stops many individuals who would otherwise be successful. We will cover:

  1. How Fear Inhibits Entrepreneurs
  2. How to Remove or Reduce the Fear of Failure
  3. How to Overcome Rejection.

Overcoming the Fear of Starting a New Business

This important lecture covers what you need to know to gain the unstoppable entrepreneur mindset, including:

  • Aligning Your Goals with Your Resource Allocation
  • How to Motivate Yourself and Others
  • What to do Before Making the New Venture Plunge
  • Why You Need to Practice the Art of Practical Serendipity 
How to Adopt the Mindset of a Successful Entrepreneur

This lecture includes a summary of what you have learned and a brief quiz to ensure that you are ready to take the next steps in your new business journey. 

Course Summary and Quiz

In this final lecture, the instructor provides some thoughts about the importance of aligning your business and personal lifestyle goals. Congratulations on your accomplishment in completing the course. 

Final Thoughts and Course Handout

This quiz will test your knowledge of the Preparing for a Profitable Business Launch course to ensure that you are prepared to take the next steps on your business journey. 

Preparing for a Profitable Business Launch
5 questions
About the Instructor
Christopher Ryan
5.0 Average rating
3 Reviews
9 Students
1 Course
Business Startup Expert

Christopher Ryan has 30 years of business, marketing, technology, and senior management experience, and is a widely known expert in business startups and revenue acceleration.  Chris has been a founder or key early team member in 13 startup companies, several of which have gone through multi-million dollar mergers or acquisitions. Chris is founder and CEO of Fusion Marketing Partners and Center for Business Training and was previously co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company.  Chris has served in executive positions at companies ranging from startup to multi-billion.

Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written five books and has been an instructor and lecturer at the College of Notre Dame, University of Colorado and Pikes Peak Community College. He also teaches business startup courses for SCORE and the SBA.