Objective of this course is to give you the information and motivation you need to choose the right business, launch it successfully and scale it for revenue and profit – taking you from initial idea to profit as quickly as possible. This course will answer questions like:
1. Assessing your current business readiness
2. Determining your entrepreneurial sweet spot
3. Adopting the successful entrepreneur mindset
4. Establishing your goals and ideal state in 1 year and 5 years
5. Taking a current asset inventory
6. Building your Business Investment Account
7. Completing your business and personal SWOT Analysis
8. Course quiz and summary
After completing this course, you will:
The introductory lecture will cover the topics that will be addressed in the entire course as well as the important questions it will answer as you begin your journey as an entrepreneur.
This lecture covers key definitions of business from extremely successful entrepreneurs and will also list the primary motivations that cause current and future business owners (including you) to launch new ventures and make them successful. This will be a great start to your entrepreneurial journey.
Lecture 3 will take you through an exercise to determine exactly how ready you are to start your new business venture. The instructor will help by sharing his own readiness assessment as a guideline.
Lecture 4 helps you uncover your key strengths and uses a easy-to-fill-out worksheet to help you discover your best entrepreneurial sweet spot. This will help you get a great start towards launching the right business that best utilizes your strengths and passions.
Lecture 5 discusses the myths and realities of being a business owner, including:
In this lecture, we help you establish your one and five year goals for your new business. We will also introduce you to the concept and benefits of setting a BHAG: Big Hairy Audacious Goal.
In this lecture, you will create your personal asset inventory, so that you know exactly what your key resources are for starting your business. You will also learn:
In this lecture, we provide an important tool to help you further identify your strengths, weaknesses, opportunities and threats (SWOT). The instructor will walk you through how to use the tool and how to use it to propel progress in your new venture.
In this lecture, the instructor will introduce you to the exciting concept of building your Business Investment Bank, in four key areas:
Fear of failure stops many individuals who would otherwise be successful. We will cover:
This important lecture covers what you need to know to gain the unstoppable entrepreneur mindset, including:
This lecture includes a summary of what you have learned and a brief quiz to ensure that you are ready to take the next steps in your new business journey.
In this final lecture, the instructor provides some thoughts about the importance of aligning your business and personal lifestyle goals. Congratulations on your accomplishment in completing the course.
This quiz will test your knowledge of the Preparing for a Profitable Business Launch course to ensure that you are prepared to take the next steps on your business journey.
Christopher Ryan has 30 years of business, marketing, technology, and senior management experience, and is a widely known expert in business startups and revenue acceleration. Chris has been a founder or key early team member in 13 startup companies, several of which have gone through multi-million dollar mergers or acquisitions. Chris is founder and CEO of Fusion Marketing Partners and Center for Business Training and was previously co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Chris has served in executive positions at companies ranging from startup to multi-billion.
Chris is known as an outstanding communicator and has presented keynote addresses and breakout sessions at numerous conferences on marketing and technology. For three years, Target Marketing magazine named Chris as one of the Top 100 U.S. Marketers. Chris has written five books and has been an instructor and lecturer at the College of Notre Dame, University of Colorado and Pikes Peak Community College. He also teaches business startup courses for SCORE and the SBA.