THE ULTIMATE PRACTICAL SOCIAL MEDIA COURSE ON THE MARKET
When I first started out in social media, life was hard, I didn’t know exactly what I was doing, it was difficult for me to tell what was the best way, I think there should be an easier way, to learn about leveraging social media, and that’s why I decided to teach “social media”.
Whether you are a marketing manager, a freelancer, an entrepreneur, or just curious about social media, this course is great for you!
In just few projects, you’ll have everything you need to hit the ground and leverage your social media accounts. With social media you can really change the way your customers interact with you. We’re gonna talk about how to monitor your competition, listen to your customers, and identify influencers. We’re gonna figure out how to run contest, so that you can raise interest, methods to drive new customers to your website. We’re gonna create a content strategy with little own content so that you can get started. I’m so thrilled to share knowledge with you, I can’t wait to see you in class.
First things first: with understanding the current stage of the company's social media accounts; and with the techniques you have to use. Plus an example of Herschel.
People easily give up on social media when they try to do to much. So let's talk about the importance of choosing the right social networks.
This lesson covers how to improve a Twitter profile. Having a well built profile will not only increase your engagement but also increase traffic to your website.
Bear in mind that when you launch your website it may not be directly indexed in Google and therefore your Linkedin profile may rank higher if optimised.
Facebook profiles includes way more customisable settings than any other social network. But what is relevant for you?
You'll learn how to create a Hootsuite account for Free and what is a social relationship platform.
After creating your Hootsuite account you need to synchronise your social media accounts with the platform. Some tips about the Hootsuite dashboard.
ICE? Yeah you're right it stands for Industry, Competitors, and Experts. We're going to analyse and monitor those 3 aspects in this section.
To be successful on social media, you need to understand what keywords your audience resonates with. And Nexalogy makes it easier.
After identifying the relevant keywords, you need to monitor those keywords with Hootsuite basic search streams.
Now it's time to focus on your competitors. You will be able to identify their top hashtags, the posting frequency, the people they talk to, etc...
Let's go a bit farther with competitors by setting up advanced search streams with Hootsuite
Now it's your turn to monitor your competitors on Facebook. You will use Fanpagekarma to perform the analysis.
One more step: identify industry experts with followerwonk.
It's easy to monitor influencers by using Twitter lists! And guess what?... This is the end of the section!
A social media calendar includes all of the social media messaging you’ll be using to promote your content, organised by date and time.
There are 5 types of content that you can leverage:
The 411 rule states that: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
You will find a link to the original article below
What is content curation? It’s the art of finding the best material that you can share with your audience. The material has to create value for them.
If you share your content when your users are active on social not only you’ll gain more engagement on your publications but you will also increase traffic to your website.
How to post even when you are on holidays? Well you can schedule your post in advance and no one will even notice you were away!
You will learn how to decide between the different business goals and how to pick the relevant key performance indicators.
In this lesson we will see how you can track the number of clicks for your links and also why it is important to track your links.
This is the most powerful and useful tool for social media analytics. After this lesson you'll now where to look!
If This Then That... Cook time saving recipes with IFTTT.
We conclude this last section with my favorite recipes! But only the ones that are safe to use for your social media accounts.
BOOOOOOMMMMMM.... Congratulations you nailed it! Now what's next?!
Adrien is a Social Media Coach. He has been working with the most widely used social media platform Hootsuite on helping a broad range of users to achieve their social media goals. He trains the next generation of social media managers in his spare time. He also gives talks at TEDx, and Universities.