Practical Social Media Marketing for Businesses
4.7 (36 ratings)
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Practical Social Media Marketing for Businesses

How to practically conceive, plan, execute, and measure your social media strategy
4.7 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,113 students enrolled
Created by Adrien Nhem
Last updated 7/2016
Current price: $10 Original price: $40 Discount: 75% off
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  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Run a social media audit and decide which social networks to use
  • Conceive a social media strategy based on your industry, competitors, and influencers
  • Optimise your social media profiles for driving traffic to your website
  • Create a full proof social media calendar
  • Schedule and distribute your content across all your social media channels
  • Automate your social media
  • Measure the impact of your social media efforts
View Curriculum
  • Have social media accounts


When I first started out in social media, life was hard, I didn’t know exactly what I was doing, it was difficult for me to tell what was the best way, I think there should be an easier way, to learn about leveraging social media, and that’s why I decided to teach “social media”.

Whether you are a marketing manager, a freelancer, an entrepreneur, or just curious about social media, this course is great for you! 

In just few projects, you’ll have everything you need to hit the ground and leverage your social media accounts. With social media you can really change the way your customers interact with you. We’re gonna talk about how to monitor your competition, listen to your customers, and identify influencers. We’re gonna figure out how to run contest, so that you can raise interest, methods to drive new customers to your website. We’re gonna create a content strategy with little own content so that you can get started. I’m so thrilled to share knowledge with you, I can’t wait to see you in class.

Who is the target audience?
  • Marketing Manager
  • Community Manager
  • Agencies
  • Freelancers
  • Promotion seekers
  • Entrepreneurs
  • Growth Hackers
  • Bloggers
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Curriculum For This Course
29 Lectures
Introduction to this course
1 Lecture 00:40

Welcome to Workshop social media! Is this course right for you? If you want to work in digital marketing, probably!

Preview 00:40
Run a social media audit & optimisation
6 Lectures 11:28

First things first: with understanding the current stage of the company's social media accounts; and with the techniques you have to use. Plus an example of Herschel.

Running a social media audit

People easily give up on social media when they try to do to much. So let's talk about the importance of choosing the right social networks.

Decide which social media channels to use

This lesson covers how to improve a Twitter profile. Having a well built profile will not only increase your engagement but also increase traffic to your website. 

Preview 01:56

Bear in mind that when you launch your website it may not be directly indexed in Google and therefore your Linkedin profile may rank higher if optimised.  

Optimise your Linkedin company pages

Facebook profiles includes way more customisable settings than any other social network. But what is relevant for you? 

Optimise your Facebook company pages

How to create designs that will impress your following? One of the most common tools for design creation is the elegant Canva.

Preview 02:29
Set up a free Hootsuite account
2 Lectures 05:43

You'll learn how to create a Hootsuite account for Free and what is a social relationship platform.

Create a free Hootsuite account

After creating your Hootsuite account you need to synchronise your social media accounts with the platform. Some tips about the Hootsuite dashboard.

Synchronise your social media accounts
The ICE analysis
8 Lectures 24:55

ICE? Yeah you're right it stands for Industry, Competitors, and Experts. We're going to analyse and monitor those 3 aspects in this section. 

Preview 01:48

To be successful on social media, you need to understand what keywords your audience resonates with. And Nexalogy makes it easier. 

Industry: identify relevant keywords on social media related to your industry

After identifying the relevant keywords, you need to monitor those keywords with Hootsuite basic search streams.

Industry: drive sales by monitoring keywords

Now it's time to focus on your competitors. You will be able to identify their top hashtags, the posting frequency, the people they talk to, etc... 

Competitors: Spy on your competitors part 1

Let's go a bit farther with competitors by setting up advanced search streams with Hootsuite 

Competitors: Spy on your competitors part 2

Now it's your turn to monitor your competitors on Facebook. You will use Fanpagekarma to perform the analysis.

Competitors: monitor competitors on Facebook

One more step: identify industry experts with followerwonk.

Preview 03:19

It's easy to monitor influencers by using Twitter lists! And guess what?... This is the end of the section!

Influencers: monitor influencers
Create the perfect social media content calendar
5 Lectures 14:19

A social media calendar includes all of the social media messaging you’ll be using to promote your content, organised by date and time.

What is a social media content calendar?

There are 5 types of content that you can leverage: 

  1. The original content
  2. The co-created content
  3. The curated content
  4. The sponsored content 
  5. And the consumer generated content. 
Leveraging available content on your social media

The 411 rule states that: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

You will find a link to the original article below

Preview 02:24

What is content curation? It’s the art of finding the best material that you can share with your audience. The material has to create value for them.

Content curation

 If you share your content when your users are active on social not only you’ll gain more engagement on your publications but you will also increase traffic to your website.

When is the best time to share your content?
Publish & schedule your posts
1 Lecture 04:11

How to post even when you are on holidays? Well you can schedule your post in advance and no one will even notice you were away! 

Schedule your posts with Hootsuite
Measure your Return on Investment!
3 Lectures 13:51

You will learn how to decide between the different business goals and how to pick the relevant key performance indicators.

How to measure your social media efforts?

In this lesson we will see how you can track the number of clicks for your links and also why it is important to track your links. 

Track your publications with UTM parameters

This is the most powerful and useful tool for social media analytics. After this lesson you'll now where to look! 

Measure your Return On Investment with Google Analytics
Save time with social media automation!
2 Lectures 09:21

If This Then That... Cook time saving recipes with IFTTT.

IFTTT: cooking recipes

We conclude this last section with my favorite recipes! But only the ones that are safe to use for your social media accounts. 

IFTTT: my favorite recipes
1 Lecture 00:31

BOOOOOOMMMMMM.... Congratulations you nailed it! Now what's next?!

About the Instructor
Adrien Nhem
4.7 Average rating
36 Reviews
1,113 Students
1 Course
Social Media Expert (Hootsuite), Entrepreneur, Growth hacker

Adrien is a Social Media Coach. He has been working with the most widely used social media platform Hootsuite on helping a broad range of users to achieve their social media goals. He trains the next generation of social media managers in his spare time. He also gives talks at TEDx, and Universities.