Practical search engine optimization (SEO) 101
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Practical search engine optimization (SEO) 101

How to achieve success with on-page website audit and search engine optimizations (SEO)
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Nevyan Neykov
Last updated 7/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Optimize websites following the latest SEO trends
  • Audit and improve the search presence of a website
View Curriculum
Requirements
  • Basic HTML knowledge
  • Access to website files
Description

The course offers an in-depth insights of the search engine optimization and goes into details on how to implement various SEO techniques in your website. In the curriculum you can find step by step guidelines, that can be followed and implemented practically. The learning curve is good enough to serve as a starting point for beginners as well as advanced SEO's and marketers. The included video presentation provides valuable in-depth information about various Google updates, and how to avoid them. Students of the course will acquire high-level understanding of SEO that can apply directly to their projects.

Who is the target audience?
  • Anyone who wants to optimize their website: students, bloggers, designers, programmers, business owners, digital marketers
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Curriculum For This Course
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Opitmising websites for better search enginges placement
12 Lectures 24:32

You will understand the basics behind the processes of crawling and indexing, which are fundamental to the search engines, as well as the important differences between them.

Preview 01:37

The detailed description of the link graph answers why links between pages are important and how you can manage the presence of your pages through combination of meta tag "index" and "follow" attributes.

Preview 01:53

Lecture focuses on the internal linking, where 8 cases of linking are presented (through combinations between 404 pages robots.txt and nofollow tags) for both passing and preventing link power "juice" between source and target pages. You can use the information to perform an internal linking check.

Why is internal linking important
01:03

Proper usage of meta robots tags
00:47

What is the Google penguin update and how could external website links cause it. Detection via quick links audit and response to such "attacks" are presented.

Google Penguin update
02:16

We will deep dive into Google's panda quality update, and give you plenty of actions to take, explaining on which factors to focus when improving web site's quality.

Preview 04:38

Description and useful advices on how to deal with Google's top-heavy update concerting the volume and position of the adverts used in a website.

Google Top-Heavy update
01:07

While duplicate content is not considered as penalty it has its own implications in SEO. The lecture discuses how to identify duplicate in your website and gives plenty of measures on how to fix it.

How to deal with duplicate content
03:31

Here we discuss the internal linking distribution and its effects on the website link graph. Examples include the link weight of the navigation and other web-page elements.

Effects of internal linking
00:58

Lecture answers three practical cases where placing rel="canonical" to the links is important from a SEO standpoint.

When to use rel="canonical" attribute
01:19

You will learn why sharing content in social networks is important, and mainly how easily to connect and claim ownership of your website in networks such as Google+ and Facebook using open graph markup.

Social Signals - Google plus and Facebook
01:17

The lecture consists of various suggestions for technical optimization (both to be done client and serverside), in order to ensure faster content delivery to the the users.

Performance optimisations
04:06
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Resources & advanced information
5 Lectures 21:18

A walk through the most important sections of Google Webmaster Tools and presentation of the SEO course, which can be used as a reference material, when doing optimizations.

Google webmasters tools & course presentation slides
09:08

This lecture will provide you with advices on how you can make an e-commerce site more SEO friendly.

Preview 03:04

You will learn how to implement and test structured data markup code for content such as articles and products in order to improve their click through rates(CTR) and search engine positions(SERPS).

Preview 02:59

You will learn how to properly consolidate internal pages link power as well how to stop sub-domains from competing for keywords.

Preview 02:49

Cases in which your search engine rankings might be affected by usage of adverts.

Usage of personalized advertisement
03:18
About the Instructor
Nevyan Neykov
0.0 Average rating
0 Reviews
9 Students
4 Courses
SEO and WebDevelopment consultant

I do web design, development and implementing SEO for more than 15 years. Have been working in various companies dealing mainly with PHP and JavaScript. 

Right now pursuing a computer science PhD in Bulgaria, where usually teach students on interactive web programming. 

Independently as well as in teams, am involved in design and development of an user friendly websites.