The course offers an in-depth insights of the search engine optimization and goes into details on how to implement various SEO techniques in your website. In the curriculum you can find step by step guidelines, that can be followed and implemented practically. The learning curve is good enough to serve as a starting point for beginners as well as advanced SEO's and marketers. The included video presentation provides valuable in-depth information about various Google updates, and how to avoid them. Students of the course will acquire high-level understanding of SEO that can apply directly to their projects.
You will understand the basics behind the processes of crawling and indexing, which are fundamental to the search engines, as well as the important differences between them.
The detailed description of the link graph answers why links between pages are important and how you can manage the presence of your pages through combination of meta tag "index" and "follow" attributes.
Lecture focuses on the internal linking, where 8 cases of linking are presented (through combinations between 404 pages robots.txt and nofollow tags) for both passing and preventing link power "juice" between source and target pages. You can use the information to perform an internal linking check.
What is the Google penguin update and how could external website links cause it. Detection via quick links audit and response to such "attacks" are presented.
We will deep dive into Google's panda quality update, and give you plenty of actions to take, explaining on which factors to focus when improving web site's quality.
Description and useful advices on how to deal with Google's top-heavy update concerting the volume and position of the adverts used in a website.
While duplicate content is not considered as penalty it has its own implications in SEO. The lecture discuses how to identify duplicate in your website and gives plenty of measures on how to fix it.
Here we discuss the internal linking distribution and its effects on the website link graph. Examples include the link weight of the navigation and other web-page elements.
Lecture answers three practical cases where placing rel="canonical" to the links is important from a SEO standpoint.
You will learn why sharing content in social networks is important, and mainly how easily to connect and claim ownership of your website in networks such as Google+ and Facebook using open graph markup.
The lecture consists of various suggestions for technical optimization (both to be done client and serverside), in order to ensure faster content delivery to the the users.
A walk through the most important sections of Google Webmaster Tools and presentation of the SEO course, which can be used as a reference material, when doing optimizations.
This lecture will provide you with advices on how you can make an e-commerce site more SEO friendly.
You will learn how to implement and test structured data markup code for content such as articles and products in order to improve their click through rates(CTR) and search engine positions(SERPS).
You will learn how to properly consolidate internal pages link power as well how to stop sub-domains from competing for keywords.
Cases in which your search engine rankings might be affected by usage of adverts.
Right now pursuing a computer science PhD in Bulgaria, where usually teach students on interactive web programming.
Independently as well as in teams, am involved in design and development of an user friendly websites.