Practical Personal Brand For Self Employed & Sales People

You've got a business. You're in sales. Now learn how to create referrals & introductions.
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  • Lectures 32
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Are you self-employed or in sales and need new contracts to boost your revenue?

Let me get right to the point - Personal Branding is the powerhouse behind business success and this course will show you how to grab your current reputation and turn it into a brand that works effectively for you, even when you're not there!

I came from nowhere, with nothing, so had to learn what worked and what didn't the hard way. I am now recognised in the UK as the leading Networking & Personal Brand expert and I share my knowledge and experience through speaking, coaching and training. For many years I have networked successfully in the FTSE250 market which is very tough to break into let alone survive in! During this personal brand programme I will give you a step by step process which will enable you to break into this or any other market.

It's my practical approach towards Personal Branding that makes my step by step process work. I've looked at the bigger picture and combined business and marketing objectives with networking and soft skills to create a course which will produce the results you need.

Long ago I made it my mission to study how networking really works, why some people are successful and others are not, and the one thing I have found that all successful business people have in common is that they have a network of Connectors / Influencers. These are the people who oil the business machine.

  • If your Connectors / Influencers don't 'get' you, they can't help you!

We are all limited by the amount of time we can be 'out there' so it's crucial to use it wisely. The most effective way to do this is to develop a network of Connectors / Influencers – people who know and hear about opportunities and could put your name forward. These are the people you need to be networking with and who need to understand your personal brand.

This course will show you exactly what these people need from you in order to help.

  • Do you know who your Introducers are?
  • Do you know what motivates them to refer you?
  • Do you know in which situations your name could be mentioned?
  • What do you do to educate and help your Connectors?

If you want networking to generate openings for you, you need a clear, simple brand that enables people to articulate your key message to others. You need a portable personal brand.

This programme distils my expertise into a series of step by step exercises which focus on what is practical and gets results in the real world. I will show you how to develop a personal brand which is authentic and sustainable. I will also show you how to create a straightforward 'go to market' plan which utilises networking as its major marketing tool. Most people who want new contracts do not align their networking with their contacts' buying cycles, this is a huge mistake. On this course I will show you how to do this and much more!

By the end of this programme you will have a personal brand that is clear and fully tested. You will also know your key words, who to share them with and how to modify them for different contacts and client groups.

A successful personal brand creates a willingness in others to do something for you. This course will show you how to create a very effective personal brand AND how to get it out to your market.

What are the requirements?

  • You need a willingness to get out of your comfort zone and to put your learning into practise

What am I going to get from this course?

  • Understand how Networking, Referrals & Personal Branding ACTUALLY work in the real world
  • Discover your current reputation / brand & how to enhance what’s working and stop what isn’t
  • Create a strong Personal Brand that is effective AND sustainable for years to come
  • Understand strong Personal Branding and the benefits it generates
  • Learn how to get your message and brand out to your market
  • Identify your barriers and learn how to overcome them
  • Know how to refine your Personal Brand for different markets
  • Learn how to test your updated Personal Brand to make sure it works

Who is the target audience?

  • Start-ups, Self Employed People & Entrepreneurs
  • Interims, Portfolio NEDS & Sales People
  • Anyone who wants to increase their referrals & introductions
  • Everyone aiming to expand their business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome & How To Get The Most From This Course

Introducing yourself and getting across your key messages


How to save time, eliminate frustrations, download resources and ask questions


Record what you want to get from this programme on the downloadable worksheet


Summary of the bonus material you can download for FREE during this programme

Section 2: Recognise The Power of Strong Personal Branding

Understand the repercussions your Personal Brand should be generating


Introducing six successful individuals who have strong, effective personal brands

1 page

A downloadable exercise to help you recognise personal brands

Section 3: Break Through Your Barriers

Focus on what is holding you back from achieving your goals

1 page

A downloadable exercise to help you take control of your future


How to eliminate those barriers and move forward

Section 4: Networking and Personal Brand

Understand networks, referrals and personal branding


Take a quick glimpse at The Small World Experiment

1 page

A downloadable exercise to help you learn about your client's buying cycle

Section 5: Identify your market

Understand where to meet the people who will help you succeed

1 page

A downloadable template for your 'Go to Market' Plan

Bonus Material: How To Find Business Networking Groups Anywhere In The UK Course
Section 6: Your Current Personal Brand / Reputation
1 page

A download with four different exercises to help you discover your current reputation


These exercises will give you a clear idea of other people's perceptions of you


Identify the differences between your current reputation and how you want to be recognised

Section 7: Create Your Personal Brand

Understand the essential elements your personal brand needs for connectors


How to get to grips with the essential elements of your Personal Brand


Identify the key words needed for each of your main buying groups


Have your key personal brand words ready for any occasion

Section 8: Testing your Personal Brand

How and where you can start to build your Personal Brand

Section 9: Supporting Your Personal Brand

Create a style which reflects your brand


Analyse the 'messages' are you transmitting


Use your passions help you develop your personal brand

Section 10: Putting Personal Branding Into Practise

Build personal branding opportunities into your schedule


See how all these ingredients come together to create your personal brand


Learn to turn obstacles into learning opportunities

Section 11: Bonus Material
36 pages

This ebook is full of short, practical tips to help build your networking confidence.

16 pages

This report outlines the 8 key skills which effective networkers demonstrate

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Instructor Biography

Heather White, Networking & Personal Brand Expert

I'm know as a Networking & Personal Brand Expert and I speak, train and coach on this subject. My passion (and what I'm known for) is demystifying the art of networking. I show people how to develop practical and effective networking strategies which they can implement immediately to get real results. These results could be new business, career development and / or an increased personal profile.

Having worked with the FTSE 500 and small to medium size enterprises for 14 years I want to share my observations, insights and the successes of others with you. I will help you to build authentic brands, to develop long-term business relationships and to become far more confident.

If you are self-employed or in sales I can help you:

  • * Break into new markets
  • * Build up an army of people who will make introductions / connections
  • * Increase your profile within your markets
  • * Increase sales
  • * Find any business network in the UK
  • * Work the room professionally & effectively

For those in employment I specialise in internal networking to help:

  • * Women's corporate networks
  • * Graduates schemes
  • * Transitioning from technical to more consultative roles
  • * Succession development
  • * Career development

My approach is very practical, interactive and based on your situation and the outcomes you want. I've developed a number of step by step processes which get to the hub of what works including a 6 step formula which covers the ONLY things you need to do to fit networking into a busy schedule and still get positive outcomes. I have also created the first online tool which helps people understand their preferred networking style.

One of my proudest moments was being invited to speak at a TEDx event recently.

My clients include Accenture, Cambridge University, KPMG, EY, London Business School, Rolls Royce and many other high calibre organisations.

Simply putting out your hand to say hello is how you start to change your world!" Heather White, Founder of Smarter Networking

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