Practical Personal Brand For Self Employed & Sales People
5.0 (6 ratings)
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Practical Personal Brand For Self Employed & Sales People

You've got a business. You're in sales. Now learn how to create referrals & introductions.
5.0 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
56 students enrolled
Created by Heather White
Last updated 8/2017
Price: $50
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how Networking, Referrals & Personal Branding ACTUALLY work in the real world
  • Discover your current reputation / brand & how to enhance what’s working and stop what isn’t
  • Create a strong Personal Brand that is effective AND sustainable for years to come
  • Understand strong Personal Branding and the benefits it generates
  • Learn how to get your message and brand out to your market
  • Identify your barriers and learn how to overcome them
  • Know how to refine your Personal Brand for different markets
  • Learn how to test your updated Personal Brand to make sure it works
View Curriculum
  • You need a willingness to get out of your comfort zone and to put your learning into practise

Are you self-employed or in sales and need new contracts to boost your revenue?

Let me get right to the point - Personal Branding is the powerhouse behind business success and this course will show you how to grab your current reputation and turn it into a brand that works effectively for you, even when you're not there!

I came from nowhere, with nothing, so had to learn what worked and what didn't the hard way. I am now recognised in the UK as the leading Networking & Personal Brand expert and I share my knowledge and experience through speaking, coaching and training. For many years I have networked successfully in the FTSE250 market which is very tough to break into let alone survive in! During this personal brand programme I will give you a step by step process which will enable you to break into this or any other market.

It's my practical approach towards Personal Branding that makes my step by step process work. I've looked at the bigger picture and combined business and marketing objectives with networking and soft skills to create a course which will produce the results you need.

Long ago I made it my mission to study how networking really works, why some people are successful and others are not, and the one thing I have found that all successful business people have in common is that they have a network of Connectors / Influencers. These are the people who oil the business machine.

  • If your Connectors / Influencers don't 'get' you, they can't help you!

We are all limited by the amount of time we can be 'out there' so it's crucial to use it wisely. The most effective way to do this is to develop a network of Connectors / Influencers – people who know and hear about opportunities and could put your name forward. These are the people you need to be networking with and who need to understand your personal brand.

This course will show you exactly what these people need from you in order to help.

  • Do you know who your Introducers are?
  • Do you know what motivates them to refer you?
  • Do you know in which situations your name could be mentioned?
  • What do you do to educate and help your Connectors?

If you want networking to generate openings for you, you need a clear, simple brand that enables people to articulate your key message to others. You need a portable personal brand.

This programme distils my expertise into a series of step by step exercises which focus on what is practical and gets results in the real world. I will show you how to develop a personal brand which is authentic and sustainable. I will also show you how to create a straightforward 'go to market' plan which utilises networking as its major marketing tool. Most people who want new contracts do not align their networking with their contacts' buying cycles, this is a huge mistake. On this course I will show you how to do this and much more!

By the end of this programme you will have a personal brand that is clear and fully tested. You will also know your key words, who to share them with and how to modify them for different contacts and client groups.

A successful personal brand creates a willingness in others to do something for you. This course will show you how to create a very effective personal brand AND how to get it out to your market.

Who is the target audience?
  • Start-ups, Self Employed People & Entrepreneurs
  • Interims, Portfolio NEDS & Sales People
  • Anyone who wants to increase their referrals & introductions
  • Everyone aiming to expand their business
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Curriculum For This Course
32 Lectures
Welcome & How To Get The Most From This Course
4 Lectures 12:43

Introducing yourself and getting across your key messages

Preview 06:56

How to save time, eliminate frustrations, download resources and ask questions

Practical Tips For Navigating Your Way Round The Course

Record what you want to get from this programme on the downloadable worksheet

Preview 00:31

Summary of the bonus material you can download for FREE during this programme

Learn About Your Valuable Bonus Material
Recognise The Power of Strong Personal Branding
3 Lectures 08:33

Understand the repercussions your Personal Brand should be generating

What Should Your Personal Brand Be Doing For You?

Introducing six successful individuals who have strong, effective personal brands

Real Life Examples Of Strong Personal Brands

A downloadable exercise to help you recognise personal brands

Take One Small Action - Identifying Personal Brands
1 page
Break Through Your Barriers
3 Lectures 08:33

Focus on what is holding you back from achieving your goals

Preview 03:17

A downloadable exercise to help you take control of your future

Take One Small Action - Identify Your Barriers
1 page

How to eliminate those barriers and move forward

How To Break Through Those Barriers
Networking and Personal Brand
3 Lectures 21:21

Understand networks, referrals and personal branding

How Networking Actually Works

Take a quick glimpse at The Small World Experiment

The Small World Experiment Video

A downloadable exercise to help you learn about your client's buying cycle

Take One Small Action – Identify your contact’s buying cycle
1 page
Identify your market
3 Lectures 10:20

Understand where to meet the people who will help you succeed

'Go To Market' Plans

A downloadable template for your 'Go to Market' Plan

Take One Small Action - Create a 'Go To Market' Plan
1 page

Your Current Personal Brand / Reputation
3 Lectures 13:51

A download with four different exercises to help you discover your current reputation

Take One Small Action - Unearth Your Current Reputation
1 page

These exercises will give you a clear idea of other people's perceptions of you

4 Ways To Unearth Your Current Reputation

Identify the differences between your current reputation and how you want to be recognised

Review: Where you are now and where you want to get to
Create Your Personal Brand
4 Lectures 35:39

Understand the essential elements your personal brand needs for connectors

Connectors and your Personal Brand

How to get to grips with the essential elements of your Personal Brand

Now Create Your Personal Brand

Identify the key words needed for each of your main buying groups

Refine Your Personal Brand By Buying Group

Have your key personal brand words ready for any occasion

The 60 Second Pitch is Dead
Testing your Personal Brand
1 Lecture 07:05

How and where you can start to build your Personal Brand

Testing Testing 123
Supporting Your Personal Brand
3 Lectures 12:41

Create a style which reflects your brand

What's Your Image?

Analyse the 'messages' are you transmitting

What Impact Do You Make?

Use your passions help you develop your personal brand

Can Innovation Help Your Brand?
Putting Personal Branding Into Practise
3 Lectures 12:20

Build personal branding opportunities into your schedule

Bringing It All Together

See how all these ingredients come together to create your personal brand

Concluding Comments

Learn to turn obstacles into learning opportunities

Don’t Let Barriers Hinder Your Progress
1 More Section
About the Instructor
Heather White
5.0 Average rating
6 Reviews
65 Students
2 Courses
Networking & Personal Brand Expert

I'm know as a Networking & Personal Brand Expert and I speak, train and coach on this subject. My passion (and what I'm known for) is demystifying the art of networking. I show people how to develop practical and effective networking strategies which they can implement immediately to get real results. These results could be new business, career development and / or an increased personal profile.

Having worked with the FTSE 500 and small to medium size enterprises for 14 years I want to share my observations, insights and the successes of others with you. I will help you to build authentic brands, to develop long-term business relationships and to become far more confident.

If you are self-employed or in sales I can help you:

  • * Break into new markets
  • * Build up an army of people who will make introductions / connections
  • * Increase your profile within your markets
  • * Increase sales
  • * Find any business network in the UK
  • * Work the room professionally & effectively

For those in employment I specialise in internal networking to help:

  • * Women's corporate networks
  • * Graduates schemes
  • * Transitioning from technical to more consultative roles
  • * Succession development
  • * Career development

My approach is very practical, interactive and based on your situation and the outcomes you want. I've developed a number of step by step processes which get to the hub of what works including a 6 step formula which covers the ONLY things you need to do to fit networking into a busy schedule and still get positive outcomes. I have also created the first online tool which helps people understand their preferred networking style.

One of my proudest moments was being invited to speak at a TEDx event recently.

My clients include Accenture, Cambridge University, KPMG, EY, London Business School, Rolls Royce and many other high calibre organisations.

Simply putting out your hand to say hello is how you start to change your world!" Heather White, Founder of Smarter Networking