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A Proven Strategy for Building Awareness and Buzz Through PR
Mobile growth hacker and founder of AppMasters, Steve P. Young, reveals the strategies he's used for getting exposure on Techcrunch, Venture Beat, The Next Web, iMore, BGR, and other top blogs.
This step-by-step system allows anyone responsible for building awareness and buzz for a product or service to follow along and repeat it successfully.
Access interviews with former reporters from Venture Beat, The Verge, TUAW and iPhoneLife where they unveil the ways that they want to be pitched.
"Steve delivers content in a structured way so you can repeat the strategies in your own business."
- Pierre Venter, Founder at AppShots
"Steve was instrumental in getting massive awareness for Sortly. His strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing."
- Dhanush Balachandran, Founder at Sortly
Click on "Take This Course" and start using the proven strategies to get exposure for your product or service.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: The Tools for Public Relation Success|
Finding Anyone's Email Address in 2 MinutesPreview
How to Track Your Email Opens & Clicks
How to Automatically Remember to Send Follow Up Emails
How to Reduce the Time You Spend Emailing the Press
|Section 2: 4 Subject Lines That Get Attention|
The Problem with Getting a Reporter's AttentionPreview
How to almost guarantee PR coveragePreview
How to use the founder as the story of your launch
Clear vs clever in your email subject lines
The "early" approach, get coverage by emailing early on in the process
|Section 3: The PR Email Pitch|
7 things to include in your press outreach email
Craft your story with this pitch builder
|Section 4: Little Known PR Tools & Websites|
You'll discover how to find key influencers in whatever niche and an easy tool to get them to share your content or product on Twitter.
How to find the most shared content and key influencers
How to get free publicity and become a source for major media outlets
|Section 5: Audio Interviews with PR Professionals|
How to get press from former PR professionalsPreview
Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.
His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.
He also has an app portfolio of over 50 apps.
Steve believes in learning, executing, and teaching.