Pitch Perfect: Growth Hacker's Guide to PR & Media Coverage

The step-by-step PR system that you can use to get coverage on the top blogs even if you have no marketing experience.
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  • Lectures 15
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

A Proven Strategy for Building Awareness and Buzz Through PR

Mobile growth hacker and founder of AppMasters, Steve P. Young, reveals the strategies he's used for getting exposure on Techcrunch, Venture Beat, The Next Web, iMore, BGR, and other top blogs.

This step-by-step system allows anyone responsible for building awareness and buzz for a product or service to follow along and repeat it successfully.


Access interviews with former reporters from Venture Beat, The Verge, TUAW and iPhoneLife where they unveil the ways that they want to be pitched.


"Steve delivers content in a structured way so you can repeat the strategies in your own business."
- Pierre Venter, Founder at AppShots

"Steve was instrumental in getting massive awareness for Sortly. His strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing."
- Dhanush Balachandran, Founder at Sortly


Click on "Take This Course" and start using the proven strategies to get exposure for your product or service.

What are the requirements?

  • No prior PR experience necessary
  • No marketing experience or knowledge necessary

What am I going to get from this course?

  • The ONE type of pitch that almost guarantees coverage
  • How to get reporters to come to you
  • Proven email subject lines to get the attention of any reporter
  • Discover the exact methods I use to get press on the biggest blogs
  • How to craft a story that the press will actually WANT to write about
  • How to find the right reporter for your business
  • 4 email tools that every PR professional should use
  • These strategies have landed me press on Techcrunch, Venture Beat, The Next Web, iMore, BGR, and more
  • Exclusive interviews with former reporters on how they want to be pitched

Who is the target audience?

  • You are looking to get traction for your product or services
  • You're responsible for building awareness and buzz for a product or service, this is your road map
  • You want publicity without looking like a sleazeball
  • You love growth hacking strategies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Tools for Public Relation Success
Finding Anyone's Email Address in 2 Minutes
How to Track Your Email Opens & Clicks
How to Automatically Remember to Send Follow Up Emails
How to Reduce the Time You Spend Emailing the Press
Section 2: 4 Subject Lines That Get Attention
The Problem with Getting a Reporter's Attention
How to almost guarantee PR coverage
How to use the founder as the story of your launch
Clear vs clever in your email subject lines
The "early" approach, get coverage by emailing early on in the process
Section 3: The PR Email Pitch
7 things to include in your press outreach email
Craft your story with this pitch builder
Section 4: Little Known PR Tools & Websites

You'll discover how to find key influencers in whatever niche and an easy tool to get them to share your content or product on Twitter.

How to find the most shared content and key influencers
How to get free publicity and become a source for major media outlets
Section 5: Audio Interviews with PR Professionals
How to get press from former PR professionals
2 pages

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Instructor Biography

Steve Young, App publicity whiz & founder of AppMasters

Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.

His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.

He also has an app portfolio of over 50 apps.

Steve believes in learning, executing, and teaching.

Ready to start learning?
Take This Course