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Pitch Perfect: Growth Hacker's Guide to PR & Media Coverage

The step-by-step PR system that you can use to get coverage on the top blogs even if you have no marketing experience.
4.5 (10 ratings)
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593 students enrolled
Created by Steve Young
Last updated 2/2015
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  • 2 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
The ONE type of pitch that almost guarantees coverage
How to get reporters to come to you
Proven email subject lines to get the attention of any reporter
Discover the exact methods I use to get press on the biggest blogs
How to craft a story that the press will actually WANT to write about
How to find the right reporter for your business
4 email tools that every PR professional should use
These strategies have landed me press on Techcrunch, Venture Beat, The Next Web, iMore, BGR, and more
Exclusive interviews with former reporters on how they want to be pitched
View Curriculum
  • No prior PR experience necessary
  • No marketing experience or knowledge necessary

A Proven Strategy for Building Awareness and Buzz Through PR

Mobile growth hacker and founder of AppMasters, Steve P. Young, reveals the strategies he's used for getting exposure on Techcrunch, Venture Beat, The Next Web, iMore, BGR, and other top blogs.

This step-by-step system allows anyone responsible for building awareness and buzz for a product or service to follow along and repeat it successfully.


Access interviews with former reporters from Venture Beat, The Verge, TUAW and iPhoneLife where they unveil the ways that they want to be pitched.


"Steve delivers content in a structured way so you can repeat the strategies in your own business."
- Pierre Venter, Founder at AppShots

"Steve was instrumental in getting massive awareness for Sortly. His strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing."
- Dhanush Balachandran, Founder at Sortly


Click on "Take This Course" and start using the proven strategies to get exposure for your product or service.

Who is the target audience?
  • You are looking to get traction for your product or services
  • You're responsible for building awareness and buzz for a product or service, this is your road map
  • You want publicity without looking like a sleazeball
  • You love growth hacking strategies
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:49:06
The Tools for Public Relation Success
4 Lectures 26:04

How to Track Your Email Opens & Clicks

How to Automatically Remember to Send Follow Up Emails

How to Reduce the Time You Spend Emailing the Press
4 Subject Lines That Get Attention
5 Lectures 17:36

How to use the founder as the story of your launch

Clear vs clever in your email subject lines

The "early" approach, get coverage by emailing early on in the process
The PR Email Pitch
2 Lectures 35:30
7 things to include in your press outreach email

Craft your story with this pitch builder
Little Known PR Tools & Websites
3 Lectures 27:56

You'll discover how to find key influencers in whatever niche and an easy tool to get them to share your content or product on Twitter.

How to find influencers & get them to share your content

How to find the most shared content and key influencers

How to get free publicity and become a source for major media outlets
Audio Interviews with PR Professionals
1 Lecture 00:00
About the Instructor
4.2 Average rating
49 Reviews
1,673 Students
4 Courses
App publicity whiz & founder of AppMasters

Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more.

His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in their categories.

He also has an app portfolio of over 50 apps.

Steve believes in learning, executing, and teaching.

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