Modern PR: How To Get Press Coverage For Your Business

Journalist shares everything you need to know about getting your startup company or small business featured in the media
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  • Lectures 27
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description


It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime!

But how do you get a reporter to write about you?

I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.

And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a communications degree—you just need to understand what works and what doesn't.

This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.

Here are a few things you'll learn in this course:

  • How to build and leverage relationships with reporters
  • How to find the right journalists to contact (the ones most likely to write about you)
  • How to build a compelling narrative around your brand
  • How to create a press kit
  • How to write a pitch that journalists respond to
  • How to handle negative publicity
  • A secret weapon to help you get press coverage in record time

In addition to the content of this course, you'll get lifetime access to the private Q&A board where I can answer any questions you have as you go along.

I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund—no questions asked.

Ready to get started?

Just click the "Take This Course" button, and I'll see you inside!

What are the requirements?

  • You should have a solid understanding of your business and who you want to reach through PR.

What am I going to get from this course?

  • Learn how to build and leverage relationships with journalists
  • Identify the reporters most likely to write about your business
  • Build a narrative around your brand and succinctly articulate your story
  • Write a perfect email pitch that gets reporters' attention and drives results
  • Get your company featured in popular blogs and mainstream publications
  • Appropriately handle the issue of negative publicity

Who is the target audience?

  • This PR course is designed for entrepreneurs, small business owners, and others looking for an actionable strategy to get their company or products featured in the press.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: Things To Consider Before You Begin
A Couple Of Caveats

A good PR initiative isn't just about coverage. It's about building a narrative around your brand and really finding your place in the market. In this lecture, we'll answer some questions about your company that will help you better articulate your story to reporters.

Section 3: Building And Leveraging Relationships

The first secret of successful PR? Relationships are key. This section will teach you how to build and leverage relationships with journalists.


If you want coverage from a journalist, it helps to think like a journalist. This lecture covers some ways to build relationships with journalists by taking a close look at what they want.


If you have no pre-existing relationships, all is not lost! Here's a simple way to make cold outreach a little warmer.

Section 4: Cold Outreach

Sometimes, pre-existing relationships just aren't available, so you have to reach out cold. Even if you do know a couple of journalists, it's a good idea to reach out to as many others as you can to increase your chances of success. In this section, we'll cover everything you need to know about cold outreach.


Which journalists should you reach out to? You can probably name a few people you'd like to speak with, but don't get carried away! This lecture will explain the process of locating the reporters most likely to write about your company so you don't waste your time. We'll also talk about the order in which you should contact reporters to maximize your results.


When you're trying to get press, it's important to personalize your approach. To do this, you'll want to get to know the reporters before reaching out.


Journalists want to tell stories. Unfortunately, the fact that your company exists isn't a story in and of itself, so it's important to develop a compelling narrative around your brand. This lecture details why and how to do that.


Why should a journalist care about your story right now, and not two weeks from now? For best results, your story should always be timely.


It's a good idea to have certain materials readily available to make it easy for reporters to put a story together. In this lecture, we'll cover how to create a press kit, and what to include.


In this lecture, we cover exactly how to write an email pitch that gets results.

The Perfect Pitch Template
How To Craft Perfect Subject Lines
A Secret Weapon To Help You Follow Up Like A Pro

In this lecture, we cover some ridiculously common mistakes that you'll want to avoid in your PR campaign.


At this point, we take a step back and wrap all of the information from the Cold Outreach section into a cohesive plan, with examples.

Section 5: After The Pitch

So, you've sent out some killer email pitches, but what now? This lecture covers what to expect from journalists after you've pitched them.


Unfortunately, negative publicity can happen to the best of us, so I've included a few tips for dealing with it—just in case.

Section 6: Making Reporters Come To You

So far, we've discussed how to build relationships with journalists and how to reach out cold. But you know what's better than both of those? Having reporters come to you.

What Makes Reporters Cover Some Companies Over Others
How To Make Yourself Accessible To Reporters
How To Be Newsworthy
Making Reporters Notice You
Section 7: Wrapping Up

In this lecture, I share a secret weapon that can help you get coverage in record time. It's not a replacement for the rest of this course (hence why I saved it for last), but it can supplement your efforts and get you and your company into some of the world's largest media outlets.


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Instructor Biography

Brad Merrill, Entrepreneur, Blogger, & Tech Journalist

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been writing and building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal.

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