Modern PR — How To Get Press Coverage For Your Business
4.7 (60 ratings)
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Modern PR — How To Get Press Coverage For Your Business

A proven public relations (PR) system to get press coverage for your company or product, from a journalist's perspective
4.7 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,382 students enrolled
Created by Brad Merrill
Last updated 8/2016
Curiosity Sale
Current price: $10 Original price: $100 Discount: 90% off
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  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to build and leverage relationships with journalists
  • Identify the reporters most likely to write about your business
  • Build a narrative around your brand and succinctly articulate your story
  • Write a perfect email pitch that gets reporters' attention and drives results
  • Get your company featured in popular blogs and mainstream publications
  • Appropriately handle the issue of negative publicity
View Curriculum
  • You should have a solid understanding of your business and who you want to reach through PR.
  • No prior PR experience required. This course walks you through the process from start to finish.

"Brad's course was awesome. He gets you thinking in the right mindset, and because he has experience being on the other side of the email he provides useful insight." —Amir, Udemy Student

"I normally purchase a few courses in the same topic and pass them all, just in case one have something important which the other one doesn't. I'd say Brad's course is the most useful and honest one about PR coverage among the others." —Fuad, Udemy Student

"Practical, common sense advice that you would hope a seasoned industry insider would give you if you were so lucky to know him." —Randy, Udemy Student

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime!

But how do you get a reporter to write about you?

I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.

And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a public relations degree—you just need to understand what works and what doesn't.

This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.

Here are a few things you'll learn in this course:

  • How to build and leverage relationships with reporters
  • How to find the right journalists to contact (the ones most likely to write about you)
  • How to build a compelling narrative around your brand
  • How to create a press kit
  • How to write a pitch that journalists respond to
  • How to handle negative publicity
  • A secret weapon to help you get press coverage in record time

In addition to the content of this course, you'll get lifetime access to the private Q&A board where I can answer any questions you have as you go along.

I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund—no questions asked.

Ready to get started?

Just click the "Take This Course" button, and I'll see you inside!

Who is the target audience?
  • This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.
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Curriculum For This Course
1 Lecture 02:07
Things To Consider Before You Begin
2 Lectures 04:01

A good PR initiative isn't just about coverage. It's about building a narrative around your brand and really finding your place in the market. In this lecture, we'll answer some questions about your company that will help you better articulate your story to reporters.

Preview 02:32
Building And Leveraging Relationships
3 Lectures 03:24

The first secret of successful PR? Relationships are key. This section will teach you how to build and leverage relationships with journalists.

Preview 00:37

If you want coverage from a journalist, it helps to think like a journalist. This lecture covers some ways to build relationships with journalists by taking a close look at what they want.

Preview 02:19

If you have no pre-existing relationships, all is not lost! Here's a simple way to make cold outreach a little warmer.

What To Do If You Have No Pre-Existing Relationships
Cold Outreach
12 Lectures 22:36

Sometimes, pre-existing relationships just aren't available, so you have to reach out cold. Even if you do know a couple of journalists, it's a good idea to reach out to as many others as you can to increase your chances of success. In this section, we'll cover everything you need to know about cold outreach.

Preview 00:39

Which journalists should you reach out to? You can probably name a few people you'd like to speak with, but don't get carried away! This lecture will explain the process of locating the reporters most likely to write about your company so you don't waste your time. We'll also talk about the order in which you should contact reporters to maximize your results.

Which Journalists Should You Reach Out To?

When you're trying to get press, it's important to personalize your approach. To do this, you'll want to get to know the reporters before reaching out.

Getting To Know The Reporters

Journalists want to tell stories. Unfortunately, the fact that your company exists isn't a story in and of itself, so it's important to develop a compelling narrative around your brand. This lecture details why and how to do that.

Telling A Compelling Story

Why should a journalist care about your story right now, and not two weeks from now? For best results, your story should always be timely.

Making Your Story Newsworthy

It's a good idea to have certain materials readily available to make it easy for reporters to put a story together. In this lecture, we'll cover how to create a press kit, and what to include.

Creating A Press Kit

In this lecture, we cover exactly how to write an email pitch that gets results.

The Pitch

The Perfect Pitch Template

How To Craft Perfect Subject Lines

A Secret Weapon To Help You Follow Up Like A Pro

In this lecture, we cover some ridiculously common mistakes that you'll want to avoid in your PR campaign.

What Not To Do

At this point, we take a step back and wrap all of the information from the Cold Outreach section into a cohesive plan, with examples.

Cold Outreach Wrapup (With Examples)
After The Pitch
2 Lectures 03:45

So, you've sent out some killer email pitches, but what now? This lecture covers what to expect from journalists after you've pitched them.

After The Pitch

Unfortunately, negative publicity can happen to the best of us, so I've included a few tips for dealing with it—just in case.

How To Handle Negative Publicity
Making Reporters Come To You
5 Lectures 09:58

So far, we've discussed how to build relationships with journalists and how to reach out cold. But you know what's better than both of those? Having reporters come to you.

Preview 00:37

What Makes Reporters Cover Some Companies Over Others

How To Make Yourself Accessible To Reporters

How To Be Newsworthy

Making Reporters Notice You
Wrapping Up
2 Lectures 02:09

In this lecture, I share a secret weapon that can help you get coverage in record time. It's not a replacement for the rest of this course (hence why I saved it for last), but it can supplement your efforts and get you and your company into some of the world's largest media outlets.

A Secret Weapon To Help You Get Press Coverage In Record Time

About the Instructor
Brad Merrill
4.7 Average rating
163 Reviews
6,326 Students
4 Courses
Entrepreneur, Journalist, & Blogger

Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal. On Udemy, he teaches thousands of students in 100+ countries about marketing, PR, and WordPress.