PR for Video Games: How to get press to cover your game
4.5 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
95 students enrolled

PR for Video Games: How to get press to cover your game

Public Relations and marketing for video games! Learn how to write a press release and pitch your game to journalists.
4.5 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
95 students enrolled
Last updated 12/2017
English
English [Auto-generated]
Current price: $34.99 Original price: $69.99 Discount: 50% off
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This course includes
  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the difference between PR and marketing
  • Come up with interesting hooks for your game and connect it to the right audience

  • Explain and pitch your game to press

  • Set up a press kit for your game
  • Write a press release for your game
  • Contact journalists in a personal and efficient way
  • Set up press meetings for events and prepare for them
Requirements
  • No prior knowledge is required. This course walks you through the process.
  • You should have access to a computer with internet connection.
Description

Learn the fundamentals of PR for video games

  • How do you explain your game? 
  • What to include in a press kit for your game?
  • How do you write a good press release? 
  • What is the best way to contact journalists?
  • How do you pitch your game to a journalist?

The aim of this course is to help you get started with PR for your video game. You will get theory and hands-on tips about finding your game's unique selling points (USP), putting together a press kit, writing a press release, and pitching your game to a journalist. We'll dive into the when, where & how of contacting journalists, using examples of press releases and emails.

This course combines theory with experience, and provides you with practical examples through interviews with PR professionals in the games industry. 

This course includes interviews with:

  • Katie Stegs (Lumi Consulting, Crossy Road)
  • Leonie Manshanden (Indie DevKit, Call of Duty, BioShock Infinite, Mortal Kombat)
  • Nino de Vries (The Next Web, Power Unlimited)

At the end of this course, you have a solid foundation to tackle your game’s PR plan.

Who this course is for:
  • Game developers doing their own PR
  • Students interested in PR for video games
  • Anyone who wants to understand how PR works in the games industry
Course content
Expand all 11 lectures 01:35:31
+ Press kit
1 lecture 06:53
Setting up a Press Kit
06:53
+ Press Release
1 lecture 06:02
How to Write a Press Release
06:02
+ Contacting Press
1 lecture 09:43
How to Contact a Journalist
09:43
+ Press Meetings
1 lecture 06:39
Meeting Journalists at Events
06:39
+ Interviews
3 lectures 49:25
Interview with Katie Stegs of Lumi Consulting
16:55
Interview with Nino de Vries of The Next Web
13:11
Interview with Leonie Manshanden (ex Irrational Games)
19:19