Copywriting Public Relations - master PR publicity skills
4.5 (53 ratings)
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Copywriting Public Relations - master PR publicity skills

BECOME A PR PRO WORKING FROM HOME. ADD A NEW REVENUE STREAM or DRIVE YOUR BRAND, FAST.
Bestselling
4.5 (53 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,787 students enrolled
Last updated 10/2013
English
Current price: $10 Original price: $90 Discount: 89% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • I promise that by the end of this course you will fully understand how to become a 'Voice in your Industry', Known and trusted by influential bloggers, freelance journalists and editors. Everything from developing a professional media plan to getting quality coverage, on-line and off.
View Curriculum
Requirements
  • An open mind.
Description

How to master PR - for start-ups and copywriters

Freelance copywriting

This course will benefit freelance copywriters. That’s my profession and PR has been central to my client services.

  • How to develop a professional online/offline media plan
  • How to find the trusted bloggers, the editors, publications and freelance journalists that specialize in your area of interest. Focus is everything.
  • How to find journalists with a tight deadline ‘on heat’ for information on your specialization
  • How to write and USE online press releases, traditional press releases, and sales-lead generating ‘pseudo’ press releases.
  • How to schmooze bloggers and the press
  • How to create a story when there is no story
  • How to find out well in advance which topics are going to get the ‘special feature’ treatment by printed journals and online portals
  • Links to free software that will boost your productivity
  • Why and how you should create an online Press Room
  • Understanding keywords, where to use them and where NOT to use them (and almost every other course seems to get this wrong!)
  • How not to confuse hyper-activity with effectiveness - and how to measure your success accurately
  • And lots more

Become the online and offline ‘Voice’ in your sector - fast

Two key strategies mark out successful start-ups from the also-rans. One is an effective online media strategy, the second is a strong PR strategy. Achieve both, and you will quickly become a trusted, respected ‘Voice in your Industry’. And both can be achieved on a very, very tight budget.

I’ve been involved in a number of start-ups, growing fledgling companies into multinational operations, and achieving their exit strategies. In this course I use real-life client examples from the software sector, including a four-man start-up that achieved free national and international prime-time TV coverage in its first 12 months. A going-nowhere software house that became world leader in the pharmaceutical sector. A husband and wife company that went on to a stock exchange flotation. Start-up security companies that both became leading multinationals.


This course is a perfect accompaniment to my course ‘Become a copywriter - quit the commute and make money from home'.

Who is the target audience?
  • Start-ups, fledgling companies and company owners who have not yet leveraged the power of the media. Freelance copywriters, too will benefit.
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Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 03:21:12
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FREE tasters
2 Lectures 18:50

See how other start-up clients have made the big time, with PR a central plank to their growth strategy. Some novel approaches.

Preview 12:17

It's all very well talking about focus, but how do you find the bloggers, the journalists, editors, portals and journals that focus specialize in writing the stuff YOUR marketplace is reading. Dead easy - and free.

Preview 06:33
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Getting started
2 Lectures 04:49

Welcome on board - and learn how to download handouts and your final Certificate of Completion

WELCOME - and how to use this course
02:27

A nice relaxed start to the course, learning how it all began.

In the beginning - birth of the press release
02:22
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Become a VOICE IN YOUR INDUSTRY
9 Lectures 38:06

Learn how some of my own clients have used PR to grow from nothing to becoming world players.

Case studies
12:17

Industry portals and the press plan their special features well in advance. In the session, we learn how to find out what they are planning to publish - giving us time to plan how we can get maximum coverage.

Forward Features - how to find out what editors and portals plan to publish
05:59

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

NOTES - Forward Features
8 pages

It's all very well talking about focus, but how do you find the bloggers, the journalists, editors, portals and journals that focus specialize in writing the stuff YOUR marketplace is reading. Dead easy - and free.

How to find bloggers and journalists looking for YOUR input
06:33

IDownloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

NOTES - Finding bloggers, journalists and magazines
9 pages

In this session we learn of nine things that bloggers and journalists love. See how many of them you can incorporate in your next release

Schmoozing Bloggers and the Press - little blue pills
09:56

NOTES - Schmoozing the media
14 pages

Differentiate yourself from your competitors by making your website media-friendly. Yes - become a FRIEND of the press (on-line and off).

Your own, on-line News Room
03:21

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

NOTES - your own online News Room
5 pages
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Understanding Keywords
4 Lectures 15:40
Understanding Keywords
10:11

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

NOTES - Understanding Keywords
8 pages

Google's keyword planner
05:29

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

NOTES - Google's Keyword Planner
4 pages
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Press Releases and White Papers
6 Lectures 24:35
Anatomy of a Press Release
12:10

NOTES - Anatomy of a Press Release
14 pages

White Papers are a sure way of becoming a Voice in your Industry. They're also a great way of generating sales leads.

White Papers - Marketing's best kept secret
08:40

NOTES - White Papers - marketing's best kept secret
8 pages

In this session we stray away from pure PR to an aspect of sales lead generation that uses 'mock' press releases.

Pseudo Press Releases
03:45

NOTES - Pseudo Press Releases
4 pages
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Success metrics, online and off
2 Lectures 10:07
Measuring for success
10:07

Downloadable notes, SUMMARIZING OUR PREVIOUS VIDEO

You may view these notes in the window to the left (just scroll down them) or, better still YOU CAN DOWNLOAD THEM TO PRINT OFF: USE THE DOWNLOAD OPTION BELOW...

NOTES - Measuring success online and off
13 pages
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It's a wrap
1 Lecture 02:05
It's a wrap
02:05
About the Instructor
Len Smith
4.6 Average rating
3,264 Reviews
64,151 Students
10 Courses
Freelance copywriter and communications consultant

For the past 20 odd years Len has run his own business, Copywriting On Demand and manages The-Writers-Guru.

He works from home, writing copy for organisations around the world - and lots of them have become personal friends.

With forty years' experience in marketing, he spent three years in Paris responsible for IBM product marketing in 14 countries across EMEA.

His biggest market is the USA, followed by the UK, the Arab states and the Netherlands. His business comes via the web and his website attracts more than 1,000 visits a day.

Clients are as diverse as Vodafone, The Finance Leasing Association, Lloyds, PricewaterhouseCoopers, the BBC, a number of multinational pharmaceutical companies - even a TV 'Secret Millionaire'.

Married for more than 50 years (a world record?) he has three sons.

He lives in a rambling old vicarage in Yorkshire that has the distinction of having been built by the Brönte sisters’ Uncle Fennel. Charlotte’s earliest recorded letter was written from the vicarage during one of the children’s brief holidays there.

His interests have included competitive rallying (including an attempt at the Monte Carlo Rally and the Paris Marrakesh), and paragliding. These days he is content with art and opera.

Vacation time aside, Len aims to answer student queries within hours.

Sean Kaye
4.6 Average rating
3,394 Reviews
68,223 Students
14 Courses
Wordpress Expert in SEO, Security and Content Marketing

Sean has had a long and rewarding career in the Enterprise Technology world and has built a successful business in coaching, online marketing, SEO, Wordpress security and content marketing. During his career, Sean has been responsible for multi-million dollar businesses with seven figure profit numbers.

From his years of management experience, Sean is an accomplished business strategist but also an excellent communicator who can teach and educate people in complicated topics. His laid back style and dedication to his students' learning, as well as achieving their desired results makes Sean a leader in online education.

Sean originally comes from Toronto, Ontario but is now based in Sydney, Australia.