PPC Training: Learn Google Adwords & Facebook Ads
4.1 (176 ratings)
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PPC Training: Learn Google Adwords & Facebook Ads

Learn how to use Google AdWords and Facebook Ads to grow your business.
4.1 (176 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12,905 students enrolled
Created by Carl Sednaoui
Last updated 11/2014
English [Auto-generated]
Price: $25
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand PPC Marketing (Pay-Per-Click)
  • Understand Google Adwords & launch your first campaign
  • Understand Facebook Ads & launch your first campaign
  • Derive insights and optimize your PPC campaings by using Google Analytics
  • Increase your conversion rates by running A/B tests
View Curriculum
  • High-speed internet (videos are better in HD)

Learn the ins and outs of PPC (pay-per-click) and digital marketing. This comprehensive course covers everything you need to know about Google Adwords and Facebook Ads.

As a bonus, we'll also cover Google Analytics fundamentals as well as powerful Google Analytics reports. We'll also understand how to setup and run an A/B test (with a clear hypothesis) using Optimizely.

The long-ish version:

If you have a website or run your business online, I’m about to read your mind: You want more people to visit your site, more people to like your stuff, and more people to buy from you.

To sum it up ... you need help with marketing.

Marketing is like a pie.

The whole pie is all of your customers and there are different ways to reach them: social media, email marketing, SEO, etc.

Some slices may be bigger as you may get more customers from SEO (20% of your pie) vs. content marketing (only 2% of your pie). To truly be successful with your marketing, it’s important to try the different slices and find out which ones bring you the most customers.

One of the simplest and most successful marketing slices I've used throughout my career is paid search advertising on Google and Facebook.

So, if you own a hot sauce business and someone searches for "delicious hot sauce", you're able to show relevant ads and get that person on your site to buy your hot sauce. But, if you don’t know what you’re doing with paid ads, it’s one of the riskier methods and can suck up a ton of your money.

If you’ve always been intimidated by paid marketing and want to finally add it to your marketing pie, I have something just for you: A course that teaches you exactly how to run ads on Google and Facebook that don’t waste money and actually drive sales.

The course consists of over 5+ hours of high-quality video content cut up into small, digestible and organized segments. This is for anyone who's new to paid search advertising. It'll show you how to go from ZERO to having a campaign that's live and driving relevant traffic.

Here’s exactly what you'll learn:

  • Keywords: Learn the different keyword match types and how to best use them
  • Increasing CTR: Learn how to increase your click-through-rate (CTR) with ad extensions and dynamic keyword insertion
  • Getting sales from Facebook: Learn how to use Facebook to drive sales, not likes or other vanity metrics
  • Google Analytics: How to pull valuable reports on a daily basis and how to apply them to your marketing
  • Remarketing: How to setup and use remarketing campaigns, which often have the highest ROI
  • From scratch: How to create AdWords campaigns and Facebook campaigns from scratch
  • Tons and tons more: With over 40+ lessons, you'll learn how to start using paid marketing for your business immediately

All of the content in the course was updated in late 2014, so you know you’re getting the most up-to-date information.

Don't waste hours of your time going through other people’s blog posts, forums, and trial-and-error to learn how to use ads to get new customers.

P.S. Every Udemy course comes with a free, 30-days, 100% satisfaction guarantee. If, for whatever reason, you're not fully satisfied you can ask for a full refund.

Who is the target audience?
  • Digital marketers
  • Anybody at a digital agency that deals with media buys
  • Startup owners looking to get more sales
  • Business founders looking to expand their customer base
Compare to Other AdWords Courses
Curriculum For This Course
48 Lectures
Learning Google Adwords From Scratch
15 Lectures 01:44:57

Our course's slides + Carl's Twitter handle for questions.

The presentation

Keyword Match Types

The Importance of Ad Relevancy

Relevant Landing Pages FTW

Demo: Landing Pages in the Wild

Adwords Account Structure

Troubleshooting Your Campaign

Creating a Campaign

Keyword Strategy & Tools

Google Keyword Planner

Google Analytics & Adwords

It's All About Quality Score

Increase Your CTR with Ad Extensions

Go Faster with The Adwords Editor
From Zero-to-Live: Creating Your First Adwords Campaign
19 Lectures 01:24:07
Let's Start a New Campaign

Keyword Research: Getting Keyword Ideas From Your Site

Keyword Research: Getting Keywords Ideas from Other Keywords

Creating Keyword Buckets

Creating Keyword Buckets Part II

Competitive Research

Bulk Uploading Keywords

Bulk Uploading Ads

Creating Campaign Sitelinks

Using Dynamic Keyword Insertion

Tracking Conversions Inside Adwords

Campaign Settings Via The Interface

Campaign Settings Via The Editor

Getting Started with Remarketing

Adding Your Remarketing Tag

Creating Your First Remarketing Campaign

Reporting: Search Query Report

Advanced Adwords Reports

Advanced Adwords Reports Part II - Ad Serving Reports
Learning Facebook Paid Marketing From Scratch
7 Lectures 47:57
Introduction to Facebook Ads

How Facebook Advertising Works

Creating a Page Post Link Ad

Facebook Campaign Structure

Creating Your First Facebook Campaign

Custom Audiences on Facebook

Facebook Power Editor
Bonus: Google Analytics
2 Lectures 17:18
Introduction to Google Analytics

Advanced Google Analytics Reports
Bonus: A/B Testing
3 Lectures 28:20
Introduction to A/B Testing

An Overview of Optimizely

Analyzing Your A/B Test
About the Instructor
Carl Sednaoui
4.2 Average rating
274 Reviews
18,921 Students
2 Courses
Google Adwords and Facebook Ads Expert

Over the last 5 years, Carl's had the pleasure of working with a vast array of clients including Western Union, AllSaints, FranchiseHelp, Mohegan Sun and Thinkful. He has extensive experience in Paid Search, Paid Social, SEO and online marketing as a whole.

Carl is also the co-creator of MailCharts a tool that helps you track and understand how your competitors use email marketing.