PowerPoint In Action: How to be Persuasive
4.1 (263 ratings)
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PowerPoint In Action: How to be Persuasive

Learn how to connect with your audience and get the results you want.
4.1 (263 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,324 students enrolled
Created by Patrick Crook
Last updated 4/2016
English [Auto-generated]
Price: Free
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Persuade and inspire the audience at your next presentation. You'll learn how to craft effective content, design terrific slides and hold the attention of your audience from beginning to end.
View Curriculum
  • Have a pad of paper and a pen or pencil handy for the exercises within each of the section examples. Some familiarity with PowerPoint (or other presentation design tools) is preferred.

Course Description

Learning how to use PowerPoint effectively is a lot different than just knowing how to build slides and memorizing some keyboard shortcuts. Most presentations are bloated, boring and loathed by those forced to watch them. This course was designed to teach you a better way. How you can harness the power of a few basic principles of presenting information that will persuade your audience and inspire them to action.

Connect with Your Audience by Using the Magic Formula

  • Learn how to properly structure the information you want the audience to know.
  • Build great slides without having to know anything about art or design.
  • Carry your audience from beginning to end to reach an inescapable conclusion.

Mastering PowerPoint for Maximum Results

It doesn't matter if you are giving a sales presentation, conducting a corporate training seminar or teaching a continuing education class - the goal of every presentation is to persuade. Closing more sales or becoming a more effective educator isn't about animated slide transitions or other tips out of the technical manual - it's about the information you present and the way it's showcased. 

Think of PowerPoint like a chainsaw. When used correctly it can make your job a lot easier and more fun. Used incorrectly, it can cause a lot of damage. A big part of mastering PowerPoint is remembering this - it's only a tool. You and your information are the presentation, PowerPoint is just a tool that you can use to make it better.

Skilled communicators are always in high demand. When people see a great presentation, they don't just remember the content, they also remember the presenter. By persuading the audience to your point of view, you are by default seen as intelligent, confident and authoritative. Strong presentation skills can be a tremendous career booster.

Contents and Overview

This course contains about an hour of video content broken up into fourteen lectures. The three main sections, or course modules, each contain four videos: an introductory lecture that describes some basic principles, followed by three explanatory examples taken from actual presentations. These real world examples help highlight the principles in context and the example videos give you an opportunity to test yourself and compare notes with me as we progress through the course.

At the end of the course you will be presented with an action plan that will help you retain all of the concepts you've seen. Everything is laid out, you just have to follow the plan as presented.

Course Requirements

  • Internet connection.
  • Pad of paper and a pencil.

What Am I Going to Get from This Course?

  • One highly focused and effective hour of video content.
  • A set of valuable skills that can immediately be put to use.
  • An action plan that will allow you to retain these skills forever.
  • A way to noticeably differentiate yourself from your colleagues and competitors.

Who is the Target Audience?

  • Anyone who makes presentations during the course of their career.
  • Salespeople
  • Financial Advisors
  • Trainers
  • Educators
  • Managers
Who is the target audience?
  • This course is meant for anyone that delivers PowerPoint presentations as part of their job. This course isn't about technical mastery of the software, but about how to arrange and present information to connect with your audience and get results. The concepts apply for both remote and live presentations.
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Curriculum For This Course
2 Lectures 04:56

This lecture will give you an overview of why too many presentations fail and explain how your presentations can be different by just following a set of basic principles.


Every successful PowerPoint presentation shares a common formula. This lecture explains the three ingredients that go into this formula and then describes how the rest of this course is organized.

The Secret Formula
Content: How to Make a Clear Point
4 Lectures 14:56

This lecture introduces the most important principles for helping your audience to gain a clear understanding of your main point.

The Key Principles of Content

Here we look at a segment of a real presentation to better understand the principles of content. You are given a chance to test yourself and compare notes with me on what could have been done better.

Content Example 1: The Investor Relations Presentation

This example highlights another of our content principles and offers another opportunity to test yourself and compare notes.

Content Example 2: The Continuing Ed Class

The final example in our content section tests you on a three slide sequence and recaps our content principles.

Content Example 3: The Personal Development Webinar
Design: How to Build Slides that Support Your Message
4 Lectures 14:14

This lecture introduces the most important principles for creating slides that emphasize, clarify and simplify your message.

The Key Principles of Design

The first example in the design section highlights the importance of one of the design principles and shows in detail what happens when that principle is violated.

Design Example 1: The Consulting Firm Presentation

Another design principle is highlighted through the example of an unfortunately common type of slide design.

Design Example 2: The Non-Profit Fundraising Presentation

The final design example utilizes a two slide sequence to test your knowledge of the design principles and then provides a quick recap.

Design Example 3: The E-Mail Marketing Webinar
Delivery: Arranging Your Information to Persuade and Inspire Your Audience
4 Lectures 13:36

This lecture introduces the most important principles in helping you keep the attention of your audience and leave them persuaded to your point of view and inspired to take action.

The Key Principles of Delivery

The first delivery example highlights a very common trap presenters set for themselves.

Delivery Example 1: The Investment Conference Presentation

The second delivery example looks standard but contains a hidden problem.

Delivery Example 2: The Estate Planning Seminar

The final example in the delivery section highlights one of the most vital principles in delivering an effective, persuasive presentation.

Delivery Example 3: The Sales Skills Webinar
The Most Important Part of this Course: Action
1 Lecture 05:01

This lecture shows you exactly how to commit the principles you've learned to memory and put you on the path to giving presentations that deliver the results you want.

How to Remember this Information Forever
About the Instructor
Patrick Crook
4.1 Average rating
263 Reviews
6,324 Students
1 Course
Financial Advisor and Presentation Veteran

In the course of a 22+ year career as a Financial Advisor I have given hundreds of sales and educational presentations and have been in audience of hundreds more. I'm excited to be able to pass along some of the principles learned over this time and help students shorten their learning curve.