Write Powerful Business Messages with Success!
3.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Write Powerful Business Messages with Success!

Improve your business writing in a few easy steps.
3.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Created by Lisa Kleiman
Last updated 7/2017
English
Curiosity Sale
Current price: $10 Original price: $35 Discount: 71% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 28 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to easily and quickly plan your message
  • How to well target your audience
  • How to write messages that are easily understood and engaging
  • How to avoid potential confusion and misunderstanding in written messages
  • How to strengthen your credibility through powerful writing
  • How to write content for diverse audiences
  • How to write compelling prose that sells
View Curriculum
Requirements
  • A desire to improve your business writing skills! No supplementary materials are required, but access to a word program such as Microsoft Word is helpful.
Description

Improve your business writing in a few easy steps.

This course will teach you how to easily, quickly, and effectively write powerful business messages.

You will learn key strategies to

  • Communicate the most understanding in the least time
  • Engage and keep your reader’s attention
  • Save time and expense for you and your reader

You will also learn how to

  • Develop a conversational tone and use positive language
  • Use plain expression and familiar words.
  • Identify the purpose of the message
  • Understand your audience
  • Apply tactics for adapting the message to the audience
  • Distinguish components of complete and effective sentences
  • Emphasize important ideas and de-emphasize unimportant ones
  • Write concisely by eliminating unnecessary words
  • Revise message to eliminate fillers, repetitious words, and redundancies
  • Revise message to use jargon appropriately and sparingly, avoiding slang and clichés
  • Avoid words that explain the obvious or provide excess details
  • Use power words to show confidence and commitment

Each lecture contains a writing guide, instructive slides, and an assignment and quiz to help you practice and develop effective writing skills. 

Who is the target audience?
  • Anyone who wants to learn how to write effective, powerful business messages quickly.
  • Whether you are new to the business world or have many years of business experience at any level and would like to improve your business writing skills, then this course if for you.
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Curriculum For This Course
39 Lectures
02:17:15
+
Getting Started - Planning
4 Lectures 07:10


Getting Started - Planning Guide
2 pages

Getting Started - Planning Assignment
2 pages

test quiz

Getting Started - Planning Quiz
5 questions
+
Emphasize Audience Benefits
4 Lectures 05:00
Section 2 Introduction Video
00:24

Emphasize Audience Benefits Overview
04:36

Emphasize Audience Benefits Guide
1 page

Emphasize Audience Benefits Assignment
2 pages

Emphasize Audience Benefits Quiz
5 questions
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Target Your Audience
4 Lectures 06:49
Section 3 Introduction Video
00:27

After you have profiled your audience, you are ready to adapt your message to their needs.

Target Your Audience Overview
06:22

Target Your Audience Guide
1 page

Target Your Audience Assignment
2 pages

Target your Reader Quiz
5 questions
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Use Familiar and Simple Words
4 Lectures 10:01
Section 4 Introduction Video
00:17

Use of Familiar and Simple Words Overview
09:44

It takes longer to read a wordy, bureaucratic message than one that is simple and easy to understand. Avoid wasting your reader's time (and possibly your own) by using familiar and simple words.


Use of Familiar and Simple Words Guide
1 page

Use of Familiar and Simple Words Assignment
2 pages

Use of Familiar and Simple Words Quiz
5 questions
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Use Positive Language
4 Lectures 07:07
Section 5 Introduction Video
00:23

Positive Language Overview
06:44

Positive Language Guide
2 pages

Positive Language Assignment
2 pages

Use Positive Language Quiz
5 questions
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Communicate Clearly and Consicely
4 Lectures 07:09
Section 6 Introduction Video
00:21


Communicate Clearly and Concisely Guide
3 pages

Communicate Clearly and Concisely Assignment
3 pages

Communicate Clearly and Concisely Quiz
5 questions
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Be Complete and Concrete
4 Lectures 07:12
Section 7 Introduction Video
00:38

Be Complete and Concrete Overview
06:34

Complete and Concrete Guide
2 pages

Complete and Concrete Assignment
2 pages

Complete and Concrete Quiz
5 questions
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Use Power Language
6 Lectures 05:57
Section 8 Introduction Video
00:42

Using Power Language Overview
05:15

Use Power Language Guide 1
1 page

Power Language Guide 2
2 pages

Power Language Guide 3
3 pages

Power Language Assignment
2 pages

Power Language Quiz
5 questions
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Writing Exercises
3 Lectures 25:50

What is wrong with this message?  Could it be stated more positively?  How might you feel if you were the recipient of this message?  Analyze the following message (could be in memo, email, or other format) and revise accordingly.  Then watch the video in this lesson that addresses this message and includes a possible improved revision.

DATE:            July 2, 20XX

TO:                  Jeff Johnson

                        Manager, Telecommunications

FROM:           Todd Smith

                        VP, Management Information Systems

SUBJECT:     CONFERENCE REQUEST

We can’t allow you to attend the conference in September, Mark.  Perhaps you didn’t know that budget-planning meetings are scheduled for that month.

Your expertise is needed here to help keep our telecommunications network on schedule.  Without you, the entire system – which is shaky at best – might fall apart.  I’m sorry to have to refuse your request to attend the conference.  I know this is small thanks for the fine work you have done for us.  Please accept our humble apologies.

In the spring I’m sure your work schedule will be lighter, and we can release you to attend a conference at that time

Improving a Negative-News Message
08:12

Poorly-Written Message Activity #1
10:08

Poorly-Written Message Activity #2
07:30
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Putting it all Together
2 Lectures 05:00
Putting it all together for effective, powerful business writing!
05:00

Certificate of Completion
1 page
About the Instructor
Lisa Kleiman
4.0 Average rating
6 Reviews
26 Students
2 Courses
Business Communication Professional

Communication professional with a strong background in instruction, training, and management in academic and business settings. Proactively and effectively served in communication management and consulting roles at diverse companies including successful startups and Fortune 500 companies. Have also helped thousands of students improve their communication skills in my role as a faculty instructor of undergraduate and graduate business and managerial communication university courses. An academic scholar with an Education Specialist in Adult and Organizational Learning and Leadership degree, a Master of English concentration in Technical and Professional Communication, and a bachelor of science degree in marketing and management with academic and professional certificates in human resources and records management.