Business Writing - Write Powerful Messages with Success!

Improve your business writing in a few easy steps.
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  • Lectures 36
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2016 English

Course Description

Improve your business writing in a few easy steps.

This course will teach you how to easily, quickly, and effectively write powerful business messages.

You will learn key strategies to

  • Communicate the most understanding in the least time
  • Engage and keep your reader’s attention
  • Save time and expense for you and your reader

You will also learn how to

  • Develop a conversational tone and use positive language
  • Use plain expression and familiar words.
  • Identify the purpose of the message
  • Understand your audience
  • Apply tactics for adapting the message to the audience
  • Distinguish components of complete and effective sentences
  • Emphasize important ideas and de-emphasize unimportant ones
  • Write concisely by eliminating wordiness
  • Revise message to eliminate fillers, repetitious words and redundancies
  • Revise message to use jargon appropriately and sparingly, avoiding slang and clichés
  • Avoid words that explain the obvious or provide excess details
  • Use power words to show confidence and commitment

Each lecture contains a writing guide, instructive slides, and an assignment and quiz to help you practice and develop effective writing skills. To get the most from this course, take an active role in reading, absorbing and completing the activities.

What are the requirements?

  • A desire to improve your business writing skills! No supplementary materials are required, but access to a word program such as Microsoft Word is helpful.

What am I going to get from this course?

  • How to easily and quickly plan your message
  • How to well target your audience
  • How to write messages that are easily understood and engaging
  • How to avoid potential confusion and misunderstanding in written messages
  • How to strengthen your credibility through powerful writing
  • How to write content for diverse audiences
  • How to write compelling prose that sells

What is the target audience?

  • Anyone who wants to learn how to write effective, powerful business messages quickly.
  • Whether you are new to the business world or have many years of business experience at any level and would like to improve your business writing skills, then this course if for you.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started - Planning
Section 1 Introduction Video
Preview
00:22
Getting Started - Planning Overview
Preview
06:48
Getting Started - Planning Guide
2 pages
Getting Started - Planning Assignment
2 pages
5 questions
test quiz

Section 2: Emphasize Audience Benefits
Section 2 Introduction Video
00:24
Emphasize Audience Benefits Overview
04:36
Emphasize Audience Benefits Guide
1 page
Emphasize Audience Benefits Assignment
2 pages
Emphasize Audience Benefits Quiz
5 questions
Section 3: Make the Message about Your Reader
Section 3 Introduction Video
00:27
06:22

After you have profiled your audience, you are ready to adapt your message to their needs.

Make the Message About Your Audience Guide
1 page
Make the Message about your Audience Assignment
2 pages
Target your Reader Quiz
5 questions
Section 4: Use Familiar and Simple Words
Section 4 Introduction Video
00:17
Use of Familiar and Simple Words Overview
09:44
1 page

It takes longer to read a wordy, bureaucratic message than one that is simple and easy to understand. Avoid wasting your reader's time (and possibly your own) by using familiar and simple words.


Use of Familiar and Simple Words Assignment
2 pages
Use of Familiar and Simple Words Quiz
5 questions
Section 5: Use Positive Language
Section 5 Introduction Video
00:23
Positive Language Overview
06:44
Positive Language Guide
2 pages
Positive Language Assignment
2 pages
Use Positive Language Quiz
5 questions
Section 6: Communicate Clearly and Consicely
Section 6 Introduction Video
00:21
Communicate Clearly and Concisely Overview
Preview
06:48
Communicate Clearly and Concisely Guide
3 pages
Communicate Clearly and Concisely Assignment
3 pages
Communicate Clearly and Concisely Quiz
5 questions
Section 7: Be Complete and Concrete
Section 7 Introduction Video
00:38
Be Complete and Concrete Overview
06:34
Complete and Concrete Guide
2 pages
Complete and Concrete Assignment
2 pages
Complete and Concrete Quiz
5 questions
Section 8: Use Power Language
Section 8 Introduction Video
00:42
Using Power Language Overview
05:15
Use Power Language Guide 1
1 page
Power Language Guide 2
2 pages
Power Language Guide 3
3 pages
Power Language Assignment
2 pages
Power Language Quiz
5 questions
Section 9: Putting it all Together
Putting it all together for effective, powerful business writing!
05:00
Certificate of Completion
1 page

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Instructor Biography

Lisa Kleiman, Business Communication Professional

Communication professional with a strong background in instruction, training and management in academic and business settings. Proactively and effectively served in communication management and consulting roles at diverse companies including successful startups and Fortune 500 companies. Have also helped thousands of students improve their communication skills in my role as a faculty instructor of undergraduate and graduate business and managerial communication university courses. Academic scholar with an Education Specialist in Adult and Organizational Learning and Leadership degree, a Master of English concentration in Technical and Professional Communication, and a bachelor of science degree in marketing and management with academic and professional certificates in human resources and records management.

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