Power Blogging - American Style
3.8 (2 ratings)
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Power Blogging - American Style

Blog Your Brand with Fast-Paced Stories
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Deborah Levine
Last updated 6/2017
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 31 mins on-demand video
  • 5 Articles
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Combine a fast-pace with storytelling for a dramatic blog.
  • Demonstrate your Super Hero skills to potential clients.
  • Show NOT Tell - How to keep readers reading.
  • Avoid distracting writing habits & mistakes.
View Curriculum
Requirements
  • You should have a blog site
Description

Use this hands-on course to create the fast-paced story that spotlights your services or products to an American audience. Learn how to plot your story with an emotional message and transformational appeal. Discover how to avoid common cross-cultural mistakes that make you difficult to understand, confusing, or just boring. Get tips on making your story 's imagery compelling. Want to capture readers with a story about how you solve their problems?  Get ready to be the hero of your story!

Who is the target audience?
  • Anyone who wants to blog for an American audience.
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Curriculum For This Course
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Start Here
2 Lectures 04:52

Learn the three categories of icons that can transform your reader.

  1. Action Hero 
  2. Scientist-Inventor 
  3. Expert-Teacher
Preview 02:16

Picture yourself as the hero of your story. You are the best person to help the reader of your blog. Begin by imagining yourself as the kind of hero that best fits your skills and talents.

  1. Are you the action hero who can intervene and fix a problem? 
  2. Are you the innovator who can create and design a solution?
  3. Are you the teacher who can lead the way out of the dilemma?


What kind of hero are you?
02:36

  1. What is the worst FREQUENT problem that your clients encounter?
  2. How does your service or product resolve that problem?
  3. What is the WORST problem that your clients encounter?
  4. How does your service or product resolve that problem?
What do you fix?
1 question
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Build the Drama
5 Lectures 10:40

The Emotion Barometer has 4 Emotion Levels. When you design each level, you also assign a measured category that can be inserted into your story. The emotions increase and decrease in intensity depending how you apply them to your story. Here are the 4 levels. Use the Resource to see how all 4 level develop. Use the following lectures in this section to map out your levels and barometer.

  1. IDEAL / CALM
  2. OKAY / TOLERABLE
  3. UPSET / TRYING
  4. PANIC / NIGHTMARE
Preview 04:05

The trick to using emotions in storytelling is to be able to picture them. The first level of emotion begins your 4-part barometer with peace and calm.

  1. Think of your favorite vacation spot. 
  2. Imagine yourself there. 
  3. What do you see? 
  4. What is the expression on your face? 


This calm place is your Ideal - Level #1. Use the Resource to fill out your visual.


Create your Emotion Level #1- Calm
01:05

Level #2 is OK, not great, but good. 

Picture yourself with a client who is describing one of the problems outlined in the first lecture. 

  1. Where are you? 
  2. What is the problem? 
  3. What is the expression on the client's face? 
  4. What is the expression on your face?

Use the attached resource to complete the picture.

Create your Emotion Level # 2 - Tolerable
01:12

Level #3 has progressed in intensity from #2. It's now Upset

Picture yourself with that client again. Something has happened to make things worse. 

  1. Where are you? 
  2. What happened to make things worse? 
  3. What is the expression on the client's face? 
  4. What is the expression on your face?

Use the attached resource to complete the picture.

How to create Emotion Level #3 - Upset
02:26

Level #4 has progressed to even greater intensity from #. It's now a Nightmare and Panic.

Picture yourself with that client again and use your HERO skills to rescue that client.



Emotion Level #4 & the Hero
01:52
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Make your story come alive.
2 Lectures 02:07

Learn the difference between reporting and storytelling.

Show NOT Tell
00:17

Find alternatives to words and phrases that are confusing or boring.

Avoid empty words: 

  • important
  • interesting
  • somewhere

Avoid vague qualifiers: 

  • probably
  • very 
  • nearly 
  • a lot 

Putting empty words with vague qualifiers doesn't fix confusing & boring: 

  • very important
  • really interesting
  • probably somewhere

 



Preview 01:50
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Why less is more.
2 Lectures 02:12

How can you adjust sentence length to attract readers? 

A common mistake that loses you readers is making sentences too long. Follow these strategies to avoid this mistake

  1. Don’t use SEMI-COLONS
  2. Don't use more than four COMMAS in a sentence
  3. Don't use the word BUT more than once in a sentence
  4. Don't use the word AND more than three times in a sentence
  5. Don't use more than two connecting words in one sentence:
  • however
  • thus
  • then
  • so
  • yet
  • therefore





Best practices: sentence length
01:59

How can you design the content of your paragraphs so that you don't lose readers.


    1. Design your first paragraph so that it tells the reader what they will get in your blog.
    2. Describe the client you help in the blog
    3. Describe the problems the client has in the blog
    4. Tell them that you solve those problems and to find out - KEEP READING
  • 5. Design your last paragraph with a BIG FINISH

    • Highlight the value of what you did for clients like this one 
    • Give them one last piece of advice and/or warning: DOs and DON'Ts
    • Point them in the direction of next steps




    Design paragraphs for fast reading
    00:13
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    Cross-cultural Pitfalls
    4 Lectures 03:54

    Jargon refers to abbreviations, acronyms, and initials that may be a mystery to readers. Here's how to make sure you're understood.

    Avoid Jargon
    00:49

    Use the American version of  words and phrases for an American audience.

    Avoid mixing up American Vs. British English idioms
    00:54

    Avoid these 3 common mistakes that are made by many of you who are not native English speakers.

    Avoid The Top 3 Grammar Mistakes
    00:42

    Learn the difference between the spelling of common words in American and British English. 

    Avoid American vs. British English spelling mistakes
    01:29

    Choose which spelling is American English not British English.

    American spelling quiz
    1 question
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    Add Ons
    3 Lectures 04:53
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    Why bother?
    1 Lecture 04:59
    Why bother with American-style blogging?
    04:59
    About the Instructor
    Deborah Levine
    3.8 Average rating
    2 Reviews
    3 Students
    1 Course
    Award-winning Author & Coach

    DEBORAH LEVINE is an award-winning author who teaches writing, storytelling and blogging. Her cutting-edge writing has been featured on The Huffington Post and on CSPAN-BOOKTV. Her books have won a National Press Association Award and named a Finalist in the 1970 New Generation of Indie Books/ Memoirs. Her workshops combine anthropology with storytelling for team building by banks, hospitals, government agencies, NGOs, manufacturers, and universities. 

    Deborah is Editor-in-Chief of the magazine, American Diversity Report, which features blog articles by dozens of writers from around the world. Deborah taught writing at the College of Engineering and computer Science/University of Tennessee at Chattanooga. Brought up in Bermuda, educated at Harvard, New York University, and the U. of Illinois at Chicago, she is a cross-cultural communications coach for international executives.