Pokémon GO: Explode Your Business
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17 students enrolled
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Pokémon GO: Explode Your Business

Create a wining Pokémon GO Marketing Campaign to Explode Your Local Business and Increase Sales and Revenue
4.8 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
17 students enrolled
Created by Shawn Flynn
Last updated 8/2016
English
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Implement a Winning Pokémon GO Marketing Strategy
  • Increase Foot Traffic to Any Local Business
  • Monetize Traffic Generated via Pokémon GO
  • Set Up a Pokémon GO Account & Learn the Game
  • Hold Authentic Game Conversations with Your Pokémon Customers
  • Build a Loyal Customer Base by Being an Early Adapter to the Pokémon GO Fanbase
  • Be a Step Ahead of the Competition when the Next Pokémon GO Type Craze Happens (and it will)
  • Become THE Buzzing Place of Business Among the Pokémon GO Community in Your Area
  • Dominate Social Media with Pokémon GO Marketing
  • Become a Local Hot Spot for Pokémon GO Players
  • Host Various Pokémon GO Events to Further Increase Foot Traffic
View Curriculum
Requirements
  • You or someone on your staff will need to have a smartphone so that you can download the Pokémon GO app and fully capitalize on all of the strategies mapped out in this course.
Description

Take this course today and learn how to increase foot traffic to your location, convert that foot traffic into loyal customers and absolutely dominate your local competition.

Welcome to Pokemon GO: Explode Your Business!

My name is Shawn Flynn, and I am a professional Sales & Marketing coach and trainer.  I am also one heck of a Pokemon fan.  As soon as I heard about this Pokemon GO app, I knew that we were on the verge of a major movement.  

The opportunities for local businesses to cash in on this Pokemon GO phenomenon are endless.  The time to take action on implementing a winning marketing strategy to do just that is NOW.  

Any time a major shift rocks the world in the manner that Pokemon GO has, you want to be an early adapter, not a late bloomer.  The quicker you take action to implement a winning marketing strategy surrounding Pokemon GO, the quicker you will start winning over new customers that will make your business location part of their daily routines.

  • This course will teach you to start taking actions immediately so that you can:
  • Implement a winning Pokemon GO marketing strategy
  • Increase foot traffic to your local business
  • Capitalize on that foot traffic with increased sales and revenue
  • Learn the ins and outs of the Pokemon GO game
  • Create a new customer base of lifelong and loyal fans
  • Further connect yourself as a positive presence in your city and community

All you need to bring to this course is a smartphone so that you can download the Pokemon GO app and follow along with me, and a hunger to take your local business to new levels of success.

The first section of the course is a mini-course in and of itself, where I will teach you how to play the game, so that you can easily communicate with your customers that are showing up to your place of business as a result of your Pokemon GO marketing campaign.

The following sections of the course will teach you how to start implementing a winning Pokemon GO marketing strategy in your store, across your city and all over social media.

This course is approximately three hours long, and you will walk away with not only Pokemon GO marketing strategies, but marketing strategies that you will be able to apply in the future when the next big movement hits the market.

I look forward to seeing you in the course and cannot wait to hear about your future successes!

***DISCLAIMER*** - I am in no way affiliated with Niantic, Nintendo, Pokemon GO or any other company or entity that is related in anyway to Pokemon GO.  This course is based entirely on my own take on how to market and monetize this amazing game and culture.

Who is the target audience?
  • Local businesses, restaurants, bars, shops, convenience stores, kiosks...ALL local businesses looking to boost foot traffic and sales with ease
  • Marketing Specialists looking to add another major tool to their marketing strategies and packages
  • Anyone else wanting to monetize the Pokémon GO phenomenon
Compare to Other Go Programming Language Courses
Curriculum For This Course
64 Lectures
03:11:00
+
Introduction
1 Lecture 03:44

An introduction to myself, the course content, and what we will be tackling to get you ready to implement a winning strategy for your Pokémon GO marketing campaign!

Preview 03:44
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Getting Started
2 Lectures 04:55

A video walk-through on downloading Pokémon GO, creating your account, creating your character and catching your first Pokémon so that we can dive into the rest of the game tutorial section of the course.

Preview 03:15

Learn one of the best tricks of the game - how to start with Pikachu as your starter Pokémon!

How to Get Pickachu as the Starter Pokémon
01:40
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Crash Course on How to Play Pokemon GO
19 Lectures 34:22

Discover why it is so crucial for you to understand the ins and outs of Pokémon GO when putting together your marketing strategy.

The Importance of Learning How to Play Pokémon GO
02:56

An explanation and demonstration of the augmented reality platform that Pokémon GO runs on.

What is Augmented Reality?
01:00

Explaining the GPS component to the Pokémon GO platform.

Moving Around the Map
01:07

Explaining the 3x3 Grid Pokémon GO uses to show you which Pokémon are nearby.

The 3x3 Pokémon Grid
00:41

Tutorial video on how to catch Pokémon the proper, most effective way.

The Basics of Catching Pokémon
02:49

Explanation of how to use the Pokémon GO Camera in the game.

Using the Pokémon GO Camera
00:40

A video walk-through on how to view the Pokémon you've caught and currently possess in the game as well as how to view your Pokedex, which chronicles all of the Pokémon that you have caught AND seen in the game.

Preview 02:30

A video tutorial on how to power up and evolve your Pokémon in Pokémon GO.

Evolving and Powering Up Pokémon
04:30

Explaining the incense item in Pokémon GO and how you can use it to attract Pokémon.

Attracting Pokémon with Incense
01:46

Explaining how to use Razz Berries to catch higher level Pokémon more easily.

The Power of Razz Berries
01:01

Explaining how to use great balls and ultra balls to catch higher level Pokémon.

Great Balls & Ultra Balls
00:49

Introduction to PokeStops and how to use them to get free items.

What are PokeStops?
01:04

Video tutorial on how to use Lure Modules to attract Pokémon.

Lure Modules
03:01

Explanation of how to level up your trainer in Pokémon GO.

Leveling Up Your Trainer
01:57

Explanation of what the requirements are to pick a team in Pokémon GO and how to do so.

Picking a Team
01:49

Video tutorial walking you through what Gyms are and how to battle them.

What are Gyms?
03:16

Explanation of how to heal and revive your Pokémon that are injured in battle.

Reviving & Healing Pokémon
01:02

Explanation of what eggs are and how to hatch them to get new Pokémon.

Hatching Eggs to Get New Pokémon
00:56

Explanation of how to use Lucky Eggs to get double experience points.

Using Lucky Eggs to Get More XP
01:28
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Embrace the Pokemon GO Phenomenon
6 Lectures 16:56

Here I discuss the importance and benefits of embracing the Pokémon GO culture.

Preview 02:52

Develop the understanding of the long term rewards involved with being an early adapter to a major shift in the marketplace.

The Rewards of Being an Early Adapter
02:08

Forget everything you think you know about Pokémon GO players...everyone is playing!

Drop the Pokémon Stereotype - Everyone is Playing
03:41

Offering Discounts to Pokémon Players
03:04

Understand the power of in-store marketing when it comes to a phenomenon like Pokémon GO.

In-Store Marketing
02:13

Get creative and create an in-store Pokedex that your customers can contribute towards completing.

Create a Physical Pokedex for Pokémon Caught at Your Location
02:58
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Capitalize on PokeStops and Gyms
7 Lectures 20:26

Check to see if you have a PokeStop or Gym at or near your location that you can start capitalizing on instantly.

How to Tell if You Have a PokeStop or Gym at or Near Your Location
01:42

Understand how to take advantage of the Lure Module feature in Pokémon GO to drive traffic to your place of business.

The Foot Traffic Power of Lure Modules
03:21

Create incentives for the increased foot traffic by your place of business to actually come into your place of business.

Creating Incentives to Draw in Foot Traffic
03:20

Bring your business to the crowds.

Set Up Shop Outside
03:50

Embrace your PokeStop and kick things up a notch outside.

Spruce Up Your PokeStop
02:36

Convert your Gym traffic into paying customers.

Apply The Same Techniques for Gym Traffic
02:08

Entice Pokémon GO players to pay more attention to your gym than other gyms in the area with team oriented discounts.

Team Discounts for Gym Ownership
03:29
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What if You Don't Have a PokeStop or Gym at or Near Your Business?
5 Lectures 13:04

Make good use events if you do not have a PokeStop or Gym at or near your location to drive traffic to your business.

Host Events
01:28

Understand what actions you can take to capitalize on other PokeStops in your part of town.

Lure Modules & Other PokeStops
02:47

Get creative by making the most of other PokeStops and Gyms throughout you area.

Become a Presence at Other PokeStops & Gyms
03:15

How you can create a real life PokeStop to attract Pokémon GO players.

Create Your Own Real Life PokeStop
02:43

Check out the resource attached for the link to Pokémon GO's support page to see if they open up the option to request to become a PokeStop or Gym.

Requesting to Add a PokeStop or Gym at Your Business
02:51
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Host Pokemon GO Events
9 Lectures 30:00

Uncover the power of hosting Pokémon GO events.

Why Hosting Pokémon GO Events Can be so Lucrative
03:11

Learn some creative prizes to give away at your events to winners of contests, door prizes etc. to really entice Pokémon GO players to come participate.

Offer Creative Prizes to Winners of Events
02:52

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

Rare Pokémon Contest
03:56

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

City Wide Pokémon Scavenger Hunt
03:07

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

Pokémon GO Crawl
04:06

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

Egg Hatching Contest
05:20

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

Gym Battle Tournament
02:37

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

Pokémon GO Training Sessions
02:24

Learn how to use this fun event to draw some extra foot traffic and attention for your business.

Pokémon GO Happy Hours
02:27
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Take Your Pokemon GO Marketing to Social Media
12 Lectures 55:51

Let loose a bit on Social Media and have some fun with your Pokémon GO account as a source of creative marketing.

Preview 02:00

The benefits of promoting your PokeStop on social media.

Promoting Your Pokestop
03:49

Use free and paid promotion on social media, specifically Facebook, to really kick up attendance at your Pokémon GO events.

Promoting Your Events
06:35

Leverage your customers' social media networks to gain notoriety among the Pokémon GO community.

Entice Customers to Post to Social Media
04:57

Use Rare Pokémon sightings to draw out the crowds.

The Power of Rare Pokémon Sightings
03:46

Use Social Media to announce and show off the winners of events and contests to draw more attention to your place of business and entice more people to want to participate in future events.

Promote the Winners of Your Contests & Events
02:06

Create a competition frenzy to draw crowds of players to your location.

Gym Status Updates
04:37

How to use live streaming platforms to take your social media marketing to new heights.

Live Streaming Platforms
04:32

Tap into the power of Snapchat to reach your key audience.

Preview 05:38

Unlock the full power of Instagram and Instagram Stories for your Pokémon GO marketing campaign.

Instagram and Instagram Stories
11:01

Create a Pokémon GO blog to tie everything together.

Create a Pokémon GO Blog
03:14

Promote your location's Pokedex on social media for even more attention.

Create a Digital Pokedex for Your Location
03:36
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Closing Thoughts
3 Lectures 11:42

Gain media attention regarding your success with your Pokémon GO marketing campaign.

Media Exposure
03:53

The potential of sponsored locations in the near future and what that may mean for you.

Sponsored Locations?
02:56

Understand that you are now ahead of the competition for whenever the next BIG thing comes out!

You Are Now a Step Ahead of the Game
04:53
About the Instructor
Shawn Flynn
4.8 Average rating
4 Reviews
17 Students
1 Course
Sales Coach

Shawn Flynn is a highly motivated and passionate sales professional with a never-ending entrepreneurial spirit. Shawn takes pride in his ability to bring salespeople from any level of sales experience and success to a professionally elite level of success in the sales world.

Shawn has coined the phrase "Unleash Your Inner Sales Beast" and that sums up his approach to working with sales professionals.  We all have a sales beast inside of us, it is just a matter of waking it up - and that is exactly what Shawn does for every sales professional that he works with.  Think of Shawn as a personal trainer for sales professionals. He also works with companies of all sizes and runs sales courses, trainings and boot camps.  Shawn Flynn has a wealth of sales knowledge and takes pride in his ability to not only share this with others but also give them the know-how to properly utilize the knowledge. Knowledge is nothing without proper application.

Shawn also works as a marketing specialist, working with companies, personal brands and individuals from all walks of life increase the effectiveness and results of their marketing strategies.