Learn to Craft and Build Your Personal Brand on LinkedIn®
4.4 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Learn to Craft and Build Your Personal Brand on LinkedIn®

Whether you're a Java or C++ programmer, in sales, or on the job search you can accelerate your career with LinkedIn®.
4.4 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,347 students enrolled
Last updated 8/2015
English
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to connect your resume, LinkedIn® profile, and networking efforts with interviewing and targeting jobs.
  • Learn to decode industrial cultures and optimize your targeting for your audience.
  • Learn, based on research, what matters in professional photos and how you can make an instant impact with yours.
  • Learn how to craft relevant, keyword optimized copy for your profile so that you can build trust and win opportunities.
  • Learn how to leverage supplementary visual assets to tell your professional story powerfully.
View Curriculum
Requirements
  • An existing LinkedIn® profile and access to basic photography equipment.
  • An already-completed resume using Eazl's course would be ideal.
Description

v2.1 Released on August 20, 2015

Create More Opportunities and Present Yourself Powerfully on LinkedIn®

300,000,000+ professionals are active on LinkedIn®--the network is quickly becoming an essential part of every modern professional's career presence. On the other side of Eazl's course on advanced LinkedIn® profile building, you'll have a profile that increases your visibility, that helps you get found for big opportunities, and that makes you someone that other people want to have in their professional networks. You will quickly be able to:

  • Bring relevant, valuable connections into your professional ecosystem
  • Establish yourself as best in class talent in your professional arena
  • Differentiate yourself or your organization from competitors
  • Convert online connections to real world relationships

Eazl's team of recruiters, digital producers, and support staff in San Francisco has leveraged cutting edge research from Harvard, Purdue, Duke, the Gates Foundation, and McKinsey to create a comprehensive suite of resources that you can access for free by enrolling in the course. They include:

  • 20+ HD Videos and Step-by-step Tutorials
  • 15 Exclusive Guides and Sample Summaries (in downloadable .pdf format)
  • ...and more

Get Access to Eazl's Signature Customer Support Team

During your experience with the course, you'll also have access to Eazl's signature customer support team. We promise that all support inquiries made via email or in the discussions board will be answered within 48 hours.

Who is the target audience?
  • Participants in and recent graduates from MBA programs
  • Recent college graduates
  • Current undergraduate students
  • People writing a resume for the first time
  • People considering a career change
  • Job seekers who want to improve their results
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Curriculum For This Course
23 Lectures
01:08:20
+
Testimonial by Sandra Richez, Head of Career Services, EDHEC Global MBA
3 Lectures 02:31
+
Advanced Profile Building in LinkedIn® to Send Clear, Relevant Messages
6 Lectures 13:43

Note: We've added the Big Six Skills module for you in the bonus materials section.

Preview 02:14

Using Your Profile Photo to Lower Friction with Recruiters [SIS Tool Here]
02:09


Intelligent Design for LinkedIn® Profile Headlines
02:48

How to Write Powerful LinkedIn® Summaries [Guide to LinkedIn® Summaries Here]
03:38

The Opportunity for Visual Branding on Your LinkedIn® Profile
3 questions

From the Vlog: Two Recipes for Getting More LinkedIn® Recommendations
00:11
+
Building a LinkedIn® Profile That Makes an Instant Impact [SideBYSides]
10 Lectures 40:44
Introduction to SideBYSide Advanced LinkedIn® Profile Building
00:38

Summary Design and Collection of Supplementary Collateral
07:28

Integrate Your Headshot and Summary Collateral, then Create a Custom URL
08:35

Taking Your Professional Story Live with Visual Collateral
06:28

Linking Educational Institutions and Making Your Degrees POP
03:22

Using the Supplemental Sections
03:02

Connecting Skills with Your Big Six and Optimizing Advanced Features
05:27

Extra: How to Source Beautiful Copyright-free Banner Images for Your Profile
01:34

Extra: Add Videos to Strengthen Your Profile and Personal Brand
02:41

Extra: Source and Add Powerful Profile Content from SlideShare
01:29
+
Free Bonus Materials
4 Lectures 11:07
Wrapping Up + Bonus Materials
00:51

One of the most important things to realize when you build your resume is this: You don't want to be everything to everybody. In other words, you don't want to claim to have a very broad range of skills that apply to many different kinds of jobs and organizations. Recruiters want to know that you have skills for the specific position they are looking to fill. This is why it is important to pick your Big Six Skills and talk about them, then continuously refer back to them throughout your resume, LinkedIn® Profile, and cover letter.

Preview 02:13

Why are the Big Six the foundation of your resume?
4 questions

CCMM: A Framework for eNetworking That Anyone Can Use [Guide to CCMM Here]
02:35

SideBYSide: Identifying Networking Targets on LinkedIn®
05:28
About the Instructor
Davis Jones, MBA
4.4 Average rating
3,943 Reviews
46,259 Students
16 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Publishing
4.4 Average rating
3,860 Reviews
45,819 Students
14 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2017

Publisher of unique, high quality, and researched content for all things career and business.

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

We strive to provide the highest quality education outside of universities in order to empower the individual to be more in life, in business, and in their career. We help our students invest in themselves. 

Ludell Jones
4.4 Average rating
3,860 Reviews
45,819 Students
14 Courses
CMO of Eazl, Winner of Udemy Innovation Award

Ludell Jones is the Marketing Director of Eazl, the venture-backed professional development community headquartered in San Francisco and Chicago. 

She is an expert in marketing strategy, content, and community management for small business, community groups, and special events. A nerd for statistical analytics, she is passionate about numbers-based decision making and problem solving. She loves to see her positive impact on the bottom line.

Prior to joining leadership Eazl, Mrs. Jones built relationships with business and community leaders in the North Bay and Chicagoland, working with high-end clients like Russian River Flower School, political leaders like California State Assemblyman Jim Wood, and with high-growth businesses like Eazl.

Mrs. Jones began her career 8 years ago as a freelance digital marketing specialist, working with various organizations over the years. After earning an undergraduate degree in Marketing with highest honors and an advanced degree in event marketing and management, she continued her career in digital marketing.

She has built expert-level knowledge in marketing and is passionate about leveraging the power of the Internet to foster connections between businesses and individuals. 

Mrs. Jones earned her master’s degree from SKEMA Business School (Ranked #1 in France and #9 in the World) in Sophia Antipolis , France and her undergraduate degree from credits earned at the University of Texas at Austin and American InterContinental University. 

You can follow more of Ludell's work on the Eazl blog at eazlblog{dot}com.