The benefits of audio podcasting are endless - audio content is portable, convenient, easy to create and consume. The personal nature of audio will help you build an ongoing, engaged following as listeners get to know you through your voice. And over time they will become your best prospects for deepening the social engagement through cross-promotion and loyalty.
There are two big challenges with audio content. One is shareability. Unlike a photo or a quick 140 character blurb, there just haven't been many platforms that allow you to easily share and receive high converting audio that will drive followers to your products or services.
The second challenge is time. As with any media these days, you are competing in a very crowded marketplace for the time and attention of your audience. Your audio strategy must use the best and most viral platforms to get noticed.
Clammr is an excellent platform for solving both issues - helping you engage and drive social traffic using the power of snack size sound bites in 18 seconds or less. This course will teach you how to get started using this unique platform to enhance your branding and grow your social following.
An introductory lesson that previews the four main sections of the course.
This is a short 1 minute Youtube video explanation from the guys at Clammr.
This first lesson is designed to help you with the very next steps for setting up Clammr after you've initially opened an account. Check the "View Resources" link at the top of the page for a direct link to the app which is currently available for iOS devices.
In this lesson, we drive home some key questions you should ask yourself as you create snack size audio on Clammr.
A demo of the Clammr profile section and the four parts to optimize for branding.
A demo of the home section in Clammr - how to access it from anywhere in the app.
A demo of the PC portal where you can listen to audios, upload your own and schedule ahead.
Fun formats you can upload and share on the Clammr platform for best engagement.
A walkthrough of the Recording section for the Clammr app and how to use add beats.
Invite your friends via email or social and grow your network on Clammr.
Send and receive short messages directly inside of Clammr either to an individual or a group.
Learn how you can leverage channels to share more quality content from others you enjoy listening to.
Turn Clammr sound bites into social content that helps you engage on your favorite social media platforms.
Take a sneak peek at my portable studio set up the snack size way to upload Clammr sounds.
Audacity is a great free tool you can use to record, edit and change audio with ease.
Learn where you can get more help in case of any technical issues or problems within the app.
Tanya Smith is a creative social content strategist, soccer mom and geeky student of all things internet, teaching service providers to leverage snack-size, microcontent for maximum social media visibility so they can be more visible, grow thriving businesses and live a life they love.
Described as a “walking Google", Tanya's experience and branding perspectives have been featured in radio, print, and a number of well-known digital publications such as Visionocity and Bronze Magazine.
Tanya has been a guest speaker for various national organizations and events, having the honor of delivering a world-wide simulcast for the Army & Air Force Exchange Service (AAFES), as well as delivering training about personal branding and online marketing systems for the University of Texas at Dallas' executive coaching “Expert Forum" and Alliance Data Systems (ADS).
Formerly named #4 in the top 10 of Most Intriguing Women by the National Association for Women on the Rise and #8 in the list of 50 Fabulous Women Entrepreneurs by Black Business Women Online, Tanya has also been previously listed as one of the Top 100 Business Coaches to follow on Twitter by Evan Carmichaels.