Snack Size Podcasting with Clammr
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Snack Size Podcasting with Clammr

Your guide on how to use the Clammr platform to share snack-size audio that engages & builds brand credibility online.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Tanya Smith
Last updated 6/2015
English
Current price: $10 Original price: $30 Discount: 67% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 32 mins on-demand audio
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Get started by setting up a profile in Clammr
Engage with your audience using short form audio content
Increase familiarity with the platform and its key areas
Leverage channels to connect with others on the platform
Use a variety of tools to enhance your experience with recording
View Curriculum
Requirements
  • Students are encouraged to open a free Clammr account prior to taking the course
Description

The benefits of audio podcasting are endless - audio content is portable, convenient, easy to create and consume. The personal nature of audio will help you build an ongoing, engaged following as listeners get to know you through your voice. And over time they will become your best prospects for deepening the social engagement through cross-promotion and loyalty.

There are two big challenges with audio content. One is shareability. Unlike a photo or a quick 140 character blurb, there just haven't been many platforms that allow you to easily share and receive high converting audio that will drive followers to your products or services.

The second challenge is time. As with any media these days, you are competing in a very crowded marketplace for the time and attention of your audience. Your audio strategy must use the best and most viral platforms to get noticed.

Clammr is an excellent platform for solving both issues - helping you engage and drive social traffic using the power of snack size sound bites in 18 seconds or less. This course will teach you how to get started using this unique platform to enhance your branding and grow your social following.

Who is the target audience?
  • If you are a pro already at using the Clammr service this may NOT be for you. It's more of a basic, getting started course to introduce the platform and share my best practices for using it combined with social media.
  • Anyone who would like to market themselves using multimedia audio and/or video could benefit from this microcontent platform. I see it as best suited for sharing short sound bites, or audio clips, that will lead your audience to other content.
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 01:16:37
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Setting Up Your Clammr Account for Success
8 Lectures 46:04

An introductory lesson that previews the four main sections of the course.

Preview 01:33

This is a short 1 minute Youtube video explanation from the guys at Clammr.

What Is Clammr?
00:08

This first lesson is designed to help you with the very next steps for setting up Clammr after you've initially opened an account. Check the "View Resources" link at the top of the page for a direct link to the app which is currently available for iOS devices.

Preview 01:01

I had the pleasure of interviewing Parviz Parvizi, one of the co-founders of Clammr, to cover the origin of the idea for this platform, how they came up with 18 seconds and the future of Clammr.
Interview with Parviz of Clammr
31:50

In this lesson, we drive home some key questions you should ask yourself as you create snack size audio on Clammr.

Preview 02:52

A demo of the Clammr profile section and the four parts to optimize for branding.

Preview 03:59

A demo of the home section in Clammr - how to access it from anywhere in the app.

Preview 02:23

A demo of the PC portal where you can listen to audios, upload your own and schedule ahead.

Publisher Portal Demo
02:18
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Creating Snack Size Audio Content That Gets Heard
3 Lectures 08:43

Fun formats you can upload and share on the Clammr platform for best engagement.

How to Create Snack Size Audio
03:28

A walkthrough of the Recording section for the Clammr app and how to use add beats.

Demo of the Recording Area
05:03

A Clammr Skills Tutorial
00:12
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Making Connections on Clammr and Growing Your Following
5 Lectures 14:33
There are some pretty creative ways to engage and grow your following in Clammr. Check out these tips to learn a few tips for networking with friends – both existing and new.
Making Connections With Clammr
00:45

Invite your friends via email or social and grow your network on Clammr.

Inviting Your Friends
01:50

Send and receive short messages directly inside of Clammr either to an individual or a group.

How to Use Messaging
03:07

Learn how you can leverage channels to share more quality content from others you enjoy listening to.

Leveraging Channels for Greater Engagement
04:56

Turn Clammr sound bites into social content that helps you engage on your favorite social media platforms.

Using Clammr with Social Media
03:55
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Tools to Improve Your Snack Size Audio Strategy
3 Lectures 07:23

Take a sneak peek at my portable studio set up the snack size way to upload Clammr sounds.

Tips for You on Creating a Portable Studio
02:09

Audacity is a great free tool you can use to record, edit and change audio with ease.

Free Audio Editing and Recording Tool - Audacity
02:58

Learn where you can get more help in case of any technical issues or problems within the app.

Wrap Up
02:16
About the Instructor
Tanya Smith
4.5 Average rating
20 Reviews
2,088 Students
3 Courses
Social Content Strategy & MicroMarketing Solutions

Tanya Smith is a creative social content strategist, soccer mom and geeky student of all things internet, teaching service providers to leverage snack-size, microcontent for maximum social media visibility so they can be more visible, grow thriving businesses and live a life they love.

Described as a “walking Google", Tanya's experience and branding perspectives have been featured in radio, print, and a number of well-known digital publications such as Visionocity and Bronze Magazine.

Tanya has been a guest speaker for various national organizations and events, having the honor of delivering a world-wide simulcast for the Army & Air Force Exchange Service (AAFES), as well as delivering training about personal branding and online marketing systems for the University of Texas at Dallas' executive coaching “Expert Forum" and Alliance Data Systems (ADS).

Formerly named #4 in the top 10 of Most Intriguing Women by the National Association for Women on the Rise and #8 in the list of 50 Fabulous Women Entrepreneurs by Black Business Women Online, Tanya has also been previously listed as one of the Top 100 Business Coaches to follow on Twitter by Evan Carmichaels.