The Podcast Masterclass: The Complete Guide to Podcasting

Welcome to this lecture in the course, where I really want to quick off with; Why You Should Start A Podcast. It may not be the first port of call when considering promoting your business, brand, or project. You’re probably inundated with advice coming in the form of creating video.

Of course video is powerful, no denying that. But audio is just as powerful 2017, 2018, onwards! So let me cover five reasons with you, as to why I suggest you start a podcast, today.

In this lecture I really want to hone in on the rise, or better yet, comeback of Podcasting, and Audio in general. Everything I’m going to be highlighting in this lecture, is pure facts, so there really is no denying that Podcasting is something you should be doing. The facts prove it, you can actually checkout this research paper for yourself at this link - it’s an amazing resource!

Get a complete list of all the equipment you need to start your podcast! This is equipment used and trusted by Phil and Rav. We cover:

• microphones

• microphone accessories

• headphones

• recording applications

• editing applications

In this lesson of the Podcasting Masterclass, you'll learn the exact equipment you need to get started with podcasting.

Lets discuss an extremely important area when it comes to your podcast. That’s the topic and style of your podcast, this is something you need to nail, before you steam ahead with creating.

When it came to launching my podcast I had five key areas I defined beforehand, that ensured my podcast would hit the ground running, over getting lost in an ever-growing iTunes Store.

What I want to cover with you in this lecture, is why people choose to listen to podcasts. Of course, there are a plethora of reasons why people listen, but I want to highlight three key points.

In this lesson of the Podcasting Masterclass, you'll learn what to include in your podcast art, and how to stand out from the crowd.

In this lesson of the Podcasting Masterclass, we dive into iTunes to look at podcast art in the real world. We'll compare and contrast the artwork, looking for what stands out and makes it clickable.

In this lesson of the Podcasting Masterclass, you'll learn what should be included in a podcast intro and how to outsource the production of your podcast intro.

In this lesson of the Podcasting Masterclass, you'll learn how to properly set up your equipment by following along with how Phil sets up his microphone, computer mic input settings and record levels, and webcam.

In this lesson of the Podcasting Masterclass, you'll learn how to connect your microphone to the computer using the Zoom H6N recording device. Even if you're using the Zoom H4N, this may benefit you because the process is similar.

Learn how to use the free Sound Recorder App for Windows users.

Here’s an interesting lecture, one I’m pretty sure you’re debating over. How long should your podcast episodes be? Of course, it’s pretty much impossible to have each episode the exact same length as the next, but how long should each one approximately be.

Sponsors, Advertisers, Products - this is how podcasts are monetised. However, monetisation such as this shouldn’t be the first thing on your mind. What you should first be focussing on, is providing pure value to your audience, over trying to sell everything and anything to them.

There are three areas in a podcast where can plug a Sponsor, Advertiser, or Product. You’ll probably notice the three common areas, if you’re already an avid podcast listener.

In this lesson of the Podcasting Masterclass, you'll learn how to find the perfect guests to interview on your podcast.

In this lesson of the Podcasting Masterclass, you'll learn how to use Calendly to expedite scheduling interviews with your guests.

In this lesson of the Podcasting Masterclass, learn how to use Ecamm Call Recorder to record your Skype Calls. This is the perfect solution for recording interview-based podcast episodes. I'll show you how to choose the right record settings and also how to export your recording in different ways like split-screen video and separate audio files.

In this lesson of the Podcasting Masterclass, you'll learn how to record Skype calls with Pamela for Windows users.

In this lesson of the Podcasting Masterclass, you'll learn Phil stays organized.

In this lecture I want to introduce you to a way to produce podcast episodes, one which you may have not considered before. It’s actually a pretty efficient way to pump out podcast episodes.

In this lesson of the Podcasting Masterclass, you'll learn what goes into editing your podcast - why we edit and what applications to use.

Welcome to this lecture in the course where I want to show you my workflow for editing podcast episodes. It’s a simple, yet effective workflow which produces high quality results. Phil will also be sharing his workflow for editing podcast episodes with you as well in this section, that way, you can see both our approaches and decide which works best for you.

Once your podcast episode has been edited, and is ready for publishing. You’ll want to naturally export it, and you’ll want to export it into MP3 Format, which is the preferred audio format.

In this lesson of the Podcasting Masterclass, you'll learn how to set up your Adobe Audition project for editing your podcast.

In this lesson of the Podcasting Masterclass, you'll learn how to make basic edits to your podcast and match the volume of your intros and both yours and your guest's audio.

In this lesson of the Podcasting Masterclass, you'll learn how to make your audio better with EQ (equalization) and compression in Adobe Audition. I'll also show you how to do a quick edit with presets using the Essential Sound panel.

In this lesson of the Podcasting Masterclass, you'll learn how to export your files from Adobe Audition as a high quality MP3 file ready to use for your podcast.

In this lesson of the Podcasting Masterclass, you'll learn how to use templates for your podcast.

In this lesson of the Podcasting Masterclass, follow Phil's entire post-recording workflow including creating a video version and posting online.

In this lesson of the Podcasting Masterclass, you'll learn what ID3 tags are and why they're important.

In this lesson of the Podcasting Masterclass, you'll learn how to add tags to your MP3 files. This is the important information like titles, descriptions, etc. that podcast directories will use.

In this lesson of the Podcasting Masterclass, you'll learn how to create a podcast ID3 template in ID3 editor, so that you can more efficiently add your information to each podcast episode.

Here is a list of tags you should be adding to your podcasts no matter what tag editor you're using.

If you're not using ID3 Editor to add tags to your podcast, here are tutorials for using the alternative options: Easytag and MP3 Tag.

In this lesson of the Podcasting Masterclass, learn how to upload, schedule, and embed your podcast on Libsyn.

Let me now show you who I post my podcast episodes with, there are many services out there you can use nowadays, however, I’ve found one that works perfectly for me. It’s such a simple tool to use, which offers seamless experience. Remember, I’ll all about simplifying the workflow to getting episodes out, as you’ll probably have figured out by now.

Here are easy-to-access links to the four podcast directories we recommend in this class.

In this lesson of the Podcast Masterclass, you'll learn how to validate your podcast feed before submitting to any directories.

In this lesson of the Podcast Masterclass, you'll learn how to submit your podcast feed to iTunes.

In this lesson of the Podcast Masterclass, you'll learn how to submit your podcast feed to Google Play.

In this lesson of the Podcast Masterclass, you'll learn how to submit your podcast feed to Stitcher.

In this lesson of the Podcast Masterclass, you'll learn how to submit your podcast feed to Spotify.

In this lesson of the Podcasting Masterclass, you'll learn how rankings work on iTunes - why they are important and not so important.

In this lesson of the Podcasting Masterclass, you'll learn how to launch your podcast!

This lecture will answer a question many will be thinking right now. How often should I push a podcast episode out to my audience? Are you thinking it? Well if you are, you’re in for a treat!

As you’ll know I’m a big fan of BuzzSprout, and use it to host my Podcast. It offers me an awesome, seamless experience, with no technical jargon involved. Just what I need.

In this lesson of the Podcasting Masterclass, learn how to create show notes for your podcast. What is the key information to include? How should you lay out your page? We'll show you how.

Don’t have a community built already? Well listen in here, because this tool, is going to help you build up an interested, an engaged audience with whatever niche you’re in.

In this lesson of the Podcasting Masterclass, learn and become convinced about adding a video / YouTube version of your podcast. YouTube is the world's second largest search engine, and a great way for new people to find you and your podcast.

In this lesson of the Podcasting Masterclass, learn what it means to build a content library, and how to use all of your content successfully to create raving fans.

In this lesson of the Podcasting Masterclass, you'll learn about getting your guests to help your grow your podcast.

In this lecture I want to subtly remind you if it hasn’t crossed your mind already, to harness the power of your website if you already have one, to let your audience know you have a website!

Projects, Businesses, or Hobbies that build a community around them are often the ones that succeed. Hence why you should really have this on your mind as you approach podcasting.

In this lesson of the Podcasting Masterclass, you'll learn tips for creating a better brand - including t-shirts!

In this lesson of the Podcasting Masterclass, you'll learn how advertising and sponsors work. You'll learn what the standard rate per ad is, and how to find the best advertisers for your podcast.

Estimate how much you can make with your podcast with MidRoll's calculator.

Use this sample letter when reaching out to potential sponsors and advertisers.

Many of you here will be aware of Affiliate Marketing, I’d say it’s the most common way people get started with trying to earn money online. Affiliate Marketing, promoting other products, and earning some money for the referral when some goes to purchase.

In this lesson of the Podcasting Masterclass, learn the beauty of selling your own products via your podcast. See how Phil is selling his own digital products, including an inside look at his sales funnel.

As some of you may know I have a specialism in the Cryptocurrency, and Blockchain field. This ecosystem brings many innovative ways to monetise your projects. So I really wanted to introduce you to a method here, and that is how to accept Bitcoin Donations, or Tips for your podcast.

Thank you!