Podcasting Success Strategies: Get Podcast Sponsorships
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Podcasting Success Strategies: Get Podcast Sponsorships

Discover How to Turn Your Podcast into a Business. Discover How We Get Our Sponsors & You Can, Too!
4.1 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,752 students enrolled
Last updated 1/2016
English [Auto-generated]
Current price: $12 Original price: $95 Discount: 87% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • FInd sponsors for their podcasts
View Curriculum
  • This course requires practice on your part. Like anything you wish to improve you have to practice.
  • A computer or laptop with a built-in microphone or USB headset
  • Internet Connection

Sponsorship is the support, financial and otherwise, of your Podcasts, multi-media broadcasts, and production for your marketing and promotion.

Sponsors are the organizations or individuals that are willing to fund and recommend you and your information for their own benefit and profit.

There are Corporations, Associations, Foundations and even individuals looking for, and actually having budgets marked for sponsorship. Why not YOU??!!

Power Podcasting Sponsorship reveals step-by-step what you need to do and how to do it. Just follow the easy video training as listed below.

Find sponsors. Discover how to benefit from Power Podcasting Alliances with corporations, large companies, associations, foundations, lobby groups and media to:

  • Pay for your marketing and promotion
  • Push your message to their customers & networks
  • Acquire resources and people to work for you
  • Explode your list building & prospect opportunities
  • Preserve your hard-earned cash & bank it
  • Win instant credibility and use it for a lifetime
  • Eliminate risk and chance in advertising

And create Instant Credibility with your audience. Discover how Power Podcasting Sponsorships can take your Podcast to the next level by opening the doors to Celebrity Podcast guests and instantly position you in front of huge untapped audiences.

Think about it. What would it mean to your business if you could have a leading company in your industry, or niche, recommend and refer your Podcast to their entire customer base? Can you imagine how much more credibility (and celebrity) you could gain in the eyes of your prospects?

Sponsorships are successful in many areas outside of Podcasts, where our focus happened to be. We just got 'traction' there and one thing lead to another.

Sponsorships work anywhere there is marketing going on.

Anywhere you're targeting a similar demographic, and anywhere people are gathered, there exists a Power Podcasting Sponsorship opportunity.

Sponsorships is big business

2014 top sports sponsorship spenders:

  1. PepsiCo $360M
  2. AB-InBev $305M
  3. Coca-Cola $295M
  4. Nike $265M
  5. GM $195M

The new Sponsorship era is digital, global, direct-to-consumer, evidence-led and confident in its impact. Podcast Sponsorship, as a medium, is more than capable of delivering all of these things; the Podcast industry is posed for a huge evolution into sponsorships.

Above all, if you get stuck or experience any difficulties along the way, you won't ever have to struggle on your own and worry about having no one to turn to for help.


Upon becoming a student of Power Podcasting Sponsorships - Make Money From Your Podcast, you will receive continuous support from both of us: Martin and Scott – help that comes with no expiry. We will be here to share our advice and answers to all your questions whenever you need help from us and we have over 180 Five Star Reviews to prove it!

This course will stay updated regularly to bring you more great ideas and tips! By enrolling in this course now, you will have access to all new content additions and future updates at no additional charge... ever!


If you are not completely satisfied with this course, you have the option to refund it within the first 30 days, and get all your money back. No questions asked, no hassles.


Are you excited to start experiencing the enjoyment from Profitable Podcasting that earning money and more from sponsorships?

Click the blue 'Take This Course' button at the top to enroll yourself and start signing up Sponsors!

Who is the target audience?
  • Podcasters who want to earn income and benefits from their podcasts
  • Coaches, Authors or Speakers who would like their podcasts to earn money, even before their podcast starts
  • Udemy instructors who are looking for another income source
  • Existing Podcasters who want better financial results for their Podcasts
  • People interested in setting up their own radio or Podcast show
Compare to Other Podcasting Courses
Curriculum For This Course
27 Lectures
Start Here
6 Lectures 39:12

How can you make money with your podcast easily? What other benefits can you get with a sponsorship, and are they more important than money?

Why You Need To Take This Course

Martin talks about how he got Microsoft to sponsor his show.

Preview 20:45

UFC women's bantamweight champion, Ronda Rousey proves sponsorships bring in big bucks. Money and fame can do a number on the nicest person, but Dana White, UFC President, says this is not the case with Ronda.

"It's the exact opposite. The more rich and famous she becomes, the easier she is to work with. It's always the other way around. I can't explain it".

Of course, unless you are a world champion, you won't be making crazy sponsorship money like Ronda, but would you be happy with a percentage of the billions spent on sponsorships annually?

Sponsorships are Big Money!

It's credibility that lasts a lifetime too. Let us repeat – it's instant and lifetime credibility. As the former host of The Entrepreneur Magazine E-Biz Show, for example, Martin used to have to do a live show every week at three o'clock on Friday, for years. It strengthens his position still today as an expert in his niche.

How Sponsorship Gives You INSTANT Credibility

As a student you are important to the class and your fellow students. We encourage participation and value your input, whether it is a question, a comment or an observation.

Please Introduce Yourself

The best time to set up your Sponsorship is before you start your Podcast. The second best time to set up your sponsorship is after you start your Podcast.

Martin and Scott go over why it doesn't matter and some different approaches you can take depending on where you are.

No Podcast? No Problem!
How to Find Sponsors
6 Lectures 27:06

How do you find and identify your ideal sponsors?


Martin and Scott discuss why sponsorship is about more than just money.

Is Sponsorship Just About Money?

Why thinking BIG brings BIG Results.

Big Brands Bring You Bigger Business

Martin shares the best places to find sponsors.

Where Do I Find Sponsors?


Sponsorship is about more than money.

[Activity] Make a List of Potential Sponsors

Finding Sponsors
2 questions
How to Approach Sponsors
7 Lectures 32:44

Approaching sponsors the right way.

Preview 00:30

Martin and Scott discuss the pros and cons of having multiple sponsors.

Should You Have Multiple Sponsors?

Do you approach sponsors the wrong way?

Do you know your potential sponsor? What they want? Understand their goals and hot buttons?

The Wrong Way

Make sure when approaching a sponsor that you look professional and are talking to the right person.

The Right Way

Developing a relationship and then adding to the sponsorship. Scott talks about his developing a relationship with Libsyn about sponsoring his Power Podcasting course.

Swallowing an Elephant


Follow this outline for setting up successful sponsorships

[Activity] Sponsorship Action Plan
1 page

Approaching Sponsors
2 questions
How to Pitch a Sponsor
3 Lectures 20:20

How to best negotiate your sponsorship deal for your Podcast.

Negotiation Strategies

Martin and Scott go over the 17 point Sponsorship checklist (available exclusively here in the Resources section for download).

[Activity] 17 Point Money Making Sponsorship Formats Checklist

Are you ready to close the deal? Discover how easy it can be.

Closing the Deal

Pitching Sponsors
2 questions
5 Lectures 13:32

You don't need to be 100% ready to start on your sponsorship search. Be prepared but do not over think the process.

Aim... Fire! Ready...

Scott talking about Power Podcasters.

Learn to Podcast

When you complete this course, we invite you to join our 'Closed' Facebook group: Power Podcasters, where you can mingle, ask questions, hangout and share your success stories.

Join Our Exclusive Power Podcasters Facebook Group
1 page

Here's how you can help your fellow students decide if this course is for them.

Help Your Fellow Students
1 page

Google has announced they are putting a Podcasting app on all Android phones in the spring of 2016. Scott shows you how to add your Podcast to Android phones. The market for your Podcast just quadrupled!

Google Goes After Podcasting
About the Instructor
Scott Paton
4.2 Average rating
2,053 Reviews
83,006 Students
76 Courses
Executive Producer (42 Podcasts, 70+ Udemy courses), Trainer

Scott Paton has been podcasting since the spring of 2005. His podcast "Weight Loss and The Mind" hit over 375,000 subscribers in its first year and over one million downloads. He has executive produced and/or co-hosted over 35 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!

Scott has over 66,500 students from 176 countries taking his courses.

Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Stock Option Trading, Alternative Health, EFT, and Relationships.

Martin Wales
4.3 Average rating
15 Reviews
4,810 Students
2 Courses
Sales & Marketing Communications Specialist

Martin Wales is a respected bestselling author, columnist, talk-radio and TV personality. He's the founder of Customer Catcher Media where they “Help you get customers until you beg them to stop!"

Wales hosted Microsoft's Your Business`` talk radio and the ``Entrepreneur Magazine E-Biz Show," in addition to starring on network television`s, ``Business Break and ``Catching Customers.``

Online, both HP and Microsoft web sites recognized Wales as a leading business development specialist having invited him to be a member of their “Ask The Expert" teams. He's the former Executive Producer of PayPal Radio and helped develop eBay Radio and GoDaddy Radio, as a pioneer of Internet Radio & Podcasting.

Wales' online media & publicity expertise is featured in ``The Success Secrets of the Online Marketing Superstars,`` and Jay Conrad Levinson`s ``Guerrilla Marketing from the Front Lines,`both #1 Best Sellers on Amazon.

Along with eBay University , Martin`s also been featured in ``Walking With The Wise Entrepreneur`` with coauthors Suze Orman, Robert Kiyosaki, T Harv Eker, Harvey Mackay and Donald Trump. He`s spoken and shared the stage with Tony Robbins, Dan Kennedy, Mark Victor Hanson, Michael Gerber and Zig Ziglar.

Wales' business expertise is published internationally, in multiple languages, and as curriculum content for several MBA programs. Publications include Entrepreneur Magazine, Forbes Online, Selling Power, The Business Owner, Your Office, Bell's 'Network', Small Business, Enterprise magazines and leading communication technology industry publisher, Technology Marketing Corporation (TMC).