Planning Your Podcast
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Podcasting is growing at a rapid rate with more people consuming content on their phones. With this in mind people and companies are jumping into podcasting without knowing the potential pitfalls. This course will help you understand. This class covers answers the question, "What is a podcast, why should do it, how to create a podcast and what does it cost me in time and money?" It does NOT get into recording (this is everything leading up to recording). The information on podcasting equipment will more than pay for the price of the course.
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|Section 1: Podcasting 101|
|In this tutorial you will hear examples of podcasting success.
In this quick video Dave provides some stats on local radio and just how bad it is, and why podcasting is better.
|In this lecture you see why podcasting is so popular, and how podcasting software like iTunes manages your podcast subscriptions.
In this quick screen cast you will see RSS in action, and see that you don't need to create an RSS. It's automatically generated when you use Wordpress.
This lecture is an activity as you learn how to subscribe and download a podcast. The supplemental paperwork is a worksheet to help you think through why you selected those podcasts and what you liked/disliked
Understanding Podcasting Quiz
|Section 2: Picking Your Topic|
|In this lecture we go over the type of commitment you need to start a podcast
|One style of podcasting is the "journey" podcast that documents your transition through a process. This lectures mentions a podcast who started out interviewing experts and became an expert.
|In this lecture you will learn just how much time it takes to create a podcast.
|In this lecture we cover WHY it's important to have a good name for your podcast, and provide a few tests to determine if you have a good name.
|In this lecture we examine some bad podcasts name, and explain why they don't work.
|While mainstream media is all about broadcasting, podcasting can build a LOYAL audience through narrowcasting|
|If you are looking for a big audience, pick something that already has an audience and talk about it. Many people like to start podcasts about their favorite TV shows, books, celebrities. Podcasting can help you find like minded people, and now when people search for the TV show in iTunes, they might find the TV show available for download - and your podcast.|
|What if you search for podcasts like yours and someone is doing a podcast just like the one you had planned. I explain how this is not a problem
|Section 3: Picking a Location|
In this lecture we provide some questions to help you decide where you should set up your studio.
|Section 4: Picking a Co-host|
|In this lecture we outline some of the pros and cons of having a single host or multiple hosts
|Section 5: Recording Techniques|
|"Live" Podcasting means you mix in the music and other sounds as you record yourself. There is no "Post" production. In theory, when you press stop you are done.|
|Some people like to do this and then use a free service like mixlr.com or spreaker.com to broadcast live. It is nice getting immediate feedback from your live audience. Just keep in mind this adds more technical aspects, and at first you won't have an audience. If you are going to be streaming live its also best to have a set time to record so your audience knows when to show up.|
|Live podcasting has pros and cons, and in this lecture we cover both.
|In this lecture we describe post production and explain how it works.
|In this lecture we discuss the pros and cons of post-production and when it is and isn't a good fit.
|You could record "Segments" for a show between you and your co-host where sound effects are used to trigger reactions. Then later you could mix in transition music, intro and outro music.|
|Quiz 2||1 question|
|Enter Quiz Information|
|Section 6: How Much Does it Cost?|
|So many people want to podcast for free. In this lecture (and supplemental information) Dave explains how you can find the money to podcast for "free."
This lecture goes over the equipment you need to start. See the supplemental material for a buyers guide, or see www.schoolofpodcasting.com/equipment
THE BEST (and by that I mean ONLY) way you should be podcasting is by using a self-hosted version of Wordpress (free). I use a company called host gator (www.schoolofpodcasting.com/hosting ) and have used them for close to 20 years. You don't have to purchase a year in advance to get a good price (around $8 a month). I recommend the baby plan as it gives you room to grow.
I do NOT recommend you use ANY "web host" for your media files. We will talk about this more in the next section.
The hosting I use is Host Gator or Blue Host I prefer Host Gator as they do not require you to order a year of hosting to get a good price (but if you do it's even better). I also mention when choosing a name to check to make sure the domain name is available. You can go to www.schoolofpodcasting.com/domaincheck to use a tool from Godaddy.
To understand web hosting and domain names, please see the "Understanding Hosting" Supplemental Information
|In this example you learn why you NEED a media host, and the benefits of using one.
In this lecture we explain the importance of having good graphics, and how having bad graphics can hold you back. Here are some resources (I use Podcast Designs).
|Section 7: Shaping Your Content|
In this lecture we show you how to go subscribe to podcasts. This is something you need to do to see what you are up against. If you haven't done this yet (I mentioned this in the first lecture), you really need to go listen to other podcasts. You can subscribe to my podcast in iTunes.
If you are already subscribed to podcasts, you can skip this lecture.
|This lecture goes into the characteristics of of good content that draws an audience
|This lectures goes into the characteristics of bad content.
|In this lecture we talk about the items that make up your first impression. Be sure to check the supplementary information to watch "the Podcasting Queen is a Skank." Video
|Section 8: Common Mistakes To Avoid|
|I said it before and I'll say it again. When it comes to website, media hosting, etc. Don't get cheap.|
|This is one of the most important sections. Your RSS Feed is your most prized possession. Be sure to watch the Supplementary video about control your RSS feed.
When you first start out you may not have the money ($99) for a portable recorder, but you should try to work one in the mix as soon as possible. episodes, but you will eventually lose an episode to your computer crashing. In my travels, the more important an episode the more likely it is to get consumed by your computer.
|Section 9: Final Thoughts|
|These are some of the questions you need to answer to help you brainstorm about your podcast.
|This is "behind the scenes" look at your instructor's stats on some of his podast. This shows you that you can grow and audience.
|Thanks for attending the course. If you have any questions, please let them here. I will be stopping back to check on you. I'm here to help.
Dave Jackson has been teaching people technology for over 20 years. He has a Bachelor's degree in Education specializing in Technical Education from the University of Akron. He has been on the Internet since 1999.
In 2005 after hearing about podcasting, he opened the School of Podcasting website where he has helped hundreds of people discover the power of podcasting. His “Morning Announcements" podcast about podcasting has been downloaded over 1 million times.
He produces numerous podcasts about Podcasting including The School of Podcasting's Morning Announcements (Podcasting tips), the Power of Podcasting (Why should I podcast), and More Podcast Money ( A companion podcast to the book).
He is the Director of Podcasting for the New Media Expo
Dave's other interest also show up in podcasts. He produces the Marketing Musician,Logical Weight Loss, Feeding My Faith podcast, and the Building a Better Dave podcasts.
He lives in Cleveland, Ohio with his Wife and three step children.
For more information visit me at the School of Podcasting