Planning for Business Growth
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Planning for Business Growth

Strategic Planning process for Business
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Sharina Sharif
Last updated 11/2016
Current price: $43 Original price: $175 Discount: 75% off
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  • 1.5 hours on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Implement long term business strategies for the business
  • Incorporate a strategic planning process in their business processes
  • Monitor their business performance in a structured manner
View Curriculum
  • No prerequisites necessary to join the course. Some form of work experience in a business environment would help for practical applications.

Learn to incorporate a planning and review process into your business to support an exponential growth.

In business, there are bounds to be barriers and challenges hindering us from not only from sustaining our business but also from growing it to the next level.

As we have a tendency of operating in a chaotic business environment, It is important for us to have a methodical process which enables us to take a helicopter view to assess our business performance and set a clear and measurable path towards business growth.

It is also important to get the right support from our tribe in the organization to share the same enthusiasm for success of the business.

This course will enable you to implement a top-down approach to your business without distrupting operational needs and identify actionable business strategies. This course will teach you the Strategic Planning process in as layman terms possible, helpful for employee engagement.

Who is the target audience?
  • This course is for business owners who either have a validated business model, or have been in operation longer than a year or are no longer in startup phase, business planners in any types or sizes of organisations, business managers who are interested in learning about business planning processes
  • This course is not intended for startups to validate business ideas.
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Curriculum For This Course
22 Lectures
Introduction to Strategic Planning
3 Lectures 13:36

An overview of course content, explaining how students will benefit from the course.

Preview 04:16

Students will learn the difference between a Strategic Plan and Business Plan and when either documentation is applicable.

Preview 06:00

An overview of the strategic planning process from developing business strategies to tracking business performance.

Overview of Strategic Planning Framework

Review of Section 1 Introduction to Strategic Planning

Section Review: Quiz #1
5 questions
Strategic Planning Team
2 Lectures 09:17

Students wlll learn the concepts behind the roles of Planning team and factors involved when carrying out a Planning role.

Who should be in Planning Team

Students will learn how to draw up an annual planning calendar and learn the factors to be considered into the calendar.

Annual Planning Calendar

Quiz to test Section review

Section Review: Quiz #2
3 questions
Strategic Positioning Assessment
7 Lectures 24:26

An overview of the three main components of Strategic Position assessment process.

Overview of Strategic Positioning Assessment

Students will learn how Environmental Scanning study is conducted using PESTLE analysis tool. An example is included to illustrate this analysis.

Environmental Scanning

Students will learn to conduct SWOT analysis as part of the internal assessment analysis.

Internal Assessment

Students will learn to conduct a competitive analysis view of a business using Five Forces analysis.

Competitive Analysis

Students learn to develop strategies using TOWS matrix.

Strategy Formulation

Strategy selection using Balanced Scorecard

Strategy Selection using Balanced Scorecard

Students have the opportunity to practice conducting analysis on their business using the tools provided.

Casestudy Exercise #1
Mission, Vision and Values
3 Lectures 14:00
Definitions of Mission, Vision and Values

Illustrations of Mission, Vision and Values

Development of Mission, Vision and Values
Section 5: Cascading Business Goals
2 Lectures 05:13
Developing Goals and Targets

Students will have a practice at converting a business strategy into a set of SMART business goals and action plans

Section review: Casestudy Exercise #3
The Final Business Plan
1 Lecture 04:59
The Business Plan document

Section Review: The Business Plan

Quiz #3
3 questions
Translating Plans into Budgets
1 Lecture 06:59

This section explains the essential requirements for a successful budgeting process.

Overview of Budget Preparation

Review of Budget preparation

Quiz #4
4 questions
Business Performance Reviews
2 Lectures 04:30
How to track business performance against business plans

Section Review: Prepare a budget reporting and performance scorecard template
1 Lecture 01:04
Wrap up
About the Instructor
Sharina Sharif
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2 Students
1 Course
Finance Professional

Sharina is a Chartered Accountant with over 19 years of experience in working in corporate environment in the area of Finance and Strategic Planning. 

Her areas of specialties are in upstream oil and gas accounting, statutory and management accounts, and Strategic Planning. 

One of the highlights her career was a three year posting in Vietnam where she started a Finance outfit from scratch for a new joint venture development project.

In her career as a Strategic Planner, she has facilitated many top level management meetings where strategic issues are discussed and turned into key decisions for the organizations she was working with. She also took on the role of training other business planners to upskill their capabilities in Strategic Planning.

Besides her profession in Finance and Strategic Planning, Sharina is also a certified life coach and fitness trainer. She has conducted fitness bootcamps helping people with their fitness goals. She is passionate about supporting the elderly in living an independent and joyful life.