What's possible for you and your business if you speak to customers, partners and investors with authenticity and impact?
This course is not like other public speaking courses. It's designed for startups, entrepreneurs and change leaders to give you the skills you need to deliver compelling pitches, presentations and talks that change the world.
The course is based on day-long in-person workshops designed and delivered by David Evans to entrepreneurs and innovation leaders around the world.
Learn new tools that will empower you to:
The course is designed for speakers at both a beginner and intermediate level. The materials will give you all you need to become a master presenter.
Each of the four sections: Your Audience, You, The Story, Your Voice, comes with video instruction and exercises, so you can put your new skills to good use immediately.
The course is broken down into bite sized chunks so you can choose whether to complete the whole thing in a day or spread it out over several days, weeks or even months. The exercises and supplementary materials provided will keep you improving for years after you've completed the course.
Presenting with power to sell successfully doesn't mean being fake or sleazy. You can learn to be persuasive with integrity.
Content doesn't matter. Or does it?
Watch the video to learn the key concepts relating to persuasion:
Practice: Harnessing the Power of Logos
Make a list the key arguments you're making in your presentation. Are they deductive or inductive? Do you clearly state that the conclusions from the inductive arguments are hypotheses based on available evidence? Your presentation is a great opportunity to gather more evidence or enlist the help of your audience to validate your hypotheses!
Want to test your ability to tell the difference between deductive and inductive arguments? Check out the quiz in the external resources.
You'll get lots of practice on pathos and ethos in the next section!
Building credibility or ethos is critical to meeting your audience where they're at and having them be willing to follow you where you want to take them.
Watch the video and learn the four key ways to build ethos/credibility with your audience.
Ethos/credibility is built by demonstrating:
Other great ways to build ethos/credibility:
To move an audience from where they are now to where you want them to be, you need to inhabit their perspective.
Practice: Inhabiting Your Audience's Perspective
If you're pitching investors, be sure to check out David S. Rose's TED Talk on How to Pitch a VC (link in this lecture's external resources). David says that the most important things he looks for in a CEO are:
In this lecture you'll learn how to ask powerful questions to help you inhabit your audiences perspective.
Practice: Asking Powerful Questions
Learn how to listen deeply at three levels:
Learn why it's critical to connect with what's really important to you.
Our will is directly affected by the super-objective, by other objectives, by a through line of action. – Constantin Stanislavski (legendary director)
Your Super-Objective is your purpose as an individual, your raison d’etre, combined with your company’s mission.
One of my favorite ways to structure my purpose is, “I use my [insert your key strengths] to [your impact].” So, my statement of purpose is: “I use my presence and intuition to liberate people from the behavior patterns that hold them back from success.”
Your mission is a measurable state; e.g., Microsoft’s mission was: a computer on every desk.
Your Objective is your singular goal for this presentation/meeting; e.g., get the venture capitalist interested in me and my company.
Your Action is your singular goal for this slide/section/period of time; e.g., in connecting with the venture capitalist, how does it serve your objective?
Practice: Break Down What's Important to You
Guided visualizations to help you get clear on your purpose, values, mission and strengths.
Practice: Get Clear on What's Important to You
In a notebook or journal, write stream-of-consciousness, for at least 60 seconds on each of the following questions:
Learn how to center yourself by connecting with your wise self before a presentation.
Practice: Center Yourself
Here are the questions asked in the visualization:
You can reconnect with your wise self just by calling their name, anytime you wish.
Research shows that human beings are much more easily persuaded by stories than statements of fact. When listening to a story, the same parts of the brain are active as if the listener were experiencing the story in reality, whereas facts merely light up the brain’s language processing centers. Further reading can be found in the external resources.
Practice: Create Stories that Build Pathos
Creating suspense has your audience hanging off every word. Learn the trick master story tellers have in their toolbox to engage their audiences.
Practice: Creating Suspenseful Stories
Creating a real relationship with your audience is critical to being successful in business. Here is the scientifically tested way to tell stories that create deep connections with your audience.
For more on the research behind connection, see Brené Brown's TED talk in the external resources.
Practice: Create a Connecting Story
Creating the tension between what exists now and the change you want to create in the world is critical to your success as an entrepreneur. Learn how to inspire your audience with your vision.
The best vision stories begin with what is, then take the audience to what could be (with as big a gap as possible), then tack back and forth between what is and what could be, ending with the ultimate utopia and a call to action. To watch Nancy Duarte’s TED talk on vision stories, follow the link in the external resources.
Practice: Creating an Inspiring Vision Story
Learn how to create a killer demo using the, "why, what, how, what, why," narrative structure.
Practice: Creating a Killer Demo with Stories
Write your demo script:
Learn how to tell stories that are the catalyst for change.
Practice: Catalyzing Change Using Stories
Write a catalyzing story about how one of your customers made a change that led to success. Keep the texture light to allow people’s minds the space to connect the story to their present circumstance.
Communicating company culture during a presentation can be done much more effectively than by listing your values on a slide. Learn how to tell stories that teach and communicate what's important to your company culture.
Practice: Communicating Culture with Stories
Create a parable that communicates your most important values. Start with the moral of the story and then brainstorm real life examples that illustrate the importance of that moral.
How the human voice works, a layperson’s version.
The first step in relaxing your body is awareness. Learn to focus your attention on your body.
Practice: Connecting With Your Body
Once you're able to place your awareness on different parts of your body, now it's time to register the difference between the sensation of tension and the sensation of relaxation. Doing this once is great information. Doing it repeatedly, say 3 times per week for a few months, makes a huge difference to your self awareness and your mindfulness of your body.
Practice: Registering Tension and Relaxation
Remember that using metaphor and analogy will activate more areas of the brain and create deeper learning, more quickly.
Your spine holds your torso and head upright. Relaxing the musculature around your spine is critical to freeing your powerful, authentic voice.
Practice: Relaxing Your Spine
Learn how to rebuild your spine from a relaxed state, with free breath.
Practice: Rebuilding Your Spine
Watching your breath is the first step in being able to watch your thoughts and feelings and impulses to speak. This practice is different from most meditation practices in that it is focused on breathing to support your authentic, connected voice.
Watching your breath also transforms your brain. It calms the 'fight or flight' part of the brain and strengthens its connection to the pre-frontal cortex or executive functioning center of the brain. This provides you the space to choose which impulses, thoughts and feelings your follow - a superpower when speaking to an audience of 1 or 100,000.
Practice: Watching Your Breath
Not only is it possible to choose which impulses, thoughts and feelings you follow, you can also learn to generate impulses, which generate authentic emotional and cognitive content as you speak.
Practice: Generating an Impulse
The breath is the basis for the voice. Now learn to connect the breath with your impulses, feelings and thoughts on sound.
Practice: Connecting With Sound
Your articulators are critical to the clarity of what you say and your resonators create the quality of how it sounds. Learn how to warm them up for maximum vocal impact. See the downloadable materials for a vocal warm up cheat sheet.
Practice: Resonating and Articulating
You have two ears and one mouth.
Practice: Locking in the Learning
David has coached CEOs through successful acquisitions, first time leaders developing new product lines who more than 20x-ed their revenue targets and middle managers being promoted to run a location that became the company's most profitable inside 6 months. As a leader, David has founded and participated at the C-level in multiple companies across business development, HR, product development and finance, raising millions in capital and building profitable enterprises. He has also trained leaders in emotional intelligence for some of the biggest names in technology. David has negotiated 8-9 figure M&A deals with multi-billion dollar companies, been acquired as well learning the hard way, surviving deals that went south, bouncing back to play a bigger game. David studied acting and writing as an undergraduate, has performed on stage, film and television and spoken at conferences around the world. He has been a mindfulness practitioner for over 20 years and is a Certified Practicing Co-Active® Coach.