Pitching: Develop your unique selling proposition
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
680 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Pitching: Develop your unique selling proposition to your Wishlist.

Add to Wishlist

Pitching: Develop your unique selling proposition

Learn what you need to sell about yourself and how to sell it to a hiring decision maker.
4.5 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
680 students enrolled
Created by Mr. Brian O'Dwyer
Last updated 11/2016
Curiosity Sale
Current price: $10 Original price: $40 Discount: 75% off
30-Day Money-Back Guarantee
  • 40 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Explain what pitching is and why it matters
  • Describe the 5 steps of pitching
  • Draft and execute your own five steps of pitching
View Curriculum
  • Willingness to advance your career and carve out opportunities for yourself.

Many talented people lose out on job opportunities due to poor career skills. One of the traits in which people fall short is the art of selling themselves to hiring decision makers. This course is a step-by-step approach on how to improve your pitching skills.

Unable to make a great first impression during a networking session? Unsure of the success stories to be used in your introduction? Your cold email pitch generates no response? This course is for you.

Why Pitching is crucial:

  • Career transition involves switching to something new, hence you will need help from someone
  • You will need to convince people to help you
  • You will need to make it easier for other people to help you
  • You need to pitch to at least 100 people in order to make a career transition

By the end of the course you should be able to:

  1.  Define what pitching is and why it matters
  2.  Describe the 5 steps of pitching
  3.  Draft and execute the five steps of effective networking

This course is taught using the same active learning method used in 5stepCareers' flagship bootcamps that have received an average rating of 4.6 out of 5.0. The entire course is broken down into 5 easy-to-follow steps, each of them 10 minutes or less, suited to the average adult attention span. There will be quizzes to reinforce your learning by forcing you to recall the information you just learned and application exercises so that you can put your learning into practice. Carefully selected resources are also provided to further augment your learning. The five steps in this course are:

  1. Positioning matrix
  2. 15-second pitch 
  3. 5-bullet pitch
  4. 90-second pitch
  5. The cover letter
Who is the target audience?
  • You want to ace any form of networking situation
  • You want to expand your network and advance your career
  • You want to frame the perfect answer to the question "Tell me about yourself"
  • You want to know which of your success stories to choose for specific recruiters
  • You want to learn the best format of a "cold e-mail pitch" to a hiring decision maker
  • You want to craft the finest version of your cover letter
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Course Overview
1 Lecture 04:19

Quiz: Course Overview
3 questions
1 Lecture 07:18

Quiz: Positioning
3 questions
The 15 second pitch
1 Lecture 04:20
The 15 second pitch

Quiz: 15 second pitch
2 questions
The 5 point pitch
1 Lecture 03:10
The 5 point pitch

Quiz: The 5 point pitch
2 questions
The 90 second pitch
1 Lecture 07:13
The 90 second pitch

Quiz: The 90 second pitch
2 questions
The Cover letter
1 Lecture 13:59
The cover letter

Quiz: The Cover letter
2 questions
About the Instructor
Mr. Brian O'Dwyer
4.1 Average rating
189 Reviews
4,239 Students
5 Courses
CEO at 5stepCareers

Brian O'Dwyer

Author & Founder, 5stepCareers
Commercial Founder & Executive Chairman, CognaLearn
Adjunct Professor, Embry-Riddle Aeronautical University Asia

Career skills experience
• Reviewed over 10,000 resumes and interviewed hundreds as a hiring decision maker in finance interviews and management consulting case interviews.
• Led Credit Suisse Investment Banking recruiting in Singapore (hiring decision maker).
• Led A.T. Kearney Strategy Practice recruiting in Chicago (hiring decision maker).
• Career mentor to Columbia University and Duke University students for nearly 20 years.

Industry experience
• Corporate finance experience in 50 corporate finance debt, equity, and M&A transactions (including 20 deals in aviation) with a total deal value of US$15 billion.
• Chief Financial Officer of Australian and London Stock Exchange-listed Skywest Airlines until the sale to Virgin Australia in 2013.
• Investment banker at Credit Suisse in New York, Chicago, and Singapore.
• Management consultant at A.T. Kearney in Chicago.
• Entrepreneur: Founder of 5stepCareers, co-founder of CognaLearn and MEDNIVA.
• Appeared as an Aviation Analyst on Channel News Asia on 20 occasions.

Teaching experience
• Adjunct Professor at Embry-Riddle Aeronautical University, Asia teaching Aeronautical Science for Management, Airport Administration and Finance, and Airline Management.
• Co-inventor of patent-pending method to optimize learning based on cognitive science with Ranga Krishnan, Dean of Duke-NUS Medical School (2008–2015). Entrepreneur-in-residence, Learning Technologies & Methods at Duke-NUS Medical School (2014–2015).
• Invited speaker, panelist and chairperson at eight conferences on blended learning, technology, and flipped classroom in Asia, Australia, and the United States.

Additional information
• MBA, Finance, Duke University.
• BS, Industrial Engineering, Columbia University.
• Founding President of the Duke University Alumni Club of Singapore. Private, commercial, instrument, multi-engine and seaplane pilot.