Step-By-Step Guide To Picking Your First Amazon FBA Product
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Step-By-Step Guide To Picking Your First Amazon FBA Product

Start Taking Action! In each video you get 1 action step and we walk you through EXACTLY how to complete that step.
4.6 (251 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,451 students enrolled
Last updated 8/2017
English
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Current price: $12 Original price: $165 Discount: 93% off
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30-Day Money-Back Guarantee
Includes:
  • 5 hours on-demand video
  • 3 Articles
  • 29 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Decide on 1 product to import (with high confidence that it will be profitable to sell on Amazon FBA)
  • Find the best 2-3 suppliers for you to order a sample of your product from
  • Have a deep understanding of how the Amazon FBA model works (Private Labeling)
  • Have a deep understanding of why we want to import our products from China and how to communicate with Chinese suppliers
  • Know which product categories are best to focus on and which are the worst (this can make or break your business before you even start!)
  • Find a product with high potential to be profitable (using our Choosing A Product Cheat Sheet)
  • Calculate the Basic Product Criteria score for a product (our special method for deciding whether or not a product has high potential)
  • Calculate the Advanced Product Criteria score for a product (even more criteria to make sure you are confident that your product will be profitable BEFORE you import it)
  • How to find high-quality Chinese suppliers and communicate with them (use our Alibaba Message Cheat Sheet)
  • Calculate the potential profit you can expect to make from your new product
  • How to research the competition for your product (find out the key things you want to look for)
  • Learn our secret for how to get an unfair advantage over your competition
View Curriculum
Requirements
  • Have a desire to start an Amazon FBA business
  • At least 10 hours to dedicate to finding a profitable product
  • Access to a reliable internet connection
  • No paid tools are required as the tools required for this course are free
Description

The Enormous Amazon FBA Opportunity

You already know there is a huge Amazon FBA opportunity. But you probably don’t know exactly how huge it really is…

In the next 15 seconds I will explain why so many people, just like you, are enormously excited…

Last year, in 2016, Amazon’s 200 plus million customers purchased $136 billion dollars worth of product.

Most importantly, 45%+ of those sales came from third-party sellers (these are people just like you)

In 2016, 100,000 of these people each made over $100,000 in sales from their Amazon FBA business. 


On Amazon 100,000 People Made Over $100,000 In Sales Last Year

I graduated from Penn State University and our football stadium is one of the biggest in the world, holding a little over 100,000 people. Imagine every single seat in that stadium filled with someone that made over $100,000 in sales from their FBA business!

Not only is the Amazon FBA opportunity enormous, it also keeps growing! 2016 was another record-breaking year for the company.

It’s easy to see why you’re so excited to start your own Amazon FBA business.

So, what’s the problem?


The 3 Roadblocks That Are Stopping You

We received 60 survey responses to this question and discovered there are 3 roadblocks that stop most people from creating their Amazon FBA business.

I bet that at least one of these is stopping you right now.

Roadblock #1 - You have a lack of knowledge of what to do and the more you try to learn the more overwhelmed you feel.

Roadblock #2 - You have a fear of failing. And of those fears the strongest is losing the money you invest

Roadblock #3 - You don’t know how to find the right product to sell

In other words… You don’t have the right knowledge and are afraid of failing and losing your money.


The More You Try To Get The 'Right Knowledge' The More Overwhelmed You Feel

It’s an annoying problem. The more time you spend searching for the ‘right knowledge’ on how start an Amazon FBA business the more overwhelmed you feel.

And the more overwhelmed you feel the greater your fear of failing and losing your money becomes.

Eventually this fear will grow to the point where you give up on starting an Amazon FBA business.

Or, instead of giving up you will say, “I will just start my Amazon FBA business later.”

But we both know that “later” will never come. And even IF you were to start later, the opportunity won’t be as great as it is now because of increasing competition.

Can you imagine how many people who would have successfully made a $100,000 per year Amazon FBA business didn’t because they gave up before they even started? 


In 2013 And With Only $500 Erik Started His Amazon FBA Business

After years of selling items on eBay, Erik was getting tired of doing everything himself.

Every few weeks a new shipment of products would arrive to his apartment. He packaged every single one of those products himself and made daily trips to the local post office.

He was making money but hadn’t created the profitable business he wanted. Instead he had created a full-time job.

In 2013 Erik first heard about Amazon FBA. The idea was exciting! All he would have to do is ship all his products to Amazon and they would do the work for him.


At First, Erik's Amazon FBA Business Was Failing

With less than $500 to invest Erik decided to try starting an Amazon FBA business. Did he have immediate success? Nope. It was failing, fast.

He was a small step away from giving up on the Amazon platform completely. He decided to give it one last chance. This was it.

He started tweaking his Amazon listings and the sales slowly started to increase.

Most people would say this small amount of success was not worth the effort. But Erik saw the potential. This led him to spend years figuring Amazon out.

In this process he wasted huge amounts of time and money but he was learning. To him that was the most important thing.


After Years of Trial And Error Erik Learned A TON And Now Has $11,231 in Sales Each Month

Over time he turned his original $500 investment in Amazon to an Amazon FBA business that today generates $11,231 per month. And the best part?

He only spends 2 hours of work a week maintaining it.

He became one of those 100,000 people in Beaver Stadium.

But It wasn’t until Erik started teaching Amazon FBA to one of his friends that things got interesting…


Erik Found The Most Important Part Of Creating A Profitable Amazon FBA Business

After years of experience Erik realized the MOST important part of creating a profitable Amazon FBA business was selecting the right product.

It is also the first place every beginner should start when creating their Amazon business.

Earlier we talked about the 3 roadblocks that stop people. To help you overcome these challenges we knew our course had to be different.

By combing the expertise of myself, an eLearning Expert teaching over 42,000 students, and Erik Rogne, an Amazon FBA expert, we have created a unique course that solves all 3 of these roadblocks. 


The Solution To The Three Roadblocks That Are Stopping You

Roadblock Number #1 - You have a lack of knowledge of what to do and the more you try to learn the more overwhelmed you feel.

Our Solution: We made this course action focused. That feeling of being overwhelmed and lack of knowledge comes from learning too much but not taking action.

In 25 of the videos in our course you get 1 action step to complete. Then we walk you through, step-by-step, exactly how to complete that step.


Roadblock Number #2 - You have a fear of failing. And of those fears the strongest is losing the money you invest

Our Solution: Almost everyone that fails on Amazon FBA and loses their investment did so because they chose the wrong product.

That is why we decided to focus our entire course on this subject. It’s that important!


Roadblock Number #3 - You don’t know how to find the right product to sell

Our Solution: We’ve taken all the guesswork and chance out of this process. You will be watching over our shoulder as we walk you through every step of finding a profitable product.

To make things even easier we’ve created 11 PDF resources that do all the work for you.

This PDFs tell you what factors make a product a good one. Your product either passes or it doesn’t.

You can’t do it wrong.


Our Brand New Course Is Already Helping 2,000+ Students Learn The Right Knowledge And Take Action! 

Our course was released in February 2017 and already it has helped students learn the right knowledge, overcome their fear of failure and most importantly given them the confidence to take action!


Very informative, perfect pace, and more importantly…interactive!

-Robbie Hartzell


This is the best course on Amazon FBA  I have come across. It contains everything  needed for your Amazon FBA journey…

-Elearning Guru


Great information, well structured  and organized. Very good job!

-Onofrei Razvan


Clear, systematic, informative,  well structured, and of course very practical.

This course makes the process from  researching products and suppliers  to ordering your products easy.

-Kagiso


Here Is Our Offer:

  • You get 40 confusion-crushing videos
  • 25 of those videos are action-based
  • 11 Interactive PDF forms that do all the work for you
  • BONUS: Excel Definition List - Learn the insider language
  • BONUS: Excel Profit Margin Calculator - Calculates profit margin automatically
  • BONUS: Excel Supplier Comparison Sheet - Organize and compare all your potential suppliers
  • BONUS: Access to our FB community (150+ members and growing)


30-Day No Questions Asked Money Back Guarantee

For $200 you get lifetime access to all of this material, the bonuses, our FB community and answers to any questions you have.

You also get Udemy’s no questions asked 30-day money back guarantee. You can go through the whole course and if you decide it’s not for you, still get your full money back.

This is a risk-free investment. You have nothing to lose.


Get Instant Access To This Course And All Of The Bonus Material

The best time to start your Amazon FBA business is right now!

To get instant access to the course and all of the bonus material click on the green “Buy Now” button in the top right hand corner. 

Enroll in this course now. Don’t put it off for later. 3 months from now you want to have your own profitable Amazon FBA business and not ask yourself what could have been.

Who is the target audience?
  • This course is for someone with an entrepreneurial mindset who is looking for financial freedom in their life but doesn't know what actions to take to start their Amazon FBA business
Compare to Other Amazon FBA Courses
Curriculum For This Course
48 Lectures
05:13:19
+
Introduction
9 Lectures 29:40

Before you get started in this course we highly recommend you join our Facebook Group.

Here you will find a community of like-minded students, extra material and answers to questions you won't find here on Udemy.

Don't worry, you won't have to enter any personal information to join our group :)

You Have Support: Join Our Exclusive Community of Like Minded People
00:01

We have created some easy to use course resources that will help you find a product much more quickly. In this lecture you will be able to download the Resource Folder. 

In this folder you will find the Resource Packet which includes every PDF you will be using in this course. You will also find the 3 different excel files we will talk about and use in the course.

Download All Of The Resources You Will Use In This Course
00:01

Erik Rogne walks you through his Amazon Dashboard and shows you exactly how much he made from his Amazon FBA business in the last 30 days. 

Preview 02:54

In this video we give you an introduction to this Amazon FBA course on how to find a profitable product. We also talk about what you can expect to find in this course and why we have decided to combine our expertise to help you find the right product to sell on Amazon FBA.

Welcome To The Course!
01:13

In this video we talk about our background, as your instructors:

Erik Rogne brings Amazon FBA Expertise

He has been selling on eBay for 12 years and Amazon for 3 years. 

Eric Campbell brings Online Teaching Expertise

He is currently teaching over 42,000 students.

Meet Your Instructors
03:54

In this video we talk about how this course is designed (very different than most other courses)

  • Action-Based Course
  • 1 Course Goal
  • 5 Mini-Goals
  • Action videos = you are given 1 task to complete and then you and I complete that task together
  • 11 Interactive PDF forms are included in this course (download them here)
Preview 05:03

In this video we talk about setting expectations from the beginning. This will help you get a true understanding of what starting your Amazon FBA business will be like.

Setting Expectations
04:12

In this video we talk about the key concepts that you must understand before you can start building your Amazon FBA business. More specifically we talk about:

  • What Amazon FBA is
  • White Label Products
  • The Product Chain
  • Why Prices are Higher on Amazon
  • The Amazon FBA Pyramid
Key Concepts (Learn What Private Labeling Is And More)
08:11

In this video we talk about steps to complete before you start researching a product for your Amazon FBA business. These steps include:

  • Creating emails
  • Initial amount of money to set aside
  • Amount of time to invest
  • Downloading Google Chrome
  • Creating the accounts we will use throughout this course
Preview 04:10
+
Mini-Goal 1 | Understand What To Look For In A Product
5 Lectures 34:49

In this video we give you an introduction to China. This is necessary knowledge before starting your Amazon FBA business. The topics we cover include:

  • Why are Chinese prices so low?
  • Why should you import?
  • Importing pros and cons
  • China essentials
Everything You Need To Know About China
09:34

In this video we talk about the worst categories to sell in on Amazon and explain why we recommend avoiding them.

Preview 08:53

In this video we talk about the best categories to sell in on Amazon and explain why we recommend them.

The Best Categories To Focus Your Product Search On
02:16

In this video we explain our Basic Product Criteria. These 19 different criteria will help you find the right product to import that you can be confident will be profitable on Amazon.

Preview 08:31

In this video we explain our Advanced Product Criteria. These 9 different criteria are part of the secret sauce of this course. They will help you find the right product to import that you can be confident will be profitable on Amazon. 

Advanced Product Criteria (9 Different Things To Look For)
05:35
+
Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
6 Lectures 46:14

In this video we use our Product Category sheet to choose the product category you want to begin searching for your product in.

Action: Choose A Product Category To Start With
02:48

In this video we install the free Unicorn Smasher Chrome extension. This piece of software is essential in helping us find the right product to sell on Amazon FBA.

Preview 02:54

In this video we find a product to run through our Choosing a Product Cheat Sheet. This resource sheet has 8 different criteria that help us quickly decide whether or not a product has potential.

Preview 16:24

In this video we find 3 products that pass our Choosing a Product Cheat Sheet. We will later run these products through our Basic and Advanced Criteria to find out how much potential they have.

Action: Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:06

In this video we add the 3 products that we chose earlier to our Product Comparison Sheet. This resource allows us to quickly compare these products to each other.

Action: Add Chosen Products To Our Product Comparison Sheet
02:22

In this video we calculate the Basic Criteria Score for each of our 3 products. These 20 criteria help us get an idea about how profitable a product will be if we were to sell it on Amazon FBA.

Action: Calculate The Basic Criteria Score For Each Product
10:40
+
Mini-Goal 3 | Decide On 1 Product To Import
11 Lectures 51:39

In this video we determine whether or not our chosen products pass the 5X rule. This rule helps us determine if we'll have a big enough profit margin if we end up selling the product on Amazon FBA.

Action: Find Out If Our Products Pass The 5X Rule
08:28

In this video we determine whether or not our products have a low MOQ (minimum order quantity). This will help us find out if we can create an Amazon FBA business around the product without requiring too much upfront investment.

Action: Find Out If Our Products Have A Low MOQ
03:04

In this video we determine whether or not our products are patented. This is an essential step in the product research process.  

Action: Find Out If Our Products Are Not Patented
04:37

In this video we determine whether or not our products have a high RPR (Revenue Per Review). This criteria helps us find out the potential profitability of a product if we were to sell it on Amazon FBA.

Action: Find Out If Our Products Have A High RPR
07:28

In this video we determine whether or not our products pass the keyword test. This criteria helps us learn more about the demand we can expect for our product if we were to sell it on Amazon FBA.

Action: Find Out If Our Products Pass The Keyword Test
03:29

In this video we take a look at competitor's listings on Amazon to decide whether or not we think we could create an Amazon listing that would outperform theirs.

Action: Find Out If We Can Create A Listing That Would Beat Our Competitors
11:49

In this video we use the Google Trends tool to see whether or not our products are trending upwards. This will help us see whether or not we can expect to see increased demand for our product in the near future.

Action: Find Out If Our Products Are Trending
02:48

In this video we make a decision about whether or not we think we can brand our products and add bonuses to them. If possible both of these would help our products sell better on Amazon FBA.

Action: Determine If We Can Brand And Add Bonuses To Our Products
02:52

In this video we calculate the Advanced Criteria Score for each of our 3 products. These 9 criteria help us get an idea about how profitable a product will be if we were to sell it on Amazon FBA.

Action: Calculate The Advanced Criteria Score For Each Product
02:27

In this video we use our Product Comparison Sheet to make a final decision about which of the 3 products we want to import. We also discuss what to do If none of the 3 products seem attractive to you.

Action: Use Our Product Comparison Sheet To Make Our Final Product Decision
04:35

Congratulations on making it through 75% of this course! That's awesome :) 
We wanted to check-in with you and see, how's it going?

This course is always evolving and growing based on your feedback.

Help us improve the course by answering 2 quick questions...

75% Course Check-In... How's It Going?
00:02
+
Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
6 Lectures 51:38

In this video we find 5 potential suppliers for your product on Alibaba. We explain how you increase your chances of finding a trustworthy supplier on Alibaba.

Action: Find 5 Potential Suppliers On Alibaba
06:32

In this video we send a message to the 5 suppliers that we chose. To keep track of our interactions with Alibaba suppliers we learn how to use the Supplier Comparison resource.

Action: Send A Message To 5 Suppliers
15:52

In this video we evaluate the offers we've received from our Alibaba suppliers. 

Action: Evaluate Supplier Offers
06:16

In this video we begin to negotiate with our Alibaba suppliers by introducing counter offers.

Action: Create Counter Offers
05:56

In this video we run each of our Alibaba suppliers through the Supplier Scoring Rubric. This resource helps us give each supplier a score based on our chosen criteria. 

Action: Run Suppliers Through The Supplier Scoring Rubric
12:22

In this video we decide on 2-3 Alibaba suppliers to import a sample from. To make this decision we factor in our Supplier's scores found in the last video, the price and MOQ each supplier offers and our gut instinct.

Action: Decide On 2-3 Suppliers To Import A Sample From
04:40
+
Mini-Goal 5 | Complete Final Research For Your Product
3 Lectures 19:44

At this point we have a lot of great information about our product. In this video we use that information to calculate an estimate for our product's profit margin using our Profit Margin Calculator resource.

Action: Calculate Profit Margin Estimate
11:30

In this video we go to Amazon and research the competition for our product. By taking a look at our competitor's listings we can get an idea about how well we could expect to do if we were to sell that product on Amazon FBA.

Action: Research Competition For Our Product
05:26

In this video we take a look at our competitor's positive and negative reviews to hopefully give us some ideas about how we can improve our product. We find a product improvement that we can ask our supplier to make it will give us a huge advantage when it comes time to sell our product on Amazon FBA.

Action: Find Possible Product Improvements
02:48
+
Conclusion
4 Lectures 04:11

In this video we review everything that you have accomplished in this course. At this point you have decided on 1 product to import and found 2-3 suppliers to import a sample from.

Review Of What You Did In This Course
01:51

In this video we talk about where you can go to get help and support while you build your Amazon FBA business. We give you the link that you can use to join our free Facebook Group. In this group you will find a helpful community of like minded people and thorough answers to your questions.

Where You Can Get Help And Support
01:04

In this video we talk about the reference material that is included in this course. The purpose of the reference material is:

  • Share with you what software we recommend to help you grow your Amazon FBA business
  • Offer tutorials that help you learn how to use the software most effectively
  • Share links that help you save money if you decide to invest in some software
Reference Material
00:50

In this video we talk about next steps for you as you move forward and continue to grow your Amazon FBA business!

Your Next Steps
00:26
+
Reference Material
3 Lectures 31:02

In this video we talk about the differences between JungleScout and Unicorn Smasher. Unicorn Smasher is a free plugin with less accuracy and features than JungleScout. In the video we talk about what features are exclusive to JungleScout and if you need them.

Jungle Scout vs. Unicorn Smasher
07:06

In this video we show you how to find a product that passes our Choosing A Product Cheat Sheet in minutes... instead of hours.

To do this we are using a JungleScout tool called Product Database. Using this tool we are able to apply our product criteria as filters to quickly sort out which products are a great fit.

You can find this tool by clicking on the JungleScout link on our website at: importpanda.com/amazontools

How To Find A Product In Minutes.. Not Hours
09:13

All of Erik Rogne's success started with a green laser pointer. Learn how Erik Rogne stumbled across Amazon FBA and how he was able to turn Amazon FBA into a highly profitable - automated - business.

Erik Rogne's Full Story - From Laser Pointer To $13k / Month
14:43
+
Bonus Material
1 Lecture 44:26

What is more exciting than creating an Amazon FBA business that generates $5,000 in passive income per month?

Selling that business for hundreds of thousands of dollars.


Coran Woodmass is an FBA broker that has spoken to 100's of Amazon FBA business buyers and sellers. He is the founder of TheFBABroker.com

If you have any desire to sell your FBA business in the future Coran says there are a few very important things you must do from the beginning to make it more valuable to buyers. 

(Video) Interview With Coran Woodmass - Selling An Amazon FBA Business
44:26
About the Instructor
Eric John Campbell
4.3 Average rating
1,718 Reviews
52,361 Students
10 Courses
eLearning Expert (42,000+) Partnered With Amazon FBA Expert

Is Society's New Way of Learning Giving You "Information Overload Hangovers?"

Trying to learn anything in today's world looks easy.

With one Google search you can find unlimited information about anything you want.

It sounds great, and in many ways it is. But man does it get tiring! 

Too many options makes you think that there is always something better out there. 

You want to learn how teach an online course? Great! Let the fun begin..

Do you read the 10+ articles on Google? Do you watch the most viewed videos on Youtube? Or do you take an online course about how to create an online course?

You say, "I want to learn from this online course!"

The promotional video and the reviews get you excited. 

"Everyone is talking about how amazing this course is!" They say, "After this, you'll find creating online courses incredibly easy."

You got your notepad and pen ready. You wait until your fresh in the morning to start. On your desk is a warm cup of coffee. You're ready to dive in.

You play that first video and WOAH! You start learning all of these valuable nuggets of information. 

The notebook is quickly filling up with notes. You have a secret urge to share what your learning with someone you know. 

It's so fascinating!

Learning Information can be Addicting 

In the moment, it makes you feel like you're growing. Like anything is possible.

But, just like a heavy night of drinking, information overload gives you a crippling hangover. 

After you have a notebook filled with pages and pages of notes, you feel lost. 

When the course, the video, the blog post is over, it makes you ask yourself: what's next? 

At this point we tell ourselves, "I just have to learn more!"

Sound familiar?

I call it: The Information Hamster Wheel

It's time to step off the hamster wheel. Real growth happens when we take action on when we learn.

We don't truly grow or learn anything until we do it ourselves! That is why you always hear people say, Action is the Best Teacher

But we know this already...

And yet we don't take Action. All of this incredible information is not turning into anything real. 

And we know we should be taking action. But for some strange reason, we can't.

-We have no idea where to start

-We look at all of the people that are successful doing what we want to do ("I can never do that")

-We get distracted 

-We decide we need to learn more first

Why Does Taking Action Feel Like Your Alone in a Dark Cave?

Learning any new skill is like walking through a dark cave. On your own it is new, hard to see and scary.

When your taking an online course, you are guided by someone with a flashlight. They are saying, "I know the way. Come follow me!" 

They walk you through the cave and show you all of the amazing scenery and sights. 

Once the course, the video, the blog post is over your guide has left. It is just you in the dark cave now, alone. 

You pull out the flashlight app on your phone. The tiny light helps you see the edges of the cave, but you can hardly see anything. 

The fearful thoughts begin to enter your mind, "I'm in way over my head," "I can't do this," "I should stick to something I already know how to do well."

Okay, enough with the cave. 

You need a guide that leads you through taking Action! 

Someone that will tell you, step-by-step, exactly what to do. 

Someone that will call you out if you're not taking Action. 

Someone that doesn't leave you after they 'give you' information.

Take Action-Backed Courses

My role is to be your Action guide. 

In my courses you are not going to be left in the cave alone. 

Instead you will learn the important information and then I will walk you through the actions. 

In each of my action-backed videos I give you 1 task to complete and then show you EXACTLY how to complete that task.

By the end of my course you will not have another notebook full of notes. Instead you will have taken Action and accomplished the course goal.

New Courses that are Action-Backed

Amazon FBA: Find a Product and Suppliers (with LIVE example)

Erik Rogne
4.4 Average rating
403 Reviews
7,136 Students
2 Courses
I Started An $11,231-Per-Month Amazon FBA Business for $500

I am a crash test dummy in human form, failing hundreds of times, but continuously improving. I am a mechanical engineer by trade, yet an entrepreneurial spirit at heart. However, engineering was a no-brainer and taught me to think outside-of-the-box and I was able to pair this directly with business. I start off each and every day planning to learn something new. 

I am passionate about making a difference through innovation. I have started my own businesses, worked for large corporate companies in various positions, and have been a mentor to those looking to try something different. 

In my free time, I love to read, do something physically insane, travel, and learn from others. Life is just a game, in which we are all playing a role--live it to the fullest.