Ultimate Beginner’s Guide to Photography Entrepreneurship
4.5 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
238 students enrolled

Ultimate Beginner’s Guide to Photography Entrepreneurship

Monetize Your Passion for Photography, Discover Your Unique Voice, Build a Loyal Following, & Effectively Brand Yourself
4.5 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
238 students enrolled
Created by Eric Kim
Last updated 4/2018
English
English [Auto-generated]
Current price: $14.99 Original price: $199.99 Discount: 92% off
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Monetize your passion for photography with photographic services, products, or information.
  • Stand out as a unique photographer in today’s over-saturated digital world.

  • Increase the number of followers on your website, blog, Instagram, Facebook, and email newsletter.

  • Effectively market and brand yourself as a photographer, and start getting clients with your website, blog, or social media platform.
  • Make your own business plan and identify your unique strengths and skills as a photographer through mind-mapping and cross-pollination.
  • Teach your own profitable photography workshops or courses.
  • Create compelling content to increase your ranking on Google with effective SEO (Search Engine Optimization) Strategies.
Requirements
  • Being proficient in digital photography (e.g. framing and composing a scene, adjusting exposure, aperture, ISO settings, etc) will help you succeed in this course.
  • You are passionate about photography and have a collection of photographs you want to curate to discover your unique style as well as share these photographs with others.
  • This course will help you discover your strengths as a photographer. This course can help you discover what your style or unique voice is.
  • No prior knowledge of business or marketing required. It is not necessary to have a large following or own an expensive camera.
Description

If you want to monetize your passion for photography, discover your unique voice, and build a loyal following, this course is for you!  The Ultimate Beginner’s Guide to Photography Entrepreneurship will teach you the fundamentals of branding, social media marketing, and monetization strategy so that you can turn your passion for photography into a profitable business.

In this unique course, you will learn how to:

  • Build a loyal following of “true fans” who will support you and purchase your products and services
  • Stand out as a unique voice and create your own personal brand and personality to “meaningfully differentiate” yourself from the competition
  • Create a photography business plan and identify your income and expenses, in order to create a thriving and profitable photography business
  • Discover your strengths and talents by cross-pollinating them in your own mind-map.
  • Build your own photography website and platform, and master the fundamentals of Search Engine Optimization (SEO) to dominate your niche on Google.

In a world over-saturated with photographers, how can you stand out? What are the pitfalls that beginner entrepreneurs need to avoid in photography? Why should you never work for free, and why must you charge premium prices for your services? How can you learn to stomach risk in order to create strong profits while also thriving creatively as a photographer?

In The Ultimate Beginner’s Guide to Photography Entrepreneurship you will build the essential online marketing platforms for photography, including your own website and blog, your Facebook fan page, your Instagram account, your YouTube channel, as well as your own email newsletter. You will learn how to create compelling content, increase your reach and influence, and leverage productivity hacks to stay focused and productive.

In this course you will also master:

  • Content marketing to drive massive traffic to your website/blog
  • Photography monetization strategies and figuring out which path works for you
  • Specializing in your photography niche to maximize your profits
  • Overcoming self-doubt and maximizing your creative output
  • Leveraging scarcity to create value as a photographer
  • Creative intuition and following your own gut in business and life
  • Defining success for yourself and tracking your progress

There a few online courses on photography entrepreneurship, but there are no other courses as engaging, interactive, and practical as this one in successfully monetizing your passion into a living. There are so many myths online about photography entrepreneurship: this course will help you steer clear of false strategies that prevent you from creating your own profitable photography business. Not only will this course cover the practical strategies around photography monetization, marketing, and branding, but it will also cover the mental skills and toolkit you need to overcome self-doubt, insecurity, and fear in order to thrive as a photography entrepreneur in today’s hostile online climate.

It would be an honor to be your personal guide and mentor in photography entrepreneurship. Don’t miss your unique opportunity to live out your dreams as a photographer, and shoot for the moon!

Excited to have you in the course. See you inside.

Eric

Who this course is for:
  • Intermediate to advanced photographers who desire to increase their social reach and influence, learn branding and marketing strategies to stand out, and build and increase their earnings in photography.
  • Photographers who want to monetize their passion for photography and make a full-time living or additional side-income from photography.
  • Photographers who want to monetize their passion, build additional income streams, or make a full-time living from photography.
  • Passionate photographers who desire to build a loyal following and gain more exposure for their work.
  • Non-tech savvy photographers who want to learn the fundamentals of social media, blogging, and email marketing to best promote their work.
  • Photographers who want to build more self-confidence to promote themselves and share their work.
Course content
Expand all 62 lectures 04:47:16
+ Brave New World of Photography Entrepreneurship
4 lectures 12:57

If you're a passionate photographer who wants to monetize your passion, stand out, and brand and market yourself-- this course is perfect for you! This course will help empower you with timeless entrepreneurship principles to stand out in today's brave new world of photography (where everyone is a photographer).

Preview 01:49

What is entrepreneurship? How do we learn how to take risks to create value for yourself and society? How can you use your skills in a novel way to empower others, and monetize your passion in photography? In this video we will cover the motivations behind photography entrepreneurship. 

Preview 03:35

In this activity, you will create a mind-map of all of your different skills, talents, and strengths in order for you to discover novel ways to stand out as a photographer.

Activity: Mind Map Your Skills
02:52

There is more than one path in photography entrepreneurship. In this video I share how I (Eric Kim) became a photography entrepreneurship, the myths of entrepreneurship, and advice I wish I could give myself (if I started all over again).

How I Became a Photography Entrepreneur: Tips I Wish I Knew Before I Started
04:41
+ Set Up
8 lectures 55:07

In this video I will give you an overview of all the essential online marketing platforms for photography: which are worth investing your time in in order for you to best increase your reach and influence in photography.

Preview 02:26

If you desire to stand out as a photographer, you must own your own platform and website. In this detailed video, I will show you how you can create your own photography website from scratch using 1and1.com, wordpress.org, and the Genesis Theme/Framework.

Optional: Part 1: Create Your Photography Website with Wordpress
04:48

In this video I will show you how to install new themes with your Wordpress, and why I recommend the Genesis theme for ultimate control and flexibility over your website.

Optional: Part 2: Installing the Genesis Wordpress Theme
04:14

In this video, I will show you how to create new pages, posts, and start curating your portfolio of images on your Wordpress website/blog.

Optional: Part 3: Customize Your Wordpress
13:07

If you don't already have an Instagram, I will show you how to install Instagram on your mobile device, step-by-step, and how to share/post images.

Optional: Set Up Your Instagram
08:21

To leverage your reach for your website and posts, you need a Facebook fan page. In this video, I will show you how to setup your own Facebook fan page, how to schedule/optimize your posts, and how to customize your page.

Optional: Set Up Your Facebook Fan Page
05:57

In this video I will show how you can quickly make your own YouTube channel and start uploading your own videos.

Optional: Set Up Your YouTube Channel
03:46

To stay connected with your followers, fans, and potential clients, you must make a newsletter. In this video I will show how to setup your own email newsletter with mailchimp.com and how to customize/send your own newsletters.

Set Up Your Mailchimp Newsletter
12:28
+ Entrepreneurship
9 lectures 45:25

What are the myths of entrepreneurship? Why is "passive income" a dangerous concept? How can I succeed as a photography entrepreneur in today's over-saturated world? In this video, I will cover the fundamentals of standing out as a photographer.

Preview 02:53

Don't just trust your photos to Facebook or Instagram; you must own your own platform. In this video I will define what a platform is, and how you can best leverage your own platform to build your own loyal following.

Why You Must Own Your Own Platform
06:57

What is value? How do you create value? In this video I will share with you the secrets of leveraging scarcity in order for you to create value.

Practical Strategies to Leverage Scarcity to Create Value
03:37

There are many different ways you can monetize your photography, and so many different sub-genres of photography. How can you effectively monetize your own niche in photography? The solution is to create your own category. In this video I will teach you how to create your own category. 

You Are Unique: Create Your Own Category to Create a New Niche and Succeed
03:37

You have many different skills and talents. How can you "cross-pollinate" your skills to stand out?

The Art of Cross-Pollination: Combine Your Diverse Skills, Talents & Strengths
07:54

The secret of success is through hard work, effort, and dedication. Utilize the 10x principle to shoot for the moon, to create massive value.

The 10x Principle: How to Shoot For the Moon
03:51

How can you create value as a photographer? Do you know the difference between 'intrinsic' and 'extrinsic' value? Why are the two important, and how can you best leverage both to build trust with your clients?

How to Build Both Your Intrinsic and Extrinsic Value
08:37

What holds us back as entrepreneurs? Often the fear of failure. In this video I cover practical strategies of overcoming the fear of failure in order to succeed. 

What is Holding You Back? How to Overcome The Fear of Failure
05:10

The easiest way to become profitable as a photographer is to identify and reduce your expenses as a photographer. If you desire to make a living from your photography, do you know how much income you need to earn?

Activity: Identify Your Expenses
02:49
+ Content Marketing
7 lectures 39:25

The best way to get free marketing for yourself is through content marketing-- leveraging the power of Google to increase your search results. In this section we will cover the fundamentals of SEO (Search Engine Marketing), and how you can create great content to build a loyal following.

Preview 02:20

How does Google work, and how can we optimize our websites and pages to rank higher in Google? In this video we cover the fundamentals of Search Engine Optimization (SEO) to discover how we can rank #1 in our niche in photography. 

Introduction to SEO for Photographers: How to Become #1 on Google
09:21

If you ever find yourself being overcome with perfectionism, the 80% principle will help you be more productive as a photography entrepreneur. 

Perfection Is Overrated: The 80% Principle of Success in Entrepreneurship
07:51

What is blogging, and how can we create content which builds trust and compels our followers to book our services or purchase our products? In this video I cover tips and techniques on how to be a more productive and prolific blogger.

What Do I Blog About? Brainstorm and Produce Innovative Posts and Ideas!
13:17

If you've never written a blog post before (or have a hard time starting), this activity will give you the opportunity write your own "3 Tips" blog post, to get the ball rolling on your website!

Activity: Write A "3 Tips" Photography Blog Post // Guest Blog Post
00:53

What makes compelling YouTube videos, and how can you assert your individuality/personality on YouTube? In this video you will learn how to stand out on YouTube, and how to create content that will inspire and wow your viewers.

Essential YouTube Strategies to Create Compelling Videos
03:41

Want to make a YouTube video but not sure where to start? This activity will give you the opportunity to make your own video, to get the ball rolling on your own YouTube channel!

Activity: Make Your Own YouTube Video
02:02
+ Build Your Following
10 lectures 50:38

Why build a following, and how can you build a following? In this section we will cover the fundamentals of building a loyal following of "true fans" who will eventually book your services or purchase your products.

Build a Loyal Following of "True Fans"
02:20

"Branding" is the new hot marketing tool and tactic that photographers use to stand out. How can we brand ourselves to stand out in today's crowded world of photography?

What Makes You Unique? Brand Yourself and Stand Out
08:51

You must be a personality in order to stand out and in order to succeed as a modern photography entrepreneur. What makes you unique? This video will give you some motivational ideas on how to have the confidence in your own unique voice and vision.

Don't Be Boring: Why You Must Become a "Personality" to Succeed
03:49

What is influence, and how can become more influential online? This video will cover the fundamentals of building your influence and reach as an entrepreneur.

Make Waves: How to Become an Influential Photographer
04:07

How many followers do we need in order to succeed as a photography entrepreneur? My suggestion: we only need 1,000 "true fans". How can we create a follower who becomes a "true fan"? Watch this video to find out more.

You Don't Need a Million Followers: All You Need is 1,000 True Fans
03:38

What makes you unique or special as a photography entrepreneur? Utilize the concept of "meaningful differentiation" in order to stand out and thrive as a photographer.

What Makes You, You? Meaningful Differentiation as a Key For Success
08:30

If you want to become a nexus of interest, create a "polarizing discussion" to stir a little bit of controversy, in order to gain more reach and influence.

Activity: Court Positive Controversy to Yourself: Create a Polarizing Discussion
01:24

What are the best strategies we can utilize on social media (Instagram, Facebook, etc) to build influence and a following? In this video we will cover the fundamentals of how to build an emotional connection with your followers and to increase your reach.

Essential Social Media Tips and Strategies to Build a Loyal Following
08:02

One of the best ways to sell yourself and services is through an email newsletter. What are the best ways to design, customize, and send a newsletter, and what time is ideal? We cover the fundamentals of email newsletter strategies in this video.

Social Media is Overrated: Why You Must Build an Email Newsletter to Profit
07:25

You don't need a million followers to succeed as a photography entrepreneur. Who is your ideal follower? In this activity, you will have the opportunity to define this ideal follower in your eyes.

Activity: Please an Audience of One: Define Your Ideal Follower
02:32
+ Monetization
10 lectures 49:06

We cannot make a living as a photographer without money. Money is the lifeblood which helps us pay our rent, expenses, and continue our passion for photography. In this section (the meat and potatoes of our course) will cover the practical and philosophical fundamentals of monetization in photography entrepreneurship. 

Preview 01:56

In today's brave new world of photography, there are many innovative ways you can effectively monetize your photography. In this video I will give you practical ideas on how to make a profitable photography business, as well as giving you new ideas how to make money from your passion in photography.

Innovative and Classic Photography Monetization Strategies
12:46

Education is one of the quickest-growing markets in the photography landscape. How can you teach your own photography workshop and how do you get students to signup? This video will teach you.

Education is the Future: Teach Your Own Profitable Photography Workshop
10:18

Your labor is not free as a photographer. Don't get suckered into doing free photography work for "exposure" or to "build your portfolio". This video will teach you why working for free is one of the worst things you can do as a photography entrepreneur. 

Never Sell Yourself Short: Remember, Your Photographic Labor is Not Free!
03:01

What is your labor worth as a photographer? What would be your ideal hourly wage? In this activity you will have the opportunity to dictate what you think your photographic labor is worth.

Activity: What Is Your Labor Worth?
02:15

If you want to succeed starting off as a photography entrepreneur, you must specialize and get very good at one thing. If you're too general of a photographer, you will fail to gain the critical mass to make a thriving photography business. How can you specialize? This video will teach you how.

Thrive in an Over-Saturated Photography Market by Specializing in a Niche
02:47

How can we increase our income as photographers? This video will teach you how.

Strategies to Increase Your Income as a Photographer to Become Profitable
04:29

One of the best ways to increase our profits is to decrease our expenses. What are superfluous expenses we can cut from our business, and what are poor investments we should avoid? In this video, you will learn how to become a more profitable photographer. 

Don't Waste Money on Gear: Superfluous Expenses to Avoid to Become Profitable
03:15

What is the best way to collect money and invoice your clients? In this video you will learn the fundamentals of processing payments online, and why you should avoid accepting cash.

Pay Me! How to Collect Money for Your Services and Invoice Online
05:04

How will you be able to successfully monetize your passion in photography? This activity will give you the opportunity to come up with your own photography monetization blueprint/plan for success.

Activity: Create Your Own Photography Monetization Business Plan
03:15
+ Productivity Hacks
9 lectures 27:10

In today's world, it is difficult to overcome distraction in order to focus and produce. In this section, I will cover my best personal productivity hacks, in order for you to create massive value as a photographer, and in order for you to overcome indecision.

Preview 01:23

How do you drive yourself to constantly produce? In this video I will share my personal life hacks which has helped increase my productivity by 10x.

The Art of Eliminating Distractions: My Top and Essential Productivity Hacks
04:01

What is the creative friction that gets in our way? What causes "paralysis by analysis" when it comes to making decisions? In this video you will learn how you can JUST DO IT to overcome any indecision in your photography entrepreneurship. 

JUST DO IT! How to Overcome Indecision and Self-Doubt as an Entrepreneur
02:34

Have you ever doubted yourself? How do you gain more confidence in yourself as a photography entrepreneur? This video will help empower you to identify your self-doubts, in order to overcome them.

Why Doubt Yourself? Building Faith in Yourself and Your Personal Mission
03:06

Productivity for the sake of productivity isn't the best use of your energy or time. Which 20% of your activities create 80% of your value? This video will teach you how you can identify your strengths, and focus on best leveraging your talents to create the maximum amount of value as an entrepreneur. 

Your Time and Energy Isn't Unlimited: Produce More with 80/20 Pareto Principle
03:56

How do you stay motivated as a photography entrepreneur when you're hustling hard, yet not seeing the rewards? This video will teach you to build a bulletproof mindset to continue to produce, regardless of any self-doubts you might have in yourself.

Overcoming Disappointment and How to Stay Motivated: Focus on Hustle Not Rewards
03:59

Every entrepreneur faces moments of self-doubt and frustration. How can you stay inspired and motivated as a photography entrepreneur? This video will teach you how.

Focus on the Long-Game in Photography Entrepreneurship: Stay Motivated Forever
04:26

If you have a hard time focusing, this activity will give you the opportunity to build massive focus by using the Freedom app (turning off your internet, and focusing on your creative work).

Activity: NO MORE WIFI! Use the "Freedom" App to Eliminate Distractions
02:02

One of the best productivity hacks is music. How can you create a playlist that will get you in the productive mood? This activity will give you the opportunity to curate your own unique playlist, to always keep you pumped up.

Activity: Get Your Muscles Moving! Create A Pump Up Productivity Playlist
01:43
+ Conclusion: Pave Your Own Path
5 lectures 07:29

There's only one of you in the world. You must follow your own unique voice and vision in order to succeed as a photography entrepreneur. 

Stay Hungry, Stay Foolish: On Paving Your Own Path as a Photography Entrepreneur
00:56

In a world where there isn't any clear directions on how to succeed, you must continue to pave your own path and follow your own gut. How do you learn to follow your own creative intuition? This video will help guide you.

Do I Really Need Feedback? Follow Your Own Creative Intuition and Gut.
02:26

At what point do you know that you're "successful"? You must define success for yourself. This video will challenge you to define success for yourself.

How Do I Know Once I've "Made It?" Define Success for Yourself.
01:43

This video will give you more resources for you to continue to succeed and thrive as a photography entrepreneur, and never run out of inspiration!

Never Stop Learning: Further Additional Resources to Stay Motivated and Inspired
01:38
Optional: Share Your Moonshot Entrepreneurial Goals and Dreams in Photography
00:46