This course is for Bloggers, Social Media Marketers, Entrepreneurs, Online Shop Owners and other Business Owners who have an online presence in the form of a blog, social media profiles or other internet based platforms.
If you want to have an image-rich online footprint to attract and grow your following then this is the course for you.
Are you exhausted by the time it takes to source a professional photographer or to trawl through online stock libraries?
Are you fed up with paying ridiculous fees to commission and licence photos that align with your brand's online aesthetic and style?
Have you ever wondered if you could create those photos yourself, using just your smart phone or little camera?
The short answer? You CAN!
This course covers the basic photography principles you need to create eye-catching and purposeful images that you can use online anytime, anywhere!
The video-based lectures are easy to follow and understand with no technical photographic jargon. Have fun as you work through the lessons and the practical exercises provided on downloadable worksheets and start creating share-worthy images straight away!
So if you want to take back control and make creating and sharing striking photos part of your online strategy, then sign up to this Blog Photography Course now!
In this lecture we have a quick overview of what this course will cover and what you can expect from each lecture.
A quick welcome message from Abigail
Take a look at the recommended tools. Some of these items can be purchased at a photographic store, but many have DIY alternatives which I discuss a bit more in a later video - things you have lying around at home that make for great substitutes. Do an inventory at home, or borrow from friends and family first, before spending money!
Having a plan before you start shooting is going to help create photos that are purposeful and well thought out. Deciding what you're going to create based on a specific need will also keep your photos and imagery relevant.
Whether you like it or not, or whether you intend it or not, any connection that you have with your audience online is an emotional one. It's important to be decisive and clear about what emotional connection you would like to have with those who are reading your posts and seeing your images.
Strong brands don't happen by accident. They're well thought out and considered. Colour plays an important role in branding and your can create photos and imagery that further strengthens that brand.
Not everyone has a photography studio to do their photography, but then again, not everyone needs one! It's important to consider where you will do your photo shoots as this will directly impact the backgrounds and feel of your images.
You may want to include other props and bits and bobs in your image to create a certain look and feel. So giving some thought to what objects and items would strengthen your message or add to the feel of your image is important.
I believe strongly in having accountability partners and community support. Sometimes we get so caught up in our own stuff, that there are obvious things we miss. It helps to have an outside perspective and feedback on your work to ensure you've thought of all the options.
Observing and understanding light will enable you use it to your best advantage.
I once read a definition of 'Photography' as 'painting with light'.
Find out about Quality of Light and how this impacts your photos
Understand how Direction of Light has a direct impact on your resulting images.
Discover how you can control and manipulate light to get your desired results.
Now to test your knowledge and see what you understood from Section 3
One of the most obvious factors that distinguishes an amateur photographer, from a professional photographer, is how a shot is composed. You can train your eye to see different compositional possibilities, the first step is understanding what they are.
Consider everything that appears within the frame of your camera. Often times, we're so focused on our main subject that we don't see the distracting elements within the frame until after we click the shutter.
There's a reason why professional photographers will lie on their bellies on a dusty floor, or climb a tree to get the perfect shot. We're looking for interesting angles. To see the same scene as everyone else, but in a different way.
There's a reason why some photos cause you to linger just a little longer, rather than just glancing over them. Often times, it's because the rule of thirds has been applied and has transformed a seemingly simple subject into something to be considered.
Not only does negative space create a sense of wide open space, but in the context of blogging and online use, it's also great for overlaying your promotional message in the form of text.
Balance, or the lack thereof, can either make an image appear pleasing or uncomfortable. Learn how you can use balance, or not, to affect your audience.
Symmetry is the ultimate of Balance. Exact balance to be precise. Discover how you can create symmety in your images.
As humans we are wired to see patterns, and repetitive items in an image draws us in. See how you can use repetition to create intersting compositions.
It's like being guided into a room by the hand. Leading lines does exactly that - drawing your eye to the main subject.
Within the dimensions of your photo, you can further frame your main subject to draw the viewers gaze. See how you can frame within your frame.
Even though a photo portrays a singular moment in time, it's still possible to communicate movement. Find out how you can create intentional movement in your images.
Conclusion to Composition.
Now that you know about the main compositional rules, the best form of learning is practice, practice, practice!
Grab your camera and start practicing each of the compositional rules.
Once you feel comfortable with them - start breaking the rules!
In this quiz I'll share a few of my old Instagram photos, and you need to tell me which compositional rule is most relevant.
When you're planning to create a photo, it's clever use of your time to plan for more than one image at a time. Find out why you want to create more than one photo.
Collecting props that you can use for your photos is a great way of making your process of creating images easier.
Getting started with your props, your set and the knowledge you have about lighting & composition. Often the hardest part is getting started because of the fear of doing it wrong. But, as with any art form, there is no right or wrong answer!
Watch a behind-the-scenes of how I go about creating a series of images within a short space of time.
Create and start adding to your own library of stock images. The photos you create are intended to be repurposed and re-used. So storing them is an important task to ensure you can access them easily and efficiently further down the line.
Introduction to the Editing Section
Understand the difference between editing and retouching
A demonstration to show you how to compress your images for easier uploading and quicker viewing for your audience.
Navigating the initial dashboard of Canva
Navigating the design dashboard of Canva
A demonstration of how I use Canva to create my promo and blog images
Abigail is a multi-passionate Photopreneur.
As a professional portrait photographer she helps her clients build confidence while celebrating the things that make them unique. Her super-power as a portrait photographer is making her clients feel at ease.
Along with luxury and contemporary women's portraits Abigail also creates imagery for business owners to strengthen their online and personal brands.
Abigail is driven by her desire to create, entertain, inspire, transform & empower those around her.