Persuasion Power Vol. 1: Effective Communication Skills

Persuasion - How to Improve Your Communication Skills Quickly for Better Relationships, More Money and Greater Respect
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  • Lectures 34
  • Length 4 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

This course is currently a Best-Selling Persuasion Skills Course on Udemy!

Persuasion is effective communication. 

The fact is that we influence each other all the time whether we like it or not. Communication is a like a thread that runs through every area of your life.

This course is about more than just how to influence others. 

It's going to give you a fresh perspective on what persuasion is and provide powerful, direct methods that will show you how to communicate more effectively and understand other people more fully starting today.

This is a Complete Persuasion and Communication Skills Course that will teach you exactly how to influence others, get what you want and experience more choice and better relationships.

All with a small time investment, starting with as little as 5-10 minutes per day and gradually building to about 30 minutes per day.

When you watch the video above, you will understand why it's so important to learn how to communicate effectively.

Not only for being more persuasive and getting your way more of the time, but also for improving your relationships!

  • 4,900+ Students in 150 Countries
  • 60+ Student Reviews


"One of the best courses of more than 30 + that I have completed."

-Rowan Staggs

"Excellent content and professionally put together. The instructor was great!"

-Jonathan Gills

"This course is really cool. I never realized how much is going on when interacting with someone. I'm halfway through and I've found several tools that I've started to use and am already seeing a real difference. Ken explains things very clearly and provides specific action steps to apply what he is teaching. He really knows his stuff."

-Agueda Cruz

"Essential, no Time wasting, Very Understandable, Concrete"

-Bradong Weiss

"Straight to the point! Recommended."

-Janeen Vang


This course will allow you to understand those around you better, communicate more effectively and influentially and present your ideas in a more engaging, persuasive way.

People will like you, respect you and want to follow along with you, far more often, when you use these skills.

What will I be able to DO after enrolling?

  • Skillfully Capture and Lead Your Audience's Attention (Become "The Center of Attention")
  • Create Deep Levels of Rapport Quickly
  • Consistently Establish Trust and Respect
  • Speak More Persuasively
  • Establish the Correct Frame of Mind for Persuasion and Effective Communication
  • Persuade People to Accept Your Ideas and/or Outcome(s)
  • Use Your Body Language to Increase Your Presence
  • Influence People to Take Action on Your Ideas
  • Communicate with Authority and High Status
  • Use Your Voice To Create Deeper Impact of Your Message
  • Avoid Objections and Resistance to Your Ideas
  • Create a Practical Plan for Mastering the Skills in This Course

Why else would someone want to learn these skills and become an effective communicator?

Why should you care about being more influential and persuasive?

  • Make More Money
  • More Respect/Greater Prestige
  • Be at Cause Instead of at Effect
  • Recognize When Someone Is Trying to Influence You and Protect Yourself Against Negative Influence
  • Be Liked and Trusted By Others
  • Have Greater Choice in Your Work and Your Personal Life
  • Have The Ability to Effectively Lead People
  • Win People Over to Your Way of Thinking
  • Influence People to Take Action on Your Ideas
  • More Social Influence - Think Dating, Friends, etc.

What will I learn?

  • "The Best Way to Establish Rapport Quickly"
  • "How to See Inside Other People's Minds"
  • "Understanding the Communication Dance"
  • "How to Package Your Message for Maximum Impact"
  • "The Counter intuitive Nature of Influence"
  • "How to Get People to Go Along with Your Ideas"
  • "How to Communicate That You Are an Authority Figure with High Status"
  • "Authenticity: The Magic Background of Persuasion"
  • "How to Speak and Behave with Authority"
  • "How to Signal Authority Without Saying a Word"
  • "How to Avoid Sending Signals of Weakness"
  • "How to Influence How People Receive Your Message"
  • "How to Infuse Your Words with Life and Emotion for Greater Impact"
  • "Using Your Voice to Capture and Focus Your Listener's Attention"
  • "A Powerful Way to Re-Engage Your Audience"
  • "A Simple Way to Lead Someone's Attention"
  • "How to Powerfully Lead People to Your Outcome"
  • "How to Use Pre-Framing to Control the Communication Dance"
  • "How to Avoid Objections and Resistance"
  • "The 4 Stages of Learning on Your Path to Mastery"


This course will walk you through specifically why, what, when, where and exactly how to persuade others and move through the world with greater influence and presence.

Some of the Questions answered in this course:

  • How can you improve your communication skills?
  • Why do I easily run out of things to say in conversations? How can I avoid this?
  • What are some tricks for having an interesting conversation with someone you just met?
  • Why are communication skills so vital?
  • Do I have to pretend or "be someone I'm not" to be persuasive?
  • Isn't persuasion inherently manipulative?
  • Can you be influential and persuasive and still have integrity?
  • How can you reasonably practice these skills with a busy life?
  • Is it worth it to take the time to learn these skills?
  • Can you really build deep levels of rapport with people you just met?
  • How do you get people to like you fast?
  • How do you quickly develop trust with other people?
  • What makes people make decisions that seem irrational?
  • Can someone who is an introvert be a powerful and influential communicator?

What Should I Do Now?

Give the course a chance to help you become a better communicator and increase your ability to persuade and engage others by enrolling today. Effective Communication can truly change your life, it did mine. I'm looking forward to seeing you on the inside if you choose to enroll.

What are the requirements?

  • Willingness to practice
  • Open mind

What am I going to get from this course?

  • Skillfully CAPTURE and Lead Your Audience's Attention
  • CREATE Deep Levels of Rapport Quickly
  • PERSUADE People to Accept Your Suggestions and/or Outcome(s)
  • SPEAK More Persuasively
  • ESTABLISH the Correct Frame of Mind for Persuasion and Effective Communication
  • Use Your Body Language to INCREASE Your Presence
  • INFLUENCE People to Take Action on Your Ideas
  • COMMUNICATE with Authority and High Status
  • Consistently Establish TRUST and Respect
  • USE Your Voice To Create A Deeper Impact of Your Message
  • AVOID Objections and Resistance to Your Ideas
  • CREATE a Practical Plan for MASTERING the Skills in This Course

Who is the target audience?

  • Salespeople
  • Teachers
  • Business Owners
  • Online Instructors
  • Leaders
  • Anyone Who Has to Capture and Lead the Attention & Imagination of Their Audiences
  • Someone looking to boost their social influence, make more friends, increase their dating success, etc.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Foundation For Learning

This lecture gives an overview of the course, how it's designed, who it's for, why you should learn from me and what you'll gain from making the commitment to learn and practice the techniques.


In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. Step By Step Instructions on How to Learn This Course
  3. A Word About Udemy's New Review System


In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. What Each Stage Means and How to Recognize Your Stage
  3. The Best Way to Think About Your Path Through The Stages
  4. What Mastery Is Explained In a Way That Isn't Commonly Discussed
Section 2: Creating The Mindframe of Influence

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. The Interesting Truth About Reality
  3. Why You Can Have Dramatic Influence With Others
  4. The Master Key in Any Influence Situation
  5. The #1 Factor That Determines Your Ability to Be Persuasive & Influential
  6. What You Need to Know About The Words You Say
  7. How Your Communication Affect Those You Interact With
  8. A Little Discussed Fact About Memory
  9. How to Apply What You Learn In This Lecture


In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. How and Why You Should Avoid Having "Commission Breath"
  3. An Important Principle That Underpins All Influence Situations
  4. The Basis of All Persuasion
  5. How to Avoid Resistance When Applying Persuasion Techniques
  6. Two Core Influence Principals
  7. Application Exercises & Homework For this Lecture

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. Why People Can't Make Rational Decisions on Presidential Candidates
  3. How to Aim Your Communication For Maximum Impact
  4. What Determines How People Are Perceiving You and Your Message
  5. The Perfect Combo For Persuasion
  6. Why Your Audience's Mood is More Important Than Your Rational Argument

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. Demystifying Your 'State'
  3. People Are Going to Be More Influenced By This Than Anything Else
  4. The Master Key That 'Colors' Every Aspect of Your Communication
  5. The "4x4x4 Breathing Exercise" For State Control
  6. How to Correctly Move From a Negative State Toward a Positive One
  7. Specific Action Steps For Managing and Controlling Your State
Section 3: The Communication Feedback Loop

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. What Communication Ultimately Is
  3. A Key Insight About Rapport That Most People Miss
  4. The Correct Way to Think of Rapport
  5. What to Focus on To Have Maximum Influence
  6. What Rapport is and How to Know When You Have It

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. The True Meaning of "Act as If"
  3. The Great Truth About Every Interaction Between You and Others
  4. The 'Clash of Realities' and How This Affects Rapport
  5. Once A Frame Gets Set, It tends to Stay Set
  6. The Source of Our Thoughts, Feelings & Behaviors
  7. Powerful Influence Tip: Most People Are Blind to This
  8. How to Get People to Go Along With The 'Reality' You Present
  9. The Good News About Rapport
  10. Super Persuasion Tip: Do This to Avoid Resistance
  11. The Most Important Element of Building Rapport

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. The Surprising Truth About What's Actually Happening When You Interact With Other People
  3. The Best Time To Establish Maximum Influence
  4. Powerful Influence Tip: How to Avoid Endangering Rapport
  5. The "Lazy Man's Technique" For Rapport, Influence and Relationship Building
  6. What % of The Time You Should Be Talking versus Listening In Order to Be Persuasive
  7. How to Strengthen Rapport With Other People
  8. How to Quickly Discover Useful Information That Can Be Used to Influence Others
  9. How to Get People to Like and Trust You Easily
  10. How to Use Open Ended & Closed Ended Questions Effectively
  11. How to Keep The Conversation Rolling For Hours While They Find Their Own Reasons to Like You
  12. The Three Types of Questions That Will Deepen Rapport While Giving You Valuable Information
  13. Don't Make This Rookie Mistake In Conversations

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and "Eye Accessing Cues Chart"
  2. A Pro Tip For Business People: How to Understand Your Top Clients On a Deep Level
  3. What "Internal Representations" Are and Why They are Important
  4. How You Can Tell What Someone's Preferred Representational System Is
  5. The Dead Giveaway That Shows You How People Are Processing The World
  6. Avoid This Amatuer Mistake When Utilizing This Knowledge
  7. What To Do Once You Identify Someone's Preferred Representational System
  8. What Eye Accessing Cues Are
  9. How to Tell If Someone is Lying or Telling The Truth

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. What 'Organizing Metaphors' Are and How to Use Them For Effective Communication
  3. How Much Data People Are Consciously Aware of At Any Given Moment
  4. The Interesting Reality About What People Are Describing When They Talk
  5. Avoid This Rookie Mistake
  6. Pro Tip For Business People: How to Make The Best Use of Your Prospecting Time
  7. How to Supercharge Your Messages For Maximum Effect

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. The Difference Between 'The Yes Room' and 'The No Room'
  3. How to Ensure People Stay Receptive to Your Communication
  4. Expert Technique: How to Establish a "Yes Frame"
  5. Key Instructor Tip: How to Massively Increase Your Influence Skills & Understanding
  6. Expert Technique: How to Use "Pacing & Leading" For Almost Uncanny Influence
  7. What to Do With Information You Gather About Your Audience
Section 4: Signaling High Authority & Status

This lecture gives a brief overview of what's to come in this section. Also, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. Why You Want to Be Perceived As an Authority Figure
  3. A Top Book On Influence To Go And Get
  4. How to Get Other's To Stick To Their Agreements With You
  5. A Powerful Influence Principle And The Effect It Has On Other People

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. How to Be Perceived As a High Authority/High Status Individual
  3. The Startling Truth About How People Are 'Processing' You and Your Message
  4. Why People Are Perceived As Being High Status/High Authority Individuals
  5. The Key to Having Influence With a Wide Range of Personalities
  6. The "Goldilocks Principle" And How It's the Royal Road to Influence & Flexible Communication
  7. How to Avoid One of The Biggest Pitfalls When Learning These Techniques

In this lecture, you will learn:

  1. *Downloadable: Organized Notes and Instructions
  2. The Underlying Attitude That Characterizes How Authority Figures With High Status Behave
  3. The Smaller Components of The Style Broken Down
  4. The Best Way To Communicate With Authority
  5. Top Communication Tip: "You Can't Really Fake This"
  6. What Sub-Communication Is And Why It's Critical In Effective Communication
  7. The Body Language of High Status Individuals
  8. The Speech Patterns of People With Authority
  9. A Contrast Between High and Low Status People
  10. How to Use These Patterns For Your Benefit
  11. How to Adopt a Flexible Style For Maximum Effect
  12. What to Do If You Notice Rapport Breaking
  13. What Sensory Acuity Is
  14. Homework Assignments for Applying What You Learn

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. The Difference Between How High Status and Low Status People Use Space
  3. How to Use Gestures In a Way That Sends Signals Of Authority and Control
  4. How to Avoid Being Perceived as Nervous and Unimportant
  5. How to Sit, Walk and Move Like a High Status Individual

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. How to Clue On Other People's Mental States
  3. How to Signal to People That You Have a Steady Mind
  4. What to do With Your Eyes When You Meet People to Signal High Status and Authority
  5. How High Authority Individuals Tend to Move Their Eyes
  6. State Control Technique: How to Relax Your Mind

In this lecture, you will learn:

  1. Downloadable: *Organized Lecture Notes
  2. What Mammals Do When They Perceive Threat
  3. What Humans Do When They Feel Vulnerable In Social Situations
  4. How to Avoid Communicating That You are Weak
  5. What High Status Individuals Do That Low Status People Don't
  6. What To Do If You Notice Yourself Accidentally Sending Signals of Weakness

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. How to Avoid Coming Across as Inauthentic
  3. The Truth About The "Real" You
  4. The Correct Way to Apply These Techniques and Persuasion Mindsets
  5. How to Apply What You Learn
Section 5: Your Voice Is a Great Tool for Influence

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. How Your Tonality Impacts Your Communication...It's More Than You Think
  3. The 3 Main Tonal Patterns For 'Coloring' The Meaning of Your Message
  4. How To Use Tonal Patterns For More Effective Communication
  5. An Underutilized Tonality Technique For Increasing Believability and Lowering Resistance
  6. The "Tonal Marking Technique"
  7. The Best Way to Practice and Learn These Techniques

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes & Instructions
  2. A Powerful Vocal Technique For Capturing Attention
  3. How to Help Your Listener's Remember Certain Parts of Your Message
  4. How to Remain Engaging When You Speak
  5. Top Public Speaking Technique: "Speaking to Audience Segments"
  6. Pro Rapport Technique: "Speed Matching"
  7. How to Check to See If You Are In Rapport With Someone
  8. A Variety of Different Ways to Mirror Others For Rapport
  9. How to Create Deeper Levels of Rapport Faster
  10. How to Apply Everything You're Learning In This Lecture


In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. The "Mother of All Learning"
  3. Here's What Ineffective Communicators Do and How You Can Avoid It
  4. Exercise "Controlling Your Tonality"

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. How to Properly Use The Volume of Your Voice To Highlight Portions of Your Message
  3. How to Use Your Voice to Establish Rapport
  4. Expert Communicator Technique: Using Your Voice to Capture Attention
  5. The "Low and Slow Technique" To Focus Your Listener's Mind on Your Message
  6. Application: How to Become Compentant Using These Techniques

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. How to Create "Response Readiness" In Other People
  3. How to Capture Someone's Attention
  4. How to "Re-Hook" Someone Using this Simple Tonal Trick
  5. How to Focus Your Listener's Attention on Specific Parts of Your Message
  6. Why You Need To Use this Technique So That Others "Get" Your Intended Message
  7. How to Overcome The Biggest Hurdle You Will Have To Applying These Tools
  8. Use This Easy Technique To Create Even Greater Impact In Your Audience
  9. The Difference Between "Static" and "Dynamic" Thinkers
  10. How to Make Huge Changes In Your Life By Starting Small
  11. The Trick That Our Mind's Play on Us
Section 6: How to Persuade Others

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. The 2 Phase Persuasion Model
  3. How to Have Other People Feel Like Your Suggestions Are Their Idea
  4. Avoid This Rookie Mistake
  5. How to Determine The 'Conditions' That Lead to Your Outcome
  6. Why It's Important to Get Crystal Clear On Your Outcome

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. What You Must Do, In Order to Influence Others
  3. Top Influence Principal: How to Effectively Lead People In New Directions
  4. What Congruence Is
  5. Rarely Discussed Tip: What Influence & Persuasion Communication is Really About
  6. Why You Can't Give What You Don't Have
  7. A Couple Ways to Create States and Feelings In Yourself
  8. The Mental Rehearsal Technique For Preparing For a Persuasion Situation

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes
  2. How to Define The Meaning That Other People Apply To Your Message
  3. Understanding This Is Critical To Persuasion
  4. What a "Frame" Is
  5. How Frames Give Meaning to Information
  6. Why Frames Are Essential to Understand If You Want to Be Influential
  7. The Overlooked Truth About How Frames Work

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. How to Control The Criteria That Others Use to Evaluate Your Ideas/Products/Services/Suggestions
  3. What "Pre-Framing" Is
  4. Examples of Powerful Pre-Frames
  5. Examples of Poor Pre-Frames
  6. Expert Influence Tip: How to Influence What People Look For
  7. The Key to Establishing an Effective Pre-Frame
  8. The Way to Have Pre-Frames Work Extremely Well
  9. How to Control Any Interaction

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. The Best Way to Avoid Objections and Resistance
  3. Top Persuasion Tip: How to Get Out of Your Own Way
  4. How to Use Pre-Framing to Avoid Objections
  5. Pre-Framing Technique #1: "Reversing The Frame"
  6. Pre-Framing Technique #2: "Changing The Criteria"
  7. How to Practice These Techniques
Section 7: Putting Everything Together

In this lecture, you will learn:

  1. *Downloadable: Organized Lecture Notes and Instructions
  2. A Step By Step Action Plan For Practicing and Ultimately Mastering The Skills In This Course

In this lecture, I conclude the course and also provide additional suggestions for next steps.

  1. *Downloadable: Organized Lecture Notes and Instructions
Free ebook, Discounts and Additional Resources

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Instructor Biography

Ken Wells, Best-Selling Instructor, Coach, Meditation Teacher, NLP

Ken Wells is an internationally sought after speaker, teacher and coach.  He is the author of 18 Best-Selling courses and coaching programs covering topics such as meditation, online course marketing, personal transformationmindfulness and spirituality.  

*40,000+ students in 168 countries are currently enrolled in his programs.

*1,300+ Student Reviews (Overall Student Rating 4.64)


I teach forward thinking, open-minded individuals how to reshape their perception of themselves. 

This is so they can clearly identify and effectively reach their true goals while finding more meaning, joy and freedom along the way.

Whether that goal is more happiness, better relationships, greater spiritual awareness, more money or simply to experience less anxiety and frustration.

I do this by using the same techniques and approaches used by Professional Athletes, World Class Business Executives as well as Creative Geniuses. This is all set against a backdrop of raising your Spiritual Awareness.

I believe that goal achievement is more about personal transformation than anything else.

Despite having many disadvantages starting out, I was able to dramatically improve just about every area of my life.

I went from deeply depressed to consistently happy, anxious to peaceful, started my own successful business, dramatically improved my physical health and went from feeling isolated & disconnected to feeling truly connected and whole mentally, physically and spiritually.

Nowadays, I get to do what I love, which is help other people become happier and have more personal freedom and find new ways to live the type of lifestyle that they choose.

All this has come about primarily by changing my perception.

What do you truly want? Let me teach you how to get there...

Why Learn from Me?

*I've overcome just about every challenge that life has offered me with the same tools I teach

*I've Helped Thousands of Other People Live Happier, Healthier and More Fulfilling Lives

*Everything I teach is based on techniques, strategies and concepts that work in the "real" world.

*20 Year Track Record of Success in Highly Competitive Environments (Sports, Business)

*Certified Mental Strength Coach

*Member of A.C.E. (Association for Coaching Excellence)

*13 Years of Sales & Business Development Experience Ranging from Small Business Consulting to C-Level Selling to and for Some of the Largest and Fastest Growing Companies in the World.

*My Instruction Is Simple, Straight Forward and Provides Practical Ways to Get Started Immediately

*Well over 10,000 Hours Invested in Studying and Practicing Peak Performance Techniques and Wellness Practices over the Last 15 Years

*This is my Passion and Purpose first and my 'business' second.

*Short, Crisp Lectures - I Take out Everything That Isn't Necessary. No More Watching 15 Minute Lectures Only to Get 5 Minutes of Actual Content

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