Psychology of Persuasion: How to Convince People
4.2 (114 ratings)
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Psychology of Persuasion: How to Convince People

Learn Effective Techniques How to Persuade, Win Sympathy and Deal with even the most Stubborn People
4.2 (114 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,711 students enrolled
Created by Timur Kazantsev
Last updated 5/2017
English
English
Price: Free
Includes:
  • 31 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Utilize special phrases and techniques to increase their convincing abilities
  • Feel more confident and comfortable during an argument with a friend, colleague, customer or family member
  • Understand when people try to influence your decision or choice using similar techniques
  • Understand better human nature and behavior
View Curriculum
Requirements
  • The course doesn't have any prerequisites in terms of previous education
Description

Many people believe that being able to convince others is just a luck, magic or some inborn charisma or a unique talent. We get upset when we loose yet another argument or are unable to persuade our customers or colleagues, not to mention our friends or family members. And we get even more frustrated when after another purchase we understand that we have just been caught on a psycho-marketing trick by a sales rep or an advertisement.

Scientists have studied the Psychology of Persuasion for many years and, having done a great deal of experiments and research, they have proved that there are certain techniques and strategies based on the understanding of a human nature, that anyone can use to enhance their persuasion skills.

In this short course, you are going to learn the fundamental principles of the psychology of persuasion as well as the strategies of how to deal with stubborn people which is a comprehensive psychology on its own. The course includes basic theory as well as practical day-to-day examples. 

Who is the target audience?
  • Anyone who is interested in honing communication and persuasion skills
  • The course might also be useful for beginning marketers who want to increase their sales by utilizing techniques that influence buyers' actions
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Curriculum For This Course
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Introduction
1 Lecture 01:35
Introduction
01:35
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Part I: Six Principles of Persuasion and How to Use Them
7 Lectures 15:40
Introduction to Six Principles
01:22

Reciprocation
02:05

Commitment
03:01

Social Proof
02:06

Quiz on Six Principles of Influence and Persuasion
3 questions

Liking
02:35

Authority
02:05

Scarcity
02:26

Quiz on Six Principles of Influence and Persuasion
4 questions
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Part II: How to Deal with Difficult and Stubborn People
2 Lectures 08:20
Why Stubborn People are Stubborn
03:46

Strategies of How to Deal with Stubborn People
04:34

Quiz on How to Deal with Stubborn People
7 questions
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Bonus Lecture
2 Lectures 04:57
Avoid These Mistakes If You Want to Persuade People
02:10

Conclusion
02:47
About the Instructor
Timur Kazantsev
4.2 Average rating
117 Reviews
4,821 Students
2 Courses
Teacher, Life-Long Learner, Traveller

I'm an MA graduate with degrees in International Relations and World Economy. Learning foreign languages, travelling and working in cosmopolitan environments has always been indispensable part of my life. 

My work experience includes working on challenging projects for government and private sectors (security products, banking, investment) across 5 continents, including Africa, Middle East, South-East Asia and Americas, and internship at the UN Office in Geneva, Switzerland. 

I'm totally passionate about psychology, craftsmanship, motivation, skills, and languages - I speak English, Russian, French, Turkish and little Arabic, I also started learning Hungarian a while ago:). I'm keen on reading, sports, football, and playing the guitar. 

I'm always eager to learn new skills and strive for new knowledge.