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Persuasion with Class, Negotiation with Style

Enhance your persuasion and negotiation prowess with this easy-to-follow approach that will bring you improved results.
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2 students enrolled
Created by Brian Shapiro
Last updated 3/2015
English
$50
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Persuade with Class, Negotiate with Style, is a course the will provide you with the knowledge, tools, and techniques to be a more successful persuader and negotiator at work and beyond. Based upon time-proven approaches to persuasion (think Aristotle), we also explore the inner workings of the brain and how to mitigate stress and stress-related actions that inhibit most successful negotiations. Not only that, we introduce you to more progressive and inclusive forms of persuasion and negotiation that will enable you to:

  1. Be heard when otherwise you might be disregarded
  2. Turn what are often roadblocks in persuasion and negotiation into conversation points
  3. Keep the conversation moving forward with a positive tone

A video-based course, each video introduces a Negotiation or Persuasion technique, and then goes into great detail into how you can practice that technique immediately. Clocking in just under 60 minutes, this course is well suited for anyone who wishes to really improve not only their persuasion and negotiation prowess, but also to generally improve their overall communication practice!

You should take this course if you are interested in using positive pro-active approaches to persuasion and negotiation.

Who is the target audience?
  • This Persuastion and Negotiation course is desigened for individuals who wish to acheive better results in their day-to-day persuastive interactions. It is also designed to help studetns recognzie the multiple negotiation situations they encounter on a daily basis.
  • No prior study of persuasion or negotiation is necessary. Even those with advanced knowedge of either would benefit from the insghts this course offers
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What Will I Learn?
Identify and overcome common roadblocks in negotiation settings
Deliver your message in such a way that other will actually listen to your position
Become a better, and more importantly, more throughtful persuader
Learn traditional approaches to persuasion in a negotiation setting
Uncover the ancient Western root of persuasion and how they play out in today's world
Learn how to use a more inclusive form of persuasion, something that can be called "invitational Persuastion"
Recognize the role emotions play in the persuasion process, especially in high presseure situations such as negotiations
View Curriculum
Requirements
  • None
  • There are no prerequesites for this course other then the desire to become a more conscious persuader and negotiator
Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 52:18
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Persuasion and Negotiation Series Overview
1 Lecture 02:34

This section is a comprehensive overview of the entire Persuasion and Negotiation Series. By viewing this section, students will be able to:

  1. Understand the trajectory of the course
  2. Know which sections seem most appropriate to their needs
Preview 02:34
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Persuastion and Negotiation Series
15 Lectures 49:44

In this section, students are provided some tried-and-true definitions of persuasion. By viewing this section, students will be able to:

  1. Become familiar with how persuasion is traditionally thought of
  2. Recognize the historical roots of persuasion in the Western world
  3. See how persuasion has evolved over time
Preview 02:16

In this section, students will become familiar with more progressive theories on persuasion. By viewing this section, students will be able to:

  1. Begin practicing more inclusive methods for persuasion
  2. Begin to develop strong positions that are far less confrontation and evoke less defensiveness
Preview 02:39

In this section, students will become with familiar with the distinctions between Objective truth and Subjective truth. By viewing this section, students will be able to:

  1. Determine if what is being said is of opinion or of fact
  2. Create move objective arguments
  3. Separate the personal from the factual in theirs and others arguments
Preview 03:10

In this section, students will learn about Socrates lasting contribution to the understanding of persuasion. By viewing this section, students will be able to:

  1. Become more effective at using the question and answer approach to sifting through arguments
  2. Become rooted in the basic understandings of what makes arguments work
Socrates
03:14

In this section, students will learn about Plato's lasting contribution to the understanding of persuasion. By viewing this section, students will be able to:

  1. Become more effective at using logic and logical sequencing as an argumentative methodology
  2. Become well versed in how logic in and of itself can be a very powerful form of persuasion
Plato
01:54

In this section, students will learn about Aristotle's lasting contribution to the understanding of persuasion. By viewing this section, students will be able to:

  1. Understand Aristotle's Rhetorical Proofs; Ethos, Pathos, and Logos
  2. Recognize the value in presenting arguments that are balanced in both emotion and logic
  3. Improve their credibility in persuasion and negotiation contexts
Aristotle
03:49

In this section, students will become intimately familiar with what is called, "Negative Capability", which is the ability to remain in uncertain situations for prolonged periods of time. By viewing this sections, students will be able to:

  1. Become more comfortable with the discomfort of uncertain outcomes that occur in negotiation settings
  2. See the value in keeping possibilities open rather than trying to come up with quick solutions
Aristotle's Negative Capability
03:25

In this section, students will delve deeper into Aristotle's Rhetorical Proofs, which examples of each and how they play out in persuasion and negotiation settings. By viewing this section, students will be able to:

  1. Utilize these Rhetorical Proofs in their everyday persuasion situation
  2. Recognize the value in having balanced approaches when negotiating
Ethos, Pathos, and Logos
04:24

In this section, students will gain an in-depth understanding of how credibility plays in central role in their ability to be persuasive. By viewing this section, students will be able to:

  1. Firmly begin establishing their credibility in most contexts
  2. Determine when and if someone else is indeed credible on the topic they speak about
  3. Shore up any holes in their own credibility
More about Ethos
02:37

In this section, students will gain an in-depth understand about the role emotions play in persuasion. By viewing this section, students will be able to:

  1. Use emotions to their advantage in negotiation and persuasion situations
  2. Recognize when emotions are having too great an impact on their or others arguments
More about Pathos
02:45

In this section, we will further explore logic, with particular emphasis on classic logical fallacies. By viewing this section, students will be able to:

  1. Identify specific flaws in logic and may undermine their own arguement
  2. Point out in others where they logic is faulty, therefore gaining strategic advantage
More about Logos
05:09

In this section, students will explore traditional approaches to negotiation. By viewing this section, student will be able to:

  1. Firmly understand what traditional negotiation requires and demands
  2. Expand their negotiation comprehension so as to apply that in their negotiation practice
Traditional Negotiation
02:28

In this section, students are offered negotiation suggestions that will make them more effective in their negotiation practice. By viewing this section, students will be able to:

  1. Practice negotiation techniques that will improve their chances to be more successful in their negotiations
  2. How to use their own negotiation strengths to overcome any glaring difficiencies
Negotiation Tips
03:15

In this section, students are introduced to a more progressive and inclusive form of negotiation. By viewing this section, students will be able to:

  1. Practice negotiation techniques that are far more inclusive and positive
  2. Use language that keeps negotiation possibilities open in situation where they may break down
Invitational Negotiation
06:04

In this section, students will learn what no to do during a negotiation, including watching an actual negotiation take place. By viewing this section, students will be able to:

  1. Avoid some of the common pitfalls associated with unsuccessful negotiation
  2. Take steps to proactively avoid those pitfalls and become more effective in their negotiation practices
Negotiation Avoids
02:35
About the Instructor
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2 Students
1 Course
Communication Consultant, Professor, Trainer

Brian Shapiro, President, is a dynamic professional with 20 years experience in communication consulting, professional training, higher education, and the performing arts. He's a knowledgeable, insightful, and thoughtful communication consultant and trainer who has consulted with clients nationally, developed and delivered theater-based training programs, and has served on the communication faculty at several colleges and universities. Brian is active in the performing arts, having written and performed in over a dozen original theatrical productions, and was the singer/songwriter for a Paris-based electronic music trio. He attended a doctorate program in Performance Studies and holds both a BA and MA in Communication Studies.

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