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In order to compete in the new economy, you need new skills and a new mindset. There is no linear career path anymore and instead you have to be accountable for your own career and take charge of your life. In addition, the internet has changed how we manage our careers and social media has become the preeminent channel to communicate who you are and what you do. Your first impression is no longer a handshake, it's a Google search for your name. What people discover about you online can make or break you and if you don't take control of your online brand, someone else will. Today, everyone is a brand, even you! Those who will be successful will understand the power of personal branding and best leverage it to stand out from the competition and turn their passions into profits.
I created this brand building guide because I wanted you to be one of those successful professionals. This course will show you, from start to finish, how to build a personal brand that you will be proud of and that will enhance your career or your business. These branding fundamentals will help you better compete in an ever changing economy and give you more meaning in all that you do.
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|Section 1: Introduction|
I cover the history of personal branding, the definition, and why it's so relevant in today's social media driven world.
|I'll explain how I discovered the importance of personal branding by sharing my story and give you some key takeaways from my experiences.|
|I'll discuss the true impact blogs and social networks like Facebook have had on the way we have to think about our careers.|
|Section 2: Understanding the Many Aspects of Personal Branding|
|I'll explain what social media is, some of the basic networks you should be joining and a few secrets to using the tools to your advantage.|
|Learn the main factors that influence how high your website ranks in Google and other search engines.|
|I'll discuss the basics of developing your career and touch on the various components to building a successful career.|
|You'll hear about what HR is looking for when hiring and how to best connect with them to secure new opportunities.|
|I'll explain the basic networking rules that will help you form stronger professional relationships.|
|Learn how traditional marketing and branding concepts can be applied to your career.|
|I'll give you the basics of public relations, how the media operates and how you can leverage the media to gain exposure for yourself.|
|You'll find out why it's important for all entrepreneurs to develop a personal brand, not just a corporate brand.|
|Section 3: The 4 Step Personal Branding Process (DCCM)|
|I will go over how define your brand and develop a personal brand statement that depicts who you are and what makes you special.|
|You'll learn about all the marketing materials you can use to sell yourself, including social networks, a blog, video resume and more.|
|I'll tell you how to get more visibility in the media, write byline articles, speak and more.|
|You will learn how to optimize your online presence, protect your reputation and manage your brand as you grow and develop yourself.|
|Section 4: Personal Branding by Situation|
|Students will learn how to find internships, succeed in interviews and leverage social media to attract entry-level job opportunities upon graduation.|
|Job seekers will learn how to navigate the recruiting process and use social networks to connect directly with hiring managers.|
|Employees will learn how they can benefit from the latest workplace trends and get promoted faster.|
|Entrepreneurs will learn how they can leverage their brand, along with social media, in order to protect themselves while promoting their companies.|
|Section 5: BONUS: Dan Speaking at Cornell University|
Dan Schawbel, recognized as a “personal branding guru” by The New York Times, is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. Dan is a leader and supporter of his own generation, as well as a world renowned career and workplace expert. He is the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future, now in 13 languages.
Dan is the founder of the Personal Branding Blog, a Forbes "Top Website for Your Career" and ranked as the #1 Job Blog by Careerbuilder . He is a columnist at both TIME and FORBES, a syndicated columnist at Metro US, a former BusinessWeek columnist, and has contributed to Fortune, The Wall Street Journal, Forbes Magazine, The Guardian, The Globe And Mail, and numerous others. In total, he has written over 1,000 articles covering the workplace, careers, Gen Y, social media and personal branding.
He’s spoken at some of the world's most prestigious companies including Google, IBM, Time Warner, CitiGroup, McGraw-Hill and Siemens, as well as some of the most notable schools, including Harvard Business School, Stanford, Cornell and MIT. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, BusinessWeek cites him as someone entrepreneurs should follow on Twitter andDetails magazine cited him as one of five Internet gurus that can make you rich.
He has been featured in over 1,000 media outlets such as Wired Magazine, PBS Nightly Business Report, and ELLE Magazine. Dan has helped companies like American Express, NBC Universal and Monster better understand his generation. His company's research has been covered in over 100 media outlets including CNN, USA Today and Men's Health.</p>