Personal Branding
3.8 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,413 students enrolled
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Personal Branding

This course introduces the personal branding concept and helps people to learn how to successfully promote themselves
3.8 (29 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,413 students enrolled
Created by Epbe Project
Last updated 3/2017
English
Price: Free
Includes:
  • 30 mins on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Define personal branding.
  • Understand the main concepts about personal branding.
  • Identify one’s personal work values, abilities, skills and values.
  • Identify general areas of career interest.
  • Guide for conducting self-analysis.
  • Understand branding and self-branding.
  • Create and develop your self-brand effectively.
  • Understand and develop main online reputation concepts.
  • Communication with social media.
  • Understand the importance of personal branding during all the career.
  • Develop personal branding along the professional career.
View Curriculum
Requirements
  • Desire to learn and improve their personal brand
  • Open mind
Description

Personal branding is the process of developing a “mark” that is created around your personal name or your career. The main goal of personal branding is to develop one reputation and grow successfully by networking in a way that interests others. The course is structured as following: The first Unit is dedicated to the general ideas about personal branding. The second Unit provides self-assessment skills for a successful personal branding management. The third Unit is highlights the keys aspects of personal branding and how to set the objectives and lever in our strengths to achieve our goals.. The fourth Unit describes the online reputation in relation with personal branding. Finally, the fifth Unit analyses the personal branding as a tool for career management.

In all units, we will see real cases of students (personal interviews) to show specific examples of the best practice of personal branding techniques.

Who is the target audience?
  • EU Youth
  • Jobseekers
  • HIgher education students
  • Vocational education and training students
  • Anyone who wants to improve their referrals and increase their employability
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Curriculum For This Course
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Introduction
1 Lecture 05:57

Lecture content:

  • Introduction to the course
  • What is personal branding?
  • Why do we need personal branding?
  • Who will attend the course?
  • The three laws of personal branding
  • First tools to build personal brand 
Introduction
05:57

Test 1

Lecture 1. Assessment
10 questions
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Self-Knowledge: Personal And Professional Self-Analysis
1 Lecture 05:30
  • Elements for self-analysis: Knowledge, skills, abilities and values
  • The strengths and weaknesses for self-analysis: e.g. Personal SWOT
  • Personal Branding Strategy
Self-Knowledge: Personal And Professional Self-Analysis
05:30

Test 2

Lecture 2. Assessment
10 questions
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Personal Branding
1 Lecture 06:19
  • Strategic Marketing for PB:
    • Value proposition
    • Segmentation
    • Target
    • Positioning
  • Operational Marketing for PB:
    • Product
    • Price
    • Channel and Communication
  • CANVAS model for PB
Personal Branding
06:19

Test 3

Lecture 3. Assessment
10 questions
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Online Reputation
1 Lecture 06:36
  • Key questions for on-line reputation.

  • Phases for proactive management of Online Reputation. Finding: where is reviewing your brand. Analyze: how and who is reviewing and evaluating your brand. Act: to identify areas for improvement and adopt best practices. Monitoring: monitoring and evolution over time.

  • Free tools to self-manage your Online Reputation.

  • Web based communication

Online Reputation
06:36

Test 4

Lecture 4. Assessment
10 questions
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Planning Career and Personal Branding
1 Lecture 05:39

Lecture content:

  • Concept of career planning and personal brand maintenance
  • Successful personal branding and career development
  • Tactics for Successful Career Branding
Planning Career and Personal Branding
05:39

Test 5

Lecture 5. Assessment
10 questions

All units from 1 to 5. Each unit has 5 questions.  

 25 multiple choice test

Final assessment
25 questions
About the Instructor
Epbe Project
3.9 Average rating
43 Reviews
1,975 Students
2 Courses
European Personal Branding for Employment Project

The EPBE proyect is funded under the call Cooperation for innovation and the exchange of good practices – Strategic Partnerships for higher education (expedient number: 2015‐1‐ES01‐KA203‐016058). 

This project aim is to encourage employment among young students through the acquisition of digital skills using innovative and learner-centred pedagogical approaches and enhancing digital integration in learning, teaching, training and youth work at various levels: promoting access to and learning through Open Educational Resources (OER) in order to build up an on-line personal brand and using effectively job hunting 4.0 techniques. In particular, supporting teachers, trainers, and youth students and supporting digital integration in learning to reach audiences promoting effective job search, access to the labor market and the acquisition of a series of digital skills they can use throughout their careers.