Personal Branding Workshop
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21 students enrolled
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Personal Branding Workshop

How to identify your personal brand and position it for success.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21 students enrolled
Created by Dr. Talaya Waller
Last updated 4/2017
English
Current price: $25 Original price: $75 Discount: 67% off
30-Day Money-Back Guarantee
Includes:
  • 38 mins on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify your personal brand
  • Identify your target audience
  • Position your personal brand for success
View Curriculum
Requirements
  • Participants should have future goals and aspirations
  • Participants should be able to print worksheets
  • Participants should have some knowledge about their industry
Description

Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently, and effectively. Research shows us that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earnings. Whether you are seeking a promotion, changing careers or starting a business, a personal branding strategy is essential to ensure your success. 

Building Your Brand  An introduction to personal branding and strategies to help you promote your personal brand to clients, investors, and employers.

How to Identify Your Target Audience  Hands-on, interactive workshop to help you identify your target audience and the qualities you want your audience to associate with your brand.

Positioning Yourself for Success How to align your professional goals, research your competition, and develop a positioning strategy for your personal brand.

Who is the target audience?
  • Students looking for career opportunities
  • Professionals looking for a promotion
  • Individuals starting a business or transitioning to entrepreneurship
  • Corporate executive or management-level professional
  • Executive or management-level professional from a nonprofit or community-building organizations
  • Social entrepreneur seeking funding or growth opportunities
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 38:18
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How to Craft Your Personal Brand Statement
2 Lectures 10:43

Waller & Company is a one-stop-shop personal branding consultancy that offers online presence strategy, public relations, and crisis communications to entrepreneurs, executives, politicians, corporations, and nonprofit organizations. Very few companies offer a full-complement of personal branding services necessary to guide you through all stages of your professional life-cycle. Our goal is to help clients gain maximum return on investment from their personal brand and online presence. Due to the very diverse needs of our clientele, our services range from individual consultations to training workshops for corporations and nonprofit organizations. 

This workshop is an intensive, hands-on training opportunity for entrepreneurs and executives who want to learn how to build, promote, and manage their personal brand.  Our courses provide an interactive learning environment where each participant will develop a personal branding strategy. Led by Dr. Waller, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity. Invest in your future today for this courses today.


Preview 00:54

An introduction to identifying your personal branding and crafting a personal brand statement.

Preview 09:49
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How to Identify Your Target Audience
1 Lecture 08:28

How to identify your target audience and the qualities you want them to associate with your brand.

How to Identify Your Target Audience
08:28
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Positioning Your Brand for Success
2 Lectures 19:07

How to align your professional goals, research your competition, and develop a positioning strategy for your personal brand.

Positioning Your Brand
18:00

Personal branding tips to help you promote your personal brand to clients, investors, and employers.

Bonus - Start Building Your Brand Today
01:07
About the Instructor
Dr. Talaya Waller
5.0 Average rating
2 Reviews
21 Students
1 Course
Personal Branding Consultant

Dr. Talaya Waller is a personal branding expert, published researcher, and international speaker who works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad. Dr. Waller merges past career experiences in communications, entrepreneurship, and government relations with years of extensive business research to build credible online narratives that advance clients' careers and increase awareness for their personal brand. 

She is seen in publications such as Fast Company, The Huffington Post, USA Today Travel, and Slate.    As a Doctor of Business Administration, she is presently conducting independent research on business marketing and personal branding.  In 2011, she completed an Executive Education at Harvard Kennedy School of Government.  She has also earned a Master's in Business Administration and a Bachelor's degree in Business Management with a concentration in Entrepreneurship.  

Dr. Waller volunteers as a Business Plan and Pitch Coach for high school students that participate in the Network for Teaching Entrepreneurship program in Washington, D.C. From 2012 to 2015 she volunteered for Higher Achievement as a math tutor and mentor for 5th through 8th grade students. Her philanthropic efforts also include hosting and coordinating charity events and fundraisers for local and national organizations.