Ever dreamt of the perfect life? Perfect job? Family? We all have! It's not wrong to dream, but it is wrong to let your dreams slip away simply because you don't know how to make it a reality! This course will show you all the little details that help you reach any goal you set, step by step. Branding is a key component to success! Some of the topics discussed in this course are how to control the way people preserve you as a person and as a professional, how to use Social Media to stand out rather than blend in, sell your ideas the correct way, communicate with others using the ideal vocabulary, personal and professional etiquette, developing your website to bring your story to live, what you stand for and many more.
Step 1: Defining who you are! Use the attached worksheet to personalize the experience and start with the most important aspect of branding, you!
Based on your answers from the attached worksheet in the previous video, in this lecture I help you put your positioning statement together. Don't forget to have fun!
Here you can find a few samples of positioning statements to help perfect yours.
Step 2: Set your goals! A fun exercise to dream and make your dreams realistic goals. Use the attached form to help you with this transition.
Step 3: Communication! Now that you defined who you are and turned dreams into goals, it's time to strategically communicate your brand.
Strategy, Strategy, Strategy! Use the attached template to define your message, the right words to use to sell your story and how to communicate it.
How to plan to present yourself politely and professionally, and the importance of business etiquette. This is a very important part in branding yourself!
It's very important to present yourself correctly not only in the professional world, but in the social world as well! Learn how to separate between business and social yet maintain your personal branding.
Step 4: Execution! Now that you've defined who you are, what you want to achieve, how to achieve them and how to do it properly; it's time to execute your plan!
Before you begin designing your marketing material, it's important to be able to distinguish between a good design from a bad one. The little things in design that makes all the difference in the world!
In this lecture I go over the concept of design softwares and give you a brief idea about the design process. Adobe Creative Cloud Design Software is one of the best design softwares that I use to describe the process.
Here I talk about how to get stunning stock images, great photography and templates. When to use a stock photo and how to get it legally and when to hire a photographer to take personal photos.
In this lecture I walk you through a sample online printing company and how to design and print your business cards.
Now that you know what design you want, you have your pictures and copyrights ready; next step is to put it all together and create your website!
Building a website made easy! I reference to squarespace to walk you through everything you need and what to look for to start building your website.
For a more professional and personalized website design, Wordpress is a great option! You can see what I use for my website and recommendations for plugins, templates and many more.
All your marketing material is designed, printed and created; now it's time to advertise it! Here I discuss the benefits and how to promote your brand on Social Media such as Facebook, Instagram, Twitter, Google+, Pinterest, LinkedIn and how to maintain them.
"How to think like Leonardo DiVinci" is an amazing book that I highly recommend to read! Simply because it doesn't only tell you the history of this genius, but also how to become a genius like DiVinci.
"The Presentation Secrets of Steve Jobs" is another book that I highly recommend to read if you want to present yourself in the best way possible. Who best to learn from about presenting yourself than the one and only Steve Jobs!
Designer at heart, Nour is an accomplished individual who is focused on Branding, Marketing, and implementing Web Technologies for local and global, small to mid-sized businesses using major content management systems.
Been engaged in the field of online marketing since high school, Nour has been an effective marketing professional, who generated an ongoing source of income for her clients.
Experience and talent are not her two sole qualifications in the digital world. Nour majored in computer science, as well as, earning a degree in fine arts. Seeking to broaden her professional expertise and gain a higher level of understanding in her domain of work, she has received certificates involving 3D design, animation, flash, and Google Analytic. She has also enriched her passion and appreciation for art by volunteering at the Long Beach Museum of Art.
During her free time, Nour enjoys oil painting, reading, and creating handicrafts with her daughter.
AA Degree in Computer Art from Long Beach Ca LBCC
AA Degree in Studio Art from Cypress California
Certificates from Cerritos California Collage:
Google Adword certified
Google Analytic certified
Adroit Business Solutions, LLC
Web Design Net
Computer Instructor at Syrian United Women Foundation