5 Steps to Build & Manage Your Personal Brand Platform.
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5 Steps to Build & Manage Your Personal Brand Platform.

Develop a clarity & confidence to build & communicate your brand from planning to the execution of your designs.
4.3 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,226 students enrolled
Created by Nour Tarzi
Last updated 11/2016
English
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 2 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Branding Strategy
  • Branding Statment
  • 30 years Life Plan
  • Comunication Strategy
  • Design your logo
  • Design your Business Card
  • Brochure Design
  • Website Design
View Curriculum
Requirements
  • Pen and Paper
Description

Ever dreamt of the perfect life? Perfect job? Family? We all have! It's not wrong to dream, but it is wrong to let your dreams slip away simply because you don't know how to make it a reality! This course will show you all the little details that help you reach any goal you set, step by step. Branding is a key component to success! Some of the topics discussed in this course are how to control the way people preserve you as a person and as a professional, how to use Social Media to stand out rather than blend in, sell your ideas the correct way, communicate with others using the ideal vocabulary, personal and professional etiquette, developing your website to bring your story to live, what you stand for and many more. 

Who is the target audience?
  • CEO
  • Start Ups
  • Mangers
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Curriculum For This Course
23 Lectures
02:56:31
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Introduction
1 Lecture 01:48

Welcome to 5 Steps to Build & Manage Your Personal Brand Platform! This video introduces our viewers to the concept of branding and what you'll be learning in this course. 

Preview 01:48
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What is Branding
2 Lectures 06:30

As the founder of Amazon, Jeff Bezons, says "Branding is what people say about you when you're not in the room." What is Branding? Here's an idea!

What is Branding
01:31

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Step One in Branding
3 Lectures 14:22

Step 1: Defining who you are! Use the attached worksheet to personalize the experience and start with the most important aspect of branding, you!

Preview 11:13

Based on your answers from the attached worksheet in the previous video, in this lecture I help you put your positioning statement together. Don't forget to have fun!

Positioning Statement
02:31

Here you can find a few samples of positioning statements to help perfect yours.

Positioning Statement Example
00:38

Step One in Branding
1 question
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Step Two in Branding Process
1 Lecture 07:41

Step 2: Set your goals! A fun exercise to dream and make your dreams realistic goals. Use the attached form to help you with this transition.

Set your Goals
07:41
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Step Three in Branding Process
4 Lectures 22:52

Step 3: Communication! Now that you defined who you are and turned dreams into goals, it's time to strategically communicate your brand. 

Strategic planning to position and communicate your brand.
06:51

Strategy, Strategy, Strategy! Use the attached template to define your message, the right words to use to sell your story and how to communicate it.

Communication Strategy
07:19

How to plan to present yourself politely and professionally, and the importance of business etiquette. This is a very important part in branding yourself! 

Business Etiquette
06:02

It's very important to present yourself correctly not only in the professional world, but in the social world as well! Learn how to separate between business and social yet maintain your personal branding.

Social Etiquette
02:40
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Step Four in Branding (Execution)
9 Lectures 01:45:58

Step 4: Execution! Now that you've defined who you are, what you want to achieve, how to achieve them and how to do it properly; it's time to execute your plan! 

Preview 01:26

Before you begin designing your marketing material, it's important to be able to distinguish between a good design from a bad one. The little things in design that makes all the difference in the world!

Understanding Design Concept
15:12

In this lecture I go over the concept of design softwares and give you a brief idea about the design process. Adobe Creative Cloud Design Software is one of the best design softwares that I use to describe the process.

Introduction to Design Softwares
14:21

Here I talk about how to get stunning stock images, great photography and templates. When to use a stock photo and how to get it legally and when to hire a photographer to take personal photos.

Photography, Stock Images, Templates
15:11

In this lecture I walk you through a sample online printing company and how to design and print your business cards. 

Online Design and Print
18:35

Now that you know what design you want, you have your pictures and copyrights ready; next step is to put it all together and create your website!  

Build a website with Wix
08:49

Building a website made easy! I reference to squarespace to walk you through everything you need and what to look for to start building your website.

Website Design, Squarespace
05:52

For a more professional and personalized website design, Wordpress is a great option! You can see what I use for my website and recommendations for plugins, templates and many more.

website design, Wordpress
18:30

All your marketing material is designed, printed and created; now it's time to advertise it! Here I discuss the benefits and how to promote your brand on Social Media such as Facebook, Instagram, Twitter, Google+, Pinterest, LinkedIn and how to maintain them. 

Social Media
08:02

Execution
3 questions
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Recommended Books
3 Lectures 17:22

"How to think like Leonardo DiVinci" is an amazing book that I highly recommend to read! Simply because it doesn't only tell you the history of this genius, but also how to become a genius like DiVinci. 

How to think like Leonardo DiVinci
10:03

"The Presentation Secrets of Steve Jobs" is another book that I highly recommend to read if you want to present yourself in the best way possible. Who best to learn from about presenting yourself than the one and only Steve Jobs! 

How to present like Steve Jobs
06:28

You made it!! You now have the secrets to making your dreams come true! I thank you for taking this course and look forward to hearing from you. Please feel free to email me for any questions! 

Preview 00:51
About the Instructor
Nour Tarzi
4.3 Average rating
10 Reviews
2,036 Students
2 Courses
Branding Consultant

Designer at heart, Nour is an accomplished individual who is focused on Branding, Marketing, and implementing Web Technologies for local and global, small to mid-sized businesses using major content management systems.

Been engaged in the field of online marketing since high school, Nour has been an effective marketing professional, who generated an ongoing source of income for her clients.

Experience and talent are not her two sole qualifications in the digital world. Nour majored in computer science, as well as, earning a degree in fine arts. Seeking to broaden her professional expertise and gain a higher level of understanding in her domain of work, she has received certificates involving 3D design, animation, flash, and Google Analytic. She has also enriched her passion and appreciation for art by volunteering at the Long Beach Museum of Art.

During her free time, Nour enjoys oil painting, reading, and creating handicrafts with her daughter.

Degrees:
AA Degree in Computer Art from Long Beach Ca LBCC
AA Degree in Studio Art from Cypress California

Certificates from Cerritos California Collage:
3D Design
3D Animation
Web Development

Google Adword certified
Google Analytic certified

Experience:

President
Adroit Business Solutions, LLC

CEO
Web Design Net

Computer Instructor at Syrian United Women Foundation