Build a strong personal brand to land your next dream job
4.9 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,185 students enrolled
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Build a strong personal brand to land your next dream job

Stand out to hiring managers, land your next promotion, and reach more clients
4.9 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,185 students enrolled
Created by Joseph Liu
Last updated 7/2017
English
Current price: $50 Original price: $200 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 11 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how personal branding can accelerate your career
  • Define your personal brand using proven branding principles
  • Summarize your personal & professional qualities in a clear, convincing way
  • Use social media to authentically reinforce your personal brand
  • Communicate your unique strengths on your resume & cover letter
View Curriculum
Requirements
  • Basic familiarity with social media (LinkedIn, Twitter, Facebook)
Description

Branding is a powerful tool great companies use to make their products stand out. The same is true with personal branding—defining what makes you unique so YOU can stand out.

But where do you start when it comes to personal branding? How can you communicate your unique strengths in a convincing way without being too promotional? And how can you use social media to build your personal brand? 

In this course, you'll learn proven branding principles, a simple framework to define your personal brand, and concrete ways to build your brand on social media and job search materials so you can stand out and land your next dream role. 

This course is taught by Joseph Liu, a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Using simple but powerful branding principles from the product marketing industry, he'll help you understand what it takes to build a strong personal brand that reinforces the value you offer and supports your career ambitions.   

What others have said about this course:

  • "I thoroughly enjoyed Joseph's personal branding workshop. He does an excellent job of illustrating clear and actionable tactics for how to present your unique brand in the most impactful way. I gained some great insights on personal branding best practices that I can immediately implement to enhance my professional profile!" -Adrianne F., Marketing Manager at Bloomberg Media, New York City
  • "Joseph covered personal brand development in a very clear, engaging way, and I was able to immediately apply the lessons I learned to strengthen my own personal brand." -Fazian Z., Periodontist, Manchester, UK

If you want to learn how to stand out in your professional circles and open up more career opportunities, sign up today. 


Who is the target audience?
  • Mid-level professionals who want to learn how to use personal branding to create career opportunities.
  • Professionals who want to effectively express their strengths without being too self-promotional.
  • Small business owners looking to more clearly define their unique offerings
  • Anyone who wants concrete tips on how to improve your social media profiles
  • Anyone who wants to use branding techniques to enhance your career prospects
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Curriculum For This Course
22 Lectures
01:30:26
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WELCOME
3 Lectures 09:55
  • Joseph's welcome
Preview 00:25

  1. Objective
  2. Agenda
  3. Who this course is for
  4. How to get the most out of the course
  5. What you’ll gain
Preview 05:08

  • Joseph’s professional & educational background 
  • How to contact Joseph
Preview 04:22
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I. BRANDING 101
4 Lectures 17:05
  1. Brand association exercise
  2. What do you stand for
Branding warm-up
03:30

  1. Brand identity warm-up
  2. 4 characteristics of strong brands
4 characteristics of strong brands
08:28

  1. What is a brand?
  2. 4 components of a brand
  3. Consumer product examples
Branding principles
04:14

  • Recap on product branding principles
Check-in
00:53
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II. PERSONAL BRANDING
5 Lectures 18:32
  1. Personal brand exercise
Personal branding warm-up
03:12

  1. Benefits of personal branding
  2. Personal branding defined
Preview 03:57

  • 4 part framework to define your personal brand
4-part personal branding framework
06:30

  1. Joseph’s personal brand
  2. 3 ways your personal brand can help you
Case study & application
04:00

  • Recap of personal branding
Check-in
00:53
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III. BUILDING YOUR PERSONAL BRAND
9 Lectures 42:23
  • 3 keys to creating a strong brand
Principles of standing out
04:18

  • Why social media matters with hiring
Preview 02:03

  • Understanding Google people search results
Google visibility
04:27

  • Facebook privacy check
Facebook privacy controls
02:22

  1. Key stats 
  2. Focusing your LinkedIn profile
LinkedIn refinements
07:21

  1. Key stats 
  2. Refining your Twitter profile
Twitter refinements
09:42

  • Key stats
  • The opportunity with Medium
Medium profile creation
02:45

  • 3 ways to amplify your brand
Your network
03:03

  1. Cover letter tips
  2. CV pointers
  3. Recruiter snapshot
Job search materials
06:22
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SUMMARY
1 Lecture 02:31
  • Recap & review
Wrap up
02:31
About the Instructor
Joseph Liu
4.9 Average rating
23 Reviews
1,185 Students
1 Course
Career Consultant

Joseph Liu is a career consultant, keynote speaker, columnist, and host of the Career Relaunch podcast. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and business owners build & relaunch their personal brands.

He's been a featured speaker for TEDx, MarketingWeek Live, Graduate Management Admissions Council, and the Edge Digital Marketing Conference, and he's hosted workshops at prestigious institutions including London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Imperial Business School, Manchester Business School, Warwick Business School, and General Assembly. He's also been cited in career publications including Monster, HuffPost, Fast Company, Career Builder, Management Today, 

He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.