Branding is a powerful tool great companies use to make their products stand out. The same is true with personal branding—defining what makes you unique so YOU can stand out.
But where do you start when it comes to personal branding? How can you communicate your unique strengths in a convincing way without being too promotional? And how can you use social media to build your personal brand?
In this course, you'll learn proven branding principles, a simple framework to define your personal brand, and concrete ways to build your brand on social media and job search materials so you can stand out and land your next dream role.
This course is taught by Joseph Liu, a personal branding consultant and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Using simple but powerful branding principles from the product marketing industry, he'll help you understand what it takes to build a strong personal brand that reinforces the value you offer and supports your career ambitions.
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If you want to learn how to stand out in your professional circles and open up more career opportunities, sign up today.
Joseph Liu is a career consultant, keynote speaker, columnist, and host of the Career Relaunch podcast. He helps professionals relaunch their careers by more powerfully marketing their personal brands. His work is informed by 10 years of global, client-side marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs, his involvement with four major brand relaunches, and 500+ hours of professional career coaching. He now applies principles used to build & relaunch consumer brands to help professionals and business owners build & relaunch their personal brands.
He's been a featured speaker for TEDx, MarketingWeek Live, Graduate Management Admissions Council, and the Edge Digital Marketing Conference, and he's hosted workshops at prestigious institutions including London Business School, Oxford Business School, Cambridge Business School, ESADE Business School, Imperial Business School, Manchester Business School, Warwick Business School, and General Assembly. He's also been cited in career publications including Monster, HuffPost, Fast Company, Career Builder, Management Today,
He received his Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.