Personal Branding Blueprint
4.2 (28 ratings)
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Personal Branding Blueprint

29 Personal Branding Hacks - Acquire Specialised Knowledge, Build Online/Offline Assets & Become An Authority Figure
4.2 (28 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,353 students enrolled
Last updated 1/2016
Current price: $12 Original price: $95 Discount: 87% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Brand Yourself The Right Way - Create A Powerful Image Of Yourself For A Great First Impression
  • Become An Authority Figure In Any Industry/Occupation
  • Acquire Specialised Knowledge In Any Domain Which Will Be Used For Authority Positioning
  • Master All The Hacks That Will Position You As A Subject Matter Expert
  • Build A Multitude Of Online & Offline Assets Which Will Represent You As A Brand
  • Set Goals And Foster An Environment That Will Lead You To Success - Understand Concepts Such As Routines, Mastermind Groups & The Importance Of Sleep, Food And Physical Exercise
  • Implement The Step-By-Step Monthly Plan To Become An Authority Figure Within A Year!
View Curriculum
  • No Materials/Software Needed - Just A Passion For Learning And The Will To Take Action And Get Results
  • 13,000+ Students have enrolled in my 13 Courses!
  • The 4.8 Rating from student reviews shows the value packed in this course!
  • Practicality: Over 20 strategies that you can use to become an authority figure in your industry straight away!

Personal Branding is a buzzword, but what does it mean exactly? What have the so-called "Experts" & "Specialists" achieve to merit that status? How can anybody hack their way through branding in order to be perceived as an authority figure in their field?

I created this course to answer all those questions and to provide you with an elaborate & step-by-step blueprint of how to achieve Personal Branding greatness.

My course topics are varied: LinkedIn, Twitter, Facebook, Excel & PowerPoint, Employability & Productivity…

…by now you're probably thinking that I'm a Social Media, Udemy & Microsoft Office expert but it wasn't always this way. Over the past 8 months I was able to engineer my authority by

A) rapidly accumulating critical specialized knowledge in these fields and

B) hacking the system to be perceived by outsiders as a greater knowledge expert than industry veterans with 10 to 20 years of experience.

That in two words is Personal Branding.

Can anybody establish him/herself as an authority in their respective domain? Yes. And the blueprint for that is in this course.

The Content

Anyone can hack what's normally at least a 5 to 10 year process by implementing my step-by-step Personal Branding System via:

#1) The Top 24 Knowledge & Authority Hacks to acquire specialized knowledge and position yourself as a guru in your domain within the next 30 days

#2) The 7-Piece Online & Offline Personal Brand Portfolio: Further expand your visibility through Social Media, Video Creation and special QR Code Business Cards

#3) The Daily Success Formula to establish routines that over 12 to 24 months will accumulate leading you to become a renowned pundit in your niche.

I'll also including bonuses such as

  • 2 case studies of success stories
  • 3 PDF templates ...
  • a networking script for high-value positioning with CEOs & entrepreneurs even if you're just starting out in your field

The Guarantee

There is a 30 day money-back guarantee that comes with this course, therefore you have nothing to lose by enroling. I'm confident that you won't even consider the guarantee given the immense value that is packed within this course.

Who is the target audience?
  • Anybody Who Wants To Develop A Comprehensive & Appealing Personal Brand
  • Career-Focused Individuals Who Want To Separate Themselves From The Rest Of The Pack
  • Entrepreneurs Looking To Bolster Their Presence Online
  • Students Who Want To Get An Edge When Applying For Internships
Compare to Other Personal Branding Courses
Curriculum For This Course
46 Lectures
4 Lectures 16:00

Welcome to the course! In this lecture I will be introducing myself, tell you why I’m the right person to teach you about Personal Branding, tackle some limiting beliefs & explore the curriculum and the learning outcomes.


Preview 05:42

I wanted to give you a flavour of the course by including the top 3 aspects that I talk about which will help you become an Authority Figure (AF) in your field.

We’ll explore them in more depth later.

Quick Win: Top 3 Things You Can Do To Become An Authority Figure

Post a discussion on the Udemy course introducing yourself & join my Facebook community at .

This is essential for better communication and achieving your goals!

Important: Let's Get To Know Each Other!

I’ll take you through my personal story and hopefully it will inspire you to achieve success in this area. Anybody can achieve this, you only need to take action & be ambitious.

Preview 05:41
Building A Support Structure
5 Lectures 15:44

Find out more about what we're going to cover in this section.


I wanted to tackle a few of the limiting beliefs, particularly when we label people as “Experts” , “SMEs”, “Gurus” etc.

What does that mean? Why do we label them as such? Is the difference between them and us that large?

The answers might surprise you.

Preview 03:21

I’ll share with you one of the most important findings I’ve had, specifically on what one of the most efficient ways to receive Specialised Knowledge is in any industry.

We’ll also dive into a mini case-study of how I applied this in a company I worked for.
Hack: How To Shortcut The Learning Process

I’ve included this PDF to help you with some scripts in case you don’t know what the best way to approach these top players is.

Feel free to study the approaches, dissect them and adapt them accordingly.
Key Benefits Of Having A Mentor

Action Time!
Acquiring Specialised Knowledge
6 Lectures 18:38

We’ll dive into Specialised Knowledge (SK) and understand the fact that it’s absolutely crucial to obtain it & that it is present in any domain.

What Is Specialised Knowledge?

We’ll look at how to make sure we derive specialised information from books. Lecture also includes hacks on how to make this process extremely efficient and maximise output.

#1: Specialised Book Reading Tips & Tricks

Another awesome source for information - don’t confuse this with general news. We’ll also talk about information diets.

#2: Why You Should Not Read The News

#3: Niche Trainings & Certification Programmes

#4: A Surprising Way To Digest Information

Action Time!
Authority Positioning
13 Lectures 40:33

We’ll briefly explore the contents of this Section and how it fits in the overall puzzle.


We’ll look at why this is an efficient tactic and how it will position yourself as an authority. There are a lot of added benefits to pursuing this tactic.

Publishing A Newsletter/Blog

We take things a step further and explore what the aspects of building your own website are. We won’t go into details on how to do this, but I’ll give you a lot of tips. This is an essential aspect of AP.

Preview 04:08

This is one of my favourite tactics and I believe it’s a shortcut to becoming an Authority in any domain.

We’ll look at how to approach, how to do it and what to do with the results.
How To Use Interviews To Stand Out

This tactic will preferably make use of content that you’re already creating on a consistent basis. We’ll look at how do it & what kind of online services will help us bring it to reality.

Repurposing Your Own Content & Self-Publishing A Book

We’ll look at how to prepare a 1 pager PDF that will instantly bring you recognition in meetings & at networking events.

Creating A PDF "Proof" List

This is a strategy that is relatively easy to put in practice.We’ll go into how to approach Universities for these events & how to position yourself so that you land it.

Getting Smart With: Speaking At Universities

This is one tactic that I recommend to all of my connections. Apart from the financial benefits, this will do wonders for any professional. We’ll look at it in depth in this lecture.

Why Launching A Udemy Course Brings Immense Authority

Why speaking at conferences an events can bring a huge boost to your image. I’ll tell you what kind of events to explore & what you should do in their aftermath.

The Effect Of Speaking At Conferences

Many people don’t realise it’s within their capability to become an authority at work. We’ll explore some ways to do this in this lecture.

How To Become An Authority At Work

Even though we’ll explore the Mastermind topic later as well, speaking with your close group of peers is an opportunity we’ll discuss in this lecture. It’s one of my favourite things to do.

Make A Strong Impression At Mastermind Events

A lecture about tangible results and how you should look to talk about your accomplishments in different scenarios - when you’re applying for a job, promotion, when you’re pitching a potential client or an investor

This Is The Way To Convey Results

It’s time to take action and put some of these strategies in motion. Only by taking action will you get the full benefits of this course.

Action Time
Building Online & Offline Assets
9 Lectures 29:24

Exploring how having a congruent & large presence on Social Media will allow to to grow your footprint & branding online.

Getting Smart With: Your Social Media Strategy

  • If we don’t take a website into account, I believe a great LinkedIn profile is key to branding yourself the right way. We’ll explore more on the topic including what aspects to look out for when developing your profile.
Why Your LinkedIn Profile Is The Perfect Alternative To A Website

A case study of one of my most successful students and how he managed to completely transform his LinkedIn profile into a Social Media "Masterpiece".

Case Study: LinkedIn Success

We’ll quickly look at how having a Facebook Page where you post consistently can aid your branding efforts.

Facebook Page

We’ll look at Twitter & Instagram and how they can - depending on your particular situation - grow your Personal Brand even more.

How To Approach Twitter & Instagram

We’ll talk about the explosion of video consumption online & why you should explore YouTube channels, Hangouts & Podcasts as a method to make yourself well-known.

Why Video Is The Future Of Social Media

It’s one of my favourite lectures because it’s a detail that many ignore, but it makes a huge difference when networking. I’ll give you some secrets and tell you what it should include so that you absolutely blow away your newest contacts.

Here's Why You Should Get A Great Business Card

Important: This Will Only Take You 2 Minutes

As usual with every Section, we’ll take action on the concepts that we discussed.

Action Time!
The Environment & Your Daily Plan
9 Lectures 40:24

A look at what makes this Section one of my favourites - I’m really passionate about everything you’re about to hear.


I want to talk to you about routines and why I believe having one is absolutely crucial if you want to be successful. I’ll share my thoughts, my routine and hopefully inspire you to make a few changes in your everyday life.

Why Having A Routine Is Key

I’ll be putting 2 perspectives face to face - having a consistent routine vs having the flexibility to do what you want. Many people think they prefer the second option, but to my surprise (and in my own life) I’ve discovered that the former is preferable.

Case Study: Having A Routine Vs Adapting Every Day

I believe in will power, but I also believe we’re all flawed as human beings. That’s why you always have to implement systems that hold you accountable and ensure that you don’t go away from your goals.

Build An Environment That Allows You To Become Successful

A concept that has literally changed my life - I’m grateful for having a supportive Mastermind Group. I want to share a few aspects with you hoping that you will pursue your own such groups.

Why Mastermind Groups Can Change Your Life

3 interrelated and essential aspects of our everyday life. Here’s my take on how we should approach each and how they can allow you to achieve success.

Preview 05:20

My suggestions as to how the Monthly Plan for becoming an AF could look like.

The Blueprint - Your Monthly Plan

Some people think it’s not important, but I believe the way you dress has an impact on how people perceive you.

How Dressing Up Can Have An Effect

Now that we’ve gone through the whole course, let’s take action and implement these hacks.

Action Time!
About the Instructor
Dragos Stefanescu
4.3 Average rating
1,066 Reviews
20,556 Students
15 Courses
Founder at |15 Udemy Courses & 15,000+ Students

About Me

I'm an Internet Entrepreneur with a background in both the Management Consulting & Telecommunications industries. The skills that I have acquired during those stints and in previous years in general have unleashed my passion to teach.

I have a wide array of skills that I share with you via my courses

(1) Social Media

One of my true passions, I have invested a lot of time building a presence online. Highlights include:

  • Creating a connection base of 100+ people in a large Management Consulting firm within weeks of starting the job.
  • Met with a handful of Managing Directors & Senior Managers after approaching them on Social Media
  • Trained Partners on how to effectively make use of LinkedIn & Twitter to network and generate leads
  • Conducted Workshops with Project Teams and Small Enterprises on the use of Twitter and LinkedIn
  • (2) Resume/CV & Interviewing

With 30+ Job applications, I have gained a deep understanding of the recruiting process

  • I have never failed to get an interview (phone or face-to-face) after submitting my Resume
  • Participated in over 20 Job Interviews & Assessment Centres
  • Worked for a leading Management Consulting firm in a highly competitive market
  • (3) Productivity
  • Heavy user of Microsoft Excel & PowerPoint. I completely rebuilt the spreadsheets inherited from one of my teams, reducing the monthly updating time by over half the time (a few business days)
  • Co-produced reports that were ultimately held by members of the Board of Directors in one of the Multinationals I worked in (using Excel & PowerPoint)
  • General productivity freak, I love technology and always look for ways to make it work for me

How I got here…

Until recently I never really envisioned myself starting my own business. In fact, it was quite the opposite - my dream was to work for a large Multinational/ Consulting company and enjoy the riches of the Corporate life…

I soon found myself in what I thought would be my "dream job" only to do work that wasn't at all fulfilling, spending hours every day commuting and paying enormous rent (almost half of my salary) in one of the largest cities in the world. I felt stuck, limited and didn't think much of my future prospects.

I look back now and find it funny how at our lowest points we make life-changing decisions. Since a few members of our Mastermind Group had launched online businesses, I decided I would give it a try. I made up my mind that whatever happened, I absolutely HAD to launch an online product before my birthday.

Within two months, I launched my first Udemy course.

One month later I decided to quit my job (to the utter amazement of my colleagues, managers, friends & family - they probably thought I was crazy) and never looked back since.

My Goal

What I aim for is simple: I want to get you real results in the fastest possible time. Whether it's improving your presence on Social Media, getting your dream job, improving your productivity or self-development, I want you to walk away from my courses with a sense of achievement.

The courses I create are structured in a step-by-step manner so that you can implement them straight away. They do require your effort & commitment, but if you do that I'm extremely confident you can get to the next level.

Ultimately, receiving a message from a satisfied student detailing how I've helped him or her is immensely gratifying, more so than any number of sales.

Get in touch!

If you're one of my students and you want to ask me a question, or you're just reading this now and think we might have something in common then post a discussion item on one of my courses - I'll be more than happy to answer & get to know you better!

Richard Korbut
4.2 Average rating
755 Reviews
16,056 Students
12 Courses
Udemy Producer - Filming, Editing & Creative Direction

Richard Korbut owns a professional film & media company with a mission to transform the field of education through interactive learning based on engagement, step-by-step instruction and actionable material.

We work with passionate individuals seeking to add value to the world by:

  1. Creative Direction - Transforming boring content into captivating education
  2. Filming - Documenting the content in an engaging way
  3. Production - Top quality post-production to add pizazz to each course
  4. Marketing - Ensuring that the word is spread to the public & changes the lives of each and every student

We also serve clients ranging from filming & producing weddings & festivals to directing multi-location exotic documentaries.