Branding : Personal Brand Building
4.1 (40 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Branding : Personal Brand Building

Branding a Personal Brand
4.1 (40 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,697 students enrolled
Last updated 4/2016
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what Personal Branding Is
  • Understand Your Ideal Target Audience
  • Build a Strong Personal Brand
  • Design a Personal Brand Strategy
  • Promote Your Personal Brand
View Curriculum
  • Nothing is required, but a notebook and pen will come in handy!

Do you want to create a strong personal brand so that you can get ahead in your business or career? Have you ever wondered why some people in life take off while others are left in the dust? Do you want to catch your audience's attention so that you can achieve the kind of success you want?

What this course is about:

Personal Brand Building is a course that is aimed at helping you understand the principles of marketing yourself to clients, employers, investors, and other big relationships in your life. These ideas are applied to people all around the world, and every successful person has a strong personal brand.

What you will learn in this course:

This course will guide you through both theory and provide actionable steps to start creating your personal brand today. You can expect to gain the attention of thousands of people after you apply the principles used in this course. The lectures include:

  • Introduction to Personal Brand Building
  • Exactly what Personal Branding is
  • Steps to understanding your Personal Brand story
  • Steps to understanding your ideal target audience
  • Building and Designing your Personal Brand
  • Promoting your Personal Brand
  • and Live Case Studies of Successful Personal Brands
  • Plus free updates and additions to the course in the future!

What you don't want to do:

Wait too long to enroll! This course is going to have evergreen updates added in the future, and the price will raise once the course meets certain milestones. The best thing to do is to enroll now so that you can lock in the price and receive all future updates for free. If you are still uncertain, you can always receive a full refund within 30 days of purchase through Udemy!

Jeremy Deighan

p.s. I am here for my students and I always welcome any feedback, questions, discussions, or reviews on my courses. Please visit my profile to see how you can contact me in the most convenient way for you!

Who is the target audience?
  • Authors
  • Bloggers
  • Entrepreneurs
  • Podcasters
  • Professionals
  • Social Medialist
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Curriculum For This Course
27 Lectures
Introduction to Personal Brand Building
5 Lectures 09:26

I want to personally thank you for joining this class! Let's take a moment to go over some things you should know about this course and how it can help you.

Preview 01:24

Find out who benefits from taking a personal brand building course, and if this is the right type of education you are searching for.

Preview 02:22

Before beginning this course, I would like for you to know exactly what is going to be covered and what is not going to be covered in these lessons.

Preview 01:48

When is the best time to start branding yourself? Is it best to start branding yourself to the public right away, or better to build a brand before presenting it?

Preview 01:30

Take a look at some famous names and ask yourself why these people have succeeded with their personal brand.

Preview 02:22
About Personal Brand Building
4 Lectures 10:22

Before we begin, let's define exactly what personal branding is so that you have a better understanding of how it can help you.

Preview 02:35

We are going to go over exactly who needs a personal brand and if it is something beneficial to you.

Who needs a personal brand?

Does personal branding really matter? Can it make any difference in your career, business, or relationships?

Building a personal brand can change your life.

Have you ever Googled yourself? It's fun, but can also give insight into what others see in your personal brand.

Googling yourself; have you ever tried it?
Your Personal Branding Story
4 Lectures 08:56

The best place to start when building a brand is at the beginning. Figuring out where you came from will help guide you to where you want to go.

Everyone has a background, so what's yours?

The foundation to your personal brand is your personality. Taking an online test will help show you some interesting characteristics about yourself.

Deciphering your personality will lay the foundation to building your brand.

Your core values and personal morals make up the essence of who you are and all of the decisions that you make in your life.

Think hard about your core values and morals before proceeding.

Experience, education, certificates, and accomplishments add authority to your personal brand.

Experience, education, certificates, and accomplishments add authority.
Your Target Audience
3 Lectures 05:59

Before figuring out who your target audience is, we need to figure out exactly what you are trying to accomplish in life.

First things first; What are you trying to accomplish in life?

Pinpointing your ideal target audience will help shape your brand so that you are a good match for those you are marketing yourself to.

Figuring out who your ideal target audience is will breed success.

You need to research your ideal target audience so you know everything about them. This will make it easier for you to market yourself to them.

Research your target audience and find out exactly what they stand for.
Building Your Personal Brand
2 Lectures 02:59

When you are building your personal brand, you need to ask yourself what makes you stand out from the rest of the crowd.

What is so special about you and your brand anyways?

Having a clear brand message and personality for your identity will help others understand who you are.

Defining your brand message and personality is crucial to success.
Designing Your Personal Brand
2 Lectures 07:18

It is important to know your personal brand inside and out so when someone asks about it, you know exactly what to say.

Creating a thirty second elevator pitch so you're never taken off guard again.

Canva makes it really easy to create personal branding. It's pre-made templates and large photo library makes it my go to application of choice.

Using Canva to create great images with no graphic design experience.
Promoting Your Personal Brand
2 Lectures 02:31

It is very important that you are absolutely clear on your personality and message when creating your brand.

Be clear on who you are and what you are all about.

Anytime that you are interacting with the public, you need to be your brand. This will help send a clear message about who you are.

Live, breathe, eat, and sleep your personal brand to success.
Case Studies: Famous Personal Brands
3 Lectures 16:40
Pat Flynn is an excellent case study for personal branding. As an author, blogger, podcaster, and entreprenuer he has done a fine job building a cohesive personal brand across all of his platforms.
Pat Flynn

If you are looking for an ideal personal brand, than search no further. Oprah Winfrey exceeds all expectations when talking about what exactly a personal brand is and should be.

Oprah Winfrey

Gordon Ramsay has a certain message, appearance, and standard that he portrays in his personal brand. All of his social media and television appearances give an exact impression of what type of person he wants you to know that he is.

Gordon Ramsay
2 Lectures 01:20

Thank you for taking the time to go through this course. I hope that you learned a lot on personal branding. Feel free to contact me anytime, cheers!

Thank you for watching this personal brand building course!

Here is some extra value for you, from me. I hope you really enjoyed this course and continue on your journey into personal brand building. Cheers!

[BONUS] Learn How to Use Canva
About the Instructor
Jeremy Deighan
4.4 Average rating
1,847 Reviews
67,967 Students
12 Courses
Canva | Photoshop | Graphic Design

My name is Jeremy Deighan and I am thrilled to be a part of the Udemy team of instructors, helping others achieve their own personal goals. I have had quite the range of skills and hobbies through my lifetime. I really enjoy teaching and hope to provide information to others on anything and everything I know how to do! Please take a moment to check out my courses, and if you take any please leave a review and any feedback you have!

Art and Design

I have an extensive background in different forms of art and design. I have an associates degree in Computer Animation and I've worked with various production houses to create awesome content. Adobe Photoshop has been a staple of my arsenal since I was 16 and use it faithfully to this day.

I also have a history in live visual arts, specifically lighting design for music events, festivals, theaters, and corporate gigs. My passion for the visual arts has helped me become a master in understanding lighting, color theory, and composition.


One of the first things I did as a young lad was learn music. Music is so powerful and one of my favorite things in life. I love playing music, and have played on various instruments; including guitar, bass guitar, drums, and the saxophone.

I feel music can provide so many emotions and feelings, and also has science and mathematical characteristics. It is such a fun topic and I can't wait to begin creating courses on this subject.

Math, Science, and History

I can't tell you what the latest Kardashian is up to, but I can definitely tell you a lot about Crab Fisheries and the Egyptian King Khufu. Typically when I am studying something outside of the art and music realm, it has to do with math, science, and history. I'm just drawn to man's accomplishments and new ways of thinking about things!

Healthy Eating and Exercise

To live a long and balanced life, you need to eat right and take care of your body. It's a mission of mine to make sure that I am in the best physical shape so that I can be around long enough to provide for my family. If there's any courses that I can feel like I really can give back, it would be explaining to others how to maintain a healthy lifestyle. I mean, if you're not healthy, how can you help anyone else out?

I've also been very active in sports throughout my life. Usually, these are extreme sports such as skateboarding, surfing, and snowboarding. I'm also a big fan of running, mountain biking, and have taken various martial art forms in the past.

That explains a little about me and my background. It also gives me focus on some key things that I would like to teach in the near future, so look out for courses from me on these topics!

Concept Courses 
4.3 Average rating
1,914 Reviews
73,413 Students
15 Courses
Development | Business | Design

What would you like to learn today?

  Concept Courses is a leading international provider of educational content in development, business, design, and more. Our goal is to make quality content so that you can learn a new skill, grow your expertise, and dominate your career!

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Our experts have the right course for you!


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   Shop around for courses in our directory and if there's something you're wanting to learn, let us know.