Periscope for Professionals

Learn to expand your influence and win new clients with this interactive, live streaming video app on your smartphone.
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  • Lectures 15
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

This course has everything you need to get started and learn to master the use of Periscope as an integral component of your professional marketing and communications strategy.

Leverage this new interactive, live video streaming application and its social network to build better relationships with your clients and attract new clients.

  • Your clients, prospects, and referral partners are consuming online video every day.
  • Mobile video consumption and production growing rapidly.
  • Avoid being left behind by your competitors by learning the fundamentals of effective mobile video production and community management on Periscope.

This course is packed with:

  • Valuable Use Cases - Forget abstract social media hypotheticals, with this course you'll learn how to put Periscope to work in your business.
  • Engagement Strategies - Periscope is an interactive platform. In this course you'll learn how to attract and engage viewers in new and exciting ways.
  • Efficiency Tips - As a professional you don't have a lot of time to waste putzing around. This course will teach you to use Periscope efficiently to expand your reach and create tangible business value.
  • Professional Quality Fundamentals - The quality of your Periscope broadcast is a reflection of your professional brand. This course will teach you how to create high quality video and present yourself in a manner that will attract new business.

Course Objectives and Presentation Style

Periscope for Professionals was created with a specific focus on helping you get up and running with ease. Mike Langford's presentation style is extremely friendly and approachable. The goal is for you to get comfortable with the concepts and become confident in your own ability to apply what you learn in the course in your own business endeavors.

The key takeaway is that Periscope holds the potential for tremendous value for your business. If you apply what you learn in this course you are sure to see a high return on your investment and your time.

What are the requirements?

  • An iPhone or Android phone - Technically you can use and iPad, iPod touch (with a camera) or an Android tablet but generally most folks use their phone.
  • The Periscope App - Download for free on the Apple App Store or Google Play store.
  • An Adventurous Spirit - Periscope is a new app. You are going to have to play around and experiment to get the full value out of it.
  • Note: While it is helpful to have familiarity with other social media platforms it is not required. If Periscope is the first social media app you have ever used you will do just fine. See Adventurous Spirit requirement.

What am I going to get from this course?

  • Expand your sphere of influence to win new clients.
  • Host broadcasts that are engaging and foster lasting business relationships.
  • Produce high quality Periscope broadcasts.
  • Develop a robust Periscope community for yourself and your business.
  • Search Twitter to discover interesting Periscope broadcasts.

What is the target audience?

  • This Periscope course is designed for the professional.
  • It is ideal for professionals in businesses that thrive on relationships.
  • You do NOT need to be a social media manager or "guru" to get value out of this course.
  • This course was created to be very approachable for professionals of all ages and technical (or lack thereof) ability.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
03:49

Periscope is a mobile video application that allows you to broadcast to your network, or the public at large with ease. In this introduction Mike Langford sets the stage by helping you envision the promise of such an application for your business.

02:15

What this course will teach you:

  • How to use Periscope
  • We'll cover lots of valuable use cases.
  • Tips and tricks on creating great quality video.
  • How to build an audience
What this course will not do for you:
  • Turn you into a Periscope star. If you are looking to become “Internet Famous” using Periscope this course may be valuable but I can't guarantee fame.
  • Be the silver bullet to all of your marketing whoas. Periscope is a tool for broadcasting and communicating. You still need to develop a marketing strategy and put the work in.
How Big Is Periscope?
04:39
Section 2: Getting Started
A Tour of the Periscope App and its Features
Preview
06:33
Video is Crucial for the Business of a Modern Professional
02:13
Section 3: Winning Strategies and Tactics
How to Attract Viewers to Your Periscope Broadcasts
05:06
How to Produce High Quality Video
03:50
What is the Ideal Length for a Periscope Broadcast?
03:04
Don't Be All Business.
02:00
How to Find Interesting Periscope Broadcasts
03:22
Section 4: Professional Use Cases For Periscope
Periscope Use Cases - Public Broadcasts
06:09
Periscope Use Cases - Private Broadcasts
04:25
How to Monetize Your Periscope Activity
02:13
Section 5: Compliance and Future Use of Your Broadcasts
How to Record Your Periscope Broadcast for Future Use
10:05
01:33
This is the video I captured from my iPhone while broadcasting on Periscope during the "How to Record Your Periscope Broadcast for Future Use" lesson.
  • You can archive your recorded videos for compliance needs.
  • You can also upload them to your website or YouTube for use as web content.
  • You can also email the video to your newsletter subscribers if you think they would enjoy it.

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Instructor Biography

Mike Langford, CEO, finservMarketing

Mike Langford is a rare breed. His skills and experience uniquely bridge the financial services and the digital marketing world. As a 20 year veteran of the financial services industry and a pioneer in the use of digital marketing for financial professionals in their practices Mike has had the tremendous honor to work with world class firms in the retail and institutional business lines.

Mike's passion and commitment to the financial professional population is well known throughout the industry. He is a frequent keynote speaker on the topics of digital marketing, social media, digital video and mobile strategy at events sponsored by broker dealers, wire houses, asset management firms and others with large populations of distributed financial professionals.

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