Pay Per Click Marketing for Small Businesses
4.7 (11 ratings)
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Pay Per Click Marketing for Small Businesses

Learn step by step how to set up, run, and optimize your own pay per click marketing campaign in Google Adwords.
4.7 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,243 students enrolled
Last updated 7/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Market a business online through pay per click marketing.
  • Set up a Google Adwords pay per click marketing campaign.
  • Identify campaign issues and take action to fix them.
  • Optimize your marketing campaign to drive the right customers at the best price.
View Curriculum
Requirements
  • The student should have a desktop computer (Mac or PC, not an iPhone or Tablet).
  • Be able to do basic tasks online such as using a web browser, checking email, entering data into forms.
  • Have your own small business website. We need somewhere to send your new customers!
Description

Learn how to create, run and optimize a Google Adwords account with zero previous knowledge. By real world example, we will show you how you and your business will benefit from Pay-Per-Click Advertising.

Learn and Master the Essentials to Internet Marketing to create profitable Adwords Campaigns for your Small Business.

Find Profitable Keywords

Write Better Ads

Analyze Campaign Performance

Optimize with Advanced Techniques

Tap Into the Reach of Google Adwords

Learning the fundamentals of Google Adwords and Search Engine Marketing will enable your small business to reach millions of potential customers the exact moment they are searching for your business. We will show you how to create ads for specific search terms that only appear on a potential customer's screen when he or she is searching for a product or service your small business offers. No other advertising platform allows for such a personal connection between your small business and potential customers.

Not only will PPC allow your small business to reach more customers with directed advertising, it is fully trackable. We will show you the tools and knowledge to be able to track every important statistic in your campaign and teach you how to optimize your campaigns to get the most bang for your buck with Google Adwords.

Content and Overview

In this course we will walk with you, holding your hand in the beginning, showing you the exact steps for setting up your account and giving you a walkthrough of the Google Adwords platform.

After introducing you to the Adwords platform, we will take you through the beginning ways to optimize your account by showing you the real life example of a stone masonry company we are creating and running a PPC account for.

Following Google Adwords Experts through what we do for this account on a daily basis you will learn how to run mobile ads, when to start new types of campaigns, how to write better ads, and keys to improving quality scores.

Finally, we will get into advanced tactics as your small business campaign grows. We will discuss advanced location targeting, tactics for conversion tracking, and other advanced optimization tactics.

By the end of the course, you will be running full speed, being able to analyze, optimize, and ultimately create profitable campaigns on your own accord.

Who is the target audience?
  • Anyone who owns a local business who wants to market to potential customers in their area.
  • Anyone who runs or works for a small to medium size business that has heard about pay per click or search engine marketing and wants to get started marketing their business online.
  • Anyone starting their own business who wants to learn how to effectively market this new business online.
  • This course is not for large corporations, or anyone that has an outside company run their campaigns.
  • This course is also not for anyone that works for a marketing agency (though I guarantee you will learn a thing or two).
Compare to Other Internet Marketing Courses
Curriculum For This Course
51 Lectures
04:15:36
+
Introduction to Adwords
10 Lectures 46:18

An introduction to our course and how to best watch these videos.

Preview 02:50

What is pay per click, why you need it, and why you can do it yourself.

Preview 06:17

For your convenience, download this file in the resources tab and follow along as you watch individual lectures for helpful information and a checklist at the end of each section to make sure you complete all the important tasks.

Course Outline & Section Checklists
13 pages

A brief video made by Google describing what Google Adwords is.

Preview 03:52

How to create a Google account.

Creating a Google Account
01:50

How to get $75 free dollars worth of Google Adwords advertisting.

Free Adwords Dollars
01:42

How to set up your Google Adwords account for the very first time.

Setting Up Adwords Account
11:08

How to create your first ad group, ad, and select keywords for your Google Adwords campaign.

Ad Groups and Keyword Setup
09:46

How to redeem your coupon code to get $75 free dollars worth of Google Adwords advertising.

Redeem Coupon
00:52

A basic walkthrough of all of the different tabs and metrics in Google Adwords.

Adwords Walkthrough
08:01
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Beginning Optimization
5 Lectures 23:59

Tips on how to drive more clicks if you are not seeing a lot of traffic from your campaigns.

Getting More Clicks - Part 1
04:59

How to create new ad groups.

Creating New Ad Groups
04:17

Tips and tricks on how to find new keywords for your campaigns.

Finding New Keywords
04:41

How to use the ad scheduler to set what times of day your ads will show.

Preview 04:50

Additional tips on how to get more clicks out of your campaigns.

Getting More Clicks - Part 2
05:12
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Ad Extensions
5 Lectures 18:27

How to setup your Google My Business page.

Setting Up Google My Business
06:12

How to create call extensions to show your phone number on your ads.

Call Extensions
02:59

How to add your business location to your ads through location extensions.

Location Extensions
03:21

How to set up sitelink extensions to drive users to different pages on your website through your ads.

Sitelinks Extension
03:43

How to setup callout extensions to highlight unique aspects about your business in your ads.

Callout Extensions
02:12
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Mobile Ads
2 Lectures 06:53

Determine wether or not you should be running mobile ads.

Should I Be Running Mobile Ads?
03:07

How to change how much you are bidding on your mobile ads.

Mobile Bidding - Click to Call
03:46
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New Campaigns
4 Lectures 27:19

Why you would want to create a new campaign in Google Adwords.

Why Create a New Campaign
03:08

How to build a branded campaign.

Branding Campaign
08:34

How to build an upper funnel strategy campaign.

Upper Funnel Strategy
07:11

How to build a conquest campaign.

Conquesting
08:26
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Writing Better Ads
3 Lectures 10:57

How to add new ads to your ad groups, as well as 5 tips for writing better ads.

Writing Better Ads - Part 1
05:06

Checking your ad rotation settings.

Writing Better Ads - Part 2
01:02

3 more advanced tips for writing better ads.

Writing Better Ads - Part 3
04:49
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Making Your Campaigns More Relevant
5 Lectures 22:14

How to match your keyword, to your ad, to your landing page in order to increase your campaign relevancy.

Preview 03:18

How to use keyword insertion.

Keyword Insertion - Part 1
03:50

A caveat on using keyword insertion.

Keyword Insertion - Part 2
04:09

How to add different landing pages for individual keywords.

Keyword Landing Page
04:42

What quality score is and how it affects your keywords.

Quality Score
06:15
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Advanced Location Targeting
2 Lectures 09:11

A few tips on how to further refine your location settings.

Advanced Location Settings
04:27

How to create city specific ad groups.

City Specific Ad Groups
04:44
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Conversion Tracking
5 Lectures 26:04

How to setup conversion tracking for your Google Adwords campaigns.

Conversion Tracking
08:16

How to ad the Google Adwords conversion tracking code in Wordpress.

Conversion Tracking For Wordpress
06:53

How to setup call conversoin tracking.

Call Conversion Tracking
03:57

How to confirm that your conversion tracking is working.

Confirming Conversion Tracking
02:06

How to setup Google Analytics and link it to your Google Adwords account.

Setting Up Google Analytics & Linking to Adwords
04:52
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Match Types and Keyword Optimization
3 Lectures 17:51

The different keyword match types explained.

Different Match Types
08:07

How to add negative keywords to your Google Adwords account.

Negative Keywords
05:57

How to mine keyword data to find new negative keywords for your account.

Mining Negative Keywords
03:47
2 More Sections
About the Instructor
Taylor Campbell
4.7 Average rating
11 Reviews
1,243 Students
1 Course
Internet Marketing Professional

Taylor is the Co-Founder of 323 Marketing, an internet marketing company. Taylor has managed search engine marketing campaigns for multiple large companies across the automotive, medical, and hotel industries. He also works with many small business to help bring transparency to otherwise confusing and complex internet marketing campaigns.

With 8 years of search engine marketing, search engine optimization, and analytics experience, Taylor decided that one of the best ways he could serve his clients, was to teach them how to do these things themselves.

Taylor holds a bachelors degree in business from the University of Southern California.

Josh Kaestner
4.7 Average rating
11 Reviews
1,243 Students
1 Course
Internet Marketing Specialist

Josh works at 323 Marketing, an internet marketing company. Josh manages large pay per click marketing campaigns, as well as those for smaller businesses. Josh has experience as a web designer while also having knowledge of many different internet marketing diciplines such as online reputation management for small businesses, content creation, blogging, and search engine optimization.

Josh is currently studying Business and English at the University of Southern California in Los Angeles.