Pay Per Click Marketing for Small Businesses

Learn step by step how to set up, run, and optimize your own pay per click marketing campaign in Google Adwords.
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  • Lectures 51
  • Length 4.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Learn how to create, run and optimize a Google Adwords account with zero previous knowledge. By real world example, we will show you how you and your business will benefit from Pay-Per-Click Advertising.

Learn and Master the Essentials to Internet Marketing to create profitable Adwords Campaigns for your Small Business.

Find Profitable Keywords

Write Better Ads

Analyze Campaign Performance

Optimize with Advanced Techniques

Tap Into the Reach of Google Adwords

Learning the fundamentals of Google Adwords and Search Engine Marketing will enable your small business to reach millions of potential customers the exact moment they are searching for your business. We will show you how to create ads for specific search terms that only appear on a potential customer's screen when he or she is searching for a product or service your small business offers. No other advertising platform allows for such a personal connection between your small business and potential customers.

Not only will PPC allow your small business to reach more customers with directed advertising, it is fully trackable. We will show you the tools and knowledge to be able to track every important statistic in your campaign and teach you how to optimize your campaigns to get the most bang for your buck with Google Adwords.

Content and Overview

In this course we will walk with you, holding your hand in the beginning, showing you the exact steps for setting up your account and giving you a walkthrough of the Google Adwords platform.

After introducing you to the Adwords platform, we will take you through the beginning ways to optimize your account by showing you the real life example of a stone masonry company we are creating and running a PPC account for.

Following Google Adwords Experts through what we do for this account on a daily basis you will learn how to run mobile ads, when to start new types of campaigns, how to write better ads, and keys to improving quality scores.

Finally, we will get into advanced tactics as your small business campaign grows. We will discuss advanced location targeting, tactics for conversion tracking, and other advanced optimization tactics.

By the end of the course, you will be running full speed, being able to analyze, optimize, and ultimately create profitable campaigns on your own accord.

What are the requirements?

  • The student should have a desktop computer (Mac or PC, not an iPhone or Tablet).
  • Be able to do basic tasks online such as using a web browser, checking email, entering data into forms.
  • Have your own small business website. We need somewhere to send your new customers!

What am I going to get from this course?

  • Market a business online through pay per click marketing.
  • Set up a Google Adwords pay per click marketing campaign.
  • Identify campaign issues and take action to fix them.
  • Optimize your marketing campaign to drive the right customers at the best price.

What is the target audience?

  • Anyone who owns a local business who wants to market to potential customers in their area.
  • Anyone who runs or works for a small to medium size business that has heard about pay per click or search engine marketing and wants to get started marketing their business online.
  • Anyone starting their own business who wants to learn how to effectively market this new business online.
  • This course is not for large corporations, or anyone that has an outside company run their campaigns.
  • This course is also not for anyone that works for a marketing agency (though I guarantee you will learn a thing or two).

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Adwords
02:50

An introduction to our course and how to best watch these videos.

06:17

What is pay per click, why you need it, and why you can do it yourself.

13 pages

For your convenience, download this file in the resources tab and follow along as you watch individual lectures for helpful information and a checklist at the end of each section to make sure you complete all the important tasks.

03:52

A brief video made by Google describing what Google Adwords is.

01:50

How to create a Google account.

01:42

How to get $75 free dollars worth of Google Adwords advertisting.

11:08

How to set up your Google Adwords account for the very first time.

09:46

How to create your first ad group, ad, and select keywords for your Google Adwords campaign.

00:52

How to redeem your coupon code to get $75 free dollars worth of Google Adwords advertising.

08:01

A basic walkthrough of all of the different tabs and metrics in Google Adwords.

Section 2: Beginning Optimization
04:59

Tips on how to drive more clicks if you are not seeing a lot of traffic from your campaigns.

04:17

How to create new ad groups.

04:41

Tips and tricks on how to find new keywords for your campaigns.

04:50

How to use the ad scheduler to set what times of day your ads will show.

05:12

Additional tips on how to get more clicks out of your campaigns.

Section 3: Ad Extensions
06:12

How to setup your Google My Business page.

02:59

How to create call extensions to show your phone number on your ads.

03:21

How to add your business location to your ads through location extensions.

03:43

How to set up sitelink extensions to drive users to different pages on your website through your ads.

02:12

How to setup callout extensions to highlight unique aspects about your business in your ads.

Section 4: Mobile Ads
03:07

Determine wether or not you should be running mobile ads.

03:46

How to change how much you are bidding on your mobile ads.

Section 5: New Campaigns
03:08

Why you would want to create a new campaign in Google Adwords.

08:34

How to build a branded campaign.

07:11

How to build an upper funnel strategy campaign.

08:26

How to build a conquest campaign.

Section 6: Writing Better Ads
05:06

How to add new ads to your ad groups, as well as 5 tips for writing better ads.

01:02

Checking your ad rotation settings.

04:49

3 more advanced tips for writing better ads.

Section 7: Making Your Campaigns More Relevant
03:18

How to match your keyword, to your ad, to your landing page in order to increase your campaign relevancy.

03:50

How to use keyword insertion.

04:09

A caveat on using keyword insertion.

04:42

How to add different landing pages for individual keywords.

06:15

What quality score is and how it affects your keywords.

Section 8: Advanced Location Targeting
04:27

A few tips on how to further refine your location settings.

04:44

How to create city specific ad groups.

Section 9: Conversion Tracking
08:16

How to setup conversion tracking for your Google Adwords campaigns.

06:53

How to ad the Google Adwords conversion tracking code in Wordpress.

03:57

How to setup call conversoin tracking.

02:06

How to confirm that your conversion tracking is working.

04:52

How to setup Google Analytics and link it to your Google Adwords account.

Section 10: Match Types and Keyword Optimization
08:07

The different keyword match types explained.

05:57

How to add negative keywords to your Google Adwords account.

03:47

How to mine keyword data to find new negative keywords for your account.

Section 11: Advanced Optimization
03:29

How and why to change campaign budgets.

07:59

How to analyze your campaign performance.

07:02

How to mine keyword data to find new keywords for your campaigns.

06:18

What I do on a daily basis in terms of campaign optimization.

Section 12: Extras
03:51

How to pause and un-pause campaigns, ad groups, ads, and keywords and the hierarchy of how they affect each other.

01:37

Typically, 20% of your keywords will drive 80% of your clicks.

03:07

What affect does average position have on your conversion rates?

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Instructor Biography

Taylor Campbell, Internet Marketing Professional

Taylor is the Co-Founder of 323 Marketing, an internet marketing company. Taylor has managed search engine marketing campaigns for multiple large companies across the automotive, medical, and hotel industries. He also works with many small business to help bring transparency to otherwise confusing and complex internet marketing campaigns.

With 8 years of search engine marketing, search engine optimization, and analytics experience, Taylor decided that one of the best ways he could serve his clients, was to teach them how to do these things themselves.

Taylor holds a bachelors degree in business from the University of Southern California.

Instructor Biography

Josh Kaestner, Internet Marketing Specialist

Josh works at 323 Marketing, an internet marketing company. Josh manages large pay per click marketing campaigns, as well as those for smaller businesses. Josh has experience as a web designer while also having knowledge of many different internet marketing diciplines such as online reputation management for small businesses, content creation, blogging, and search engine optimization.

Josh is currently studying Business and English at the University of Southern California in Los Angeles.

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