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Pay Per Click Advertising: Optimize for Leads & Sales
Rating: 3.6 out of 5(7 ratings)
129 students

Pay Per Click Advertising: Optimize for Leads & Sales

Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.
Created byOxford Learning Lab
Last updated 5/2018
English

What you'll learn

  • Plan, Deploy, Manage, Audit a PPC Campaign
  • Optimize your Campaign for Best Results
  • Dramatically lower the Price of your Adverts
  • Write winning adverts

Course content

2 sections • 37 lectures • 5h 26m total length

  • Intro & History6:20
  • The Different Pay Per Click Alternatives5:23
  • Why and When do we use it6:16
  • Strategy and Techniques for PPC 16:30
  • Strategy and Techniques for PPC 211:10
  • Strategy and Techniques for PPC 39:39
  • Strategy and Techniques for PPC 48:19
  • Learn from Who Applies It8:48
  • Summary and Resources3:27
  • Slides1:07:00

Requirements

  • General Internet Knowledge

Description

--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------

LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING

A Certificate of Completion is Presented to Students who Undertake the Course.

The Course is Endorsed by The Oxford College of Marketing.

  1. A clear and concise way to learn Pay Per Click
  2. Jargon Buster - Real Learning no false "short-cuts"
  3. Plenty of Industry examples and Best practices

This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.

Who this course is for:

  • Internet Marketers
  • Web site owners
  • Web Agencies
  • Marketing & Business Students

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