Pay Per Click Advertising: Optimize for Leads & Sales
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--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------
LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING
A Certificate of Completion is Presented to Students who Undertake the Course.
The Course is Endorsed by The Oxford College of Marketing.
This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: PPC - Pay Per Click 2015|
Intro & HistoryPreview
The Different Pay Per Click Alternatives
Why and When do we use it
Strategy and Techniques for PPC 1
Strategy and Techniques for PPC 2
Strategy and Techniques for PPC 3
Strategy and Techniques for PPC 4
Learn from Who Applies It
Summary and Resources
|Section 2: Pay Per Click Advertising|
Intro to Paid searchPreview
Market share and definitions
PPC-high intent customers
Head vs Tail searchesPreview
How paid search works and text adverts
Landing page optimisation
Structuring Campaigns Exercise
Ad rotation Budget and Building
Standard and Conversion AdWords metrics
Disapproved Ads_Analysing performance
Google display network_Remarketing
Image search Ads_AdWords editor
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