Pay Per Click Advertising: Optimize for Leads & Sales

Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.
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  • Lectures 37
  • Length 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2012 English

Course Description

--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------

LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING

A Certificate of Completion is Presented to Students who Undertake the Course.

The Course is Endorsed by The Oxford College of Marketing.

  1. A clear and concise way to learn Pay Per Click
  2. Jargon Buster - Real Learning no false "short-cuts"
  3. Plenty of Industry examples and Best practices

This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.

What are the requirements?

  • General Internet Knowledge

What am I going to get from this course?

  • Plan, Deploy, Manage, Audit a PPC Campaign
  • Optimize your Campaign for Best Results
  • Dramatically lower the Price of your Adverts
  • Write winning adverts

What is the target audience?

  • Internet Marketers
  • Web site owners
  • Web Agencies
  • Marketing & Business Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: PPC - Pay Per Click 2015
Intro & History
Preview
06:20
The Different Pay Per Click Alternatives
05:23
Why and When do we use it
06:16
Strategy and Techniques for PPC 1
06:30
Strategy and Techniques for PPC 2
11:10
Strategy and Techniques for PPC 3
09:39
Strategy and Techniques for PPC 4
08:19
Learn from Who Applies It
08:48
Summary and Resources
03:27
Slides
Preview
67 pages
Section 2: Pay Per Click Advertising
Intro to Paid search
Preview
09:02
Business case
04:00
Market share and definitions
05:33
PPC-high intent customers
07:17
Head vs Tail searches
Preview
03:18
How paid search works and text adverts
04:14
Quality Score
07:52
Landing page optimisation
07:02
Structuring Campaigns
12:39
Structuring Campaigns Exercise
06:22
Keyword Analysis
19:59
Keyword analysis-Exercise
06:13
Keyword Matching
Preview
09:58
Negative matching
04:38
Ad text
11:57
Keyword Insertion
09:01
Ad rotation Budget and Building
06:09
Scheduling
05:39
Standard and Conversion AdWords metrics
09:41
Web Analytics
06:22
Updating Status
06:45
Disapproved Ads_Analysing performance
05:52
Mobile Phones
03:30
Google display network_Remarketing
05:11
Image search Ads_AdWords editor
04:09
Google shopping
05:48
Summary PPC
Preview
05:18

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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