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--------------------------NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE-------------
LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING
A Certificate of Completion is Presented to Students who Undertake the Course.
The Course is Endorsed by The Oxford College of Marketing.
This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
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30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: PPC - Pay Per Click 2015|
Intro & HistoryPreview
The Different Pay Per Click Alternatives
Why and When do we use it
Strategy and Techniques for PPC 1
Strategy and Techniques for PPC 2
Strategy and Techniques for PPC 3
Strategy and Techniques for PPC 4
Learn from Who Applies It
Summary and Resources
|Section 2: Pay Per Click Advertising|
Intro to Paid searchPreview
Market share and definitions
PPC-high intent customers
Head vs Tail searchesPreview
How paid search works and text adverts
Landing page optimisation
Structuring Campaigns Exercise
Ad rotation Budget and Building
Standard and Conversion AdWords metrics
Disapproved Ads_Analysing performance
Google display network_Remarketing
Image search Ads_AdWords editor
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.