
The Opportunity in Pay Per Call
Why Phone Calls are a Big Deal
Built for Sustainability and Longevity
Phone Calls Deliver Serious Value
Pay Per Call and Call Centers
Problems Facing the Call Center Industry
Pay Per Call vs. Outbound Dialling for Dollars
Pay Per Call vs CPA Marketing
Pay Per Call Explained
Example Pay Per Call Flow from Start to Finish:
Step 1 - Advertiser Creates a Pay Per Call campaign
Step 2 - Pay Per Call Network promotes the campaign to their Publishers.
Step 3 - Publishers apply to the Pay Per Call campaign and receive a unique tracking number.
Step 4 - Publishers generate inbound calls through traffic sources.
Step 5 - Customer sees tracking numbers and clicks to call.
Step 6 - Call is tracked and attributed to the publisher that generated the call.
Step 7 - Customer is routed to the Advertisers
Step 8 - Publisher receives commission for calls that meet the payout criteria for the campaign
Pay Per Call Flow Diagram
Understanding Call Flows
Managing Call Flows
Direct Buyer Call Flow
IVR Input Qualification Flow
Warm Transfer Call Flow
Warm Transfer via Network Call Flow
Multiple Brokers Call Flow
Optimizing Call Flows with Automated Call Routing
Maximize ROI by Prioritizing and Weighting the Flow of Calls
Automatically Reroute Busy Buyers
Reroute Non-answered Calls
Simultaneously Dial Buyers and Sell to the First to Answer
Duplicate Call Routing
Geographic Routing
Demographic Routing
IVR Selection / Qualification Routing
Routing Based on Hours of Operations
Routing Based on Concurrency
What is Real-Time Bidding for Phone Calls
How Real Time Bidding for Calls Works
RTB for Phone Calls Flow
How Routing Works with Real Time Bidding
How Networks Function
Potential Team Members
How Networks Operate
Pros and Cons of Working with a Pay Per Call Network
Getting Started with Pay Per Call Networks
Network Routing Plan Example
Optimizing Your Call Flow
Multi-Network Routing Plan Example
The Psychology of Advertising for Pay Per Call
Using Plutchik’s Wheel of Emotion
Emotional Options
Cause and Effect
Emotional Combinations
Copywriting for Pay Per Call
Negative Emotion Words
Positive Emotion Words
Creating Negative Emotions
Creating Positive Emotions
Combining Phrases for Short Form Copy
Combining Phrases for Long Form Copy
Using and Finding Images for Creating Emotions
About Online Advertising for Pay Per Call
Pros and Cons of Online Advertising
How Online Advertising Works
How Click-to-Call Works
Types of Online Advertising for Pay Per Call
About OOH Advertising
Pros and Cons of OOH Advertising
How OOH Advertising Works
OOH Advertising ROI by Sector
Producing OOH Ad Placements
Negotiating with Sellers for OOH Advertising
Types of OOH Advertising for Pay Per Call
About Radio Advertising
Advertising Pros and Cons
How Radio Advertising Works
Radio Advertising ROI by Sector
Types of Radio Ads
How to Produce a Radio Ad
The Important of Memorable Phone Numbers
Choosing Radio Markets
Types of Music vs Demographics
Best Times to Advertise on the Radio
Negotiating with Radio Stations
Reviewing Results from Radio Ads
Radio Advertising Examples
About TV Advertising
TV Advertising Pros and Cons
How TV Advertising Works
Choosing a Market
Producing a Video
Negotiating Air Time
Television Advertising Examples
About Print Advertising
Pros and Cons of Print Advertising for Pay Per Call
How Print Advertising Works
How to Produce a Print Advertisement
Copywriting for Print Ads
Choosing Your Market
Choosing Your Placement
Negotiating with Publications
Types of Print Advertisements for Pay Per Call
The Pay Per Call Path to Success
Set Up an LLC or Corporation
Why Affiliates Fail
Establishing a Testing Budget
Choosing Your First Campaign
Become an Affiliate and Learn to Drive Traffic
Expand Relationships and Load Balance Calls
Establish Direct Buyer Relationships
Create Self-Serve / Micro Buyer Networks
Create Your Own Brands and Assets
Expand and Test New Traffic Sources
Leverage Affiliates to Scale
Start Your Own Network Business
Creating a Brand for Yourself
Working with Pay Per Call Networks
PayPerCallNetworks.com
PayPerCallers.com
Facebook Groups
Skype Groups
LinkedIn Groups
Offer Vault
Trade Shows
Relationship Building
Online Cold Calling using LinkedIn
Online Cold Calling using Facebook
Online Cold Calling using Skype
Quality Assurance Explained
Duration Billing / Callback Fraud
Mystery Shoppers
Incentivized Callers
Automated IVR Selection
Dead Air / Confusing Messages
Non-Compliant Warm Transfer Scripting
Poor Sales Agents
Agent Cherry Picking
Ground Rules for Negotiating
Network vs Network
Determining Your Call Quality
Pros and Cons of Creating a Buyer Network
How to Build a Self Serve Buyer Network
Deciding on a Market
Determining Lead and Call Pricing
Making a List of Potential Buyers
Finding Buyer Clusters
Contacting Prospects
Working with Buyers
Creating a Repeatable Process
Working with Affiliates and Managing Publishers
Affiliate Screening Process
Affiliate Onboarding Process
Dispute Resolution
Determining Your Hiring Goals
Things to Reflect on
Creating a Job Description
Conducting an Interview
Preparing for Your Interview
How to Hire for Business Development
How to Hire Developers
How to Hire Creatives
How to Hire a Call Center or BPO
Ready-to-Use landing pages, ad banners and mobile buttons with customizable templates.
Connect directly with the top account managers at the best Pay Per Call companies.
Learn pay per call, business development and digital marketing from the biggest names in the industry.
Introduce yourself and network with other Pay Per Call marketers and lead gen specialists!
More than $60 billion is spent on generating inbound sales calls every year and the industry is growing so quickly that companies are practically begging for more calls. In this course you will learn how to immediately take advantage of the huge Pay Per Call market to build a successful business.
You Will Learn Everything About Pay Per Call
Starting at the beginning and assuming you have absolutely no performance marketing or Pay Per Call background, we take you through everything you need to know to speak our language.
Not only will you learn how Pay Per Call works, we're going to walk you step by step through building a lasting business in the space. By the time you're done with this program, you will have a better understanding of performance marketing than college graduates with marketing degrees.
We will give you a complete 360 degree overview of the industry, combined with the tools you need to actually take action.
Learn to Build, Execute And Scale Campaigns
Marketing campaigns are like living breathing organisms, they move and change constantly.
In this program we'll teach you how to create and manage successful campaigns, while also taking the time to review all of the fundamentals behind how to build them from the ground up.
That way you will be able to do your own research, create your own competitive advantage, and adapt to constantly changing markets.
And How To Grow A Giant Pay Per Call Business
We're going to help you put together an action plan so that you can build a sustainable business in the Pay Per Call space.
That means we're going to teach you everything about how to work with Affiliates, Brokers, Pay Per Call Networks, Call Centers, and all of the other players in the industry.
Then we're going to teach you the skills you need to develop new relationships, negotiate with all your partners, build a team, and scale your business as far as you want to take it.
Why The Pay Per Call Masterclass is Free
Ringba’s Pay Per Call Masterclass was originally designed to train our new team members on everything related to Pay Per Call. During the process of creating this training program we realized that it could have a massive positive impact on the entire Pay Per Call community by bringing in thousands of people who want to build and grow businesses of their own. When we realized how impactful it could be we decided to give it away entirely for free.
Our goal for the Pay Per Call Masterclass was to make it comprehensive enough that Affiliates, Agencies, Brokers, Call Centers, Pay Per Call Networks, and anyone else in the space all use it to train their new staff members. We welcome everyone to participate and will use all of your feedback to improve the class and add continuing education modules whenever we see major changes in the Pay Per Call landscape.
The Pay Per Call Masterclass assumes that anyone watching has a basic understanding of computers and the internet, but has no background in digital marketing or calls. If you’re a more advanced user, we invite you to skip around to lessons that interest you, however, there is a lot of great information and suggest everyone go through the entire program from start to finish.