Path to Profit: Turn Ideas into Profitable Products
4.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Path to Profit: Turn Ideas into Profitable Products

Validate the Opportunity for a New Product to Succeed in the Market
4.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,573 students enrolled
Created by Robert Goluba
Last updated 7/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify customer needs and desires
  • Verify product demand
  • Identify key competitors
  • Create an elevator pitch for your product
  • Identify current trends that can help or hurt your product
  • Simple financial analysis to verify product profitability
  • Make a well-informed decision on whether or not to launch a product
View Curriculum
Requirements
  • A computer and internet access
  • An idea for a physical product for consumers or businesses
  • Access to a calculator for simple multiplication and division problems
Description

Learn how to get your dream product idea one step closer to reality. This course is the ideal starting point for entrepreneurs and small businesses with ideas for a consumer or business product. The Path to Profit will guide you through the essential steps to verify your product idea has a real chance of success in the market. 

In just a couple of hours, you'll have the answers you need to make a decision on whether or not to launch your product. During the course, you'll conduct analysis on trends, competitors, customer needs and even some simple financial analysis. The instructor will complete each lesson alongside you with a mock product to help illustrate and clarify each important step. Once you complete the course, you can be confident that you have answered the essential questions to make a final decision on whether or not to launch your great product idea!

Who is the target audience?
  • Anyone serious about selling a physical product for profit
  • Anyone that wants to validate a product idea is ready to sell
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Curriculum For This Course
13 Lectures
01:03:10
+
Course Overview
1 Lecture 02:35
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Lesson 1: Intro to Path to Profit
1 Lecture 04:38
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Lesson 2: Define the Concept
1 Lecture 02:23
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Lesson 3: Validate Needs
1 Lecture 04:53
Validate Needs
04:53
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Lesson 4: Identify Competitors
1 Lecture 06:25
Identify Competitors
06:25
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Lesson 5: Identify Trends
1 Lecture 06:40
Identify Trends
06:40
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Lesson 6: Verify Demand
1 Lecture 05:27
Verify Demand
05:27
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Lesson 7: Market Size
1 Lecture 02:34
Market Size
02:34
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Lesson 8: Elevator Pitch
1 Lecture 04:51
Elevator Pitch
04:51
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Lesson 9: Simple P&L
1 Lecture 04:46
Simple P&L
04:46
3 More Sections
About the Instructor
Robert Goluba
4.8 Average rating
3 Reviews
1,573 Students
1 Course
Consumer Product Marketing Specialist

As a product marketing specialist, I've taught thousands of employees, vendors, partners and customers about the features and benefits of products. It was always my favorite part of the job.

Since 1995, I have led product marketing for seven companies and launched thousands of B2B products and hundreds of consumer products in my 20+ year corporate marketing career. Those products were sold in hospitals, restaurants, universities, manufacturing plants and every major retailer in the US.  Products I’ve created and launched have been sold at Walmart, Target, Costco, Kroger, Walgreen's, CVS, Whole Foods, Sprout’s, Amazon and dozens of other retailers.

Plus, I’ve created my own products and sold a bundle of specialty products online. While working full-time, I sold $100,000 on Amazon that generated over $15,000 in profit part-time from 2012 - 2015.

As other businesses with consumer and business products became aware of my success, I regularly received requests from people to help them create, launch and sell their products. As a result, I created Evertouch Consulting and Evertouch University to help start ups and small businesses. Now I can fulfill my passion for consulting, training and helping other entrepreneurs achieve their dreams of business success!