Learn how to get your dream product idea one step closer to reality. This course is the ideal starting point for entrepreneurs and small businesses with ideas for a consumer or business product. The Path to Profit will guide you through the essential steps to verify your product idea has a real chance of success in the market.
In just a couple of hours, you'll have the answers you need to make a decision on whether or not to launch your product. During the course, you'll conduct analysis on trends, competitors, customer needs and even some simple financial analysis. The instructor will complete each lesson alongside you with a mock product to help illustrate and clarify each important step. Once you complete the course, you can be confident that you have answered the essential questions to make a final decision on whether or not to launch your great product idea!
As a product marketing specialist, I've taught thousands of employees, vendors, partners and customers about the features and benefits of products. It was always my favorite part of the job.
Since 1995, I have led product marketing for seven companies and launched thousands of B2B products and hundreds of consumer products in my 20+ year corporate marketing career. Those products were sold in hospitals, restaurants, universities, manufacturing plants and every major retailer in the US. Products I’ve created and launched have been sold at Walmart, Target, Costco, Kroger, Walgreen's, CVS, Whole Foods, Sprout’s, Amazon and dozens of other retailers.
Plus, I’ve created my own products and sold a bundle of specialty products online. While working full-time, I sold $100,000 on Amazon that generated over $15,000 in profit part-time from 2012 - 2015.
As other businesses with consumer and business products became aware of my success, I regularly received requests from people to help them create, launch and sell their products. As a result, I created Evertouch Consulting and Evertouch University to help start ups and small businesses. Now I can fulfill my passion for consulting, training and helping other entrepreneurs achieve their dreams of business success!