Start and Run a Paid Subscription Email Newsletter Business
4.7 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Start and Run a Paid Subscription Email Newsletter Business

Learn To Create Simple Recurring Monthly Newsletter Subscriptions Without Expensive Software, Tech Skills Or Experience
Best Seller
4.7 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
395 students enrolled
Last updated 9/2017
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • 3 Articles
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a recurring passive income subscriber business in an evergreen niche you're excited about.
  • Create a real business asset complete with landing & sales pages, email follow up series and reliable traffic sources.
  • Keep monthly paying customers engaged by creating compelling content following our simple system.
  • Maximize your earnings by unleashing our funnel optimization strategies.
  • Uncover truly passive, monthly income by automating delivery and payment processing.
  • Discover how to flip your business for windfall profits.
  • Do it all without complex membership softwares or programming skills.
View Curriculum
  • We will cover everything A-Z in the course to set up and promote your new business.
  • You will need an email auto-responder service and domain name. If you don't already, we will walk through how to do both.
  • Just need the ability to take action on the material taught. We LOVE working with action-takers!

Recurring income businesses are the Holy Grail, yet many people don’t realize how easy they can be to create. Discover how to simply build a passive income stream that pays you monthly in a niche YOU’RE excited about.

Create Passive Income With The Power Of Repeat Buyers That Pay You Monthly!

  • Develop a recurring income business using the simplest, fastest model in existence
  • See why people will gladly pay you each month for simply writing about a topic you love
  • Forget needing complicated software or programming skills to achieve passive income

Brilliant Business Model - Fred Ferguson

I loved this course because this newsletter business model will work brilliantly with my SAAS products which are also billed monthly. Brian, Mark and Shane are excellent instructors and the course is all in as far as content goes so I highly recommend it. If you’re reading this I’m thinking you probably need it.

Simple Newsletter + Traffic = YOUR Formula For Repeat, Passive Profits

Discover a niche that you’re both excited about AND has huge profit potential. Then tap into a hungry audience that wants more, and is happy to pay for it every single month!

We’ll show you how to pick a winning niche, create your newsletters, and get in front of a huge targeted audience. You’ll find out how to automate delivery and payment for a truly passive income, all while building a tangible business asset worth thousands.

You’ll see how to set-up simple, high converting pages for your offer. And exactly how to drive targeted visitors into your funnel to maximize profits.

See how to source quality traffic for free and at very limited cost. When you’re ready to scale up or move on, you’ll know how to make the maximum profit from this virtually hands free business.

What Makes This Course Unique?

Learn from a team of 3 instructors who run their own, highly profitable membership site.
Tap into expert, step by step instruction in each of their areas of expertise:

Content creation from an expert who provides consulting services to international companies.

Sales funnel and traffic strategies from a top level online marketer.

Email marketing and free traffic methods from a highly paid email marketer and traffic consultant.

When it comes to creating YOUR passive recurring newsletter business, you’re in great hands, with a team of three instructors who are doing this themselves.

You’ll come out of this course with an EXACT model to follow to create your very own, passive income business.

Who is the target audience?
  • This course is for those wishing to create a monthly recurring income via a newsletter business.
  • If you are looking for 'get rich quick', this is not for you as we are showing you how to build a real, long term and evergreen business.
  • You should have basic knowledge of buying a domain name and installing WP. We will also be using email auto-responders (Aweber/GetResponse). While we show the basics on how to set up for this course's goals, having basic knowledge and ability to follow directions and learn will be most helpful.
Compare to Other Newsletter Marketing Courses
Curriculum For This Course
63 Lectures
3 Lectures 12:41

Overview of your passive income newsletter funnel and business plan. See how simple this passive income system is. We will walk through all the parts in upcoming lectures.

Preview 02:48

The IM Rebels
-the NEW school of internet marketing

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space.

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their trainings and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?

In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity.

It’s rare, to say the very least.

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels Are:

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?

It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans.

As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing.

When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You?

Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes.

Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.”Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!”Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

  • The IM Rebels
Preview 03:13

Get all the needed tools for your new email newsletter business from an auto-responder to domain name and a few necessary tools in between.

Preview 06:40
Choosing Your Newsletter Niche
4 Lectures 13:20

Learn what makes a great niche for your newsletter subscription and ideas to get you brainstorming.

Identifying Profitable & Evergreen Niches: What To Look For

Three easy niche research methods to never run out of content for your monthly newsletter subscription.

Our Simple And Effective Niche Research Methods

Over 80 main niche ideas and 225+ sub niche ideas to use for your newsletter. Each includes an audience summary and brief niche idea summary to dial in on the type of newsletter you wish to create.

Killer Master List of Possible Niches & Newsletter Topics
30 pages

Common newsletter mistakes to keep in mind as you progress and decide on your niche and content ideas for your newsletter.

Stop And Look Twice Before You Proceed: Niche Warnings...WATCH OUT!!!
Creating Your Customer & Business Profile
5 Lectures 21:04

The marketing and demographic research tools we use to better understand our chosen marketing and audience.

Knowing And Understanding Your Target Market

By defining your newsletter goals, you be able to quickly identify content that your subscribers will love and most importantly expect so they continue to stay a paying subscriber month after month.

Your Newsletter Business Mission: Keeping You On Track

Print this out and keep next to your computer. Fill out as reviewed in the video training and make sure your standards are always high and the content you provide maximizes the longevity of each and every paying customer.

PRINT OUT: Newsletter Business Mission Worksheet
1 page

Knowing who your target customers are will let you find native sources of traffic by targeting where your potential customers are online and how to best market to them.

Locating Your Quintessential Newsletter Subscriber

Print out this worksheet and go through the steps to help you identify your target audience and ideal newsletter subscriber. This will make finding traffic easier and help you craft your sales page in a voice that speaks directly to potential subscribers on an individual level.

PRINT OUT: Locating Your Quintessential Newsletter Subscriber WORKSHEET
3 pages
Creating Your Sales Funnel
10 Lectures 01:17:59

There are lots of different options out there when it comes to hosting and creating your website. In this lecture we explore all the different options and the pros and cons.

Tools for Creating Your Web Pages

You'll need to create some pages on a website (don't worry, I show you how to do it) in order for this newsletter profits system to work. This lecture is just an overview of the different pages you'll be making.

Overview Of The Web Pages You'll Be Creating

Your opt in or squeeze page is very important because you can collect people's emails and get them in your sales funnel. In this lecture, I show you what needs to be included in your own opt in or squeeze page.

Elements Of Your High Converting Opt-In Page

Now that you know how a squeeze page should look and function, you'll learn how to easily create your own squeeze page.  In this video I'll set up a video background opt in or squeeze page.

How To Make A Video Background Opt-In Page

Your sales page is another very important aspect of this system. Your sales page must be done correctly so you get the most conversions possible. In this lecture I cover what you'll need to include in your sales page and how to write it.

Sales Page Overview

What are the benefits of using a sales video.

What are the benefits of using a sales page with no video.

In this lecture we learn if you should be using a video sales letter or not.

Text Based Sales Page Or Video Sales Letter?

Making a sales video or a video sales letter (VSL) may seem like a very daunting task, but if you follow these steps and use these tools, you'll have a professional video sales letter or sales video in no time!

Tools for Making Your Video Sales Letter

One of the necessary pages you'll need to make is your Thank You Page. This lecture covers everything you need to include on your Thank You page.

Creating Your Thank You Pages

Buying professional graphics all the time can get very expensive. Here are two, easy ways that you can create your on professional looking graphics, with zero graphic design skills. These are tools that we use all the time.

Easily Creating Your Own Professional Looking Graphics

Pricing is important because if you price your newsletter too high, then you won't get many buyers, but if you put the price too low, it will be difficult to make any ROI (return on investment) from your traffic campaigns. In this lecture we cover how you should go about determining how much you are going to charge for your newsletter.

Pricing Your Newsletter
Creating Your Newsletter
6 Lectures 39:35

Your newsletter needs to follow a professional format and structure. In this lecture I give you an overview of how your newsletter should be structured.

Structuring Your Newsletter

Content is CRUCIAL for your newsletters. If you have great content, then you won't have many people unsubscribing...but if you have weak content, you won't keep your subscribers long at all (and you'll probably get some refund requests) In this lecture I cover how to find great content to use in your Newsletters.

Gathering Content

The six major types of content you should mix and match each month in your newsletter to keep your subscribers happy, engaged and subscribed month after month.

Content To Include in Your Newsletter

Staying organized is very important. Here are the free tools that I use to keep my newsletters, content, and projects organized.

Tools to Help

Designing Your Newsletter

These are the last two elements of the newsletter that you'll be creating. Both the editor's letter and the sign off are very important, but you can complete them both in no time by following the simple steps in this lecture.

Editor's Letter and Sign Off
Putting It All Together
7 Lectures 07:25

Let's take a minute to organize your new paid newsletter business and make sure you have everything ready from opt-in page, first few issues, niche content, business goals and all corresponding URLs ready to go before putting your new passive profit machine together.

Newsletter Pre-Assembly Checklist For Easy Organization

Download and print this checklist to keep by your side as you make the final steps to set your newsletter live to the world. Keeps track of all the essential pages, steps, goals, traffic sources and accounts in one easy place to stay organized and on track while building your newsletter business.

PRINT OUT: Newsletter Pre-Assembly Checklist Worksheet
3 pages

Let's walk through setting up your newsletter using the autoresponder Aweber. Ideally you'll want to set up at least 2-3 newsletters before you start driving traffic, sales and subscribers. Aweber is one of the major email autoresponders on the market that will help you automate this entire passive newsletter profits business.

Simple As Pie: Adding Newsletters To Aweber Email Autoresponder
6 pages

Let's walk through setting up your newsletter using the autoresponder GetResponse. Ideally you'll want to set up at least 2-3 newsletters before you start driving traffic, sales and subscribers. GetResponse is one of the other major autoresponders on the market. You can also use paid autoresponders such as MailChimp, CampaignMonitor or Constant Contact. The set up process will be very similar in those as well.

Your Second Option: Adding Newsletters to GetResponse Email Autoresponder
6 pages

Get the benefits and drawbacks of your three payment and automation solutions and decide which is best for you. We cover setting up your newsletter business with each solution, the key point here is you pick one and run with it.

GAME TIME: Two Payment & Automation Solutions To Choose From
02:39 will allow you to automate everything from new subscribers getting added to your autoresponder, handling payments through and the additional bonus of being able to recruit affiliates to promote your newsletter and drive more customers.

Newsletter Payments & Automation Option 1: Setting Up Your Offer in WarriorPlus
13 pages is similar to WarriorPlus in the automation features and ability to recruit and handle affiliate payments but differs in one key factor. You can use PayPal for monthly recurring payments vs WarriorPlus that only allows to accept monthly payments.

Newsletter Payments & Automation Option 2: Setting Up Your Offer in JVZoo
Build Your Business
13 Lectures 01:32:01

Tips to keep in mind before you start driving traffic to either your opt-in page or sales page. This will help you save time and stay focused in driving traffic and allow you to grow your business faster with more subscribers without wasting time or money.

Traffic Tips Before You Start: Paid Traffic vs Free Traffic

This is one of our favorite FREE traffic methods and for good reason! You can find highly targeted traffic in ANY niche and the visitors are actively engaged in your niche and looking for solutions to their problems. You can plug yourself right in as a niche authority and grow an audience very quickly spending only 20-30 minutes a day.

Targeted Subscribers In ANY Niche That Builds With Time: Free Traffic Method #1

This is another FREE method to get very targeted traffic in any niche and quickly position yourself and your newsletter as an authority in ANY niche. This is a method that grows in effectiveness over time and the traffic is evergreen and increases over time.

Leverage Your Newsletter's Expertise: Free Traffic Method #2

This method plain makes sense! Grow it over time as part of an evergreen and long term strategy to get organic traffic that will translate into subscribers and paying customers for your newsletter.

Creating An Evergreen Niche Authority Presence: Free Traffic Method #3

This method gives you long term stealth traffic siphons strategically placed where your audience lives and also allows you to siphon new targeted subscribers right from authorities in your newsletter niche.

Siphon Subscribers From Niche Authorities: Free Traffic Method #4

What exactly affiliate marketing is and why it's an untapped resource in this business model. Discover why it's such a powerful traffic source for increased sales and conversions for your newsletter.

Affiliate Traffic: An UNTAPPED Source That Drives YOU Sales

Exactly where AND HOW to find affiliates that will gladly promote your newsletter business.

Tapping Gold: Finding Affiliate Traffic For Nonstop Profits

Build win-win relationships so you'll have partners willing to promote your products for life. Discover exactly how to approach, pitch and maintain relationships with affiliate partners.

Cash In With Profitable Affiliate Relationships

Motivate affiliates to WANT to promote for you by positioning your offer correctly. Learn a simple mindset shift to make this happen, discover a basic tool for attracting traffic, and how to maximize your offer's exposure.

Lead With A Carrot: Irresistible Offers Affiliates CAN'T Refuse

Get your offer in front of the top affiliates in your niche. Links and best practices for maximum results are included.

PRINT OUT: Resources To Maximize Your Free Affiliate Traffic
1 page

This is one of the top paid traffic sources you can use and for good reason. No matter your newsletter niche you'll be able to find the exact audience that will subscribe and become a paying member for the long term.

Highly Targeted Social Media Traffic: Paid Traffic Method #1

This advertising platform is a honey pot of very cheap ($0.05!) clicks that convert into subscribers and buyers. It is super simple to use and we've included our 24 page guide on maximizing and getting traffic starting today to your newsletter opt-in.

We love this source of traffic because of five massive benefits:

1) It’s almost like anything goes

2) You get super cheap clicks

3) You can send the traffic send pretty much anywhere, it’s a little bit like the early days of Adwords

4) No matter your newsletter niche, you can find buyers.

5) It's easy to set up new campaigns and find winners to scale larger.

Take this training and run with it if you want to use paid advertising to grow your newsletter business!

B*** Brings You The Bling: Paid Traffic Method #2
24 pages

Get highly targeted traffic from the #4 website in the world. This is growing in popularity from marketers every day and is the modern day paid traffic gold rush. You can find your audience here and serve ads to people ready to subscribe and join your newsletter.

Number Four Website In The World! Paid Traffic Method #3
Knowing Your Numbers
2 Lectures 10:46

LCV or lifetime customer value is an important metric to know and measure monthly to know how successful your newsletter is and when you are ready to start paid advertising. Know your LCV and you'll know how much you can spend per lead for new customers and scale your paying subscriber base VERY quickly.

What's A Customer Worth And Why You Need To Know

There isn't a one size fits all for setting your newsletter price. We review some other very popular pricing options to test and consider based on your niche. We constantly test new price points until we find that 'sweet spot' that converts customers at the highest percentage. Learn how you can implement these pricing strategies into your business.

Additional Pricing Strategies For Maximum Conversions And Profits
Scaling Up
5 Lectures 14:28

Just because a person doesn't join your newsletter and become a paying member at their first exposure, doesn't mean they won't in the future. In fact most people take 3-7 exposures to your sales information before making a positive purchase decision. See how to easily create a compelling follow up email series that turns more people into buyers and repeat customers!

Turn Tire Kickers Into Profits - High Converting Email Series For Non Buyers

Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

***These are also great for newsletter content and blog posts***

Lead Magnet Brainstorm Ideas

Swipe this 7 day email series to use as a template for non-buyers of your newsletter. This is a key component to maximizing conversions and exposure to your newsletter, as well as profiting from even subscribers that don't buy your newsletter!

Email Series For Non Buyers/Subscribers- 7 Day Follow Up
22 pages

This is a simple way to add a ton of value, increase your conversions to paid subscribers and build a rabid audience and make more money with your newsletter.

Create A Raving Community Around Your Newsletter

Discover just how profitable your recurring newsletter is in real terms. If you ever decide to move on, you'll be pleasantly surprised by how much you can sell this asset for. Now you have 2 businesses in 1, with the option to continue earning passive recurring income, or easily exit for a cash windfall.

Icing On The Cake: Flipping For Windfall Profits
Conclusion and FAQs
2 Lectures 08:52

Let's cover the basic outline of your new passive income newsletter business and review the steps again for massive success.

Let's Wrap This Baby Up And Put A Bow On It

We have taught this course to hundreds of students off the platform and will cover some of the most frequently asked questions when it comes to creating a passive income with a monthly paid newsletter. Any questions that are not answered and you still have, please do take the time to start a discussion so we can respond and help you on your path to success!

Frequently Asked Questions: We Got You Covered!
2 More Sections
About the Instructor
Brian Gray
4.4 Average rating
710 Reviews
7,093 Students
19 Courses
Digital Marketer and Entrepreneur

I love digital marketing and everything that comes with it.  

 I'm partner of a successful digital marketing agency and I've done work for  EU, UN, World Vision, Hennessy, Vespa, Corona Extra, Krispy Kreme, Canon and Hyundai (just to name a few).

I was in the education sector for over 13 years, and I loved it, but then transitioned into digital marketing and eCommerce (more freedom when you work online). I realized I didn't want to give up teaching, so I decided to teach online. 

So, you've come to the right place if you want to learn:

 Facebook Marketing

How to Set up a Profitable Online Sales Funnel

 How to Increase Traffic and Conversions

How to Set up a Social Media Marketing Agency (from home)

How to Use Retargeting and Remarketing to Increase Conversions

How to Do YouTube Paid Advertising

How to Create Facebook Apps For Clients (or your own business)

All courses have a 30 Day Money Back Guarantee, so it means no risk to you.  

The Life of Brian

It's a pretty long and crazy story, but since brevity is the soul of wit, I will be brief. I'm from the US, but I've lived most of my life overseas. I've lived in Chad, Kenya, France, Japan, Guam, China, Thailand, Cambodia and Armenia.  I love traveling, learning, exploring, teaching, reading, writing, philosophy, philanthropy, snowboarding, tennis, chess, soccer, all beach/water sports, music and family & friends (that is a very abbreviated list).  I work from home which means I get to spend more time with my wife and son, and I get to blast heavy metal all day.  It's a great life. 

Mark Tandan
4.5 Average rating
230 Reviews
4,241 Students
13 Courses
Copywriter And Conversion Specialist

I've had the pleasure and good fortune to provide copywriting services to numerous businesses and online marketers.

I truly enjoy creating top converting sales copy for creators of softwares and digital information products ... as well as providing email copy for clients in a range of niches.

Many of my clients have combined my services with their superior products to create multiple 6 figure launches.

Brian Gray and I co-instruct numerous courses here based on what's 'actually' working in digital marketing.