Copy that Connects and Converts With Passion Points
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Copy that Connects and Converts With Passion Points

Create marketing messages with integrity to get better results
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11 students enrolled
Created by Manyon Lisa
Last updated 4/2017
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
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  • 1 hour on-demand video
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write better copy to promote YOUR business and increase sales
  • Discover how to amplify PASSION points instead of poking at pain points
  • Gain clarity about your ideal client, niche and avatar
  • Learn proven copywriting techniques and strategies to improve marketing results
  • Apply the "Challenge. Solution. Invitation.™" framework to create marketing messages with integrity
View Curriculum
  • Basic knowledge of copywriting is preferred

This course is designed for mission-driven business owners, leaders and marketers who want to write copy (aka - -marketing messages that magnetize) based on values and true service without poking at pain points.  

You’ll discover:

  • Ways to focus on PASSION points instead of pain points to create long-term, sustainable business staying power (instead of promoting buyer’s remorse by poking at pain).

  • Why the “Challenge. Solution. Invitation.™” formula works. This is truly a framework that is completely customizable for your business and will help you build a solid foundation for success (cookie cutter systems and paint by number plans will not get you the results you desire)

  • How to write effective copy and learn copywriting formatting techniques to help your message stand out and attract your ideal clients

You will review one piece of your current content (or start from scratch) and apply proven techniques to revise your marketing, promotional or advertising pieces right away.

Who is the target audience?
  • Mission-driven entrepreneurs, business owners, corporate leaders, authors, artists, healers and light-workers
  • Anyone who wants to write better copy to increase sales
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Curriculum For This Course
PASSION over Pain
1 Lecture 05:09

Lisa Manyon | The Business Marketing Architect shares an overview of how to create marketing messages with integrity.  You will discover:

  • The importance of focusing on PASSION points instead of pain points
  • Why your values equal value and bring clarity to your message
  • The simple 3-step “Challenge. Solution. Invitation.™” formula

This overview will give you insight into how you can apply this approach to write better copy and get better results. This framework can be applied to all communication not just marketing, advertising, promotions and copy.

Preview 05:09
The Importance of Copy
1 Lecture 04:51

You will explore the importance of copy including:

  • The simple truth that your word is your honor no matter where its showcased
  • How copy is the secret to your sales success and it's all about relationships
  • Why copy is the DNA of all of your marketing, advertising and promotional materials no matter where its showcased (i.e. print ads, radio ads, billboards, social media, sales letters, online messages, your website and more)

This will empower you with the information you need to embrace writing copy and crafting marketing messages that resonate with your audience.

Preview 04:51
Ideal Clients and Avatars
1 Lecture 06:31

You will explore:

  • Who you really want to play with and how to continue the conversation that's already going on in their head
  • How to identify ideal clients and not-so-ideal clients to create your avatar
  • The difference between a specialty niche and an industry niche

This class will amplify clarity about who you are meant to serve and give you a solid foundation for crafting marketing messages to the right people.

Ideal Clients and Avatars
The WIIFM Factor
1 Lecture 03:06

You will explore:

  • The power of the WIIFM Factor (what's in it for me)
  • The difference between features (what you offer) and benefits (what your clients/customers get)
  • The power of PASSION points to motivate your prime prospects based on desires

This class will support you in crafting effective marketing messages that speak directly to your prime prospects and move them to paying clients and customers.

The WIIFM Factor
Value Proposition
1 Lecture 04:37

You will explore:

  • How to showcase your value proposition to position you and your business as the natural choice
  • Ways to present case studies, testimonials and social proof to enhance credibility
  • What makes a great testimonial and how to get them

This class will provide a plan to level up your credibility and the value you deliver to showcase results and attract more clients. 

Value Proposition
1 Lecture 04:04

You will explore:

  • Common objections including time, money story, trust, mindset and more
  • Why overcoming objections isn't necessary when you're clear about your ideal clients and your value proposition
  • How to apply the simple, 3-Step “Challenge. Solution. Invitation.™” framework

This class will give you a foundation to create marketing messages with integrity and clarity about how to craft your copy in a way to connect with the right clients and customers. 

1 Lecture 03:27

You will explore:

  • The 3 most read parts of copy
  • The "3- 3- 3" rule and how to capture the attention of your prime prospects
  • Techniques to craft powerful headlines that get results

This class will give you tips to capture attention, gain the trust of your prime prospects with headlines and maintain it with content that truly connects.

1 Lecture 04:58

You will explore: 

  • Formatting tips and techniques to get better results
  • Pricing and decimals and how they impact value perception 
  • The psychology or numbers and pricing

This class will share insider tips to make your content POP and help you get better results. 

Double Readership Paths
1 Lecture 02:44

You will explore:

  • What double readership paths are and why they matter
  • The difference between scanners and analytical readers
  • Length of copy and price point (the long and the short of it)

This class will provide information to assist you in capturing the attention of your readers and tips to determine how long your copy needs to be to be effective. 

Double Readership Paths
1 Lecture 04:14

You will explore:

  • How to craft copy and marketing messages that increase sales
  • Ethical ways to incorporate special promotions, deadlines, scarcity, limited time offers and bonuses
  • Ways the landscape of marketing messages and copy is evolving and some predictions from the past

This class will give you ideas inspiration to create a cash infusion in your business using proven tips and techniques to increase sales. 

3 More Sections
About the Instructor
Manyon Lisa
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11 Students
1 Course
Business Marketing Architect

Lisa Manyon is The Business Marketing Architect and founder of Write On Creative. She is the creator of a simple 3-step “Challenge. Solution. Invitation.™” framework to create marketing messages with integrity with a focus on PASSION points instead of pain points. Lisa specializes in reverse engineering your most powerful solutions into profitable revenue streams. Her content strategy plans are known to help create million dollar results. Lisa’s philosophies are featured in #1 international bestselling books, Inc. Magazine and the People’s Choice Award at the California Women’s Conference. She serves on the leadership team of the Women Speakers Association. She has created a mobile lifestyle so she can work and play anywhere she chooses. Lisa lives in Ashland, Oregon and loves wine aka entrepreneurial fuel (she also writes about wine for various magazines)  She’s available for speaking, training, consulting and freelance writing projects by assignment.